By means of ϵ and large N expansions, we study generalizations of the O(N) model where the fundamental fields are tensors of rank r rather than vectors, and where the global symmetry (up to additional discrete symmetries and quotients) is O(N)r, focusing on the cases r ≤ 5. Owing to the distinct ways of performing index contractions, these theories contain multiple quartic operators, which mix under the RG flow. At all large N fixed points, melonic operators are absent and the leading Feynman diagrams are bubble diagrams, so that all perturbative fixed points can be readily matched to full large N solutions obtained from Hubbard-Stratonovich transformations. The family of fixed points we uncover extend to arbitrary higher values of r, and as their number grows superexponentially with r, these theories offer a vast generalization of the critical O(N) model.We also study sextic O(N)r theories, whose large N limits are obscured by the fact that the dominant Feynman diagrams are not restricted to melonic or bubble diagrams. For these theories the large N dynamics differ qualitatively across different values of r, and we demonstrate that the RG flows possess a numerous and diverse set of perturbative fixed points beginning at rank four.