Abstract
Metaverse uses “virtual reality” in e-commerce to create immersive virtual spaces. The philosophy behind it is to make people addicted to virtual 3d reality, and with the options of “teleportation, changing environment, and using cryptocurrency to shop,” this will be the ultimate future of technology. Apart from the benefits of the metaverse, it has many challenges, including “cyber security.” This study has synthesized past literature into nine themes based on a systematic review. All nine themes deal with the potential challenges and opportunities for users, including buyers and sellers. People can live an ideal life in the metaverse, leading to the denial mode of not accepting the real world and prefer living in the metaverse. For example, bald individuals can get a head full of hair in the metaverse. Someone with a disability can walk and fly in the metaverse. All these lucrative features will make virtual life more like heaven and real life like hell.
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