Hotel Product Research Articles

The Conceptual Basis of the Tourism and Hospitality Industry’s Development

The article is devoted to the elaboration of the conceptual basis of the tourism and hospitality industry’s development. It has been established that the extension of the tourism and hospitality industry into other service sectors has become one of the consequences of diversification of the tourism and hotel service market. It has been proved that various specialized businesses manufacturing diverse components and types of tourism and hotel products have appeared. It has been determined that information technologies result in the formation of a unified information space where every enterprise and every consumer finds a niche of their own and forms their network of ties. It has been found that the tourism and hospitality industry’s transition into a new technological space becomes one of the most important signs of the formation of the innovative paradigm of its development that is based on principles of ecologization, socialization and humanization that will eventually improve its efficiency.

The Influence of Geographic and Psychic Distance on Online Hotel Ratings

This study examines the relationship between distance measures and a Portuguese data set consisting of 34,622 online hotel reviews extracted from Booking.com and TripAdvisor written in Portuguese, Spanish, and English. Based on the country of origin of each review author, a geographic and a psychic distance measure is calculated for Portugal. Data and text mining analysis provides additional insights into online hotel ratings. The authors confirm that online travelers’ evaluations are multifaceted constructs displaying varying patterns of rating behavior among the traveler base. By investigating the contemporary relevance of geographic and psychic distance, a key finding of this study is that travelers with less distance both in terms of psychic and geographic distance give a lower rating score than travelers with greater distance. The inclusion of psychic and geographic distance is advocated as a salient aspect for future researchers and for those practitioners who wish to enhance hotel product and service features.

REVENUE MANAGEMENT IN HOTEL BUSINESS

REVENUE MANAGEMENT IN HOTEL BUSINESS

A Language Appraisal of Hotel Web Pages in Indonesia Five Starred Hotels: Interpersonal Meaning

This article aims to examine the interpersonal meaning of hotel web pages using the Appraisal framework in the view of assessing the frequent occurrence of the appraisal subsystem in the text. The employment of attitudinal, graduation and engagement of text construe the alignment. They explain how the hotel introductory text construction does align the reader. Martin & White (2005) argued that appreciation reaction framework determines interpersonal significancies. The emotive prosody of this appreciation reaction is “it grabs me”, decorative, and then “I want it” (Martin & White, 57:2005). The dominant result of appreciation resources of reaction is shown in this research than other appreciation resources. We can replace the word “it” with the prosody of appreciation. As a result, the appreciation reaction of quality appears dominantly (44%). It means that the hotel talked much about the things: facilities and services. Finally, the interpersonal meaning of the hotel Webpages is ‘I am the most / I am the best’. It implies that the hotel is the best in quality and services in order to attract the reader. It proves that the web pages authentically in constructing the text in order to persuade the potential customer to purchase the hotel product.

소셜커머스 호텔상품의 구전정보와 특성이 구매고객의 만족, 신뢰 및 이용의도에 미치는 영향

소셜커머스 호텔상품의 구전정보와 특성이 구매고객의 만족, 신뢰 및 이용의도에 미치는 영향

IDENTIFYING THE PROMOTION TECHNIQUES USED IN HOTELS IN BRASOV

This research project aims at identifying promotion techniques in the hospitality industry. It consists of identifying existing promotional techniques and finding new promotion techniques from hotel managers using the interviewing method as a research method. Over time, some hotel promotion techniques have been used to attract tourists, and these techniques have been used depending on the hotel's classification category, depending on the target market to which it is targeting, and the budget allocated to promote the hotel product. Therefore, in this research project, we will analyze the most applicable, cost-effective promotional techniques used by the managers or representatives of the hotels in Braşov through a semistructured interview made up of several questions to which interviewees will respond freely and precisely. In this project were identified the basic aspects of the research topic, the questions that come to respond to what was to be determined by the research, as well as the objectives subsequently identified. The results of the promotional actions adopted by the Braşov hotels aim to attract new customers and keep old ones, addressing directly to target customer categories as well as to the travel agency network. Also, the general public is not neglected. As a general conclusion on sales promotion techniques used in Braşov hotels, following the arguments put forward, it can be deduced that the categories of customers with income from the environment to the highest are considered for the most part but are not left apart from those with lower incomes.

