Hyperreality Research Articles

Examination of Projects Produced in the Metaverse as an Opportunity for Architecture

The study questions the role of the metaverse universe in the field of architecture. In this context, the article aims to determine this new field's potential, understand its boundaries and analyse what kind of projects have been produced in the architectural field to date. Descriptive analysis, one of the qualitative research methods, was used in the study, and the analysis data was obtained from Archdaily's database, a popular architectural platform. All of the studies obtained from here are current, and the oldest project dates back to 2020. The evaluation of projects was evaluated according to the criteria of different space types (Hyper Reality, Abstracted Reality, Hybrid Cyberspace, Hyper Virtuality), smart city/building, creative-innovative design, social value creation, interaction-socialization, new spatial experiences, digital art, and cultural value creation. Among the projects analyzed, there are projects developed by architects and designed by video and game developers. As a result, in the metaverse universe, futuristic, free designs are developed, and historical and cultural structures are revitalized and passed on to future generations. Complex 3D visualizations can be easily produced in the metaverse instead of using various software. In the future, the metaverse is expected to radically change and transform the discipline of architecture in education, design, and practice.

Hyper reality, Discursive Power and Resistance in Don Delillo's White Noise

The exertion of power is interwoven with the concept of the loss of the real in Don DeLillo’s White Noise (1985). The present study aims to survey the relations between power and loss of the real in this novel based on Jean Baudrillard's postmodern theories of hyperreality and simulation, and Michel Foucault's theories of power discourses and resistance. As a qualitative, research-based study, this article highlights discourses of power like media, advertising, supermarkets and medical technology to show how reality is concealed and hyperreality takes its place in the novel. According to Foucault, discourses generate power. It is discussed that discourses of power dominate people and they successfully pretend to be the only source of validation. It shall be indicated that the Gladneys are influenced by such exertions of power. However, Jack Gladney resists the power and tries to make other characters aware of the manipulative power of media, advertisements and medical technology which produces a fake drug called Dylar. Besides, Murray resists the persuasive power of advertising of supermarkets by not buying the advertised brands and products which distorts the reality behind consumerism of postmodernism. Therefore, the findings of the study show that there are significant relations between the exertion of power and the loss of the real in White Noise (1985).

Metaphysics of Cognitive Processes in the Formation of Media Reality


 
 
 The article deals with the metaphysics of cognitive processes in media reality formation. Metaphysics reveals being and nothingness. Processes and discourse practices are regarded as cognitive processes. There is a distinction between media reality, hyper reality and virtual reality. The relationship between reality and information processes is being explored. The metaphysics of media-reality influences the existence of man and society, touches upon the value foundations of being and introduces the way to transform them. The metaphysical dimension of cognitive processes opens up new forms of media reality impact on society. It is considered to be an integrative form uniting the representatives of different groups in achieving a specific goal.
 
 

Media information operations in Bosnia and Herzegovina - cognitive battlefield and use of digital neurotoxicants

The action of the mass media can be viewed not as a mere factor in transmitting information about reality but, more importantly, as an active component that creates social, political and cultural reality, with the mass media being both part and product of those realities. In this context, media functions appear as very important in the process of constructing social reality, ie as important activities within ideological and historical matrices where images of events from (hyper) reality are created, as well as notions and ideas about a new complex political reality. Based on this, the mass media create messages in which the communication event becomes new real events, ie the mass media participate in modeling narratives in which dominant social values are identified and meaningful discourse is produced. The analysis of information operations in Bosnia and Herzegovina and their impact on cognitive cognition through misinformation, lies and deception results in new hyper reality and permanently disrupted interethnic, interfaith, and interpersonal relations.

