Post-Reform Corruption, Collusion and Nepotism (KKN) practices involving executives, judiciary and legislatures continue to increase, as the State Budget (APBN) and the Regional Budget (APBD) sped up. One of the causes is the weakness of transparency of budget management. The regency government of Batang, Central Java in the era of Yoyok Riyo Sudibyo Regent (2012-2017) seeks to create local budget transparency by holding Budget Festival (FA) containing accountability report of APBD and development program of previous year. In addition to implementing e-Government, auctioning offices and establishing Public Service Quality Improvement Unit (UPKP2). This study uses qualitative methods, case studies and triangulation of data with the aim of: 1) Analyzing the communication policy process and communication policy making process FA 2) Assessing obstacles in the implementation of FA policy. Result of research: following the change of leadership, Regent of Batang period 2017-2022, Wihaji remove in the administration of the governance. However, Wihaji remains committed to implement transparent, accountable and participatory governance by strengthening e-Government and Smart City. Pemkab Batang is advised to continue the transparency program of APBD governance through the Budget Festival in accordance with the current condition. This gait is important to maintain a strong social interaction between bureaucrats and people in the digital age. As well as the identity and characteristics of the region in supporting the development of identity-based flagship areas to improve the competitiveness (city branding).