Impact Of Social Media Research Articles

Social media and the fragility of Africa

This research empirically analyzes the effect of social media on fragility. It goes beyond political grounds which oppose techno-optimistic to techno-pessimistic perceptions of the impact of social media to analyze its consequences on global, security, economic and social fragilities. The research uses annual data from a panel of 47 African countries for the period 2000–2018. Results reveal that the use of social media by the public to organize offline political actions has no outcome on global fragility. However, its use by elites for the same end accentuates global state fragility. This operates through security and political fragilities. Fragility is negatively associated with higher civil society participation, education and democracy. The use of social media to organize offline political actions either by people or by elites in the context of higher civil society participation reduces fragility, while its use either by people or by elites in the context of higher educational level accentuates state fragility. The use of social media to organize offline political actions by people in the context of democracy boosts fragility but its use by elites in the same framework reduces fragility. There is a need to sensitize people, especially elites in Africa on the threats and opportunities of social media. There is also a necessity to develop a dynamic, well-educated and well-organized civil society and population in order to better valorize the opportunities that social media represents.

A Comprehensive Analysis of Social Media Platforms and their Impact on E-Consumer Purchase Behavior (With Reference to Coimbatore City)

In contemporary times, social media has emerged as a highly effective platform for establishing direct connections with prospective clients. Through deeper user engagement, community social networking sites have garnered customer trust and are predominantly utilized for social interactions. Since the beginning of the year, many manufacturers, wholesalers, and retailers have adopted social media marketing strategies. Marketers are increasingly exploring diverse social media channels and introducing innovative social initiatives at an unprecedented rate. The exponential expansion and rapid evolution of social media marketing are extraordinary, reflecting a transformative shift in promotional strategies. Recognizing its immense potential, multinational corporations have integrated social media marketing into their campaigns, significantly enhancing their outreach and engagement efforts. This paper examines the level of awareness among e-consumers regarding social media sites and analyzes the impact of social media advertisements on these consumers. Additionally, it provides a comprehensive overview of Coimbatore's social media marketing practices.

Impact of Social Media on Cultural Identity in Urban Youth

Purpose: The aim of the study was to assess the impact of social media on cultural identity in urban youth. Materials and Methods: This study adopted a desk methodology. A desk study research design is commonly known as secondary data collection. This is basically collecting data from existing resources preferably because of its low cost advantage as compared to a field research. Our current study looked into already published studies and reports as the data was easily accessed through online journals and libraries. Findings: Social media platforms serve as significant spaces where urban youth engage, express, and negotiate their cultural identities. These platforms provide access to a diverse range of cultural expressions, facilitating the blending and reshaping of traditional and modern cultural elements. Studies have shown that social media influences urban youth by offering a sense of community and belonging, where they can connect with like-minded peers globally, thus fostering a globalized cultural perspective. However, this exposure also poses challenges, such as cultural homogenization and the potential loss of distinct local cultural identities. Additionally, the curated nature of social media content often promotes idealized cultural norms, influencing youth to conform to certain stereotypes and societal expectations. Despite these challenges, social media remains a powerful tool for cultural expression and identity formation, enabling urban youth to navigate and redefine their cultural landscapes in dynamic and innovative ways. Implications to Theory, Practice and Policy: Social identity theory, uses and gratifications theory and cultural convergence theory may be used to anchor future studies on assessing the impact of social media on cultural identity in urban youth. Practically, there is a pressing need for digital literacy programs that educate youth on critical engagement with social media. From a policy perspective, integrating cultural education into school curricula is essential.

The Impact of Social Media and Emotional Intelligence on Investment Decision: A Fuzzy Set Delphi Study Among Investors in Thailand's Stock Market

The economic condition of Thailand and the rate of return observed on the stock exchange of Thailand (SET) surpasses the profits generated through savings. This has resulted in SET gaining popularity among individuals seeking a substantial rate of return. Understanding the elements investors consider when investing in Thailand's stock exchange is crucial due to its increasing popularity. This research utilizes a second-order confirmatory factor analysis (CFA) method to examine the impact of social media and emotional intelligence on investors' investment decisions in Thailand's stock market. The research method employed a combination of qualitative and quantitative data collection and analysis. Step 1 involved qualitative research utilizing the e-fuzzy set Delphi technique, which entailed sending an online questionnaire to 19 experts. The questionnaire included both open-ended and closed-ended questions on a 7-point scale. Step 2 involved conducting quantitative research using simple random sampling. To gather information from investors in SET, 600 investors were surveyed. It was found that emotional intelligence, social media, risk perception, and financial literacy influence investors’ investment decisions in SET, respectively. This research will provide new insights into the impact of social media and emotional intelligence on investors' decision-making in Thailand's stock market.

