Hotel Association Research Articles

Impact of AI on Work Life Balance of Working Women in Hotel Industry

Artificial intelligence (AI) has brought about significant advancements as well as challenges for the hotel industry. AI enhances efficiency by automating routine tasks, allowing employees to focus on personalized services . Tools like chatbots ease workloads, benefiting women employees. However, AI also raises concerns about job security due to potential role replacement. According to a report by the Hotel Association of India, in 2020, the percentage of women employees in the Indian hospitality industry stood at around 35%. This study aims to explore the impact of AI on the work life balance of women employees in the hotel industry in Delhi, focusing on hotel employees and including positive and negative aspects of AI-driven advancements. To explore these impacts, a quantitative study method is used via Google Forms. The study uses both primary and secondary data. Primary data are collected through questionnaires and interviews of women employees in the hotel industry in Delhi, while secondary data are gathered from industry reports and academic literature. The findings aim to provide insight into how AI influences the work-life balance of women employees, throwing light on issues like job security and employee productivity of women in the hotel industry. This study can be helpful to the hotel industry in guiding the adoption of AI to improve women's work-life balance while addressing job security and productivity concerns. Key Words: Artificial Intelligence (AI), Hotel Industry, Work-Life Balance, Women, Job Security, Employee Productivity

Strategi Pemasaran Berbasis Nilai-Nilai Entrepreneurship dalam Meningkatkan Investasi di PHRI Kabupaten Bandung

The main objective of this research is to identify and apply entrepreneurial values in marketing strategies to enhance investment in the hospitality and restaurant sector in Bandung Regency. The findings indicate that entrepreneurial values such as innovation, proactivity, calculated risk-taking, creativity, commitment to quality, collaboration, networking, and adaptability are crucial for effective marketing strategies. Strategies based on these values have proven capable of attracting investor attention and improving the competitiveness of the hospitality and restaurant sector in Bandung Regency. Innovation in products and services, proactivity in marketing, and a commitment to quality are key factors in attracting investment. The implementation of marketing strategies rooted in entrepreneurial values positively impacts investment growth and helps build the reputation and credibility of the Indonesian Hotel and Restaurant Association (PHRI) in Bandung Regency in the eyes of investors. The use of digital technology and social media in marketing strategies plays an important role in reaching a broader audience and attracting investor interest, enabling real-time measurement of marketing campaign effectiveness and strategy adjustments based on collected data. Recommendations for PHRI Bandung Regency include strengthening branding and innovation, enhancing collaboration and networking, optimal use of digital technology, continuous evaluation and adjustment, and improving quality and services. By applying these recommendations, it is hoped that marketing strategies based on entrepreneurial values will continue to develop and provide a sustainable positive impact on the hospitality and restaurant sector in Bandung Regency, increase investment, and reinforce Bandung Regency's position as a premier tourist destination.

Women’s representation in the hotel industry: An update five and ten years later

The hotel industry was reviewed to compare the percentage of women found in executive positions in 2023 findings to those found in 2012 and 2017 and to explore those changes. Hotel associations/organizations were reviewed and the number of women in executive positions were documented. The findings reveal the number of women in executive positions in hotel and tourism associations in Canada has increased by 24.87% from 2017. In international hotel associations the increase is 8.17% and there was an increase of 12.88% in international hotel companies. Recommendations to increasing women’s representation in the hotel industry are discussed.

The Analysis of service quality and price on consumer loyalty through customer satisfaction as a mediating variable during the Covid-19 transition period (case study of 4-stared hotels in Jember)

This research focuses on the Jember Branch of the PHRI (Indonesian Hotel and Restaurant Association) Association as the main reference in formulating hotel marketing strategy policies, both during the transition period of the COVID-19 pandemic and after. Quantitative methods using SPSS 21 were used in this study, with the population consisting of hotel visitors who had stayed at four-star hotels in Jember City. This research began by conducting surveys and testing research instruments. After obtaining valid instruments, surveys are conducted through interviews and questionnaires to collect primary and secondary data. The collected data is then processed using the SPSS statistical application. The next step is to compile a final report based on the results of data analysis, as well as produce scientific publications as an output of this research. The results showed that service quality has a significant influence on customer loyalty and satisfaction. In addition, price also affects customer loyalty and satisfaction at Four Star Hotels in Jember Regency. Customer satisfaction, in turn, affects customer loyalty, as well as mediates the relationship between service quality and price with customer loyalty to Four Star Hotels in Jember Regency.

