This paper reports the application of surface enhanced Raman chemical imaging (SER-CI) as a potentially non-destructive quantitative analytical method for the investigation of model pharmaceutical formulations containing the active pharmaceutical ingredient (API) in low concentrations (0.5–2%). The application of chemometric techniques for processing the spectra enables the determination of API distribution in products of different concentrations. In addition, the applied multivariate curve resolution can be proper method to identify unexpected contaminants in illicit drugs. The drastic Raman signal enhancement in the presence of silver nanoparticles provides significantly improved calibration accuracy and, at the same time, radically decreased image acquisition time compared to conventional Raman chemical imaging.