3D애니메이션 기술로 본 메타버스 현존감 구성요소와 발전 방향성 연구

The basic idea of the Metaverse is that users act considering their own goals using avatar characters in virtual space. It has been recently highlighted as a new form of media, and many people therefore use it. Moreover, a variety of research on it has been conducted. The Metaverse is often embodied based on 3D content. Its space and characters all are created by computer graphics, and creators of 3D production technology strive to enhance the degree of realism. Such 3D technology is expected to be applied to the Metaverse and therefore may make a significant contribution to its development. This study aims to examine the technical developments of 3D animations, to propose factors that can be applied to enhance the presence of this technology, and suggest possible developmental orientations of the Metaverse. Previous research on the presence of the Metaverse was investigated and the current Metaverse was analyzed and categorized. In particular, the virtual world should have a sense of realism related to the vision and depends on the communication among users and environmental control. Taken together, the findings suggest the following developmental orientations of the Metaverse: 1) it would strengthen visual amusements by pursuing a form of hyper reality, 2) it would continuously plan and develop new forms of experiences, and 3) it would develop a third type of media combined with new technologies, including block-chain NFT and Web 3.0, among others. This study presents open research directions for the production of content relevant to the Metaverse.

PENGUATAN PENDIDIKAN KARAKTER SISWA MELALUI LAGU DAERAH BUGIS ”ININNAWA SABBARAE”

This activity aims to strengthen character education by instilling the values of patience, kindness, and simplicity in students through the Bugis Ininnawa Sabbarae folk song. The strengthening of character education through bugis folk songs is thought to be relevant to the phenomenon of hyper reality life. Ininnawa sabbarae is a Bugis folk song as a local cultural heritage that is usually sung by parents for the cultivation of character in their children. The implementation method is training and introduction of Bugis folk songs through the stages of planning, implementing, observing, and evaluating. The target of this training activity is teachers and students with 20 students involved. The results of the activity showed about the presentation of the increase in students' knowledge about the characters contained in the Bugis Ininnaawa Sabbarae folk song. There was also a 60% increase in the ability of students to understand the character of patience, good character and simple character. Students experienced a 100% increase in interest in knowing their folk songs after understanding the character content in the song Ininnawa Sabbarae. Based on the answers from the results of the return after conducting training on the introduction of song character content in the Bugis area with the singing method, there was an increase in character understanding, and students felt very satisfied

Baudrillard, Hyperreality, and the Evil in Othello and The Hateful Eight

Shakespeare’s tragedies and Quentin Tarantino’s aesthetically violent films bear striking similarities in the problematization of both villainy and reality. Such concerns reverberate the most in Othello (1604) and The Hateful Eight (2015). Although critical scholarship about both works abounds, this essay offers an alternative approach by consulting the thoughts of Jean Baudrillard on the issues of hyperreality, criminality, and terrorism. The dialogue between the three can be important in two ways. First, it establishes a link between Early Modern and contemporary culture by engaging three canonical figures. Second, it provides a novel commentary about each artistic piece by drawing on the profound ways (hyper)reality and villainy can function. The essay also discusses the (non-voluntaristic) crises of reality that follow, when opposing parties battle for the ultimate power.

Nostalgia and Philosophy-Consumption or the Hyperreality of “Filipino Philosophy"

Nostalgia and Philosophy-Consumption or the Hyperreality of “Filipino Philosophy"

Hyper reality opera [technology - arts

Opera is no longer just the fat lady singing. New technologies are bringing an old art to new audiences. The author describes her experiences in the world's first hyper-reality opera, `Current, Rising', opening at the Royal Opera House, London, in spring 2021. Your journey begins in a room called the House of Subconscious. You're wearing headphones, a small backpack containing a computer, and a VR headset. As you move freely through a dream-like virtual world, from twilight to dawn, the wind blows in your face, you drift over the sea, a city emerges from under your feet. Somewhere on the imaginary horizon, an orchestra plays while a soprano wanders around you singing. You're inside the Linbury Theatre at the Royal Opera House, London, listening to - or rather experiencing visually, aurally, and viscerally - a newly composed operatic work. The developers relied upon a readily available Windows Mixed Reality system developed by Microsoft to create this new world. The system uses computer vision to process two camera feeds from the headset, builds a model of the world around that person, and estimates their position and orientation in that world.

