Higher Number Of Fixations Research Articles

The Influence of Monochromatic Illustrations on the Attention to Public Health Messages: An Eye-Tracking Study

Past research suggests that images can be a useful tool in attracting people’s attention and improving public health communication. This is especially important for the effective transmission of health-related messages to the youth, who should be warned about risks of alcohol and tobacco use. This study explores the application of eye-tracking methodology to investigate the influence of monochromatic illustrations on youths’ visual attention to digital ads, with a particular emphasis on those presenting harmful effects of alcohol and tobacco consumption. Four digital ads were designed for the purpose of the experiment. Two ad topics (alcohol versus tobacco) and two ad contents (text-only versus text with a monochromatic illustration) were used as variables in the digital ad design. Analyses of eye fixations and viewing time revealed that more students noticed the digital ads with the illustration than the text-only ads. Furthermore, we found that the ads with illustrations had a longer viewing time and a higher number of fixations, regardless of the ad topic. The findings highlight the effectiveness of eye-tracking technology in examining the role of illustrations in digital ads, focusing on a better perception of addiction prevention campaigns whose message is targeted primarily toward young people.

Assessment of noticing of classroom disruptions: a multi-methods approach

Teachers’ noticing as a basic precondition for effective teaching is characterized by focusing on relevant events in the classroom and ignoring the irrelevant. In recent years, many researchers have used eye-tracking methodology in classroom observations to gather information about the continuous attentional processes of teachers. Despite the general validity of the eye–mind assumption, methodological triangulation is necessary to draw conclusions about the where and why of the focus of attention. Although in previous studies, different data sources like gaze and verbal data have been used, the analyses were mostly conducted separately, instead of directly combining the data. In our study, we collected verbal data (retrospective think-aloud; RTA) and a reaction-based concurrent measure (keystroke) to assess the noticing process of novice and experienced teachers (N = 52) while they watched staged videos of classroom situations. For a direct triangulation, we combined these data with eye-tracking data. The aim of the study was to combine both measures with eye-tracking parameters that indicate attentional processes (fixation count, mean fixation duration, and revisits), and with expertise. We found that participants who were aware of the critical incidents in the videos (they gave a keystroke or mentioned the incident in the RTA), showed—as expected—a higher number of fixations and more revisits to the appropriate area, but a comparable mean fixation duration. However, expertise differences regarding accuracy in both measures could not be shown. We discuss methodological issues regarding the implementation of RTA and keystroke as measurements for the noticing process because—despite only partially significant results—both methods are promising as they allow complementation and possible correction of eye-movement-only data.

The Influence of Age on Eye Movements during Reading in Early Elementary School Children.

Eye movement disorders have been observed in many eye diseases, such as amblyopia and developmental dyslexia. The detection of pathological eye movement behaviour is difficult and requires more data for comparison. Therefore, the main purpose of this study was to evaluate the influence of age, school level, gender, and mother tongue on eye movements while reading. One hundred and twenty-seven normally sighted children aged 7 - 12 were recruited from grades 2 - 5. The children were asked to read aloud two texts of The New International Reading Speed Text (IReST) of similar difficulty. Eye movements while reading were recorded by eyetracking technology (SMI RED 250, SensoMotoric Instruments, Teltow, Germany). The eye movement parameters were obtained from 118 children, and reading speed (words/minute), number of saccades, number of fixations, reading errors, and influence of school grade were analyzed. We showed a significant influence of age in all eye movement parameters. The main finding of this study is that younger children performed more saccades, a higher number of fixations per word, and more reading errors while taking more time to read the text than older children in higher grades. In early grades, non-native German speakers read more slowly and performed more saccades and fixations, but no more differences were seen by grade 5. Overall, there was no significant influence of gender or school system on reading parameters. This study highlights the need for an age-appropriate normative database for eye movements during reading.

