Hypermedia Environment Research Articles

Harnessing information systems for crafting and enhancing marketing strategies in promoting products and services effectively

The tendency of comprehensive digitalization with the active use of information technologies is currently a necessary component of marketing policy for the effective promotion of goods and services. The volume and properties of information arrays primarily influence the process of forming a relevant marketing strategy. The purpose of the academic paper is to study the role of modern information systems with the use of digitalization potential in optimizing marketing strategies for the formation of competitiveness and effective promotion of goods and services. The study was conducted using general scientific methods, namely: logical, structural and functional analysis, theoretical modeling, induction, deduction, specification, generalization and abstraction, tabular and graphical interpretation of theoretical information. In the course of the research, the main aspects of the formation of the enterprise’s marketing strategy under the influence of the trend of developing Internet marketing have been investigated. The structure of digitalized marketing and the fundamentals of information systems in the overall business strategy have been analyzed. The specifics of modern information systems and their promising areas of involvement in marketing processes have been considered. The potential of marketing in the hypermedia environment has been substantiated. The necessity of introducing digital technologies in the process of forming and improving the marketing strategy has been identified. Typical algorithms for searching, collecting, accumulating, classifying and processing marketing information for the effective promotion of goods and services have been highlighted. Directions for improving marketing activities based on the potential of modern information systems have been proposed, and the expedient tools for Internet marketing in the context of market dynamics have been specified. The practical significance of the research results lies in the possibility of their application in order to optimize the activities of market participants, which will result in the stable development of the company and the formation of competitive advantages in the promotion of goods and services.

Study on the timeliness of English teaching for college students under the background of multimedia

Abstract Starting with the actual multimedia English teaching, this paper analyzes the advantages of an intelligent learning environment as well as the application of virtual reality technology in English teaching. Comparing the traditional CAI courseware development with the courseware development based on virtual reality technology, it is proposed to use wavelet transform to decompose multimedia image resources, establish a static 3D virtual model library, transmit multimedia image files, and convert virtual reality-based network multimedia English teaching courseware. Propose a speech recognition algorithm based on DNN-HMM to help construct a multi-context virtual reality interaction mode. Examine the attitudes of students in different grades towards the use of virtual simulation technology in English teaching. Analyze the role of teaching timeliness in multimedia courseware and analyze the English classroom interaction in an interactive multimedia environment. In terms of student satisfaction, “your attitude towards the application of virtual simulation technology in English classes” is related to “the application of virtual simulation technology in English classes helps to open up new ways of English education, innovate new methods of education, and improve the carrier of education.” The correlation results are x 2 =32.051, p =0.000, showing 0.01 level of significance. It indicates that students believe that using virtual simulation technology in teaching can innovate English teaching and that using multimedia courseware can also enhance the timeliness of English teaching. The university’s English teaching mode using multimedia courseware and interactive multimedia environments can enhance English performance, and 80.37% of students believe it has timeliness in teaching.

The Impact of Prompts and Feedback on the Performance during Multi-Session Self-Regulated Learning in the Hypermedia Environment.

