Impact Of New Media Research Articles

What is the Role of TV Commercials in the Trans-Media Era?

Objective: This study is focused on verifying the role and effectiveness of traditional media in terms of brand management to determine ways to effectively manage a variety of media in the trans-media era. Methods/Statistical Analysis: In this study, a hybrid mode comprising the concurrent use of TV commercials and online advertising and an online-only mode, which utilized only online advertising, were compared according to typical brand performance indices including brand awareness, brand preference, purchase intention, and brand image. Findings: The results of this study show that the hybrid mode has statistically significant higher performance in all brand indices than the online-only mode. This study provides some important implications in the context of the dwindling role of traditional media under the impact of new media, in so far as traditional media is revealed to be an important strategy even today. Improvements/Applications: The development of marketing communication strategies should take into account both the management of brand performance as a long-term aspect and the leading of customer buying behavior as a short-term aspect of comprehensive advertising plans in the trans-media era.

The displaced fan: the importance of new media and community identification for maintaining team identity with your hometown team

ABSTRACTResearch question: Individuals who move away from their hometowns often remain fans of their hometown teams. In this study, we examine the impact of new media, differences between hometown and current community identification, and the impact of proximity to a National Football League (NFL) market on the team identification of displaced fans.Research methods: To study these questions, an online survey was conducted. The sample included adult Americans (n = 347) who identify as fans of their hometown NFL teams and currently live more than 100 miles away from their hometowns. Structural equation modeling, analysis of variance, and analysis of covariance were used to examine the data.Results/findings: Through use of a structural model, we demonstrated that social media, Internet streaming, and hometown identification affected hometown team identification. In addition, mean comparisons demonstrated that fans with higher levels of identification with their hometown communities than their current residences also displayed higher levels of hometown team identification than fans more highly identified with their current residences. Whether an individual moves to another primary NFL market after leaving the hometown was not found to have a statistically significant impact on identification with the hometown team.Implications: Engagement is critical to continued identification amongst sport fans. In this paper, we offer justification for both reaching out to non-local fans and keeping them engaged, and insight into possible avenues for fostering engagement. This may partially explain why professional teams in areas with rapid influxes of residents from other cities struggle to build a highly identified fan base.

New Media and the Loss of Individual Sovereignty

This article explores the impact of new media on authentic existence. It argues that technology has reshaped humanity in inconceivable ways, but it is taking away individual sovereignty by facilitating and enhancing power for regimes both democratic and dictatorial. With its design and sophistication that make it possible to listen in on, record, and funnel content produced in the digital realm to locations of power,new media may lead contemporary society towards an era of centralized control and coercion. The likelihood of new media being used as an instrument of power, a devicefor monitoring the masses, begets an atmosphere of fear, which compromises cognitive habits, inhibits the capacity to engage society on a critical level,and gives birth to a culture of singularity. With our ontology reconstituted by the technological and with our growing reliance on new media,we are losing our authenticity assovereign individuals.

Children’s Drawing in the Context of the Visual Language of New Media. Research Report

Abstract The present time is a period of dynamic development of new media, which should be accompanied by a more profound reflection over their impact on human development. The research on the impact of new media on children seems to be important as children become increasingly exposed to the virtual world, at the same time exploring reality. The time and commitment with which they “absorb” media images is bound to take its toll on a child’s psyche, which manifests itself in the imaging. The article presents the research on drawing activity of children from 3 to 12 years old in the context of changes occurring in these activities brought about by the visual language of new media. The fact that this extensive research has been carried out over an interval of 10 years (in 2004 I carried out an analysis of 4180 drawings of children and youth aged 3 to 18 years, while in the study repeated in 2014 I examined 2134 drawings of children aged 3 to 12 years), makes it possible to compare the results of the two studies, and also to confront them with descriptions of children’s drawings found in the specialized literature. In this way, the obtained characteristics may be referred to the visual language used to construct the new media image. Qualitative and quantitative analyses, as well as a comparison of the results, have allowed not only changes in the children’s drawing activities to be determined, but also indicate the direction of these changes. For the research, it was also important to find arguments in favour of media education with reference to visual education and defined as training, that pertains to the entire contemporary iconosphere.

