PurposeThis paper aims to examine the reasons for low labour force participation rates among older workers in Italy and discuss how changing human resource management practices can improve the situation.Design/methodology/approachThe paper analyzes Italian population trends and age‐specific workforce participation rates, considering variations by industry, gender and management level. It looks at common age stereotypes and the effects of implementing human resource management policies designed for a younger workforce. It outlines initiatives undertaken by leading companies such as ENI, IBM and BMW to manage an ageing workforce.FindingsSince 1950, the proportion of the Italian population over retirement age has more than doubled. Birth rates are low and life expectancy is going up. Unless participation rates increase, Italy's labour force is likely to be 40 per cent smaller in 2050 than it was in 1995. With more people retiring and fewer potentially active workforce entrants, Italy can anticipate chronic labour shortages and a widening skills gap. How can the country increase the number of active workers available to support an older population? And how can new human resource management approaches help companies to better manage an ageing workforce?Practical implicationsThe paper provides examples describing the human resource management approaches that can help to prevent skill shortages and loss of knowledge as older workers retire.Social implicationsThe paper draws attention to social and cultural factors contributing to age discrimination and the effects of negative stereotypes on older workers' motivation and on their access to training and development opportunities.Originality/valueThis paper highlights the importance of training as a way to overcome negative age stereotypes, using older workers as a valuable resource able to pass on knowledge, skills and company history to those just starting out on their careers.