Immersive Virtual Space Research Articles

What Drives Advertisers Toward or Away From Immersive Virtual Spaces?

What Drives Advertisers Toward or Away From Immersive Virtual Spaces?

Generative artificial intelligence of things systems, multisensory immersive extended reality technologies, and algorithmic big data simulation and modelling tools in digital twin industrial metaverse

Research background: Multi-modal synthetic data fusion and analysis, simulation and modelling technologies, and virtual environmental and location sensors shape the industrial metaverse. Visual digital twins, smart manufacturing and sensory data mining techniques, 3D digital twin simulation modelling and predictive maintenance tools, big data and mobile location analytics, and cloud-connected and spatial computing devices further immersive virtual spaces, decentralized 3D digital worlds, synthetic reality spaces, and the industrial metaverse. Purpose of the article: We aim to show that big data computing and extended cognitive systems, 3D computer vision-based production and cognitive neuro-engineering technologies, and synthetic data interoperability improve artificial intelligence-based digital twin industrial metaverse and hyper-immersive simulated environments. Geolocation data mining and tracking tools, image processing computational and robot motion algorithms, and digital twin and virtual immersive technologies shape the economic and business management of extended reality environments and the industrial metaverse. Methods: Quality tools: AMSTAR, BIBOT, CASP, Catchii, R package and Shiny app citationchaser, DistillerSR, JBI SUMARI, Litstream, Nested Knowledge, Rayyan, and Systematic Review Accelerator. Search period: April 2024. Search terms: “digital twin industrial metaverse” + “artificial Intelligence of Things systems”, “multisensory immersive extended reality technologies”, and “algorithmic big data simulation and modelling tools”. Selected sources: 114 out of 336. Published research inspected: 2022–2024. PRISMA was the reporting quality assessment tool. Dimensions and VOSviewer were deployed as data visualization tools. Findings & value added: Simulated augmented reality and multi-sensory tracking technologies, explainable artificial intelligence-based decision support and cloud-based robotic cooperation systems, and ambient intelligence and deep learning-based predictive analytics modelling tools are instrumental in augmented reality environments and in the industrial metaverse. The economic and business management of the industrial metaverse necessitates connected enterprise production and big data computing systems, simulation and modelling technologies, and virtual reality-embedded digital twins.

Nerambum: A Virtual Exhibition Platform

In the wake of the global pandemic, industries worldwide faced a disruptive challenge, particularly those thriving on physical exhibitions essential for expanding market share, unveiling new products, and forging valuable connections. The health crisis and consequent strict guidelines rendered traditional exhibitions untenable, causing a catastrophic loss of audience and opportunities for businesses. This unprecedented situation accelerated the adoption of virtual alternatives, but existing platforms failed to capture the essence and dynamism of live, in-person interactions, leading to a palpable gap in user experience. "Nerambum" emerges as a transformative solution in this landscape, offering a sophisticated online exhibition platform that recreates the authentic feel of physical events. It seamlessly integrates a 3D environment for attendees with a multifunctional web application, supporting various user roles including admin, exhibition owners, stall owners, and general participants. Beyond its immersive virtual space, "Nerambum" stands out with its comprehensive service management—from secure authentication, customizable avatars, and stalls to real-time video streaming and a practical payment gateway mimicking physical ticket purchases. The platform not only adapts to the current necessity for remote interaction but also anticipates the enduring relevance of virtual engagements in the exhibition industry's future.

Virtual Interactive Display Space Design of Intangible Cultural Heritage

This paper focuses on the design and generation of the virtual interactive exhibition space of intangible cultural heritage, aiming to provide an innovative path for the inheritance and display of intangible cultural heritage through digital technology. Through in-depth study of the connotation and characteristics of intangible cultural heritage, combined with AR augmented reality, holographic projection, motion sensing interaction and other modern technological means, the design and generate a creative, interactive and immersive virtual display space. The design not only shows the historical origin and artistic characteristics of the intangible cultural heritage, but also emphasizes its modern value and innovative development, aiming to enhance the public's cognition and interest in the intangible cultural heritage, and promote the inheritance and development of the intangible cultural heritage. The research in this paper provides new ideas and methods for the digital protection and inheritance of intangible cultural heritage, and helps to promote the inheritance and innovation of intangible cultural heritage in modern society.