A Preliminary Assessment of Rider/Driver Gaze Behaviour in Slovenian Urban Areas

Motorcycle riders are an increasing group of road users. The intrinsic characteristics of powered two wheelers (PTW) allow them to be particularly flexible, both in urban and extra-urban environments. Nevertheless, crash statistics indicate that riders involved in road accidents are highly likely to suffer severe injuries, underlining the vulnerability of this group of road users. An element that can greatly affect the safety of PTW users is road design, as roads are usually designed for two-track vehicles (cars, buses, and lorries) and do not consider the needs of PTWs. Additionally, handling a motorcycle is quite different from driving a car; thus, the behaviour of riders is different to that of drivers. The aim of this paper is to compare how different road designs are perceived by riders and drivers and to preliminarily assess if riders’ behaviour and attention allocation are related. For the purpose of this research, an eye-tracking experiment was developed outdoors. Both drivers and riders travelled along a route comprising four different road designs and various road layouts, and the output was analysed both qualitatively and quantitatively. Although it was not possible to carry out a statistical analysis due to the limited number of participants, the results demonstrate that there is a difference in the gaze behaviour of drivers and riders, with the latter being far more focused on the left-hand side of the road and concentrating on defined elements of road design. Furthermore, the experiment demonstrated that a higher number of fixations is related to lower speeds. Finally, it was noted that both kinds of road users focus fairly well on the carriageway, leading to the conclusion that the indications given through road markings may be much more effective than vertical signalisation, which has rarely been observed.

Stereopsis and Eye Movement Abnormalities in Parkinson's Disease and Their Clinical Implications.

BackgroundParkinson’s disease (PD) is not exclusively a motor disorder. Among non-motor features, patients with PD possess sensory visual dysfunctions. Depth perception and oculomotor deficits can significantly impact patients’ motor performance. Stereopsis and eye behavioral study using 3D stimuli may help determine their implications in disease status.ObjectiveThe objective of this study is to investigate stereopsis and eye movement abnormalities in PD with reliable tools and their correlation with indicators of PD severity. We hypothesize that patients with PD exhibit different eye behaviors and that these differences may correlate to the severity of motor symptoms and cognitive status.MethodsControl and PD participants were first evaluated for visual acuity, visual field, contrast acuity, and stereo perception with 2D and Titmus stereotests, followed by the assessment with a 3D active shutter system. Eye movement behaviors were assessed by a Tobii X2-60 eye tracker.ResultsScreening visual tests did not reveal any differences between the PD and control groups. With the 3D active shutter system, the PD group demonstrated significantly worse stereopsis. The preserved cognitive function was correlated to a more intact stereo function. Patients with PD had longer visual response times, with a higher number of fixations and bigger saccade amplitude, suggesting fixation stabilization difficulties. Such changes showed a positive correlation with the severity of motor symptoms and a negative correlation with normal cognitive status.ConclusionWe assessed stereopsis with a 3D active shutter system and oculomotor behaviors with the Tobii eye tracker. Patients with PD exhibit poorer stereopsis and impaired oculomotor behaviors during response time. These deficits were correlated with PD motor and cognitive status. The visual parameters may potentially serve as the clinical biomarkers for PD.

The Differential Impact of Mystery in Nature on Attention: An Oculometric Study.

Nature exposure can provide benefits on stress, health and cognitive performance. According to Attention Restoration Theory (ART), the positive impact of nature on cognition is mainly driven by fascination. Fascinating properties of nature such as water or a winding hiking trail may capture involuntary attention, allowing the directed form of attention to rest and to recover. This claim has been supported by studies relying on eye-tracking measures of attention deployment, comparing exposure to urban and nature settings. Yet, recent studies have shown that promoting higher engagement with a nature setting can improve restorative benefits, hence challenging ART’s view that voluntary attention is resting. Besides, recent evidence published by Szolosi et al. (2014) suggests that voluntary attention may be involved during exposure to high-mystery nature images which they showed as having greater potential for attention restoration. The current study explored how exposure to nature images of different scenic qualities in mystery (and restoration potential) could impact the engagement of attention. To do so, participants were shown nature images characterized by either low or high mystery properties (with allegedly low or high restoration potential, respectively) and were asked to evaluate their fascination and aesthetic levels. Concurrently, an eye tracker collected measures of pupil size, fixations and spontaneous blinks as indices of attentional engagement. Results showed that high-mystery nature images had higher engagement than low-mystery images as supported by the larger pupil dilations, the higher number of fixations and the reduced number of blinks and durations of fixations. Taken together, these results challenge ART’s view that directed attention is merely resting during exposure to restorative nature and offer new hypotheses on potential mechanisms underlying attention restoration.

