Identification Of Target Audiences Research Articles

Advanced methods for target audience identification: enhancing marketing strategies through machine learning and data analytics

Purpose: This article presents a novel approach that leverages advanced data analytics and machine learning techniques to enhance marketing strategies. By precisely targeting and segmenting audience groups based on their descriptive profiles, the study aims to significantly improve the efficacy of marketing campaigns. Methods: The study employs several clustering and community detection algorithms, including Louvain Community, Greedy Modularity, and Label Propagation. These methods are applied to diverse datasets to identify distinct groups within the audience that exhibit specific behavioral and preference patterns. The approach emphasizes data-driven decision-making, which involves making decisions based on the analysis of data rather than intuition or observation, to optimize marketing outcomes. Results demonstrate that employing advanced clustering techniques can significantly refine the segmentation process, leading to more targeted marketing efforts. These methods successfully identified nuanced sub-groups within the datasets, which corresponded closely with customer behaviors and preferences variations, thereby allowing for more tailored marketing strategies. Discussion: The study's findings underscore the imperative for marketers to embrace sophisticated analytical techniques. Machine learning has the potential to transform marketing strategies by providing deeper insights into customer segmentation. This research highlights the importance of staying ahead of the curve in the face of the complexities of consumer markets and evolving business environments.

Psikoedukasi Pencegahan Adiksi Pornografi Bagi Anak dan Remaja

The increasing cases of pornography addiction in children and adolescents have become a serious problem that threatens mental health and social development. Thus, psychoeducation is very important. The negative impacts that arise are brain and physical damage that will be damaged gradually. This community service activity aims to help prevent and handle the dangers of pornography addiction through psychoeducation. Psychoeducation is one of the interventions that can be given to students for children and adolescents so that they are not exposed to and do not access pornographic videos, or at least can reduce the level of addiction for children and adolescents who are already addicted to pornography. sychoeducation in this case will be carried out through methods of target audience identification, needs analysis, development of psychoeducational materials, program implementation, and evaluation. This psychoeducation will be conducted for children and adolescents in Bugangan Sub Disctrict, Semarang City. The results of this community service activity show a significant success in increasing understanding and awareness about the dangers of pornography addiction among children and adolescents.

A theory-driven organ donation campaign: a field intervention among university students in Iran.

This study conducted an empirical evaluation of an intervention derived from the theory of planned behavior (TPB) aimed at implementing a health campaign among medical students at Shahid Beheshti University of Medical Sciences. In this interventional study, a valid and reliable TPB-based questionnaire was administered before launching a health campaign titled "Organ Donation=Life Donation" among 260 medical students. The campaign was structured around nine steps: situation analysis, goal identification, target audience identification, strategy development, tactics establishment, media selection, timetable creation, budget planning, and program evaluation. Two months after the campaign, participants completed a posttest and were offered an organ donation card. Data analysis was conducted using SPSS ver. 16, employing descriptive statistics (frequency and percentage) and tests such as the Kolmogorov-Smirnov test and the paired-samples t-test. All participants adopted more prodonation stances across all constructs measured, both immediately and 2 months after exposure to the health campaign, compared to their pretest scores. These results indicate that the health campaign had a significant impact on psychological variables such as attitudes (P<0.001), subjective norms (P<0.001), and perceived behavioral control (P<0.038), as well as on the actual acceptance of an organ donor card. Effective health education and promotion interventions, including health campaigns, are essential to encourage the use of organ donation cards. Additionally, current experiences indicate that the TPB serves as a suitable theoretical framework for designing organ donation interventions.

EFFECTIVE MARKETING IN THE FORMATION OF DEVELOPMENT STRATEGIES IN THE TOURISM INDUSTRY

This article is devoted to the important topic of marketing strategic analysis in the field of tourism. The authors explore methods and approaches that help tourism companies and organizations effectively develop their businesses in a competitive environment. The article discusses such key aspects as the definition of marketing strategies, which describes methods for determining marketing strategies that allow tourism enterprises to determine competitive positioning and target audiences, and emphasizes the importance of proper market segmentation and target audience identification for effective marketing. Strategic analysis helps to develop unique offers for tourists and increase competitiveness. Modern tourists are increasingly emphasizing unique experiences and sustainable activities and are becoming more demanding in how their needs are met. Marketing analysis allows you to adapt your offerings to these changes. The Internet and digital technologies have transformed the way tourists search, book, and consume travel services. An effective digital strategy and analysis are required to ensure a presence in the online environment. Sustainability and environmental responsibility are becoming increasingly important in the travel industry. The analysis helps to develop strategies aimed at conserving natural resources and reducing their impact on the environment.

What influences trust in and understanding of clinical trials? An analysis of information and communication technology use and online health behavior from the Health Information National Trends Survey.