Mapping the space of social media regulation

Social media platforms mediate a significant fraction of human communication and attention. The impact of social media on society has been under increased scrutiny, and concerns over its effects have motivated varied and sometimes contradictory government regulation around the world. In this review article, we offer two ways of mapping the space of social media regulation: viewing social media either (i) as an architecture impacted by design choices, or (ii) as a market governed by incentives. We survey the most prominent regulatory approaches globally (both enacted and proposed), with an emphasis on the United States and the European Union, and position these options within the two maps. We conclude by discussing the fundamental trade-offs associated with different interventions, comparing jurisdictions, and highlighting paths forward in the context of the potentially-conflicting rights and interests of relevant stakeholders.

International Trade in the Digital Economy: How is Technological innovation Transforming Global Markets

With the rapid development of the digital economy, technological innovation is profoundly changing the face of international trade. This article explores various aspects of how technology is reshaping global markets in the context of the digital economy. First, we define the digital economy and its evolution, emphasizing its importance to international trade. It then analyzes the rise of e-commerce, the application of blockchain technology in supply chain management, and how automation and artificial intelligence are changing logistics, revealing how these innovations are improving the efficiency and convenience of trade processes. It then discusses the impact of technological innovation on market structure, including the rise of emerging markets and opportunities for smes in international trade. Consumer behaviour is also changing, with the popularity of online shopping and the impact of social media on consumer decisions further driving changes in the market. Finally, this paper puts forward policy recommendations to address the challenges brought by technological innovation, emphasizing that countries should actively adjust their strategies to cope with this rapidly changing environment and achieve sustainable development. Through in-depth analysis, this paper aims to provide valuable insights and suggestions for the academic community and related fields to promote the healthy development of international trade.

COVID-19 vaccine hesitancy: Meaning relations between responses in an epidemiological study and twitter messages

BackgroundVaccine hesitancy is a concerning public health issue, further amplified during the COVID-19 pandemic. Social media is an important player in this context, promoting the dissemination of both information and misinformation. Qualitative studies analyzing the meaning of social media contents in correlation with epidemiological data are scarce, and could aid our understanding of social media's impact on vaccine hesitancy. MethodsIn this study, we identified open-ended responses on reasons to refuse the COVID-19 vaccine collected in an epidemiologic study, and analyzed meaning relations with Twitter posts according to theme categories using a qualitative approach. ResultsAmong responses to open-ended questions on motivations for refusing the COVID-19 vaccine, we identified and analyzed five theme categories: 1. individuality; 2. fear of adverse events/distrust in vaccine safety; 3. political ideologies/aversion to recommendations issued by the State; 4. skepticism about vaccine efficacy; and 5. refusal of non-natural products or interventions. We observed a close correspondence between open-ended responses in the epidemiological study and Twitter posts in all 5 theme categories. The highest outreach of Twitter posts was observed for those in the “individuality” and “fear of adverse the events/distrust in vaccine safety” theme categories. ConclusionsOur study suggests that social media interactions can perpetuate misinformation and hesitant attitudes about vaccines. Social media algorithms can intensify ideologic isolation, and strategies to promote the dissemination of tailored health information among social media users should be implemented to promote an overall understanding of health, particularly those concerning the collective wellbeing.

THEORY OF RECEPTION AND CRITICISM OF FILMS BASED ON THE RECEPTION AND CRITICISM OF THE FILM “ANNA KARENINA” (1997)

The word reception means the acceptance of foreign ideas, norms and values or behaviors. Reception history elaborates the reception that a literary text, a film, or in this case an adaptation of a novel, has found in its audience over time. This paper delves into the core concepts of film reception theory, shedding light on how audiences interpret and actively engage with cinematic narratives. The theoretical part includes different perspectives, recognizing that audience responses are shaped by individual experiences, cultural contexts, and societal influences. This study also delves into the concept of criticism, whether that from the audience or from theorists and critics. This study after the theoretical part of the reception elaborates the reception and criticism of the film Anna Karenina (1997) directed by Bernard Rose. As an adaptation of the novel Anna Karenina by Leo Tolstoy (1887), criticism and reception in this case focuses, among other things, on the stallings and deviations of the adapted story. Additionally this paper addresses the evolving landscape of film reception in the digital age, considering the impact of online communities, social media and interactive platforms on audience engagement. This study aims to contribute to the ongoing discourse on film reception theory by providing insights into the multifaceted nature of audience engagement and its implications for the wider field of film studies. During this study, I came to the conclusion that coded messages and pre-existing expectations also influence the audience’s reception of a film. The coded message is deciphered by the audience based on the knowledge they possess and not the way the producer thought. In this case, the producer too should not convey messages that are not easily decoded by the audience.