The Influence of Financial Self-efficacy on Financial Inclusion in Tanzania

This study investigates how Corporate Social Responsibility (CSR) information is communicated on the websites of tourism firms in Tanzania. Specifically, the study assesses the quantity, prominence and style of presentation of CSR information on the websites. Data was collected through a content analysis of the websites of the member firms of the Hotel Association of Tanzania (HAT) and Tanzania Association of Tour Operators (TATO). The findings reveal that about 50% of tourism firms disclose their CSR information on their websites. Also, about 57% of tourism firms disclose a minimal amount of CSR information (1 to 2 pages), 31% place their CSR information prominently on the homepage, 54% present their CSR information using textual format only and 38% of websites allow interaction with stakeholders for inquiries and feedbacks. Moreover, the study highlights that hotels are more effective in utilizing websites for CSR communication than their tour operators, suggesting that firm size and industry subsectors influence variations in CSR communication practices. The findings imply that tourism firms in Tanzania recognize the crucial role of websites in corporate communication including CSR communication. However, tourism firms need to improve their CSR web communication by enhancing the volume, prominence, multimedia-rich content and interactivity of web-based CSR communications. Further research focusing on specific subsectors and exploring strategies for enhancing CSR communication on tourism websites could provide valuable insights.

Corporate Social Responsibility Communication on the Websites of Tourism Firms in Tanzania

This study investigates how Corporate Social Responsibility (CSR) information is communicated on the websites of tourism firms in Tanzania. Specifically, the study assesses the quantity, prominence and style of presentation of CSR information on the websites. Data was collected through a content analysis of the websites of the member firms of the Hotel Association of Tanzania (HAT) and Tanzania Association of Tour Operators (TATO). The findings reveal that about 50% of tourism firms disclose their CSR information on their websites. Also, about 57% of tourism firms disclose a minimal amount of CSR information (1 to 2 pages), 31% place their CSR information prominently on the homepage, 54% present their CSR information using textual format only and 38% of websites allow interaction with stakeholders for inquiries and feedbacks. Moreover, the study highlights that hotels are more effective in utilizing websites for CSR communication than their tour operators, suggesting that firm size and industry subsectors influence variations in CSR communication practices. The findings imply that tourism firms in Tanzania recognize the crucial role of websites in corporate communication including CSR communication. However, tourism firms need to improve their CSR web communication by enhancing the volume, prominence, multimedia-rich content and interactivity of web-based CSR communications. Further research focusing on specific subsectors and exploring strategies for enhancing CSR communication on tourism websites could provide valuable insights.

Bali Provincial Government's Efforts in Tourism Sector Recovery During the Covid-19 Pandemic

The Covid-19 pandemic is a non-natural disaster caused by a disease outbreak. Since the COVID-19 pandemic, Bali tourism has experienced a very significant decline. Along with large-scale social restrictions causing Bali tourism to be completely paralyzed. Restrictions on mobility, temporary closure of tourist attractions, a decrease in the number of tourists arriving, indirectly also reduces the room occupancy rate. Finally, many hotels cannot afford to pay taxes. The purpose of this research is to find out what efforts have been made by the government to restore Bali's tourism sector. In this study using descriptive quantitative methods and case studies. Based on the results obtained from the data in the field, it was found that the government is pursuing various programs to be able to turn the wheel of Bali tourism back on. As for some of the efforts made, namely the mass vaccination program which refers to collaboration between the Indonesian Hotel and Restaurant Association and the Ministry of Health in connection with the big data updated by PHRI targeting 70% of the population, suggestions to the Ministry of Finance so that the second batch of grant funds is more large, labor-intensive program for tourist villages from the Ministry of Tourism and Creative Economy, and the opening of the initial stages of international tourism/border for 3 green zone areas, such as the Nusa Dua area, Sanur and Ubud as a pilot project. Of course, all of these programs are carried out through a communication campaign on health and safety protocols and the implementation of Clean, Health, Safety and Environment (CHSE).