Visual Performance Assessment of Videos—A Case Study of the Game “Spot the Difference”

“Spot the Difference” is a well-known game where players must find subtle differences between two almost identical pictures. If “Spot the Difference” is designed for videos, what is the difference between videos and pictures? If the performance of videos is measured by an eye tracker, what scan paths will be conducted? In this study, we explored this game using a video to conduct a visual performance evaluation. Twenty-five subjects were recruited in a full-factorial experiment to investigate the effect of background (with background, without background), video type (animation, text), and arrangement (left-to-right, top-to-bottom) on searching, eye tracking performance, and visual fatigue. The results showed that the video type had a significant effect on the accuracy and subjective visual fatigue, with the accuracy and subjective visual fatigue for animation being better than for text. The results also indicated that the arrangement had a significant effect on the number of fixations, where top-to-bottom arrangement brought a higher number of fixations. The background had a significant effect on accuracy and subjective visual fatigue, where the accuracy and subjective visual fatigue without a background was better than with a background. For the analysis of the scan path, a denser scan path was found in text than in animation, in top-to-bottom arrangement than in left-to-right arrangement, and without a background than with a background. In the future, game manufacturers should use the results of this research to design different “Spot the Difference” videos. When designing a simple game, an animation without a background and involving a left-to-right arrangement was recommended. When designing a difficult game, the opposite settings should be used.

Connecting Judgment Process and Accuracy of Student Teachers: Differences in Observation and Student Engagement Cues to Assess Student Characteristics

Teachers' ability to assess student cognitive and motivational-affective characteristics is a requirement to support individual students with adaptive teaching. However, teachers have difficulty in assessing the diversity among their students in terms of the intra-individual combinations of these characteristics in student profiles. Reasons for this challenge are assumed to lie in the behavioral and cognitive activities behind judgment processes. Particularly, the observation and utilization of diagnostic student cues, such as student engagement, might be an important factor. Hence, we investigated how student teachers with high and low judgment accuracy differ with regard to their eye movements as a behavioral and utilization of student cues as a cognitive activity. Forty-three participating student teachers observed a video vignette showing parts of a mathematics lesson to assess student characteristics of five target students, and reported which cues they used to form their judgment. Meanwhile, eye movements were tracked. Student teachers showed substantial diversity in their judgment accuracy. Those with a high judgment accuracy showed slight tendencies toward a more “experienced” pattern of eye movements with a higher number of fixations and shorter average fixation duration. Although all participants favored diagnostic student cues for their assessments, an epistemic network analysis indicated that student teachers with a high judgment accuracy utilized combinations of diagnostic student cues that clearly pointed to specific student profiles. Those with a low judgment accuracy had difficulty using distinct combinations of diagnostic cues. Findings highlight the power of behavioral and cognitive activities in judgment processes for explaining teacher performance of judgment accuracy.

“Keep it simple!”: an eye-tracking study for exploring complexity and distinguishability of web pages for people with autism

A major limitation of the international well-known standard web accessibility guidelines for people with cognitive disabilities is that they have not been empirically evaluated by using relevant user groups. Instead, they aim to anticipate issues that may arise following the diagnostic criteria. In this paper, we address this problem by empirically evaluating two of the most popular guidelines related to the visual complexity of web pages and the distinguishability of web-page elements. We conducted a comparative eye-tracking study with 19 verbal and highly independent people with autism and 19 neurotypical people on eight web pages with varying levels of visual complexity and distinguishability, with synthesis and browsing tasks. Our results show that people with autism have a higher number of fixations and make more transitions with synthesis tasks. When we consider the number of elements which are not related to given tasks, our analysis shows that they look at more irrelevant elements while completing the synthesis task on visually complex pages or on pages whose elements are not easily distinguishable. To the best of our knowledge, this is the first empirical behavioural study which evaluates these guidelines by showing that the high visual complexity of pages or the low distinguishability of page elements causes non-equivalent experience for people with autism.

