Hotel Business Research Articles

The effects of positive and negative emotionality on creative self-efficacy: the case of hotel business employees

Individual and organizational factors affect employees' creative self-efficacy (CSE). According to the employees' positive emotionality (PE) and negative emotionality (NE), their CSE also differs. In this context, the research’s primary purpose is to examine the relationship between emotional states and the CSE of hotel employees. As a result of correlation analysis, a positive and significant relationship was determined between PE and CSE. A negative and significant relationship was found between an NE and CSE. As a result of the regression analysis, it was determined that the emotional state of the employees significantly affected CSE. As a result of the independent samples t-test, the employees’ CSE does not differ significantly regarding gender and marital status. As a result of the ANOVA test, the CSE of the employees does not differ significantly according to age and working department. However, CSE significantly differs according to the employees' education status and working time.

Prospects for the development of the domestic hotel business and personnel training

The purpose of the study is to identify the transformations of working conditions and requirements for hotel staff based on an analysis of current trends in the development of the hotel business and changes in consumer preferences. The methodological basis of the study was the works of Russian scientists and practitioners in the field of hotel services and tourism, as well as on the topic of the peculiarities of the functioning of the domestic hotel business in modern conditions. The subject of the study is the economic relations that arise in the process of functioning of enterprises in the hotel industry, considering current trends and prospects for their development. The article identifies the following main and new challenges facing the hospitality industry as a result of the consequences of the pandemic and the current realities of the international situation: to ensure the widespread digitalization of technological processes and services offered; to pay attention to issues of respect for nature (greening activities); to introduce new types of accommodation means into the practice of domestic business, to take into account changes in consumer requirements and preferences. Based on the analysis of such customer preferences, a conclusion is made about their diversity and inconsistency. It was found that hotel companies are forced to change along with tourists, adapting to their requests and requirements. The development of tourism and hospitality in the digital economy also implies qualitative changes in the training and hiring of personnel. It was revealed that further digitalization, the use of modern software and the use of artificial intelligence in the hotel business will lead to a decrease in routine work in hotels, a reduction in employees and at the same time to the need to improve their qualification level. It is shown that it is advisable to make the choice of optimal software in order to increase the productivity of a hotel enterprise based on the involvement of specialists. Consulting analysts will help to choose from a variety of applications for the hotel business exactly those that will improve the efficiency of a particular customer hotel.

Boutique Hotel Service Digitalization: A Business Owner Study

The COVID-19 pandemic has generated negative, economic impacts on the tourism and leisure sector in Thailand, especially small boutique hotels. These hotels have had to develop more efficient and innovative approaches to meet new normal expectations, for example, contactless service. Digital technologies, such as Machine Learning and Artificial Intelligence, can open new possibilities and opportunities for hotels to digitize their customers’ services. A review of the literature indicated that data important to the management of hotel products and services include Customer Segmentation, Customer Profiling, Menu Engineering, Productivity Indexing, Customer Associations, Forecasting, Energy Consumption, and Room Rates. These characteristics can be examined by machine learning. This study used a mixed qualitative and quantitative research method. The data were gathered by interviewing two boutique hotel owners in Bangkok and collecting the hotels’ data, including online travel booking agents and direct booking logs, for the period April 2016 – September 2021. The analysis was conducted using the booking data from the two hotels: 3946 records from Hotel A and 3948 from Hotel B. In this research, k-means clustering was used to segment hotel guests. Two-class logistic regression and a two-class boosted decision tree were used to predict the prospective customer, while linear regression and decision forest regression were used to forecast the market demand. The findings reveal a model of hotel business owners’ requirements to innovate new service solutions, such as the contactless software solution, that guests can employ for check-in, check-out, order services, and talk to the hotel through the mobile application. This would help hotel owners to manage costs, employees, and customers. The solution also means that hotel managers would no longer need to be involved in the manual implementation of revenue management tasks. This data analytics approach can effectively sift through the signals detected from market variables, discover patterns and anomalies, make predictions for guest arrivals, and calculate optimum prices in real-time, as the market changes.