Using information and communication technologies to seek, discuss, and share health-related information influences people's trust and knowledge of several health practices. However, we know little about the associations between individuals' information and communication technology use and their perceptions of trust and knowledge of clinical trials. Examining these associations may lead to the identification of target audiences and channels for developing effective educational interventions and campaigns about clinical trials. In this study, we analyzed Health Information National Trends Survey data to document perceptions of clinical trial-related knowledge and trust that were recently added as questions in this annual national survey of US adults. We also examined correlates of these clinical trial perceptions that included sociodemographic factors and individuals' use of information and communication technologies to seek health information, discuss such information with their healthcare providers, and share the information in their network. More than 90% of participants had no or limited perceived knowledge about clinical trials. Knowledge was higher among those who seek or discuss health-related information online. Differences in perceived knowledge and trust emerged for some racial/ethnic subgroups and other demographic factors. Providers were considered the most trusted source of information (73.6%), followed by health organizations (19.4%) and social support (7.1%). Trust in health organizations compared to health providers was higher among those who used online resources to share health information online with others. Trust in social support was significantly higher among those who used information and communication technologies to communicate about health. Based on these findings, we recommend developing online resources about clinical trials to be distributed through social media. These resources should facilitate a dialogue and be targeted to several groups considering their information and communication technologies' use.

Marketing activity in the conditions of globalization

Introduction. The paper to study is the peculiarities of transformations of marketing technologies in the marketing system of companies in the conditions of globalization changes. Development of global management institutes has created a wide range of theoretical research on the role and nature of marketing in international markets of goods and services. The micro-level economies showed the latest marketing concepts with innovative tools and methods of researching marketing activities of companies. The purpose of the paper is to study marketing activities in the conditions of globalization. The theoretical and methodological basis of the study are modern theories, concepts, hypotheses. The methodological and information basis of the work are scientific works, materials of periodicals, information resources. Results. The expediency of using the “celebrity endorsement” strategy in marketing campaigns to increase the level of identification of the target audience of the brand company is substantiated. The company's recommendations are provided on the strategy for developing an advertising address that hypothetically will increase the level of audience identification with the company's brand. The “celebrity endorsement” strategy is a marketing company development strategy that provides for the active use of celebrities in order to create confidence, expanding market markets and ensuring company competitiveness, target audience identification with its brand. Conclusion. One of the methods for evaluating the intensity of the customer identification is a questionnaire that contains issues with the elements of the self-report. However, the issues of constituent identification remains open. Prospects for further research are proposed, namely, development: methods of evaluating client identification process with brand company within the framework of the “celebrity endorsement” strategy, budgeting and planning and other marketing procedures.

De la investigación al documental “Desahucios y salud”: un modelo metodológico para la difusión de resultados cualitativos.

investigación a un documental, proponiendo un modelo metodológico con aplicación a investigaciones cualitativas del ámbito socio-sanitario. Se partió del marco de Transferencia de Conocimiento basada en las Artes (ABTK), para traducir los resultados de un estudio cualitativo sobre la salud autopercibida de personas en situación de desahucio a un formato artístico. Se desarrolló un documental que recogió las experiencias de una muestra de personas participantes en el estudio. En el documental “Desahucios y salud”, se reflejan los resultados de la investigación: las vivencias de las personas durante el proceso de desahucio, su salud autopercibida, hábitos, relaciones sociales y familiares, interacción con plataformas ciudadanas y administraciones y propuestas de mejora. La transferencia de los resultados de la investigación al documental incrementó su alcance a audiencias amplias y generó una herramienta didáctica y de sensibilización. Como resultado de este proceso se elaboró una propuesta de modelo de transformación artística, incluyendo 10 fases: 1. Decisión del formato artístico, 2. Selección del equipo de producción, 3. Definición de objetivos, 4. Identificación de públicos, 5. Selección participantes, 6. Adaptación del guion científico al artístico, 7. Grabación de entrevistas, 8. Post-producción: montaje final, 9. Validación triangular, 10. Estrategia de difusión. La aplicación del modelo propuesto contribuyó a garantizar la validez interna, credibilidad y fiabilidad, a resolver problemas metodológicos y éticos y reducir limitaciones y riesgos del uso de la transferencia del conocimiento basada en las artes.

ПОКАЗАТЕЛИ КОНКУРЕНТОСПОСОБНОСТИ В ПРОГРАММАХ РАЗВИТИЯ ВУЗОВ

Most higher education systems set goals for improving competitive positions of national universities as a means to enhance country’s competitiveness. The purpose of the article is to analyze development programs of Russian universities for the availability of competitiveness indicators in them. The content analysis method was used for studying the development programs and strategies of 81 Russian universities by all groups and categories, and further comparison of results with 6 key competitiveness indicators (educational activities, graduates’ employment, research and development, research and innovations, staffing, differentiating characteristics, strategic vision of the university future development) for identification of differences and providing recommendations on strategic planning. As a result, it was revealed that most universities that belonging to the categories of federal, national research and core universities do not pay enough attention to their positioning, target audience identification and strategic vision of the university future development. The main shortcomings in the application of competitiveness indicators were identified and the recommendations that would help universities to analyze past success and to set up the future planning were formulated.