호텔상품판매 소셜커머스 이용자들의 수용태도가 신뢰 및 사용의도에 미치는 영향 : 확장된 기술수용 모델을 중심으로

오늘날 전자상거래는 소비자들에게 다양한 혜택을 제공하고 있다. 특히, SNS기술의 발달과 대중화로 소셜커머스 서비스가 활성화되었으며, 호텔업계에서도 호텔상품을 소셜커머스에서 판매하기 시작하고 있다. 초기에는 4성급 호텔들이 주로 소셜커머스를 통해 상품을 판매하였다면 근래에는 5성급 호텔들도 조금씩 소셜커머스 시장에 진출하기 시작하였다. 기존에 5성급 호텔들은 호텔의 이미지 등 다양한 이유로 진출을 꺼려왔었으나, 경쟁이 과열됨에 따라 진출을 하게 된 것이다. 이에 호텔상품이 소셜커머스에서 판매될 시, 소비자들은 이를 어떻게 인지하고 행동의 변화가 생기는지 여부를 면밀히 관찰해야 할 필요성이 제기된다. 따라서 본 연구에서는 호텔상품을 소셜커머스에서 판매하는 과정에서 소비자들의 기술수용행태를 파악하는 확장된 기술수용모델(Technology Acceptance Model)을 활용한 연구를 수행하였다. 연구는 소셜커머스 상에서 호텔상품을 구매한 경험이 있는 315명의 표본을 대상으로 수행되었으며, 수집된 자료는 SPSS 18.0과 AMOS 18.0 프로그램을 활용하여 분석하였다. 분석결과 기술수용모델의 확장변수로 활용되었던 요인들 중, 정보품질, 혁신성, 사회적 영향은 모두 유의한 것으로 나타났으며, 호텔기업의 평판과 규모도 신뢰형성에 중요한 역할을 미치는 것으로 나타났다. 본 연구는 기존의 기술수용모델을 세밀화한 확장을 시도하였다는 점과 기술수용모델 과정에서 신뢰변수를 중간변수로서 활용하였다는 점에서 그 의의가 있다.

English lesson material of reservationist professions in handling personal hotel rooms through telephone

Reservationist / reservation officer of Front Office Hotel is in charge of handling hotel room reservations. The duty of the hotel's front-line reservationist is to record and complete tasks related to hotel room orders, filing room reservation data, control room inventory well, calculate forecasting, make arrival list guests (arrival list) based on existing bookings, create group information lists, create VIP information lists, create room occupancy statistics, and create daily, monthly, and yearly reports. One ability to apply good selling techniques namely the ability of a reservationist to communicate with foreign guests using the English language. English is the language of international communication, which is needed by employees who work in the world of tourism and hotels in Bali, especially for hotel front reservationist. A hotel front desk reservationist is required to communicate using the correct and standard English when serving guests who make hotel reservations. Reservationists who accept hotel room bookings by phone, usually start the conversation using the standard greeting. As a reservationist, the understanding of hotel products should really be considered, such as the location of the rooms, the types of rooms available, the applicable room rates and other service facilities available at the hotel.

Intermediation in hospitality and transaction cost theory: Evidence from the Balearic Islands, 2001–2010

Abstract This paper analyzes intermediation in hospitality in the Balearic Islands from years 2001–2010, showing that intermediaries act as: (1) coordinators of the several components of the tourism product (the package tour), (2) facilitating hotel access to different tourist market segments, and (3) providers of reputation to mitigate quality uncertainty with respect to the hotel product. Perhaps surprisingly, the study also shows that, over time, and in a period where the impact of information technology on the organization of the hospitality value chain may have been large, there has not been a significant decline in the presence of intermediaries in hotel distribution. Evidence thus shows the need to distinguish between two different phenomena, disintermediation and disintegration of the package tour: while the package tour in the Balearic Islands would have indeed diminished its importance over time, accommodation would still rely to a large extent on intermediated distribution.