A LIGAÇÃO ENTRE A CAPACIDADE DE INTERAÇÃO PROATIVA COM O DESEMPENHO DA EQUIPE DE TRABALHO EM HOTÉIS CINCO ESTRELAS

Objective: This research aims to use proactive interaction capability as a mediating variable for the influence of knowledge sharing on work team performance. Method: This research method was developed in a causal research design in which research hypotheses will be tested, with the aim of identifying causal relationships between variables. The population in this study were all department managers in the 5 Star hotel industry in West Java with a sample of 22 hotels. These departments include Front Office, Food and Beverage service, Food and Beverage products, Housekeeping, Accounting, HRD, Engineering, Marketing and Security. Apart from that, the hotel owner is a member of the Indonesian Hotel and Restaurant Association (PHRI) and the hotel has been operating for more than 10 (ten) years. The data source used in this research is primary data with data collected using a list of statements submitted directly to respondents. The data analysis method used in this research uses variance-based or component-based SEM structural equation modeling techniques which include several steps including preparing flow diagrams, model fit research, and structural model assessment. Results and Discussion: The results of this research show several findings, including (1) the work team efficacy variable is not able to mediate proactive interaction capability and work team performance, (2) the proactive interaction capability variable is able to mediate knowledge sharing on work team performance. Originality/Value: Proactive interaction capability in this research is a new initiative in explaining the process of how knowledge sharing can improve work team performance.

Managerial Digitalisation Cost in the Hotel Sector: The Case of Northern Greece

The main purpose of the research is to measure the managerial digitalisation cost of the hotel sector in Northern Greece. Taking into consideration the impact of the pandemic crisis on business management and the lack of rich relevant literature, the study focuses on the cost of managerial digitalisation and its possible relationship with certain hotel demographic characteristics, like star ranking, period of operation, size and accommodation type. The population consists of 2187 hotel units, based on the register of the Hellenic Chamber of Hotels and other local associations such as Chalkidiki Hotels Association. Data were collected through a structured questionnaire, registered in Google forms, and sent by e-mail or alternatively via social media like Facebook. The main finding concerns the low amount of investment related to revenue, as the majority of hotel units spend less than 2.5% of their annual turnover on managerial digitalisation. In addition to this, members of hotel groups, seasonal and summer accommodations invest more in the adoption of digital managerial tools. A positive correlation with the number of employees was also detected. As digitalisation cost in the Greek hospitality sector is a completely unexplored scientific field, this is the first effort to deal with it. Furthermore, as Northern Greece is not as popular a tourist destination as other parts of Greece (i.e., the Aegean islands), the present research is a unique attempt to focus on the hotel sector of a less well-known Greek tourist region.

The Influence of Lean Adoption on Hotel Performance: A Study of Selected Hotels in Obio/Akpor Local Government Area, Rivers State

This study delves into the relationship between various factors such as customer participation, contin-uous improvement, and customer focus, and their impact on market share, sales growth, and customer satisfaction in hotels located in Rivers State. Employing a cross-sectional design, the research offers a snapshot of these connections at a specific moment in time. Data sourced from hotels officially regis-tered with the Nigerian Hotel Association (NHA) is utilized due to the lack of a centralized database. The targeted population encompassed 750 and a sample size of 330 hotel managers from specific Lo-cal Government Areas (PHALGA and Obio Akpor). The study employed Partial Least Squares Struc-tural Equation Modeling (PLS-SEM) to explore the relationships between various independent fac-tors and dependent variables affecting hotel performance. The findings of the study revealed that di-mensions of lean adoption practices correlate with measures of hotel performance. Hence the study postulates a positive and significant relation between lean adoption and hotel performance. The study thus recommended that management staff of hotels should promote customer-centric lean practices. The study encourages hotels in Rivers State to actively involve customers in identifying and addressing their needs through feedback mechanisms, customer advisory boards, and co-creation workshops. Al-so, they are advised to build a culture of continuous improvement. This can be done by training staff on lean principles and tools, empowering them to identify and eliminate waste, and creating a system for celebrating and rewarding improvement initiatives.