The Impact of User-Generated Content, Social Interactions and virtual Economies on Metaverse Environments

This study examines how user-generated content, social interactions, and virtual economies impact the Metaverse's changing environment. It offers crucial knowledge for policymakers, stakeholders, and developers of the Metaverse in building interesting and long-lasting virtual worlds. The study surveyed 385 respondents from the South Asian demographic using a Likert rating scale through an online survey. Demographic variables were analyzed using SPSS version 29, focusing on frequency and percentage distribution. Means and standard deviations were calculated for each variable and survey item. The main analysis included multiple regression to evaluate hypotheses regarding the interaction between user-generated content, social interaction, and the virtual economy. User-generated content significantly improves Metaverse environments (= 0.22, p<0.01**), highlighting its crucial part in creating immersive virtual spaces. Metaverse environments bene t from social interactions (=0.16, p<0.01**), fostering involvement and community. In the growth of the Metaverse, virtual economies are extremely important (=0.501, p<0.001***), encouraging user participation and innovation. This research, which uses rigorous statistical analysis and focuses on South Asian demographics, offers novel insights into the metaverse dynamics. It serves as a crucial resource for the Metaverse's future growth and development by guiding developers, stakeholders, and policymakers as they navigate the Metaverse's seemingly limitless potential.

Thinking through the tool: collaborative archaeological bodywork in immersive virtual reality

Thanks to currently available very high-resolution three-dimensional (3D) models via photogrammetric techniques as a primary method of archaeological documentation, constructing immersive, high-fidelity simulacra is imminently possible. This paper considers how the scale at which the human body interacts with immersive digital models is especially important for understanding the affordances and ergonomics of past things and places. The implications of this isometry between archaeological objects of analysis and emerging capabilities to interact with them through digital surrogates in the present are manifold. By enabling interaction with objects and contexts in immersive virtual space, such observational experiences create in silico engagements that are repeatable, distributable, and collaborative. In particular, it is the collaborative capacity of this technology that this paper explores using online immersive virtual reality (iVR). Collaborative online iVR is used in this research as a key instrument for enhancing understanding and reinterpreting the digital records of two archaeological sites under excavation in Peru. The case studies analyzed show a variety of cultural, geographic, and temporal contexts in the Andean region, which illustrates the broad potential of iVR for archaeological hermeneutics. Through iVR frameworks, the authors engage with embodied reconsiderations of Catholic ritual spaces within a planned colonial town in the southern Peruvian highlands and the pre-Columbian site of Huaca Colorada on the north coast. Synchronous scalar experiences that privilege the affordances of architectural space within digital models create opportunities for embodied experience and collaborative dialogue. A fundamental argument is the capacity to digitally inhabit these places and manipulate materials holds subtle as well as profound epistemological and hermeneutic implications for archaeological knowledge construction.

Collaborative Virtual Reality Real-Time 3D Image Editing for Chest Wall Resections and Reconstruction Planning

The integration of extended reality (XR) technologies into health care procedures presents transformative opportunities, particularly in surgical processes. This study delves into the utilization of virtual reality (VR) for preoperative planning related to chest wall resections in thoracic surgery. Leveraging the capabilities of 3-dimensional (3D) imaging, real-time visualization, and collaborative VR environments, surgeons gain enhanced anatomical insights and can develop predictive surgical strategies. Two clinical cases highlighted the effectiveness of this approach, showcasing the potential for personalized and intricate surgical planning. The setup provides an immersive, dynamic representation of real patient data, enabling collaboration among teams from separate locations. While VR offers enhanced interactive and visualization capabilities, preliminary evidence suggests it may support more refined preoperative strategies, potentially influence postoperative outcomes, and optimize resource management. However, its comparative advantage over traditional methods needs further empirical validation. Emphasizing the potential of XR, this exploration suggests its broad implications in thoracic surgery, especially when dealing with complex cases requiring multidisciplinary collaboration in the immersive virtual space, often referred to as the metaverse. This innovative approach necessitates further examination, marking a shift toward future surgical preparations. In this article, we sought to demonstrate the technique of an immersive real-time volume-rendered collaborative VR-planning tool using exemplary case studies in chest wall surgery.

Redirected Walking for Exploring Immersive Virtual Spaces With HMD: A Comprehensive Review and Recent Advances.