Afterword: Thick Time, Heavy Time

ABSTRACTThe paper sums up and comments on the contributions of the Special Issue edited by Katrien Pype and Richard Vokes. The theme of the papers was the impact of new media and radio on life styles and life worlds in Africa with a focus on regions of postcolonial Africa: Congo DRC.

Social Media and Social Change

AbstractThe growing impact of new media around the world has been the subject of study by scores of scientists in multidisciplinary fields. Satellite TV and the Internet have been viewed as instruments of social and political change — connecting communities, educating the youth, and creating social networks previously unaccounted for, like virtual groups. However, in the Arab World and the Middle East, such technological developments have been hailed as tools for the empowerment of marginalized communities such as women and the youth, also brought new opportunities that have resulted in the breaking of the communication monopoly by those in power and the creation of a new communication environment. Such environment has — as part of its manifestations — the current social transformations that the region is witnessing. Drawing on examples from social media networks used in Tunisia and Egypt, this article analyzes the extent to which new technologies have changed the rules of the game regarding public opinion construction and the communication flow traditionally monopolized by the hegemonic power structures in Arab society. This study not only reveals the decisiveness of platforms like Facebook, Twitter, and YouTube in the Arab Spring countries’ revolutions, but also the extent to which their availability served in a complex manner the democratic transition that Tunisia have been undergoing and the political turmoil that Egypt is witnessing. Furthermore this study argues that such online spheres of communication mark the emergence of the virtual yet vibrant space of political campaigning and social empowerment, especially for the youth and marginalized communities.

Study on Distance Education to Adult Students in New Media Background based on Computer Technology

In the context of new media, traditional adult students’ distance education has been an unprecedented challenge to the current distance education of adult students to fully understand the importance of the use of new media, necessity, and through new media the student population is widely popular media to develop and strengthen distance education of adult students, so as to continuously improve the effectiveness of distance education, and improve the quality of personnel training. In this paper, the characteristics of the new media, the impact of new media and how to use distance education of adult students as well as to strengthen the distance education of adult students three elaborate.

Preferred communication channels used by students to interact with their lecturers

The main purpose of this study is to identify the most frequent and preferred communication channels used by students in interacting with their lecturers. In addition, the factors that influence students' preferred communication channels and the impact of new media on traditional media is investigated. It is illuminated that most of the students preferred to communicate face-to-face followed by mobile phone communication. Yet, depending on the characteristic of the messages, some students prefer to use e-mails and followed by mobile communications in interacting with their lecturers. The study points out that the students' perception of media richness plays a highly significant role in the students' selection of communication channel. Moreover, the results show the students' perception of media richness has the strongest positive relationship with the preferred communication channels used by students. This study reveals that the invention of new media and because of the increase in global internet penetration, the new media becomes the preferred communication channels used by students to interact with their lecturers.

Twitter-revolutioner og fejlslagne protestbevægelser:

This article explores the interesting connection between social movements and new social media also referred to as web 2.0. It is argued that the public as well as parts of the scientific debate about the impact of new media on social change is to a large degree dominated by two rigid camps, namely Internet-utopians on the one side and Internet-sceptics on the other side. Both positions tend to degenerate into technological determinism. Furthermore, they ignore the long tradition for the critical study of alternative media and their role as critical and oppositional communication tools for social movements. In order to analyse how social movements challenge dominant and hegemonic worldviews, the article calls for a socially oriented media theory with a sensibility for analytical concepts and frameworks. Such a theoretical and contextual framework can be used in order to produce empirically based insights into the relation between protest movements, social media use and actual political change.