The hypermedia environment is among the most prevalent contemporary self-regulated learning (SRL) environments; however, methods for improving the effectiveness of students' multi-session SRL in such environments remain under discussion. In this study, two experiments were conducted to explore whether and how prompts and feedback benefit performance during multi-session SRL in a hypermedia learning environment. A total of 76 senior students participated in Experiment 1, which used a mixed 2 (prompting condition: prompt, no prompt) × 2 (feedback condition: feedback, no feedback) × 2 (learning session: Session 1 and Session 2) design to explore the effects of prompting and feedback on the multi-session learning process in a hypermedia environment. The results indicated that, in learning Session 1, performance in the prompt condition was significantly better than in the unprompted condition, with or without feedback; in learning Session 2, participants in the prompt condition with feedback performed significantly better than those in the other three conditions. Students in the group with a prompt and feedback had the most accurate meta-comprehension absolute accuracy in both learning sessions. Experiment 2 recruited 94 secondary school students to further explore whether the combination of prompts and different types of feedback led to different learning outcomes according to the division of feedback timing. A mixed 2 (prompt condition: prompt, no prompt) × 3 (feedback condition: delayed feedback, immediate feedback, no feedback) × 2 (learning session: Session 1 and Session 2) design was used. The results indicated that, in learning Session 1, the prompt condition outperformed the unprompted condition with or without feedback; in learning Session 2, students with prompted delayed feedback outperformed the other five conditions. We also found that although there was no significant difference in meta-comprehension monitoring accuracy between delayed and immediate feedback, both groups performed significantly better than those in the no feedback condition. These results suggest that the combination of prompts and feedback in hypermedia environments facilitates student performance better than prompts or feedback alone; this improvement may be related to the correction of poor internal student feedback.

What self-regulation strategies do elementary students utilize while learning online?

Little is known about the strategies elementary school students use to self-regulate their learning while in a hypermedia environment. This exploratory study investigated the self-regulatory strategies that young students (N = 48, Mage = 10.75) utilized while individually completing a 20-min online research task about space. Video data was coded using Azevedo et al.'s (2004) established coding scheme for analyzing self-regulatory behavior in hypermedia environments. Results showed that young students spent the majority of their time using cognitive strategies (M = 75.26%) to read and summarise information to complete the task. Little time was taken to plan (M = 6.99%) or monitor (M = 5.92%) their work or learning processes, which are key attributes of effective self-regulation. The study reveals the disparity between the ability to navigate within a hypermedia environment and utilizing planning and monitoring processes to enhance learning while using digital tools. This study highlights the need for the explicit teaching of planning and monitoring strategies in order for young students to develop the full range of self-regulation skills they need when using technology, for instance while learning from home during COVID-19. Implications for curriculum policy and teacher practice are discussed.

Improving Speaking and Presentation Skills through Interactive Multimedia Environment for Non-Native Speakers of English

This study examines the correlation existing between students speaking competency and their interaction with multimedia devices in the classroom learning process. A mixed-method study design has been employed to explore the impact of an interactive multimedia environment on their presentation and speaking skills. Initially, 46 Arabic-speaking students from the English Undergraduate Program (B.A. Degree) were recruited in this study. They were divided into two groups based on two intact classes for the same course. The total number of fully completed video-recorded presentations of the two sections was reduced to forty participants. These presentations served as the database for the pre-test result of the two sections before assigning one section as a control group and the other section as an experimental one. Moreover, a questionnaire was filled out by the experimental group students for further opinions and perceptions regarding the impact of multimedia technology on speaking skills. In addition, audio-recorded semi-structured interviews were conducted for in-depth understanding. The multimedia students’ group significantly outscored the non-multimedia group in the verbal presentation performance over the semester. The student’s performance showed that multimedia helped the students in learning better. The results revealed that there was a positive impact of multimedia environment on the development of presentation and speaking skills among the students.

