Abstract
This article aims to examine the interpersonal meaning of hotel web pages using the Appraisal framework in the view of assessing the frequent occurrence of the appraisal subsystem in the text. The employment of attitudinal, graduation and engagement of text construe the alignment. They explain how the hotel introductory text construction does align the reader. Martin & White (2005) argued that appreciation reaction framework determines interpersonal significancies. The emotive prosody of this appreciation reaction is “it grabs me”, decorative, and then “I want it” (Martin & White, 57:2005). The dominant result of appreciation resources of reaction is shown in this research than other appreciation resources. We can replace the word “it” with the prosody of appreciation. As a result, the appreciation reaction of quality appears dominantly (44%). It means that the hotel talked much about the things: facilities and services. Finally, the interpersonal meaning of the hotel Webpages is ‘I am the most / I am the best’. It implies that the hotel is the best in quality and services in order to attract the reader. It proves that the web pages authentically in constructing the text in order to persuade the potential customer to purchase the hotel product.
Highlights
Language enables human to express thoughts, ideas, and feeling
This research aimed to examine the interpersonal meaning of the hotel homepage texts by applying Martin and White appraisal theory (2005)
It started by (1) classifying the evaluative lexis, phrase and clause of the text, (2) assessing the evaluative language using three parameters of appraisal, they are (a) attitude, that it consists of affective, appreciation and judgment, (b) graduation that it consists of focus & force and (c) engagement that it consists of monogloss and heterogloss
Summary
Language enables human to express thoughts, ideas, and feeling. They share it for communication. The appraisal framework classifies the hotel homepage lexis (writer) into positive feeling or negative emotion (affective), giving aesthetic assessment toward things (the hotel product) and identify the judgment of writer’s behavior (character) in promoting the hotel product. The interpersonal meaning is identified by exploring the homepages texts through the writer/speaker’s evaluative language in promoting online hotel booking It is important for linguistics genre analysis for many reasons. It contributes to ESP‘s learner to know the vocabulary (lexis and phrase) appearance in the context of advertising the hotel online It gives deeper meaning in information of the terminology or lexis in text, dealing with question of the language function represented by text (Do the text do what is set out to do?) and the presentation of the interesting values written in the text (Do the writer present the reader with something interesting and engaging?). The attitudinal meaning of hotel to construct the interpersonal relationship between the reader will answer the last question
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