Exploring Effects of Media Type and Delivery Technology on Facilitating Critical Thinking Among College Students

The current study examines the impact of new media, specifically the introduction of tablets, on student learning. Student groups were asked to build learning materials on either personal computers (PCs) or tablets. The study further investigated building this material in video and text forms. The results were analyzed using a repeated-measures analysis of variance. Tablet use lead to superior outcomes, but this result was conditional on critical thinking stage. For instance, tablet use resulted in better outcomes in the fourth (evaluation) stage of critical thinking. In the first three and fifth stages of critical thinking, tablets provided no significant advantage over PCs. From a learning strategies perspective, tablets lead to more employment of all three strategies investigated: elaboration, rehearsal, and organization. In terms of media type, video presentation was more effective in the first stage of critical thinking (problem identification), while text worked better in the fourth stage of the process (evaluation).

Czytelnictwo w kulturze nowych mediów – napływ informacji a percepcja ludzka

Changes in expectations and mentality contemporary receive caused, the classic approach to the process of reading seems to be outdated. Reception of messages to the reader generates several difficulties caused by differently shaped reading habits for linear and hypertext. This phenomenon shape our brains in specified ways. Perhaps the inflow of new information to the network exceed capabilities of human perception? There other important reasons for those changes attempt to analyze the issue of developing impact of new media on the perception and reception of information.

Competitive dynamics in the Korean video platform market: Traditional pay TV platforms vs. OTT platforms

Netflix is commonly referred as an over-the-top (OTT) media, and it takes a role of a video platform changing the market. The purpose of this research is to explain the competition in Korean video platform market, in particular competition between traditional pay TV and OTT. In this study, the theory of the niche is adopted to explain the competitive dynamics in video platform market in Korea. This theory is a unique framework to conceptualize and empirically measure the impact of new media on the old one. It explains and predicts the existence, displacement, and extirpation of players in the ecosystem. To make up for the previous researches, multiple resources such as gratification and time spent using media are measured in this study. The result indicates that the case of the Korean market was significantly different from the case of America, in that competition between traditional pay TV and OTT was not severe.

Improving integrated marketing communications practices: A comparison of objectives and results

Marketing managers face increasing demands for effectiveness measurement including more rigorous assessment of the match between marketing communication objectives and results. This study provides an analysis of current objective-setting practices and a comparison with past industry practices by applying a traditional communication task model to marketing communications award competition entries. The results indicate that there is still room for improvement in communication objective-setting practices. Suggestions for improving these practices include (1) making a commitment to assessment, (2) offering actionable objective-setting education, (3) increasing attention to the impact of new media, and (4) expanding the role of agencies. The authors conclude that the study of the objectives and results aspect of marketing communication management will create new opportunities for integrated marketing communications scholars and practitioners to increase the effectiveness of promotional activities.

Online Opposition and Elections in Malaysia

This paper evaluates the impact of new media on election in Malaysia in the context of equalization and normalization theories in the scholarly literature. Starting in the mid-1990s, major opposition parties in Malaysia have begun to establish an online presence. Malaysia has had its elections in 1999, 2004, 2008 and 2013. Exception in the 2004 General Election, the Malaysian opposition has experienced a consistent upward trend in electoral success over the elections. Most researchers contend the Internet enabled opposition parties to make spectacular electoral gains. What does this the result mean vis-a-vis the equalization and normalization theories debate in the scholarly literature? 15 years of online opposition communication delivered on the back of rising internet penetration over the last four general elections has critically alter the election results. Hence, the equalization thesis’ prediction that the Internet holds the potential to give opposition parties equal footing to the ruling parties does explain the situation well in the country.

Strategy and new media: A research agenda

Despite current attention to the materiality of organizations and the performative role of tools, devices, artefacts and objects in processes of strategy-making, the impact of new media has not been thoroughly conceptualized in the strategy literature. We argue that new media challenge core assumptions in strategy about control, boundaries and choice. To understand their constitutive effects and the implications for strategy-making, it is necessary to develop a research agenda oriented towards understanding technological affordances – but not only in local practices. Due to vital characteristics of new media, this research agenda should be informed by a socio-material sensibility, network thinking and a longitudinal perspective.