호텔 서비스가 멤버십 프로그램 만족도에 미치는 영향 : 특급호텔 상품타입의 조절효과를 중심으로

호텔 서비스가 멤버십 프로그램 만족도에 미치는 영향 : 특급호텔 상품타입의 조절효과를 중심으로

FEATURES OF THE USE OF THE MARKETING COMPLEX AND ITS CONCEPTS AT THE ENTERPRISES OF THE HOTEL INDUSTRY

The article reveals the importance of marketing for the enterprises of the hotel industry,features of the use of its concepts are investigated. The practical marketing of the hotel product is analyzed as well as tasks of the practical marketing in the hotel industry are determined. The problems thatarise during the implementation of the marketing complex are studied, ways of their solution are proposed. The directions to increase the efficiency of marketing by introducing new innovative methods ofinfluence on the consumers of hotel services are determined.

Analysis of Factors Affecting the Safety Awareness of Hotel Employees

As one of the main reception units of tourism, hotels are the most typical service industries. Service is an important part of hotel products, and the direct producer of services is the hotel staff. The safety of the hotel staff plays a vital role in improving the production efficiency of the hotel. From the perspective of hotel staff, this paper investigated the influencing factors of hotel staff's safety awareness through visits, questionnaires and literature review. The results of this study have a certain reference value for the safety management of the hotel and the staff safety training mechanism.

고속철도와 연계한 호텔상품 활성화에 관한 인식 : Focus Group Interview(FGI)를 통한 질적 연구

고속철도와 연계한 호텔상품 활성화에 관한 인식 : Focus Group Interview(FGI)를 통한 질적 연구

Impact of Service Specifications and Personal and Social Factors of Customer on Loyalty to the Brand of hotels services: A Field Study on Users of Hotel Services in Five Start Hotels in Riyadh City

This study aimed to know the impact of service specifications and personal as well as social factors of customer on loyalty to the trade mark for the customers of hotel services in “Five Star Hotels” located in Riyadh City as 1100 questionnaire were distributed to the study sample. The study concluded several results, the most important of which is: there is correlation between personal and social factors of customers of hotel services in “Five Star Hotels” in Riyadh City. The study presented a number of recommendations related to the quality Marketing Mix and the kind of information which offer to the customers through their promotional campaign and what they are providing actually and that is in order to make sure the level of quality of hotel service on one hand and customer’s satisfaction from the hotel product on the other hand. Thus, the mental image about the Saudi tourism product will be improved which will help to achieve maximum degree of tourism attraction and tourism development – in the sense of activating the monitoring systems.

Safety and security as the basic determinants of quality of hotel services

The ultimate goal of any hotel is to care about the quality of services. One of the key dimensions is to provide customers/guests with a sense of security. So far, the issue of security in the hotel industry has been the subject of few studies both in Poland and abroad which explains the reason why the problems have been talked over especially in the face of growing threats. The aim of the study is to present the selected security dimensions and threats experienced by hotel facilities and to present ways to improve processes of safety assurance in order to ensure the highest quality of hotel services. The conducted research based on the analysis of two aspects of security (crime and compliance with fire regulations) in hotel facilities allowed to identify major threats affecting a decrease in the level of guest/customer safety in Polish hotels and then to point out actions to be taken in order to reach an adequate and complient with the requirements level of hotel service quality. The research was conducted using critical analysis of the literature on the subject, legislation and internal documents of hotels nationwide and worldwide as well as methods of data analysis of the Police Headquarters and the Headquarters of the State Fire Services and in-depth interviews. The results of the conducted analyzes allowed to indicate different ways to improve safety in hotel facilities where system solutions and involvement of many entities for shaping a quality hotel product of the region are required.

