Premack in his theory of reinforcement (1959) focuses on the frequency of occurrence of responses rather than upon specific stimulus characteristics. Simply stated, for any pair of responses, the more probable one will reinforce the less probable one. One clinical implication of the Premackian hypothesis is in terms of “self-control” : using one type of behavior to control other types of behavior (Holland and Skinner, 1961). In this conceptualization of “self-control”, if the emission of a high-frequency reinforcing response is made contingent upon the emission of a low-frequency appropriate response, then the latter should increase in its frequency of occurrence; concurrently, the non-reinforced inappropriate response should decrease in its frequency of occurrence. In a clinical situation, developing procedures within this framework could maximize the efficiency of therapist-patient contacts; particularly, when the purpose is one of the patient learning to control and/or eliminate inappropriate behavior (Homme. DeBaca, Devine, Steinhorst, and Ricken. 1963; Goldiamond, 1965; Greenspoon and Brownstein, 1967). The programming of such a technique necessitates two considerations: selection and measurement of the responses involved. In terms of response-selection, an ideal low frequency response would be one incompatible with the inappropriate response to be conttolled. The high frequency, reinforcing response, for purposes of long-term effects and generalization from the specific learning situation, should be one already existing in the individual's behavioral repertoire (Ferster, 1967). Three operations are implied in the measurement process (Premack. 1959; McIntire, 1963): independent measurements of the respective frequencies of the selected responses, programming a situation which would insure the two responses occurring repeatedly in a contingent order, and some measure of the first response which would reflect an increment in frequency as a result of such pairing.
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