From Likes to Buys: Unveiling the Impact of Social Media Influencers on Consumer Behavior and Market Dynamics

This study investigates the significant impact of social media influencers on consumer purchasing behavior, focusing on the role of credibility and trustworthiness. A robust quantitative research approach was used to collect data from an online survey of 500 consumers who actively follow social media influencers. The results show a significant and positive relationship between social media influencers and consumer purchasing behavior. Notably, the credibility of these influencers and the nature of the products or services they promote emerge as important factors influencing consumer decisions. This study offers useful insights for marketers, emphasizing the importance of strategically selecting influencers and cultivating long-term relationships to increase credibility and trustworthiness. These findings provide practical advice for improving influencer marketing strategies and engaging with target audiences.

The "Female-to-Male" Phenomenon in Short Videos: A Feminist Media Analysis

Feminist media analysis is a set of critical analytical tools used to understand how different kinds of media contribute to the molding of gender and identity, which has played a crucial part in the development of feminism and the media-driven society. This paper conducts a feminist media analysis to investigate the phenomenon of "female-to-male" presentations in TikTok short videos. This paper aims to challenge some traditional notions of "performing gender," as conceptualized by digital media theories, which disrupt established performance standards and promote broader acceptance of diverse practices. Focusing on TikTok users Dayao Tongxue, Chen Lijun, Lapmoby, and Northeast Rain Sister, this research analyzes the content and influence of those influencers to understand how their performances challenge conventional norms and cultivate inclusiveness. The research concludes by examining the impact of social media on the formation of gender identity, specifically in the transition from language-sex to the identification as male or female.

The Impact of Social Media on Social Interaction and Self-Identity in Indonesian Society

The development of information and communication technology has changed the way humans interact. Social media, as one of these technological products, has become an inseparable part of everyday life. In Indonesia, social media use has increased significantly, especially among the younger generation. This research aims to identify the positive and negative impacts of social media on social interaction in Indonesian society. This study used qualitative research methods. The data collection technique in this research is a literature study. The data that has been collected is then analyzed in three stages: data reduction, data presentation, and drawing conclusions. The research results show that social media brings significant changes in social interactions and self-identity, including enriching social experiences, developing self-identity, simplifying the communication process, helping to build new communities, assisting individuals in expressing themselves, and increasing social awareness. However, this positive impact is also balanced by negative impacts, such as excessive use of social media leading to dependence and addiction, cyber bullying, privacy theft, social comparison, fake news, and the use of fake identities. The findings of this study have significant implications for policymakers, educators, and social media platform developers. Understanding the dual impact of social media on society can inform the creation of policies and educational programs that promote responsible social media use while mitigating its negative effects.

Tác động ý thức thời trang và người có ảnh hưởng truyền thông xã hội đến ý định mua thời trang trực tuyến

This study investigates the impact of fashion consciousness and social media influencers on online fashion consumer behavior based on the extended theory of planned behavior. Research data from 350 consumers through questionnaire with 5-point Likert scale. The study used partial least squares structural modelling with SmartPLS 4.0 software to analyze the results. The findings show that social media influencers and fashion consciousness both influence consumers’ online fashion purchasing intentions. Among them, social media influencers have the strongest impact on online fashion purchase intention. The study’s outstanding findings show that influencers have a positive impact on consumers’ fashion consciousness. These findings provide management implications to help businesses, retailers and marketers come up with better solutions to attract customers and improve business efficiency.

Determining the Equilibrium Point between Efficiency and Well-Being in Enterprise Social Media Usage: A Hybrid Approach Using Response Surfaces and Optimization Methods