Real walking techniques can provide the user with a more natural, highly immersive walking experience compared to the experience of other locomotion techniques. In contrast to the direct mapping between the virtual space and an equal-sized physical space that can be simply realized, the nonequivalent mapping that enables the user to explore a large virtual space by real walking within a confined physical space is complex. To address this issue, the redirected walking (RDW) technique is proposed by many works to adjust the user's virtual and physical movements based on some redirection manipulations. In this manner, subtle or overt motion deviations can be injected between the user's virtual and physical movements, allowing the user to undertake real walking in large virtual spaces by using different redirection controller methods. In this paper, we present a brief review to describe major concepts and methodologies in the field of redirected walking. First, we provide the fundamentals and basic criteria of RDW, and then we describe the redirection manipulations that can be applied to adjust the user's movements during virtual exploration. Furthermore, we clarify the redirection controller methods that properly adopt strategies for combining different redirection manipulations and present a classification of these methods by several categories. Finally, we summarize several experimental metrics to evaluate the performance of redirection controller methods and discuss current challenges and future work. Our study systematically classifies the relevant theories, concepts, and methods of RDW, and provides assistance to the newcomers in understanding and implementing the RDW technique.

Overview of the Integration of Communications, Sensing, Computing, and Storage as Enabling Technologies for the Metaverse over 6G Networks

The metaverse, as an envisioned paradigm of the future internet, aims to establish an immersive and multidimensional virtual space in which global users can interact with one another, as in the real world. With the rapid development of emerging technologies—such as digital twins (DT), blockchain, and artificial intelligence (AI)—the diverse potential application scenarios of the metaverse have attracted a great deal of research attention and have created a prosperous market. The demand for ubiquitous communications, pervasive sensing, ultra-low latency computing, and distributed storage has consequently surged, due to the massive heterogeneous devices and data in the metaverse. In order to achieve the metaverse, it is essential to establish an infrastructure system that integrates communications, sensing, computing, and storage technologies. Information about the physical world can be obtained by pervasive sensing, computing resources can be scheduled in a reasonable manner, quick data access can be achieved through the coordination of centralized and distributed storage, and, as the bridge, mobile communications systems connect communications, sensing, computing, and storage in a new system, which is the integration of communications, sensing, computing, and storage (I-CSCS). Following this trend, this paper discusses the requirements of the metaverse for spectrum resources, ultra-reliable transmission, seamless coverage, and security protection in wireless mobile communications systems, and analyzes the fundamental supporting role of the sixth-generation mobile communications system (6G) in the metaverse. Then, we explore the functions and roles of the integrated sensing and communications technologies (ISAC), as well as the integration of communications, computing, and storage technologies for the metaverse. Finally, we summarize the research directions and challenges of I-CSCS in the metaverse.

Brands are calling your AVATAR in Metaverse–A study to explore XR‐based gamification marketing activities & consumer‐based brand equity in virtual world

AbstractBrands are moving towards the Metaverse (3D immersive virtual spaces), where the growth of intangible products and nonfungible tokens (NFTs) are evolving into a new type of hybrid experience for the users. This paper aims to establish the role of a “gamification of marketing activities” and its influence on consumer‐based brand equity for intangible products (NFTs) in the Metaverse and examine the mediating role of consumers' brand engagement and brand love. To evaluate the conceptual model based on the cross‐cultural data from two emerging countries in Asia and Africa, the study followed a two‐stage, hybrid mechanism using PLS‐SEM and neural network modeling. This study provides insights into the Metaverse–a new taxonomy of technology, in the context of embodiment, presence of AVATAR, and interactivity in the virtual world, supported by the social exchange theory. This study also suggests practitioners focus on brand authenticity while projecting their brand in the Metaverse.

A Systematic Review in the World of the Metaverse

Metaverse uses “virtual reality” in e-commerce to create immersive virtual spaces. The philosophy behind it is to make people addicted to virtual 3d reality, and with the options of “teleportation, changing environment, and using cryptocurrency to shop,” this will be the ultimate future of technology. Apart from the benefits of the metaverse, it has many challenges, including “cyber security.” This study has synthesized past literature into nine themes based on a systematic review. All nine themes deal with the potential challenges and opportunities for users, including buyers and sellers. People can live an ideal life in the metaverse, leading to the denial mode of not accepting the real world and prefer living in the metaverse. For example, bald individuals can get a head full of hair in the metaverse. Someone with a disability can walk and fly in the metaverse. All these lucrative features will make virtual life more like heaven and real life like hell.