Quality of hotel services – selected issues

The paper presents problems connected with quality relationship between hotels and theirs clients. The article discusses the most important aspects of the quality of hotel services. Method: Descriptive method. Basic conditions of the development of contemporary tourism is how to provide a suitable hotel product to clients witch wants consume a perfect tourism service. The research into consumption in world tourism shows that prices, quality of products and the condition of the natural environment are playing, and in the future will play, a decisive role in the choice of destinations by tourists. Quality is a very important element of each product: good and service. Hotels must concentrate on many elements for creating high level of quality. The quality of hotel services can be discussed, on the one hand, from the point of view of the service provider as a standard of service based on experience and forced externally, that is - a collection of characteristics that a given service should possess in order to fully satisfy the needs of a hotel guest with regard to accommodation and food. On the other hand, the quality of services is perceived individually by the customers, who define it as the difference between what they expect and a subjective judgment of what they receive.

The Impact of Organisational Learning on Innovation: Case Study of the Serbian Hotel Industry

Orientation to learning and innovation are the basis of organisational success. Innovation in the organisation implies a continuous transformation of knowledge and ideas into new products, services, processes and systems in order to provide benefits for the stakeholders. A theoretical foundation and surveys are used in the paper to examine the impact of dimensions of organisational learning on innovation. In addition, the paper investigates educational and organizational hierarchical level differences among employees in hotels, as well as hotel category differences in relation to innovation and organizational learning. The sample consisted of 512 employees in 57 hotels in Serbia. The results showed a statistically significant contribution of the dimensions of organisational learning to different types of innovation. It was determined that the dimension Shared Vision is the predictor of all types of innovation. The results provide important scientific and practical information in terms of further research in the hotel industry, particularly with regard to improving the business activities and further development of the hotel product.

THE IMPACT OF COMPETITIVE ADVANTAGE OF HOTEL PRODUCTS ON ATTRACTING CUSTOMERS

Many studies indicate that the value of the company products is achieving by obtaining a competitive advantage of its products over its competitors, as a competitive advantage is important for any organization to survive in the fierce competition. This research was conducted with the purpose of determine the impact of hotel products competitive advantage (presented in, hotel products differentiation, hotel products efficiency, hotel products quality, and hotel products innovation) on attracting customers. As the problem of this research is summarized in the absence of the thorough understanding of the real meaning of the concept of product competitive advantage in Egyptian hotels, as well as the high cost of the hotel product competitive advantage creation, in addition the absence of the effective management of the hotel available resources and capabilities. For this propose an empirical study has been conducted on a sample of five-star hotel customers at Sharm El Shiekh City, to investigate the significant of the hotel product competitive advantage effect on attracting customers. Study findings reveal that there is significant effect of hotel product competitive advantage on attracting customers in the terms of hotel products differentiation, hotel products efficiency, and hotel products quality. Nevertheless, the study raises a number of recommendations which depend on give more interest to hotel products innovation items, as well as paying attention of keeping up with technology

Profile of the consumer who values responsible and smart tourism in the hotel industry

PurposeDeveloping CSR is one of the most important aspects of so-called Smart Tourism, just as an in-depth knowledge of consumer characteristics and behavior is a key element of smart tourism management.Tourism and hotel companies’ understanding of the importance of CSR, as well as the value the consumer places on it, may result in increased quality of the travel experience and, therefore, in improving the destination's competitive advantage. This work aims to analyze the influence of certain sociodemographic characteristics of hotel consumers on their views of CSR and whether said views affect their purchasing behavior.ApproachA review of the literature is carried out, followed by a descriptive study with a sample of 4685 consumers from different nationalities.FindingsThe results show that age, education level, and nationality are characteristics that influence hotel product consumers’ views of CSR.Practical ImplicationsSmart tourism involves offering products that are increasingly adapted to the specific needs of each client and, therefore, knowing which consumer profile places the most importance on CSR may guide the actions of tourism companies.OriginalityIn the literature there are several studies on the impact of CSR views in different interest groups, especially managers and employees. However, there are fewer studies on hotel consumers’ views on CSR and the importance they place upon it. This study aims to offer an initial understanding of a sociodemographic profile of the client in relation to their views on CSR.

소셜커머스 호텔상품의 희소성 메시지와 팽창가격 할인에 대한 구매의도 : 불확실성 회피성향의 적용

소셜커머스 호텔상품의 희소성 메시지와 팽창가격 할인에 대한 구매의도 : 불확실성 회피성향의 적용