The impact of new media on bank processes: a Delphi study

Banks seek to utilise new media such as social networks, mobile devices or NFC. At the same time, new media augment market power of customers and open up opportunities for near– and non–banks to compete. Following these developments, the aim of our research is to document bankers' view on the impact of new media on bank processes. Therefore, we conduct a three–round Delphi study with 23 experts, resulting in assessments for 226 single items. Results include that the traditional interaction scenario is expected to remain leading throughout a 5–10 years' prospect but lose considerable share against impersonal and indirect scenarios, a clear request for channel–independent business processes and a strong impact of mobile banking on the bank processes. Furthermore, an increasing importance of mobile payments is expected even by traditional bank experts. As a methodical contribution, we introduce Delphi diagrams for the presentation of the study results.

"The IMPACT of New Media on Child Socialization" Appliedre Search on Basic Education Schools in Muscat Governorate –Sultanate of Oman

"The IMPACT of New Media on Child Socialization" Appliedre Search on Basic Education Schools in Muscat Governorate –Sultanate of Oman

A comunicação em rede, os avanços na cidadania e a questão da regulamentação

This articlegathers research and studies by authors who have dedicated themselves to investigate thecommunication on the net.By means of bibliographic research we discuss the impact of new media on society and modes of political participation. The social movements fostered from the virtual environment were the objects of analysis. The discussions about the phenomenon of breaking the hegemony of the mass media in information productionalso had space, as well as theorizations about the regulation of the internet and freedom of information and protection of personal data spread on the net.The studies and analyzes selected offer a general overview, although succinct, but that demonstrates the complexity of the theme.

Virtual belongings, dual identities and cultural discomforts: The role of Mediaspaces and Technospaces in the integration of migrants

Abstract There are indications from both everyday practice and relevant scholarship that new media play a significant role in affecting both the formation and management of dual identities1 for migrants. Nevertheless, there is currently no scientific work that has empirically investigated the effect that new communication tools have on questions of dual identities, and cultural distress more generally. Therefore, an investigation of the impact of new media and technologies (such as free Internet video-calls), both on the integration of immigrants into host societies and the perceptions that those left behind form about destination countries, is timely. This article attempts to address this research gap both by drawing on the results of studies in different fields of research and by confirming consequent assumptions through a qualitative analysis of the usage of new technologies. Different disciplinary studies have demonstrated that those who are able to manage the mechanisms embedded in the formation of dual identity more successfully also experience less cultural discomfort and, consequently, show better patterns of integration in host societies (Butcher 2009; Nowicka 2007; Portes et al. 1999). Following these paths of research, the present study claims that frequent contact with those left behind can both drastically change perceptions of alienation and the cultural distress that immigrants might suffer when they settle in receiving countries, as well as influence the related perceptions that loved ones who are left behind form of destinations. That is, a better management of dual identity issues and the subsequent more successful integration of migrants could also positively influence the views of those persons in the communities of origin with whom they stay in contact through these new communication tools. Therefore, the consequences of using these new media and technologies in terms of both immigrants’ integration and the pictures that those left behind get of host countries will be the main focus of this article. Furthermore, an analysis of the images that companies employ in order to publicize free online video-call software contributes to an understanding of the target market that these companies have, and the needs that they envisage for their users. Thus, these images help us to consider whether the usage of these tools can indeed be related to migratory issues. In addition, an analysis of semi-structured interviews with migrants using free online video-calls will offer an in-depth insight into the effects of using these new communication tools for both the management of dual identities and the integration of immigrants.

The Impact of New Media on Policy Affecting Agriculture

The Impact of New Media on Policy Affecting Agriculture