Breve historia de la publicidad industrial en México. La provincia industrial de Puebla entre el antiguo régimen y la revolución: 1880-1920 (rescate de patrimonio industrial intangible)

Abstract

This paper aims to show with archaeological field work in different landscapes of Mexico and documentation of the municipal archives of the city of Puebla, the architectural and historical evidence that gave identity to the Mexican industrial past throughout the 19th and first half of 20th century. Also shows the importance of the public documentation that many family firms produced in their correspondence to the municipal authority, demanding all kinds of grants or concessions in the city ofPuebla between 1880-1920. This iconographic industrial advertising and its evolution alongside this kind of correspondence is not only very important for the history of industrial brands and advertising, but it is also a keynote to the history of companies in the emblematic town of Puebla, that is not only distinguished by being a textile town, between 1880-1940, but a major industrial and commercial corridor.