Adoption of ICT in Hotel Sector During COVID-19 Pandemic in Uganda: Case Study of Selected Hotels in Kigezi Sub Region

During the COVID-19 pandemic, Information and Communication Technologies (ICT) transformed tourism and hospitality worldwide; however, few studies have been conducted to present local evidence on adopting ICT in the hotel sector. The study aimed to examine the effects of ICT on the hotel sector in the Kigezi region, the adoption of ICT in hotels during the COVID-19 Pandemic, and ICT trends in the hotel business for 2023. The study employed a case study design, utilising qualitative and quantitative approaches to provide relevant and accurate research information. Using simple random and purposive sampling techniques, 68 respondents were selected to participate from a total population of 250. Primary data was collected through questionnaires and interviews with the hotel participants. The ANOVA results show a significant effect of ICT on hotel guests and receipts since the P-value is between 0.00 and 0.05. This indicates that the impact of ICT adoption extended beyond hotel receipts and guests. This research demonstrates that many hotels have adopted ICT and improved service speed and quality through ICT adoption. Even still, ICT adoption by hotels in the Kigezi Sub-region is not at the anticipated level

ОСОБЛИВОСТІ ПРОЕКТУВАННЯ ГОТЕЛІВ

The hotel industry plays an important role in the modern world of business and tourism. The growing number of international trips, the development of business communications and the increase in demand for comfortable accommodation create prospects for the opening of business hotels. The design of a business hotel is critical to its success and competitiveness in the market. Designing a hotel is a multifaceted task. This is a whole complex of activities: building architecture, interior design and landscaping. All together, it creates a finished image that corresponds to the general idea of the hotel. Designing a hotel requires taking into account many factors: location, capacity, type and class, priority area of activity. The building and territory must strictly comply with sanitary, technical, environmental and other regional norms and rules. When designing city hotels, it is necessary to take into account that the plot should be close to the central part of the city, but preferably not on a noisy street. A great convenience is the proximity of the train station, shopping and cultural institutions. It is very important that there is a park, garden or hotel square nearby. A successful business hotel should have a strategic location, efficient design, high-quality infrastructure and improved services. Demand for hotel buildings increases when cities become attractive to tourists and attract large numbers of visitors. The main design task is to competently place and connect different functional areas in order to, on the one hand, avoid technological problems during the operation of the hotel, and on the other hand, to create a cozy and attractive interior space, as well as beautiful facades , which are remembered. The hotel is a place for short-term stay of guests of the city. It is important that the hotel has the ability to provide various services, such as recreation, holding conferences, organizing business meetings, holding various public events, exhibitions, festivals, press conferences, as well as opportunities for sports and providing communication via telephone and electronic devices. The hotel is the most significant component of the tourism industry and affects the volume of domestic and foreign tourism in the country. The hotel building should attract attention and be remembered. When planning a hotel, it is important to develop a unique concept with an attractive interior and exterior layout. In order to obtain a competitive advantage in the hotel industry, it is necessary to constantly adapt to the changing needs and expectations of customers, to improve the quality of hotel design and construction in accordance with the requirements of the city or country.