Sustainable Practices in West Java Hotels: Perspectives from the Hotel Association, Hotel Management, and Visitors

Sustainable Practices in West Java Hotels: Perspectives from the Hotel Association, Hotel Management, and Visitors

The Role of Stakeholders as Disaster Communicators at Disaster-Prone Tourist Attraction Objects

Indonesia is located in a disaster-prone region that can result in human casualties, property losses, environmental damage, and even impacts on the tourism sector. The provinces of Yogyakarta and Bali are vulnerable areas with tourist attractions (TAIs). Disaster communication becomes a crucial aspect that must be addressed to reduce disaster risks and their impacts. This research aims to analyze the role of stakeholders in implementing disaster communication at TAIs to achieve sustainable tourism. The results of this research indicate that three categories of stakeholders play crucial roles in disaster communication at TAIs. Primary stakeholders include local communities, local governments, and BPBD. Secondary stakeholders include the Ministry of Tourism, Non-Governmental Organizations, BASARNAS, TNI, and POLRI. Moreover, a key stakeholder identified in this study is the Indonesian Hotel and Restaurant Association (PHRI), which plays a significant role as a direct communicator responsible for managing and assisting tourists during disasters in ODTW areas.

Rethinking tourism: the Portuguese Hotels Association's view

Purpose This viewpoint aims to present Portuguese Hotels Association’s (AHP) views on the main challenges facing the sector and the need for a closer relationship with public entities and the government in order to gain support and address limitations. This viewpoint also highlights a successful project, HOSPES, a corporate program for social responsibility and environmental sustainability and the impact it has made since its launch in 2013.Design/methodology/approachThis paper analyses the development of the Portuguese hospitality sector in the post-COVID-19 era. It highlights the scarcity of human resources, and how this impacts the performance of hotels and the quality of the service offered. It also outlines the AHP program (HOSPES) that is designed to encourage social responsibility and environmental sustainability as a good practice with real impacts for the market and society.FindingsThe hospitality sector is facing various challenges, but its workforce, its companies and its associations are well aware of the responsibility that is entrusted to them in the context of the country's macroeconomic framework. AHP is fully aware of the challenges facing the sector and its operators and it equally recognizes the need for public support by decision makers and government to overcome limitations and move forward.Originality/valueDespite the challenges facing the hospitality sector, AHP takes the view that it is on the right path to support its members and the wider Portuguese economy in the quest for a more dynamic, profitable, sustainable and inclusive society.

КОНЦЕПЦІЯ ЗБЕРЕЖЕННЯ АРХІТЕКТУРНОЇ СПАДЩИНИ НА ПРИКЛАДІ МІСТА ОДЕСА

The article briefly discusses the concept of preservation of architectural monuments in the country and the current state and development trends in the modern world of historical hotels, namely located in architectural monuments and historical buildings, which form the historical record and attractiveness of the city. The effectiveness of the functioning of the Association of Historic Hotels is based on a combination of two factors - the unconditional appeal of living directly in a historical place (building), getting to know its unique color as if from the inside and, at the same time, having the opportunity to experience all the advantages of staying in a high-class hotel. The project of creating a national hotel association on the basis of historical and cultural monuments has the main goal - the revival and preservation of the national cultural tradition by means of its adaptation to modern socio-economic conditions and is possible according to European examples. The planning possibilities of the historical quarters of Odessa with perimeter buildings allow for renewal and reconstruction with the tactful inclusion of new elements, re-planning and increasing the technical and economic indicators of the side wings and inner quarter space, while preserving the highly artistic facade of the central wing along the red line of the building. A historical hotel is an active vital part of the city, as an element of the urban planning system and under the condition of appropriate operation and functional content, the presence of a modern level of comfort, it can have an important socio-cultural and economic significance in the structure of modern development, preserving its historical architectural forms, the general compositional the spatial value of the historical buildings of the city.