Ritualization of Public Relations Communications in Postmodern Society: Theoretical Aspect

<p class="xfmc1"><em>The article <strong>objective</strong> is to theoretically substantiate the preconditions and consequences of the ritualization of public relations communications in a postmodern society.</em><em></em></p><p class="xfmc1"><strong><em>Research methodology.</em></strong><em> </em><em>In order to achieve the objective of the research, the following methods are used: descriptive, analysis and synthesis method, systematization and generalization to discern the main scientific approaches to the study of ritual as a social and communicative phenomenon to identify parameters for ritual and PR communication; comparative and historical method is implied to determine the regularities of genesis and interaction of ritual and PR communication in public space; structural and functional method is applied to identify the functions of ritual in public relations communications under conditions of postmodern society.</em></p><p class="xfmc1"><strong><em>Results.</em></strong><strong><em> </em></strong><em>One of the prerequisites for ritualization of public relations communications is the genetic kinship of ritual and PR through their entrenchment in public space. PR technologies effectively exploit the potential of ritual as a means of structuring reality, and ritualization in postmodern PR communications becomes one of the mechanisms of creating simulated hyper reality. The negative consequences of ritualization in public relations are formalization and dumbing down of communication processes, which lead to loss of public confidence and can have a negative impact on the quality of society development. At the same time, under conditions of information environment saturation, the effectiveness of PR enhances the ritual communication techniques: reducing the level of critical perception through the appeal to the primary structures of archetype, preponderance of the non-verbal component over the verbal one, showmanship and periodicity of exposure.</em></p><p><strong><em>Novelty.</em></strong><em> </em>The novelty of the research lies in the substantiation of theoretical bases, including the preconditions and consequences of ritualization of communications of public relations in post-modern society.<em></em></p><p><strong><em>The practical significance</em></strong><em> of the research is in the possibility of implementation of theoretical concepts of the article in a field of research in the different spheres of social communications, such as </em><em>public relations.</em><em></em></p><p class="xfmc1"><strong><em>Key</em></strong><strong><em> </em></strong><strong><em>words: </em></strong><em>ritual, ritualization, social communications, postmodern, public relations, myth.</em></p><div> </div>

Authentic primitive art and Indigenous global desires between reality and hyperreality

Authentic primitive art and Indigenous global desires between reality and hyperreality

Shultz V.L., Lyubimova T.M. Language as a Construct of Reality and Hyperreality. Moscow: Nauka, 2019. Rev. by G.T. Khukhuni

Shultz V.L., Lyubimova T.M. Language as a Construct of Reality and Hyperreality. Moscow: Nauka, 2019. Rev. by G.T. Khukhuni

초경험 가상현실 콘텐츠 설계를 위한 맥락적 기획 방법 연구

초경험 가상현실 콘텐츠 설계를 위한 맥락적 기획 방법 연구

Hyper Reality Theatre: Violating the Boundary of the Realism Structure through the Work “Theatre Lembu/Tepuk Amai-Amai”

The millennial era of the 21st century has fallen witness to the emergence of popular artistic works that transcend beyond reality marks and serve as a condition of the hyper-reality world. In this context, this paper work argues that Malay theatre performance is a popular art form that has risen and built its own tendency as a post-modern art product that violates the realism structure boundary and acts as a hyper-reality world. This must have been caused by the Malay theatre direction that comes with recent directors who have the desire to violate this realism structure, in their assertion of new theatre performance forms. Related to this, our current paper work discusses the work directed by Namron entitled ‘Lembu’ and another one by Wan Khairunazwan Rodzy entitled ‘Tepuk Amai-Amai’ that have olated the boundary of the realism structure by forming themselves as hyper reality theatre. Using the non-structured observation method and the application of the hyper semiotics theory as the study’s analysis outcome, this paper is able to explain the form of hyper reality theatre created by both directors as their effort to oppose to the realism theatre style in Malay theatre performance. This article’s main discussion is based on the interpretation of the actors’ acting form sign-system, the stage scenic sign-system, the stage lighting composition signsystem and the characters’ costume sign-system that have been channelled to both theatres ‘Lembu’ and ‘Tepuk Amai-Amai’. Thus, the findings in this article show that the actors’ acting form sign-system, the stage scenic sign-system, the stage lighting composition sign-system and the characters’ costume sign-system in ‘Lembu’ and ‘Tepuk Amai-Amai’ are the conditions of the proper sign, pseudo sign, false sign, recycle sign and superlative sign that mix together in the performance space. Thus, the integration among the proper sign, pseudo sign, false sign, recycle sign and superlative sign which overlap has led to this newly formed theatrical performance of Lembu and Tepuk AmaiAmai as hyper reality theatre and given a hyper-reality world experience into the staging Malay theatre today