With the progression of digital transformation in the workplace, the use of enterprise social media has become a daily routine in contemporary organizations. In the course of this transition, securing enterprise social media for both efficiency and individual well-being is pivotal as it steers digital transformation towards a sustainable future. Despite the huge benefits, the impact of enterprise social media on individuals is often seen as a double-edged sword, posing a managerial dilemma to organizations. To address this issue, our research developed a hybrid method aiming at maximizing efficiency and protecting employees’ psychological well-being with neither target being compromised. Polynomial regression with response surfaces was employed to visually elucidate the variations in work engagement and work exhaustion, thereby identifying the conditions for optimal values of work engagement. We then transformed the conflicting outcome variables into a single optimization goal. By calculating the equilibrium point and comparing various predictor limits, we determined an optimal condition to achieve both targets. Specifically, the equilibrium point is identified when employees’ psychological detachment slightly exceeds enterprise social media use. The optimal condition can be identified when two predictors are symmetrically aligned with each other. Our method demonstrates that a congruence framework of enterprise social media use is conducive to both efficiency and well-being, challenging the existing assertion that moderate usage is most favorable and questioning linear relationship assumptions. This study extends the innovative application of optimization techniques to broader managerial domains and provides practical solutions for reconciling the contradictory effects between well-being and efficiency, thereby promoting the sustainable success of enterprise social media.

How Social Media Impacts Promotion of Body Image Dissatisfaction among Youth

The objective of this review paper is to analyze the existing literature on the impact of social media usage and assess the impact of promoting body image dissatisfaction among youth. A systematic review of 70 studies was conducted, focusing on research on both men and female . Findings reveal the negative effects of constantly seeing ‘perfect bodies’ on social media, highlighting increased feelings of dissatisfaction, especially among adolescents. The review identifies a gap in the literature surrounding men and their feelings towards their bodies and suggests future research directions to enhance our understanding of the impact of social media on body Dissatisfaction levels of an individual.

The Impact of Social Media Marketing and Brand Awareness on Purchasing Decisions on Cosmetic Products

Competition between whitening cosmetic products is increasing with the emergence of new products endorsed by artists. The first aim of this research is to find out and analyze the impact of social media marketing on purchasing decisions, the second aim is to find out and analyze the impact of brand awareness on purchasing decisions. All Scarlet cosmetics users at the Scarlet Fitriajaya Banyuwangi Outlet are the population in this study. A total of 180 respondents were sampled in this research. Validity tests and reliability tests were used in this research to test the research questionnaire. The research hypothesis developed needs to be tested using hypothesis testing. The research results show that social media marketing and brand awareness have a positive impact on purchasing decisions for scarlet cosmetic products.

Care Experience, Mental Health and Social Media: Implications for Practice from Conversations with Professionals and Care Leavers

There is increasing need to strike a balance between minimizing online risks and encouraging independence and freedom of interaction amongst the young adult population, particularly those with preexisting vulnerabilities. This paper presents the findings from a study exploring how professionals working with care leavers understand social media and perceive their role in recognizing and responding to the online needs of this group. Qualitative data was collected during focus groups, arts-based workshops, and interviews with 17 professionals. Thirteen young adults with experience of leaving the care system in Scotland also provided insights into the impact of social media on their mental health and personal relationships. These multiple voices highlight that professionals could improve their understanding of social media platforms by moving away from risk management and harm minimization to adopt more individualized ways of enhancing online relationships. These views are reiterated by care leavers who perceive social media interactions as both a source of support and a cause of anxiety during complex transitions. Drawing upon the health and social work literature suggests that professionals should work in partnership with care leavers to establish training that acknowledges lived experiences and prioritizes resilience and social capital in the development of positive online interactions.

The Effectiveness of Church Social Media in Teaching Theology to Generation Z

This study explores the effectiveness of social media use by churches in theological teaching, particularly among Generation Z. Through a literature review, the research identifies the impact of social media on congregation engagement and compares the effectiveness of digital teaching methods with traditional approaches. The findings reveal that social media plays a crucial role in enhancing congregation involvement, especially during the COVID-19 pandemic when many churches transitioned to digital platforms to continue their services. Additionally, social media use allows churches to reach a broader and younger audience while strengthening communication and collaboration among congregants. However, churches also face challenges such as technological gaps and the need to train staff in social media usage. This study concludes that social media can improve the effectiveness of theological teaching and recommends that churches integrate digital strategies into their ministries. Further research is needed to explore the long-term impact of church digitalization and to assess the effectiveness of social media across different religious contexts.

Navigating the Impact of Social and Digital Media in Academic Medicine.

Navigating the Impact of Social and Digital Media in Academic Medicine.

Political Identity in the Digital Age: Analysis of the Impact of Social Media on the Formation of Youth Beliefs and Values

Political Identity in the Digital Age: Analysis of the Impact of Social Media on the Formation of Youth Beliefs and Values

Review on the Dual Impact of Social Media on Psychological Well-Being: From Nigeria context

Review on the Dual Impact of Social Media on Psychological Well-Being: From Nigeria context