CONCEPT MAPS, THEIR APPLICATION TYPES AND METHODS IN INFORMATION AND LEARNING SYSTEMS

Background. The hypermedia environment, which has received a powerful technical infrastructure thanks to the WWW, has led to the study and emergence of new forms and tools of information and educational content presentation. Various methods and means of visualization of educational information increase clarity and facilitate the process of new knowledge perception. Such tools include a wide range of concept maps that have become widespread in many areas related to information technology and education. The challenge here is to find comprehensive solutions that will reduce computing and labor costs for the multifunctional use of concept maps in information and learning systems. Objective. The work is focused on the review of concept maps, research of preconditions for their origin, analysis of their types and purposes of application in the educational process and learning systems. The main task is to analyze the requirements for interactive concept maps in ontology-oriented information systems to support lifelong learning. Methods. The use of concept maps in educational systems is based on knowledge modeling, graph theory, ontological modeling of educational content and methods of adaptive e-learning systems. The paper reviews and analyzes the application of concept maps and requirements for them within the information and learning systems. Results. Concept maps have significant foundation in cognitive and educational psychology, computational linguistics, knowledge engineering and have widespread application in computer supported learning. Concept maps are used as a means of meaningful learning when constructed by students, used to assess knowledge, as well as a means of navigating information resources. Concept maps in educational systems are used to present knowledge to users and serve as interfaces in the process of exploratory search and review of study areas. Information systems provide enrichment of concept maps by means of interactivity, which allows diversifying and expanding its use. Conclusions. The key requirements for interactive concept maps in information and learning systems are formed, including automation of interactive concept map construction, availability of wide navigation capabilities together with cognitive load control, implementation of interdisciplinary links, media annotation of map elements, complex application of graph interfaces for different parts of the system and adaptation to mobile devices.

Big Data as a tool helpful in communication management

The boundaries between the online and offline worlds have become irretrievably blurred, especially as mobile devices have proliferated. As a result, more and more activities are transferred to the Internet. Every activity in the network leaves a trace, which is why the volume of available data is growing rapidly. The amount of increasing information affects all market participants, and the necessity to constantly collect and process large amounts of data becomes an everyday reality. The aim of the article is to present the concept of big data and to indicate examples of the use of big data to manage marketing communication with the environment. It should be emphasized that not only data transfer devices, but also human interaction contribute to the creation of very large data sets. Acquiring and correctly interpreting them plays an important role in market entities in terms of management, including communication management. Contemporary multi-directional communication, including communication in a hypermedia environment, creates new challenges and threats. The article was prepared based on a literature review, research reports and an analysis of secondary sources. It also outlines the practical implications. The considerations provided are the basis for further activities and empirical research.

Assessing the Perception of Educational Content at Various Levels of Multimedia

Introduction. The development of information technologies and innovations in education calls for the need for an objective assessment of their impact on cognitive processes, psychological and physiological reactions of students. The aim of the study is to assess the influence of the level of multimedia on the effectiveness of training, as well as the psychological and physiological state of students, which characterizes the comfort/discomfort of being in an educational environment. Materials and Methods. Qualitative data analysis methods are: pre- and post-tests after the experience of perceiving educational content at various levels of multimedia to measure the learning outcomes of the experiment participants. Psychodiagnostic methods are: Ch. Spielberger's questionnaire modified by Yu.L. Khanin (level of personal and situational anxiety) for measuring the level of situational anxiety (ST) before and after the training stage. Questionnaire SAN by Yu. Doskin (state of health, activity, mood) was used for evaluating the level of SAN (before and after the training stage). Evaluation of endogenous time was done by counting by the duration of an individual minute (before and after the learning stage). An adapted version of the Dissociative Experience Scale was used for measuring mood before and after the learning phase. Physiological methods are the hemodynamic parameters. Results. Analysis of the findings adduces to best learning in an immersive environment, which is confirmed by the results of pre- and post-testing, apart from that, interaction in a virtual environment facilitated the increase in the index of positive emotions and decreased the level of situational anxiety. The study of students’ physiological reaction in this environment revealed insignificant fluctuations in hemodynamic parameters ‒ an increase in systolic and diastolic blood pressure, which may adduce to the activation of the sympathetic tone of the autonomic system, providing a stress response, in our case, to a new format of training. The least psychologically comfortable environment for learning was the linear multimedia environment (video presentation) which caused a statistically significant increase in the level of anxiety and a decrease in the duration of an individual minute. Staying and studying in the hypermedia environment was comfortable for students, moderately increasing the index of positive and statistically significant decreasing the index of negative emotions, as well as a decrease in blood pressure. The latter may be indicative of a decrease in the degree of tension in the sympathetic part of the nervous system of the respondents who were in the hypermedia environment. Discussion and Conclusion. The article will be of interest to teachers who use innovative technologies in their practice, to developers of educational content in the virtual reality or hypermedia environment, as well as to government authorities that make strategic decisions regarding innovative approaches to education.