New demands by hotel customers post COVID-19 era

Purpose The purpose of this study is to understand the situation of hotels and tourism industry in Malaysia during and in post Covid-19 and to mitigate indirect damage caused by COVID-19 to the hotel business and tourism industry by examining the factors that have an influence on hotel’s customer satisfaction rating and revisit intention through an integration of service quality (SERVQUAL) framework and expectation-confirmation theory (ECT). Design/methodology/approach The SERVQUAL and ECT were considered the underpinning theoretical models but are integrated and extended by including a few additional variables. Data were collected from 458 respondents of travelers and hotel customers in Malaysia and analysed by applying partial least squares structural equation model technique. Findings The empirical results established that significant positive relationships exist between the three newly emerged independent variables (IVs), namely, hygienic practice, greenness of service and digitalization and hotel customer satisfaction towards hotel revisit intention, and only two variables from SERVQUAL, namely, reliability and assurance, have a significant relationship with hotel customer satisfaction towards hotel revisit intention. The results reveal that customer satisfaction has significant direct effect between above-mentioned IVs and customers revisit intention. Research limitations/implications The use of purposeful sampling method in only one country might limit the generalizability of the results. Future research should be planned to duplicate the current study using a sizable sample of participants from multiple countries and include other related factors related to the pandemic phenomena such as safety, hotel location and health value offered. Practical implications Theoretical findings imply that service quality is a dynamic theory that should be examined continuously to achieve sustainable and resilient performance in today’s competitive business environment, as some modifications inevitably occur over time and new factors could be emerged. Regarding practical implications, study findings proved the great significance of assurance, reliability, digitalization, greenness and hygienic practices on customer satisfaction towards intention to revisit to hotel. Therefore, it is critical for hotel management to retain hotel business industry in a way that fits and matches customer’s health protection, meets customer’s newly prompted expectations and needs and ensures resilience during unsettled times. Originality/value This study is unique as the newly emerged variables are included in the research framework, and thus it helps to close the literature gap by introducing an integrated SERVQUAL and ECT theoretical model, which rarely performs in this context and can be replicated or extended with validated scales. This study contributes to enhancing hotel and tourism sustainable service quality performance to achieve myriad economic and health values.

Hotel and Manager Characteristics and Technology Orientation Strategy

Management and hotel characteristics can strongly influence the decision to support technology orientation strategy in luxury hotels. In the rapidly changing hotel business environment, a strong technology orientation holds the key to the strategic direction that will lead to sustained competitive advantage. Nonetheless, studies relating technology orientation strategy and manager and hotel characteristics in the hotel industry in Eastern Africa are scare. Based on Resource Based View, and a sample of 247 senior hotel managers, this paper provides an analysis of hotel and manager characteristics and their relationship with technology orientation in the luxury hotel industry in Kenya. The paper uses empirical data and shows that age of hotel (rho=0.14; ρ<0.05) and size of hotel (rho=0.22; ρ<0.05) had a positive correlation with technology orientation in luxury hotels at the 5% level of significance. On the other hand, age of senior managers (rho=-0.13; ρ<0.05) had a negative correlation with technology orientation, while level of education among senior managers (rho=0.14; ρ<0.05) had a positive correlation with technology orientation in luxury hotels. Implications of the findings for hotel management practice and research are provided in the paper.

Evaluation of the use of Robotics in Hotels in terms of Customer Satisfaction

Purpose:This study aims to evaluate the online guest comments made for all of the hotel businesses in the world that use robotic technology in the tourism industry and serve on the TripAdvisor website by content analysis methodDesign/methodology/approach –Content analysis model, one of the qualitative research methods, was used in this study. Accordingly, the comments made by customers on Tripadvisor were analyzed and examined under the main theme and sub-themes. Thus, it was determined on which subjects there were more complaintsResults –According to the research findings, it was understood that most of the complaints were about price/performance. Additionally, it was seen that the limited responses of the robotic technologies and autonomous systems used to solve the guest's problems were another critical reason for complaintsDiscussion–The increase in the use of robotic services, which is developing in the tourism sector, as in other sectors, and how this situation affects the consumers of the tourism sector, which shows the service feature based on human relations, have been investigated. In this way, it is revealed how the field of robotics accelerated by the development of technology and the reflections of this field on the tourism industry are welcomed by the visitors, and inferences is made about the future of robotic applications in the tourism sector. In the study, consumer expectations about the future of the tourism sector and the effects of technological developments on the sector in terms of competitive conditions were evaluated. This study will be the first post-pandemic study and aims to guide future research and the industry thanks to its comparison with pre-pandemic findings.

