The article analyzes the phenomenon of information wars in a reflexive and methodological way. This concept refers to the recently widespread practice of international confrontation based on the use of non–traditional means of suppressing the enemy – due to the hidden but directed influence on mass consciousness by the media, involving the spheres of social and cultural interaction. The interdisciplinarity of the phenomenon under consideration, the diversity of its interpretations, and the lack of a generally accepted definition are noted. The relevance of philosophical reflexive and methodological analysis is substantiated, which reveals the content of the concept of information wars in the context of the ultimate foundations of being and culture as a whole. It is emphasized that this kind of confrontation determines the emergence of crisis trends in all areas of the spiritual sphere, including literature, art, religion, threatening the information security of society. The negative external influence on the national consciousness is disguised as progressive ideas and thus receives the support of the active strata of society. In conclusion, the authors note the need to differentiate between real promising socio-cultural development and pseudo-evolution due to the conduct of information and psychological warfare.