Трансформация гиперреальности: от общества производящего к обществу деконструирующему

Трансформация гиперреальности: от общества производящего к обществу деконструирующему

Social Control as Simulative Practice of Management of Social Tension in the Concept of Jan Bodryjar’s «Consumption Society»

The article presents the development of a theoretical analysis of the essence and mechanisms of social control as a specific conflict factor of social tension in the «consumer society» within the framework of Jean Baudrillard's postmodern paradigm. In the course of writing a scientific article, the author posed the task of revealing the theoretical significance of the notion of «social control» as a necessary condition for the organization of social order and an effective mechanism for managing social tension within the framework of the organized interaction of individual and collective actors in public life. Reconstructing the research ideas of Baudrillard, it was discovered that the central methodological idea is constructive attempts to overcome the conceptual differences between subjectivism and objectivism, which consist in actualizing the theoretical idea of «symbolic exchange». It is argued that in the conceptual framework of this direction the concept of «social control» reflects the functional specificity of the instruments of exploitation of man by the capitalist system – the media, the cinema, art, information technologies as such, which are aimed at attracting people to consumption processes, through the formation of thinking, manipulating the symbolic «simulated» models of the consumption system in the mass consciousness. It is substantiated that modern mechanisms of social control are oriented to the formation of «hyper reality» as a specific «virtualized» information space for the dissemination of symbolic codes, signs, simulative practices that reflect power relations, as well as the maintenance of social tension and growing distrust of social institutions-status relations. At the same time, the author states that the development of information and virtual technologies forms a space for discussions about the constructive importance of social control in managing social tension.

Reality Show: Inside the Picture

The article is devoted to the analysis of the popular television phenomenon — a reality show. Analysing the contents of the Ukrainian real television, several types of reality shows were identified according to two criteria: the presence of a competition and the content of the plot. The content of reality shows can be divided into show pranks, peeping, transformation, survival, romantic, life situations, travel, audits and judicial. At the same time, reality, peeping, transformation, survival and romantic shows are built on a competitive basis. Separately there are professional and intellectual competitions. The popularity of reality television fits into the framework of their belonging to the mass culture, understandable and close to the majority, oriented to their interests in entertainment. This product is not only meeting needs, but also shaping public opinion. Reality shows are the place where the image and its referent, frame and reality, screen and everyday life collide. Typical Ukrainian reality show is based on the content of the plot, some of them are built on a competitive basis. Separately, there are professional and intellectual contests. The basis for the emergence and development of such programs is the hidden tendency to search for a lost referent in conditions of hyper reality not only for the viewer, but also for the participants in their quest to fill the void of reference.

Bedhaya Bedhah Madiun dance as a tourism superior asset in puro Mangkunagaran

<p>This research aims to describe responds and cultural practice that happened in Mangkunagaran based on the repression of tourism world. This research is an analytical research based on ethnographic study. Triangulation data is collected from the interviewees together with the manuscript of dance performance and direct observation of Bedhaya Bedhah Madiun dance. Classification of tourism dance is responded by Puro Mangkunagaran as the objectification of Bedaya Bedhah Madiun as a free dance. The cultural response potentially alters the semiotic sign system associated with ‘bedhaya’ sign. This is a sign to Bedhaya to add the profanity of Bedaya as a tourist attraction. The objectivity of Bedhaya Bedhah Madiun by Puro Mangkunegara also has a potency to deconstruct the understanding of Bedhaya Bedhah Madiun as a tourist attraction, Bedhaya Bedhah Madiun is not an imitation from the origin and it is not full of variation. Cheap or expensive the dance is, becomes relative. Furthermore, secrecy does not exist in the stage reality, but moves to hyper reality (in the fantasy and nostalgia of the audience). Respond and cultural practice of indicated Puro Mangkunagaran as a cultural institution which is active in doing the production-reproduction of meaning and the tourism enhancement.</p>

