The article is devoted to the study of the axiological dominants crystallization in fictional discourse, the consideration of the formation of the semantic content of the concept MONEY. The analysis of the contexts in their sequence and interaction in R. Bach's novel The Bridge across forever: a lovestory allows us to understand the formation of the fictional concept MONEY and show the influence of crystallization processes on the formation of the text and the axiological system. As a result, MONEY appears as a means of livelihood, acting as a counterbalance to hunger, giving peace of mind and confidence in the future. At the same time, money is a source of problems, including those on the way to finding a soulmate. Money, on the one hand, is the object of human desires within the framework of earthly existence, a part of glory and reward for work, power, and on the other hand, the cause of the violation of the law and all the disasters on earth, the source of numerous worries and disorders. The author comes to the conclusion that the specificity of the processes of concept crystallization determines the features of the functioning of fictional discourse.