Digital Twin Simulation Tools, Spatial Cognition Algorithms, and Multi-Sensor Fusion Technology in Sustainable Urban Governance Networks

Relevant research has investigated how predictive modeling algorithms, deep-learning-based sensing technologies, and big urban data configure immersive hyperconnected virtual spaces in digital twin cities: digital twin modeling tools, monitoring and sensing technologies, and Internet-of-Things-based decision support systems articulate big-data-driven urban geopolitics. This systematic review aims to inspect the recently published literature on digital twin simulation tools, spatial cognition algorithms, and multi-sensor fusion technology in sustainable urban governance networks. We integrate research developing on how blockchain-based digital twins, smart infrastructure sensors, and real-time Internet of Things data assist urban computing technologies. The research problems are whether: data-driven smart sustainable urbanism requires visual recognition tools, monitoring and sensing technologies, and simulation-based digital twins; deep-learning-based sensing technologies, spatial cognition algorithms, and environment perception mechanisms configure digital twin cities; and digital twin simulation modeling, deep-learning-based sensing technologies, and urban data fusion optimize Internet-of-Things-based smart city environments. Our analyses particularly prove that virtual navigation tools, geospatial mapping technologies, and Internet of Things connected sensors enable smart urban governance. Digital twin simulation, data visualization tools, and ambient sound recognition software configure sustainable urban governance networks. Virtual simulation algorithms, deep learning neural network architectures, and cyber-physical cognitive systems articulate networked smart cities. Throughout January and March 2023, a quantitative literature review was carried out across the ProQuest, Scopus, and Web of Science databases, with search terms comprising “sustainable urban governance networks” + “digital twin simulation tools”, “spatial cognition algorithms”, and “multi-sensor fusion technology”. A Preferred Reporting Items for Systematic Reviews and Meta-analysis (PRISMA) flow diagram was generated using a Shiny App. AXIS (Appraisal tool for Cross-Sectional Studies), Dedoose, MMAT (Mixed Methods Appraisal Tool), and the Systematic Review Data Repository (SRDR) were used to assess the quality of the identified scholarly sources. Dimensions and VOSviewer were employed for bibliometric mapping through spatial and data layout algorithms. The findings gathered from our analyses clarify that Internet-of-Things-based smart city environments integrate 3D virtual simulation technology, intelligent sensing devices, and digital twin modeling.

Toward Industrial Metaverse: Age of Information, Latency and Reliability of Short-Packet Transmission in 6G

Industrial metaverse, as an emerging paradigm of the next generation industry transformation, aims to build a fully immersive virtual space that can interact with physical space in real time, and enhance its operation and process efficiency. Short-packet communication takes a substantial portion of data exchange, which requires extremely high reliability and low latency, to keep information fresh, a measure of Age of Information (AoI), Given stringent communication requirements, coupled with systems with limited resources, achieving an immersive and interactive industrial metaverse is very challenging. We are motivated to re-look at the coupled relationships of Key Performance Indicators (KPIs) - for example: AoI latency and reliability in sixth-generation (6G), Ultra-Reliable and Low-Latency Communication (URLLC). We then investigate the potential of short-packet structure optimization for improving these Key Performance Indicators (KPIs). We present the co-design of sensing, communication, control and computing to realize the required real-time intelligence. Finally, we discuss future research directions.

Sensing the Virtual

This article examines somaesthetics in virtual reality via the spatial lens of atmosphere, adapting theories of atmosphere to virtual environments and advocating for VR as a distinctive terrain for somaesthetics. Building on Gernot Böhme’s analyses of atmosphere, this exploration unpacks ways that artists have engaged the body and space in VR, from creative interface design to multisensory storytelling, and projects that blend physical and virtual environments. Having mapped the confluence of somaesthetics, atmosphere, and immersive virtual space, the paper concludes considering the practical need for cultivating atmospheric competence in VR.