Changing life on the Cyber Culture and Hyper Reality

Oz Bu calismada amacimiz, kulturel yasamin kitle iletisim araclariyla nasil donusume ugradigini gostermek, son teknolojik gelismelerle sosyal medya araclarinin yasamimizda oynadigi rolu arastirmaktir. Ayrica, kitle iletisim araclarinin etkisiyle geleneksel anlamda sanatta yaraticigin kendini nasil tukettigi uzerine bir degerlendirme yapilacaktir. Bugun ulasilan noktada, medyanin buyuk oranda oznenin fikrini etkiledigi; soylemler, imajlar ve semboller uzerinden bilgiyi manipule ettigi ve istenilen bicimde populer bir kultur yarattigi cok iyi bilinmektedir. Modern toplumlarda medya, insanlarin dusuncelerini bicimlendirir, yeniden yapilandirir ve ozellikle bilginin kontrolu araciligiyla sosyal bilinci yeniden uretir. Medya kulturu, tuketim kulturuyle baglantilidir. Buna gore cogu insan, populer kulturun birer tuketicisidir. Medya, demokraside dorduncu goz olarak bilinir ve gercekleri ozgur ve nesnel bir bicimde aktarmasi beklenir. Ortaya ciktigi gunden beri de yasami degistirmek icin guclu bir oryantasyon araci oldugu bilinir. Bu anlamda medya, populer kulturun gelismesinde merkez bir role sahiptir. Dijital cag sayesinde internet, populer kultur uzerinde oldukca onemli bir etkiye sahip olup, sosyal medyanin kullanimi da siber kulturun olusmasini destekler. Siber kultur kelimesi internet teknolojileri uzerinden kulturun uretilmesine ve uygulanmasina isaret eder. Hizli ilerleyen bilgisayar teknolojileri interneti butun kulturel hayatin, iletisim ve sanatin temel referans noktasi yapar. Dijital devrim, kultur ve sanatin donusumunu ortaya cikardi. Bu donusum surecinde, siber alanda, herkes her seyi “bildigini!” iddia etmeye ve kendilerini yaratici aktiviteye sahip birer “sanatci” olarak gormeye basladi. Bu iddialar, gercekte yaratici eylemin hice sayilmasina neden oldu. Oysa gercek yasamda, kimse gercegin ne oldugunu bilmemekte, bu anlamda sanal gerceklerin esiri olmakta ve bu noktada, sanat baglaminda da yaratici eylem degersizlestirilmektedir. Bu durumun bir sonucu olarak ozneler, kimliklerini kaybederler ve bir hiper gerceklik ile karsi karsiya kalirlar. Bu hiper gerceklikte, kimlikler plastiklesir ve bu kimlige sahip olan ozneler “kendi benliklerini kiyafet degistirir gibi duruma gore degistiririm” dusuncesiyle hareket ederler. Fransiz filozof Jean Baudrillard, Simulakrlar ve Simulasyon adli eserinde; gercege olan bakisimizi kaybettigimizi, hiper gercekligin gercek olarak sunuldugunu, bu anlamda gercegin oldugunu, zaten asla var olmamis oldugunu ileri surer.

Visual Hyper Reality of Teenagers in Social Media With Photographs as Communication Media

In postmodern era, technology has evolved so rapidly that brings the people into the digital world (cyberspace), a new space to present the virtual reality and to provide free space for every individual to take any action that ends the simulation of reality. The development of digital technology has been brought through human fantasy boundaries, creating a three-dimensional space of the following items inside, going to the stage where virtual reality has exceeded manipulation and visual imagery so we step from the real world into a fantasy world. By reviewing the virtual communication through social media in cyberspace and how the virtual communication through new media (internet), and the formation of identity, the identity of both the real and virtual identities. Freedom and comfort of a virtual entered into a structured system, then to minimize misperceptions, prejudices and miss understanding should be built communications balanced relationship between the real world and the virtual world.