Prospect of Tourism Development in Khaptad National Park: A Local Perspective

Tourism in Nepal has flourished over the past two decades, making it one of the top global destinations for visit. Its abundant wildlife, stunning trekking routes, snow-fed rivers, picturesque lakes, and warm-hearted locals have been contributing perpetually to appeal to the global and local tourists. With the rise of the digital economy, tourism is experiencing modern advancements. This study aims to analyze the perceptions of local residents regarding tourism development. Structural Equation Modeling (SEM) was employed to validate the research results, utilizing both descriptive and inferential statistics. A sample size of 219 respondents was conveniently selected; indicating a higher interest among males and a predominance of economically active individuals aged 21-40 years. The study shows ICT development emerging as a common challenge for visitors to Khaptad National Park. The SEM results confirmed the fit and validity of five constructs. To establish KNP as a premier tourist destination, the Tourism Board, Government, and Municipality should prioritize its development and manage the influx of tourists. Notably, motivation and subjective norms significantly influence visitors’ behavior, while perceived behavioral control and behavioral intention do not. Local communities should actively engage in promoting tourism through effective marketing strategies, and the improvement of ICT facilities will enhance travel convenience. Hence, efforts should be made to promote local business activities and products. The findings of this analysis will benefit various stakeholders, including the Ministry of Culture, Tourism and Civil Aviation, Nepal Tourism Board, Department of Tourism, hotel associations, Travel agencies, local governments, researchers, professionals, and prospective students. This article is an original work with no potential conflict of interest regarding its research and publication.

STRATEGIES IMPLEMENTED IN HOTEL COMPANIES BEFORE AND DURING THE OIL SPILL AND COVID-19

This theoretical-empirical study aims to analyze the strategic actions implemented by international entrepreneurs of hotels and inns located in Porto de Galinhas-PE (Brazil), and in the surroundings, in the face of the oil spill and Covid-19 catastrophes. It is a study of multiple cases with a qualitative approach. Documents and transcripts of semi-structured interviews carried out with directors, managers and employees of hotels, inn, Porto de Galinhas Hotels Association (AHPG) and Porto de Galinhas Convention & Visitors Bureau (PGACVB) were analyzed using the ATLAS.ti software. As a result of this study, it was found that with regard to strategic actions before disasters, it appears that differentiation was present in Hotels A, B and D and as differentiating elements are: services offered, personalized and regionalized drinks, revenue management and modern infrastructure. As for the strategic actions in the context of catastrophes, it is attested that the differentiation is also present in Hotel-A and Hotel-B with the implementation of new services (all inclusive and Bureau Veritas certification) respectively. This investigation reveals that differentiation forms the essential basis for the consolidation of the tourist destination in the domestic and international market. Therefore, these results indicate that the business strategies adopted in hotels and inns influence the strengthening of the tourist destination. In addition to the lack of internationalization studies in companies in the northeast of the country, investigations on the topic in the area of ​​tourism are incipient. The sector's organizations are especially important to maintain the sustainable development of tourism-oriented economies, such as the coast of Pernambuco.

Alternative Tourism Attraction Policy of Makassar City

This study aims to examine the creation of alternative tourism attractions in Makassar City. It is qualitative research, and the informants include the Mayor of Makassar, the Head of the Department of Tourism and Creative Economy, the Head of the Makassar District, the Chairman of the Regional Board of the Indonesian Hotel and Restaurant Association (PHRI) in South Sulawesi, the Chairman of the Regional Board of the Association of Indonesian Tours and Travel Agencies (ASITA) in South Sulawesi, and the local community. Data was collected through observation, interviews, and documentation. The data analysis technique employed was qualitative descriptive analysis, involving data reduction, data presentation, and conclusion drawing or verification. The research findings indicate that the implementation of the Makassar Tidak Rantasa (MTR) Policy, which includes the Lorong Garden program, has successfully transformed several alleys or lanes into cleaner, healthier, and more attractive places to visit, particularly in the Makassar District. However, these changes have not yet created alternative tourism attractions. The recommendation from this study emphasizes the need to consider the principles of tourism attraction management to follow up on the Lorong Garden program and ultimately create alternative tourism attractions in Makassar City.