Making Sense of Texts: A Meta-Analysis of College Students and Adults’ Reading Strategies in a Hypermedia Environment

With the information influx from the hypermedia environment, queries have been made on the reading landscape, markedly related to college and adult readers, as they are perceived to have limited experience with the hypermedia environment. This environment calls on new literacies for a reader to cope with reading tasks inherent to its features. In this context, new challenges have been posed regarding online reading strategies of college and adult readers. With the dearth of literature about how college and adult readers navigate their way in their reading tasks in the hypermedia environment, this paper described their strategies in reading. The information gathered from the studies conducted before can contribute to the present plight of our readers who need to navigate their way through reading in a hypermedia environment. Eight studies that met the criteria on the variables of the study were included. The studies revealed the following reading strategies of college and adult readers: global, problem-solving, local, cognitive and metacognitive, and navigation strategies. This evidenced that print-based reading strategies are basics on which reading strategies in the hypermedia environment are built for strategic readers to be successful in their online reading tasks.

Історичний аналіз парадигм інновацій в системі освіти

The article analyzes various studies and publications of Ukrainian and foreign scholars-educators related to the organization of innovative activities in the education system. Innovations in pedagogical and music-pedagogical activity in the XX and XXI centuries are considered. The concepts of «technology» and «pedagogical technology» are defined. Attention is drawn to the pedagogical technologies used in the work of outstanding scientists-pedagogues: K. Ushinsky, B. Grinchenko, A. Makarenko, S. Shatsky, V. Shatskaya, V. Sukhomlinsky, O. Rostovsky, V. Shatalov, M. Shchetinin, E. Ilyin. There are also four stages in the development of the information technology of teaching in the field of view of the author, namely: verbal – audiovisual – programmable – multimedia and hypermedia. The approximate life of each of the four stages is determined. The modern pedagogical technologies of teaching in the higher educational establishments are characterized. First and foremost, it is computer and multimedia technologies that allow the use of a multifaceted field of information by means of technical means, first of all, of the computer, in the most optimal form of learning and information hypermedia environment. The historical analysis of paradigms of innovations in the education system conducted in the article allowed us to recognize that scientific and technological progress in the XX–XXI centuries not only led to the technologicalization of numerous industries. He also touched upon the sphere of culture, humanitarian branches of knowledge, in which the general idea is a humanistic worldview, which implies a rejection of authoritarian style of thinking, tolerance, compromise, respect for other people's opinions, other cultures, values and beliefs. At the heart of this process of technologicalization is the formation of a new methodology, the creation of innovative paradigms of teaching and education, the focus of which is the individual. Outstanding teachers of the twentieth century have left a valuable educational, theoretical and practical heritage, which continues to be relevant and needs deep knowledge and use in the modern pedagogical space. Assimilation of educational, scientific and pedagogical achievements accumulated by mankind over the centuries, allows to objectively assess the pedagogical phenomena of today and on this basis to formulate the conceptual foundations of modern innovative pedagogical technologies related to the interaction of science, art and human values.

Evaluation of on-Line Marketing Communication of Scientific Units in the Context of Its Cooperation with Companies from the Lodz Region

Abstract Marketing communication of scientific units has gained a lot of importance at the time of the emergence and development of the hypermedia environment, in particular the Web 2.0 era. The objective of this article is to assess the degree of use of the website by scientific units in the context of potential cooperation with companies. The article presents the results of research conducted in the period 09.2017–03.2018 using the method of critical analysis of secondary sources in the form of websites of all parameterized scientific units located in the Lodz region. Research of the content of websites of scientific units confirmed that scientific units do not use the available spectrum of marketing communication tools in cooperation with companies and that they do not use the language of market benefits in the description of knowledge being the subject of commercialization.

