The Internet of Things (IoT) heralds a new era of connectivity, transforming the way devices interact and share information. With this transformative potential comes a concomitant rise in cybersecurity threats that pose significant challenges to the integrity of the IoT ecosystem. This paper undertakes a comprehensive examination of cybersecurity threats in the age of IoT, categorizing them into data breaches, malware attacks, physical manipulation, and more. Counteracting these threats necessitates a multifaceted approach encompassing device-level security, network-level measures, and effective management practices. Protective measures discussed include secure boot processes, encryption protocols, and the implementation of intrusion detection systems. However, persistent challenges, such as device diversity and resource constraints, underscore the need for ongoing research and development. Emerging technologies like blockchain, edge computing, and artificial intelligence offer promising avenues to bolster IoT security. In the pursuit of a secure IoT future, this paper emphasizes the critical importance of collaboration and collective efforts. The key findings underscore the centrality of robust security measures in the IoT landscape. The call to action resonates throughout the paper, urging stakeholders to unite in addressing challenges, embracing emerging technologies, and ensuring the responsible growth of IoT. Together, through shared knowledge and collaborative endeavors, we can forge a secure foundation for the continued expansion of IoT technologies