Identifying target audience on enterprise social network

PurposeDelivering messages and information to potentially interested users is one of the distinguishing applications of online enterprise social network (ESN). The purpose of this paper is to provide insights to better understand the repost preferences of users and provide personalized information service in enterprise social media marketing.Design/methodology/approachIt is accomplished by constructing a target audience identification framework. Repost preference latent Dirichlet allocation (RPLDA) topic model topic model is proposed to understand the mass user online repost preferences toward different contents. A topic-oriented preference metric is proposed to measure the preference degree of individual users. And the function of reposting forecasting is formulated to identify target audience.FindingsThe empirical research shows the following: a total of 20 percent of the repost users in ESN represent the key active users who are particularly interested in the latent topic of messages in ESN and fits Pareto distribution; and the target audience identification framework can successfully identify different target key users for messages with different latent topics.Practical implicationsThe findings should motivate marketing managers to improve enterprise brand by identifying key target audience in ESN and marketing in a way that truthfully reflects personalized preferences.Originality/valueThis study runs counter to most current business practices, which tend to use simple popularity to seek important users. Adaptively and dynamically identifying target audience appears to have considerable potential, especially in the rapidly growing area of enterprise social media information service.

ANALISIS STRATEGI PROMOSI DALAM PENGEMBANGAN PARIWISATA (STUDI KASUS PADA PARIWISATA KABUPATEN PURWAKARTA)

This research entitled “Analysis of Promotion Strategy as part of Tourism Development (Case Study of Tourism Purwakarta Regency)”. The purpose of this research is to discover a descriptive explanation of promotion strategy that is applied in Purwakarta Regency in order to promote their tourism sector. This research has taken place at the five top destinations which are Taman Air Mancur Sribaduga, Waduk Jatiluhur, Taman Surawisesa, Makam Syech Baing Yusuf, and Taman Pancawarna. Researchers conducted interviews with the Department of Tourism, the Office of Education and Operations Manager Grama tirta Jatiluhur as the parties who manage these tourist destinations.The method used in the research is qualitative descriptive study. Researcher collects data from conducting interviews, also supported by literature review, documentations, and observations. The research study indicate that Purwakarta Regency had applied promotion strategy activities such as target audience identification, determining communication objectives, planning the messages for the audience, choosing the suitable media and the accurate message references, collecting feedbacks, and setting the total amount of promotional budget.

Aidsmap.com: A Comprehensive HIV/AIDS Information Resource

ABSTRACTAidsmap <http://www.aidsmap.com> is a frequently updated, comprehensive source of information on HIV and AIDS and is for people living with AIDS, their families, health care professionals, patients, and members of the public wishing to know more about this field. Strengths of the site include the broad range of information it contains, the constantly updated newsfeeds, online tools to assist people living with HIV and AIDS, and the catalogue of resources in 21 languages in addition to English. Much of the information is categorized by complexity and language to one of four levels, enabling quick identification of target audiences.

Prioritization of Pediatric Chemical, Biological, Radiologic, Nuclear, and Explosive Disaster Preparedness Education and Training Needs

Children are the members of our population who are most vulnerable to the effects of a chemical, biological, radiological, nuclear or explosive (CBRNE) attack. It has been over 12 years since 9/11 and the majority of clinicians who would be providing care to children in the event of another attack still lack the requisite disaster preparedness training. The purpose of this report is to provide an overview of the recent developments that will enable the affordable creation of key CBRNE educational and just in time material. In 2011, the National Center for Disaster Medicine and Public Health (NCDMPH) convened a pediatric disaster preparedness conference. Much of the initial groundwork for development of a pediatric disaster preparedness curriculum, including the identification of target audiences and requisite role specific CBRNE curriculum content, was the product of this conference. Much of the needed pediatric education and training content for the diagnosis and treatment of the injurious effects of CBRNE has recently been both developed and well vetted. Bringing together these efforts in an educational program will result in a workforce that is better trained and prepared to address the needs of children impacted by these types of disasters.

The Role of Marketing in Transplantation

Although marketing has a well-established role in healthcare, few publications on the role of marketing in transplantation exist. In addition, the field of organ transplantation presents some unique marketing challenges because of the limited availability of organs. Marketing is essential to the success of transplantation services. An effective market planning process includes several steps: an assessment of the current program; analysis of strengths, weaknesses, opportunities, and threats; a competitive analysis; the identification of target audiences; setting of marketing goals, strategies, and tactics; and developing methods for tracking and evaluation. Two often overlooked needs are to assess readiness for marketing and internal marketing.

Planning an effective anti-smoking mass media campaign targeting adolescents.

This article addresses the following issues: Can an anti-smoking campaign that depends largely on mass media vehicles effectively reduce adolescent tobacco use? Why is an integrated campaign recommended and what are the steps in designing such a campaign? How should the campaign be evaluated? Specific topics include recommended campaign expenditures, target audience identification, selection of persuasive message content, executional (stylistic) considerations, media buying decisions, the use of focus group research and advertising copy-testing research, and outcome evaluations. It is concluded that comprehensive strategic planning and extensive research at all phases of the campaign are essential to success.