Metaverse Learning Experience Platform (MLXP) for Immersive Design Thinking to Enhance Digital Intelligence Quotient and Virtual Game Developer Skills

A Metaverse Learning Experience Platform (MLXP) is needed to enhance undergraduate students' creative innovation and professional advancement in multimedia technology and gaming business. This learning aid utilizes immersive design thinking methodology, transforming classroom teaching, connecting teachers and students, and enhancing learning outcomes. This study aims to develop a MLXP for immersive design thinking to enhance the digital intelligence quotient and virtual game developer skills. The research methodology involved three phases: developing the MLXP, developing the immersive design thinking process, and evaluating the skills. The sample group consisted of 36 undergraduate students from the Faculty of Science and Technology at Rajamangala University of Technology Suvarnabhumi, who were enrolled in a game design and game development course from academic year 2022. The research instruments consisted of MLXP, immersive design thinking lesson plan, Digital Intelligence Quotient (DQ) and virtual game developer skills assessment form. The MLXP consisted of 14 components, including a Metaverse Learning management system, metaverse content management system, metaverse content delivery system, metaverse personalized learning tools, analytics and reporting tools, assessment and evaluation tools, immersive collaboration tools, immersive virtual learning space, online self-paced learning space, immersive virtual meeting space, immersive virtual co-working space, immersive virtual presentation space, immersive virtual exhibition space, and immersive virtual portfolio space. The immersive design thinking process on the MLXP involved six steps: empathize, define, ideate, prototype, test, and share. The MLXP and learning process were found to be appropriate at an excellent level, and undergraduate students studying using the MLXP demonstrated excellent digital intelligence quotient and game developer skills.

Use case for the Application of the Industrial Metaverse Approach for Engineering Design Review

The metaverse is an immersive virtual space that enables users to meet each other virtually as an avatar and to interact with the virtual environment whatever their location. The metaverse approach is mainly based on the virtual reality (VR) technology enhanced with multiplayer capability. VR enables, due to its high immersive and interactive capabilities, a realistic experience of complex and abstract technical systems which leads to the support of the human cognitive abilities in observing their behavior. The advantages of VR have been recognized by the industry in the last few years. As a result, numerous industrial companies worldwide have founded initiatives with research institutions and start-ups to investigate the application of VR and the metaverse. This paper presents and discusses the implementation and the application of an industrial metaverse approach based on VR for the design review of a pharmaceutical vial filling machine.

A Survey on Metaverse: Fundamentals, Security, and Privacy

Metaverse, as an evolving paradigm of the next-generation Internet, aims to build a fully immersive, hyper spatiotemporal, and self-sustaining virtual shared space for humans to play, work, and socialize. Driven by recent advances in emerging technologies such as extended reality, artificial intelligence, and blockchain, metaverse is stepping from science fiction to an upcoming reality. However, severe privacy invasions and security breaches (inherited from underlying technologies or emerged in the new digital ecology) of metaverse can impede its wide deployment. At the same time, a series of fundamental challenges (e.g., scalability and interoperability) can arise in metaverse security provisioning owing to the intrinsic characteristics of metaverse, such as immersive realism, hyper spatiotemporality, sustainability, and heterogeneity. In this paper, we present a comprehensive survey of the fundamentals, security, and privacy of metaverse. Specifically, we first investigate a novel distributed metaverse architecture and its key characteristics with ternary-world interactions. Then, we discuss the security and privacy threats, present the critical challenges of metaverse systems, and review the state-of-the-art countermeasures. Finally, we draw open research directions for building future metaverse systems.

Christian Education in the Metaverse

The metaverse, an immersive virtual reality space where users interact with other users, has become a legitimate consideration for organizations as they strategize for the long term. Education is one industry, among many others, which has joined the metaverse with the hope of engaging students in a new way. Given the reach of the metaverse, Christian education and other faith-based educational institutions have the opportunity to interact and learn in a new way on a global scale. The purpose of this reflection is to offer a starting point for Christian educators and organizations to discuss this new endeavour of the future of education.

Blockchain-enabled Internet of Things and Virtual Sensor Networks, Mobile Cloud and Edge Computing Systems, and Predictive Modeling and Cognitive Data Fusion Techniques in Big Data-driven Digital Twin Urban Geopolitics and Immersive Hyper-Connected Virtual Spaces

Blockchain-enabled Internet of Things and Virtual Sensor Networks, Mobile Cloud and Edge Computing Systems, and Predictive Modeling and Cognitive Data Fusion Techniques in Big Data-driven Digital Twin Urban Geopolitics and Immersive Hyper-Connected Virtual Spaces

Digital Twin and Metaverse Technologies, Geospatial Simulation and Sensor Fusion Tools, and Object Perception and Motion Control Algorithms in Immersive Hyper-Connected Virtual Spaces

Digital Twin and Metaverse Technologies, Geospatial Simulation and Sensor Fusion Tools, and Object Perception and Motion Control Algorithms in Immersive Hyper-Connected Virtual Spaces