THE IMPORTANCE OF MARKETING STRATEGIES FOR THE DEVELOPMENT OF ECO HOTEL BOOKINGS IN UZBEKISTAN

Research background: Nowadays, using marketing strategies and initiatives are becoming must-have tools for the development of hospitality businesses in Uzbekistan. Although there are a few strategies and initiatives, Hotels lack further marketing compaigns in order to push hotel performance forward in terms of economic profit and tourist attention to the area hotel situated. Marketing plays a key role for the development of the hotel performance if implemented step by step, with a proper plan. Purpose of this article: The article analyses selected hotel businesses in Uzbekistan using the data of their websites. With the help of marketing strategies, this article finds out wether it is necessary or not to modify current traditional marketing tools in the environment of chosen organisations. The aim of this article to analyze and make suggestions the most frequently applied marketing tools in the environment of chosen organisations. Methods: Both descriptive and comperative methods are used to analyze current marketing condition of selected businesses, comparing them to give suggestions where necessary. In this article, we work with the hypothesis that the application of the marketing concept will be different among hotel organisations and we assume that marketing strategies will require a certain degree of modification. Findings and value added: Based on performed analysis, It is evaluated that the findings of this issue and suggest other options for the implementation of marketing tools in the environment of hotel organizations.

The Effect of Professional Qualifications of Chefs on Recruitment: A study in Hotel Businesses in Ankara

In today's competitive conditions, businesses have to make a difference in every field and they have to be meticulous in choosing employees. For this reason, professional competence is important in terms of both meeting the individual's job search and finding the employees with the qualifications they want. The aim of the research is to evaluate the effect of the professional competencies of the chefs working in four and five star hotels on the recruitment process. The sample of the study is made up of 304 employees who took decisions in the recruitment process of 4 and 5-star hotel businesses in Ankara. The survey technique was used as a data collection tool in the research. The characteristics that should be found in the chefs who will work in the hotel enterprises are in order of priority; it is determined to apply the theory to practice, to be experienced, to be educated and to finally speak a foreign language. Theoretical competencies of chefshave an important role in the recruitment process. The importance that hotel managers give to theoretical competence is related to their educational status. It has been determined that the number of stars owned by the hotel enterprises is related to the importance given to practical competence in the recruitment process.

Self-Adjustment Strategies of International Chain Hotels in Surabaya during the New Normal Era

The Covid-19 pandemic severely impacted Indonesia's tourism industry, resulting in a sharp decline in hotel room occupancy rates in Surabaya. To recover, hotels adopted strategies. This article examines how hotels affiliated with international brand networks coped with the pandemic. The study focuses on Quest Hotel and Holiday Inn Express Surabaya CenterPoint, both renowned for their star ratings and business hotel concept in the city centre. Research revealed a significant drop in room occupancy rates during the pandemic. Strategies included strict adherence to health protocols, salary adjustments without altering service charge calculations, limited use of hotel facilities, showcasing health and cleanliness certifications on promotional materials, flexible booking periods, room price promotions, and non-room product sales. These measures aimed to prioritize guest safety, increase revenue, and adjust to the pandemic's impact. Implementing these adaptations, the hotels aimed to position themselves for recovery and success in the new normal era.

Enhancing Customer Satisfaction: Exploring Hotel X'S Facilities and Service Quality in Bandung City

The purpose of this study is to learn how the amenities and quality of service at Hotel X in Bandung affect customer satisfaction. Sampling is done purposefully, and the Slovin formula is used to select a sample of participants. In this study, we used a Kuesioner to compile our data. The gathered data is then analyzed with a helpful linear regression technique. This was accomplished using the computer program SPSS. Research forum findings corroborate test data showing a connection between facility and service quality and consumer satisfaction. Furthermore, this study demonstrates that facilities have a significant role in influencing service quality. Subsequently, academics determined, via test f, that the combination of Hotel X's facilities and service quality had a substantial impact on customers' levels of satisfaction. This finding indicates that maintaining high-quality facilities and exceptional customer service is crucial for boosting client satisfaction in the hotel business

The impacts of intellectual capital and entrepreneurship orientation on business performance

The Covid-19 pandemic has systematically impacted all lines, including the hospitality industry, which experienced the lowest occupancy rate. For this reason, innovation is needed for the hotel industry to develop intellectual capital management and be entrepreneurially oriented so that its business can continue to breathe amid the current global pandemic. This study aims to examine the effect of intellectual capital and entrepreneurial orientation on business performance in hospitality tourism in West Sumatra. The population of this study is all-star and non-star hotels registered with the Central Bureau of Statistics of West Sumatra Province. Our results demonstrate that human and structural capital do not significantly affect business performance. Meanwhile, relational capital and entrepreneurial orientation have a significant effect on the performance of the hotel business. The results of this study contribute to knowledge about the relationship of intellectual capital in the hotel business to improve business performance, especially in the current situation of the Covid-19 pandemic.