Analisis Strategi Pemasaran Hotel Sotis Kupang dalam Menghadapi Tantangan pasca Pandemi Covid-19

The Corona virus pandemic which caused commotion around the city has had a significant impact on the Indonesian hospitality sector. The Covid-19 pandemic in Indonesia has become a disaster for the hotel industry due to media reports about the closure of the hotel industry. Hoteliers, tourism entrepreneurs, hotel associations and the government have carried out various strategies to reduce the impact of losses on the hospitality industry, especially in Indonesia. This study aims to determine the optimal marketing strategy for SOTIS Hotel Kupang after the Covid 19 pandemic. Observation, interviews, and qualitative descriptive methods were used in this study and data collection from the library, interpretation and description of data and existing data. This study shows that SOTIS Hotel Kupang uses an evaluation system to create and innovate after the corona virus pandemic so that the business runs and generates economic value.

Evaluasi Berbasis CSE-UCLA Studie terhadap Implementasi Pelaksanaan Rencana Tata Ruang Wilayah Kawasan Kalibukbuk Lovina sebagai Daya Tarik Wisata

This study aims to evaluate the CSE-UCLA evaluation of the implementation of spatial planning for the Kalibukbuk Lovina area as an attraction for resort tourism in the Province of Bali. This research was carried out in the Kalibukbuk Lovina area, evaluation activities will be focused on the components of the Needs Assessment, program planning, formative evaluation, Summative Evaluation. The sample in this study amounted to 30 people including domestic tourists, hotel associations, restaurant associations, PHRI, tourism offices, community leaders. Data Needs Assessment, program planning, formative evaluation, Summative Evaluation were collected using a questionnaire. Data were analyzed using a quantitative descriptive analysis technique. To test the quality of the program used the T Bruning formula. Based on the results of the analysis, it can be seen that there is quality in implementing regional spatial plans in the Kalibukbuk Lovina area as a resort tourist attraction in terms of Needs Assessment, Program Planning, and Summative Evaluation

Perceptions and implications of implicit gender bias in the hotel sector in Aruba

PurposeThis study aimed to collect data on the perception of top executive women in the Aruban hotel sector regarding implicit gender bias.Design/methodology/approachA qualitative study on the metacognitive processes of awareness, evaluation and autocorrection was utilized. Through purposive sampling women in the top two leadership levels in Aruba Hotel and Tourism Association (AHATA) member-hotels were selected.FindingsResults showed that a third of the top female executives experienced implicit gender bias career barriers. Different types of bias were identified such as: judgments regarding pregnancy, unequal pay and obstructions by the male general manager. How the women dealt with this bias depended on the type of bias and their personality. The identification of bias and its effects on the career trajectory were also influenced by characteristics of the work setting such as the size of the hotel and functional area.Research limitations/implicationsThe research limitations include the chosen scope, the impediment of the generalizability of the findings due to the nature of the study, self-perceived data and possible researcher and respondent bias.Practical implicationsThis study added to the existing body of leadership development literature with a focus on the effects of implicit bias on female leadership advancement. Some specific theoretical concepts that were combined in this study are organizational leadership, metacognition and the unconscious mind. The important role of personality was also confirmed in this study however one element that stood out in the current study was the effect of resilience in overcoming perceived barriers and attaining personal career goals. Suggestions and directions for future research are provided.Originality/valueDespite the fact that gender bias was not observed in an explicit form, participants advised to be aware of the existence and effects of the implicit form and to seek education and guidance from female mentors and to remain goal oriented when confronted with this bias. Since female under-representation in senior leadership positions in other economic sectors is not observed this advice serves as a significant practical implication for the development of female leadership in this important sector in Aruba.