Children’s Macro-Level Navigation Patterns in Hypermedia and their Relation with Task Structure and Learning Outcomes

This study investigated macro-level navigation patterns in children’s hypermedia learning, and how they related to task structure and learning outcomes. For this purpose, 5th and 6th grade learners performed a hypermedia assignment in which a high (n=57) versus a low (n=54) level of structure was provided. By means of qualitative analyses of their navigation activities, 6 macro-level navigation patterns were distinguished: linear reading, selective reading, video viewing, massed writing, late onset writing, and unpredictable reading. Results showed that the linear reading pattern was more frequent in the high structure environment, and that both the high structure environment and the linear reading pattern were associated with the highest quality of the children’s written assignments. Navigation patterns and task structure did not clearly predict children’s declarative knowledge gains or knowledge transfer. These findings show that there are multiple ways to navigate through a hypermedia environment, but that these are not all equally successful for learning. Moreover, the provided task structure in the environment may affect the occurrence of successful navigation patterns.

Research on 3D animation character design based on multimedia interaction

Aiming at the low intelligence, low interaction performance and low efficiency of traditional 3D animation characters in multimedia interaction, this paper designs a multimedia scene model and a 3D animation role agent based on the multimedia interaction model of Computer Supported Cooperative work, and designs a multimedia scene model and a 3D animation role agent through 3DS Max. In order to make Agent more intelligent in multimedia interaction, a deep Q-Learning neural network model is introduced in this paper. Through this model, the reinforcement learning of 3D animation role agent in multimedia interaction scenarios is introduced. Taking basketball games as an example, multimedia interactive scenes and 3D animation role agent are constructed by using 3DS Max software. In the subsequent comparative experiments, it is proved that the deep Q-Learning neural network model constructed in this paper is more suitable for 3D animation role agent in multimedia interactive environment. It makes 3D animation characters more suitable for multimedia interaction, and builds higher performance and efficiency of intelligent interactive action.

Popular Science Discourse Development in the Cyberspace

Popular science sphere of communication is acquiring new features of virtuality, globality, mosaic structure and social orientation, which are essential in fulfilling its functions in modern society. Based on the examination of 92 podcasts, the study deals with podcasting research identifying typical characteristics of the podcast and factors contributing to the spread of podcasting in the popular scientific hypermedia communication. The survey showed that increasing popularity of the podcast in the popular scientific sphere is explained by several factors. First, informing the user becomes more accessible, quicker and easier. Secondly, the listener takes part in interpersonal communication not with a virtual author, but with a real person, gets the opportunity to make his own conclusions based on sounding speech, which is more expressive, emotional, and has a strong impact on the addressee. Thirdly, most podcasts are interviews and discussions, which facilitates the perception and processing of new information making it more structured by means of questions, paraphrasing, exemplification, clarifications, etc. Analysis of the Nature publication podcast helped single out structural features that allow a podcast to function in a hypermedia environment as an independent multimodal node. The conclusions about the emergence of new virtual environment for intercultural interaction and cooperation were made.

Temporal variation in children's self-regulated hypermedia learning

This study investigated the macro-level temporal variation in navigation activities, as well as in cognitive and metacognitive activities. The extent to which this temporal variation differed for successful and less successful learners was also considered. We also assessed the extent to which navigation activities could be related to the use of cognitive and metacognitive activities, as measured by think-aloud protocols. For this purpose, 62 5th grade children participated in a 45-min hypermedia assignment on the subject of the heart. It was found that both navigation activities and cognitive and metacognitive activities showed temporal variation. Although no temporal variation was found for less successful learners, more successful learners were more likely to exhibit metacognitive activities at the start, and less likely at the end, of the assignment. Moreover, both more and less successful learners applied cognitive and metacognitive activities differently within the hypermedia environment. These results show how multimodal measurement cumulatively supports our understanding of self-regulated learning of children in hypermedia environments.