Hotel Human Resource Management Strategy During the Pandemic---A Case Study of Hilton Hotel

As COVID-19 spreads, an increasing number of industries have become stagnant, especially the hotel industry. Considering safety hazards, lots of hotel employees tend to make a career change. Therefore, the labor shortage and rising operating costs of human resources have gradually become the major issues for the hotel industry under the pandemic. In this circumstance, it is of great significance for the human resource department to think about how to adjust the hotel business strategy, optimize the management structure and reduce labor costs. Taking the renown Hilton Hotel as an example, this paper describes how the hotel should adopt human resources strategies to effectively cope with the crisis brought by COVID-19 and seize new development opportunities in this context. Hilton Hotels is working hard to ensure guaranteed quality of service during the pandemic, lowering corporate labor costs, and earning higher profits.The specific practice is to improve employee satisfaction, launch new employment mode, use artificial intelligence and so on.

Customer Loyalty Prediction for Hotel Industry Using Machine Learning Approach

Today, machine learning is utilized in several industries, including tourism, hospitality, and the hotel industry. This project uses machine learning approaches such as classification to predict hotel customers’ loyalty and develop viable strategies for managing and structuring customer relationships. The research is conducted using the CRISP-DM technique, and the three chosen classification algorithms are random forest, logistic regression, and decision tree. This study investigated key characteristics of merchants’ customers’ behavior, interest, and preference using a real-world case study with a hotel booking dataset from the C3 Rewards and C3 Merchant systems. Following a comprehensive investigation of prospective preferences in the pre-processing phase, the best machine learning algorithms are identified and assessed for forecasting customer loyalty in the hotel business. The study's outcome was recorded and examined further before hotel operators utilized it as a reference. The chosen algorithms are developed utilizing Python programming language, and the analysis result is evaluated using the Confusion Matrix, specifically in terms of precision, recall, and F1-score. At the end of the experiment, the accuracy values generated by the logistic regression, decision tree, and random forest algorithms were 57.83%, 71.44%, and 69.91%, respectively. To overcome the limits of this study method, additional datasets or upgraded algorithms might be utilized better to understand each algorithm's benefits and limitations and achieve further advancement.Â

INBOUND MARKETING IN THE HOSPITALITY INDUSTRY: A SYSTEMATIC REVIEW IN THE LAST 12 YEARS

This paper aims to analyze the evolution in the research of digital marketing tools and strategies used by inbound marketing in the main journals related to this term and related topics to the hospitality industry. The results obtained have led to detect a progressive increase in the number of publications analyzing inbound marketing tools in recent years (2010-2021), which point to the construction of a Marketing 5.0 paradigm. A high rotation of topics has also been detected, describing a dynamic and fluctuating research field. It is recommended that more research be carried out on inbound marketing (as a strategic model of structured marketing) to allow for an integrative vision of technologies, which until now have been analyzed without a defined backbone linked to the hotel business.

호텔숙박용역 부가가치세 환급제도의 비경제적 효과 분석

호텔숙박용역 부가가치세 환급제도의 비경제적 효과 분석

Procurement optimization trends in the hospitality industry

In this article, we will look at the main procurement optimization trends that are used in the hotel business. We will find out what methods and tools can reduce the cost of purchasing goods and services without losing quality. We will also talk about how to choose the right suppliers and control the fulfillment of contractual obligations to minimize risks and maximize business benefits.

Adaptation of hotel activities to environmental trends

Caring for the environment is an important global trend, and it is important for Russian hotels to comply with it. In the modern world, a hotel needs to take care not only of the comfort and safety of its guests, but also of protecting the environment. The article describes the recommendations that can be implemented in any hotel business so that it complies with the modern ideology of the green economy.

Experience in the use of smart technologies in the hotel industry

Smart technologies represent an important competitive advantage for any business. The construction of modern hotel complexes provides for the use of smart technologies that improve the quality of service, safety, and economic efficiency of the hotel business.