Media information operations in Bosnia and Herzegovina - cognitive battlefield and use of digital neurotoxicants

Abstract

The action of the mass media can be viewed not as a mere factor in transmitting information about reality but, more importantly, as an active component that creates social, political and cultural reality, with the mass media being both part and product of those realities. In this context, media functions appear as very important in the process of constructing social reality, ie as important activities within ideological and historical matrices where images of events from (hyper) reality are created, as well as notions and ideas about a new complex political reality. Based on this, the mass media create messages in which the communication event becomes new real events, ie the mass media participate in modeling narratives in which dominant social values are identified and meaningful discourse is produced. The analysis of information operations in Bosnia and Herzegovina and their impact on cognitive cognition through misinformation, lies and deception results in new hyper reality and permanently disrupted interethnic, interfaith, and interpersonal relations.