ANALYSIS OF MARKETING ACTIVITY AND COMMUNICATION POLICY OF CAR SERVICE ENTERPRISES OF UKRAINE

The effective use of information technology becomes one of the most important factors in the survival of enterprises in the modern hyper-information space in the context of the transformation of economic relations. The formation of the information society has determined the necessity to reconsider the approaches to the marketing activity of enterprises. It is caused by the emergence of new forms of communication activities in the hypermedia environment. The researches show that in 2017 60% of the population of Ukraine are Internet users. The social networks became the main source of information for 63% of these users. It has led to the redistribution of advertising budgets in favour of the Internet. Such situation has caused the need for a theoretical rethinking of the conceptual foundations of marketing activities of enterprises, their communication policy. The financial condition of modern car service enterprises has been investigated in the article. The influence of the use of components of interactive marketing on their activity has been proved.

Grupuskulaarne identiteediloome paremäärmuslaste võrgusuhtluses / The Formation of Groupuscular Identity in the Web Communication of the Estonian Extreme Right

Grupuskulaarne identiteediloome paremäärmuslaste võrgusuhtluses / The Formation of Groupuscular Identity in the Web Communication of the Estonian Extreme Right

Educational Content Development Process in "CleverUniversity": Our Dynamic Adaptive Hypermedia Environment

The implementation of a simple and flexible dynamic adaptive hypermedia environment meets several needs of teachers. Using a fitting system, teachers will be able to share their knowledge in chunks of content in order to create quality teaching resources.
 In this paper, we propose a development approach through our simple system dedicated to teachers and learners alike taking into account the different work done on the subject. Moreover, our approach is based on the various elements of our system such as the learner’s model, the domain model, the pedagogical model, the courses generator and the multimedia database.
 Our focus in this paper will be on the domain model given its importance in the development and adaptation of educational content as needed, and which consists of finding educational content related to a given field of knowledge to be adapted for a particular learner.

The higher the score, the higher the learning outcome? Heterogeneous impacts of leaderboards and choice within educational videogames

Interactive multimedia environments such as educational videogames offer great potential for learning in groups with multiple players. Multiplayer games might lead to competition among the learners which is frequently used to motivate them to play again. Additionally, competitive outcomes as discrepancies to a desired standard might differ between players and this type of feedback might influence learning. Therefore, the experiment seeks to investigate learning effects of different amounts of standard discrepancy and the choice to repeat levels. Standard discrepancy was operationalized by either showing a high learner score (low standard discrepancy) or a medium learner score (large standard discrepancy) at a leaderboard. Choice to repeat a level (possibility to repeat vs. no possibility to repeat) was manipulated by presenting or hiding a repeat button. An experiment was conducted with 85 students who played a jump-and-run game in order to learn facts about three allegorical paintings. Results revealed an effect of standard discrepancy on retention performance with higher scores for the high standard discrepancy condition. Choice did not influence learning outcomes, but improved motivational and emotional measures. Findings underpin the new role of leaderboards as feedback mechanisms.

Hypermedia exploration stimulates multiperspective reasoning in elementary school children with high working memory capacity: A tablet computer study

The present study investigated learners' ability to explore and learn information as well as to engage in multiperspective reasoning in a multiperspective hypermedia environment (MHE) compared to a linear environment. Specifically, we hypothesized a moderating role of a thus-far empirically unattended but theoretically important learning prerequisite for multiperspective learning settings, namely, working memory (WM) capacity. Results revealed that fourth-graders (N=186) with high WM capacity performed better in a multiperspective reasoning task after having explored an MHE than after having explored a linear environment, whereas there were no differences for students with low WM capacity. However, irrespective of WM capacity, students performed better in a set of exploration and factual learning tasks when working on the linear environment than when working on the MHE. To conclude, the exploration of an MHE stimulates multiperspective reasoning in fourth-graders with high WM capacity, although exploration and learning performance per se is decreased.