Fighting Left Handers Promotes Different Visual Perceptual Strategies than Right Handers: The Study of Eye Movements of Foil Fencers in Attack and Defence.

Left handers have long held the edge over right handers in one-on-one interactive combat sports. Particularly in fencing, top rankings show a relatively strong overrepresentation of left handers over right handers. Whether this can be attributed to perceptual strategies used by fencers in their bouts remains to be established. This study aims to verify whether right-handed fencers assess their opponents' behaviour based on different perceptual strategies when fencing a left vs. right hander. Twelve top-level (i.e., Olympic fencers, Junior World Team Fencing Champions, and top Polish senior foil fencers) right-handed female foil fencers (aged 16–30 years) took part in the study. They performed a total of 40 actions: 10 repetitions of offensive actions (attack) and 10 repetitions of defensive actions (defence), each type of action performed under 2 conditions (right- vs. left-handed opponent). While the participants were fencing, their eye movements were being recorded with a remote eye-tracker (SMI ETG 2.0). Both in their offensive and defensive actions, the fencers produced more fixations to the armed hand and spent more time observing the armed hand in duels with a left-handed (vs. right-handed) opponent. In defence, it was also the guard that attracted more fixations and gained a longer observation time in bouts with a left hander. In duels with a right-handed opponent, a higher number of fixations in attack and in defence, and longer observation times in defence were found for the upper torso. The results may point to different perceptual strategies employed in bouts with left- vs. right-handed individuals. The findings from this study may help to promote the implementation of specialized perceptual training programmes in foil fencing.

Racing videogame players’ driving experience in natural context does not affect gaze strategy towards tangent point during simulated curve negotiation, but the curvature angle does

During curve negotiation, drivers tend to look at the tangent point of the curve (TP) to control steering. There is a lack of evidence on how experiences of natural and simulated driving are related. The purpose of this study was to investigate effects of experience in natural driving on gaze behavior of racing videogame players. Additionally, it aimed to identify possible effects of curvature angle on fixation patterns. Twenty video game players composed two groups: drivers-gamers and no-drivers-gamers. Participants had their eye movements recorded while performing three laps racing on a videogame circuit, which had eleven curves. Areas of interest were defined relative to TP: 3 degrees, 10 degrees of visual angle, and Others. Dependent variables were: Number of Fixations and Total Duration of Fixations. Results showed that natural context driving experience did not change the tangent point visual strategy during curve negotiation in a racing videogame environment. All participants spent approximately half of their number of fixations and total fixation time within 10 degrees around the tangent point. Curvature angles modified fixation patterns, causing higher number of fixations and total fixation time during sharper curves.

Attentional bias for food cues in advertising among overweight and hungry children: An explorative experimental study

People with an increased motivation for rewarding substances show increased automatic selective attention towards cues that are related to that specific substance. The aim of this study was to explore if overweight and hungry children have an attentional bias for food cues in food advertising. A randomized between-subject design was used with 95 children who played an advergame that promoted either energy-dense snacks or non-food products. Overweight children had a higher gaze duration for the food cues compared to normal weight children. No effects were found of overweight on the attentional bias measurements for the non-food cues. Furthermore, hungrier children had a higher gaze duration, a higher number of fixations, and a faster latency of initial fixation on the food cues than less hungry children, while we found the opposite results for the non-food cues. The findings largely confirm our expectations, adding important knowledge about individual susceptibility to food advertisements. Overweight and hungrier children seem to be stronger affected by food advertising than normal weight and less hungry children. This study is the first that examined attentional bias in a food advertisement that is highly comparable to advertisements that are used by food companies, thereby increasing the external validity of the findings. The second strength is that the development of an attentional bias for food cues is developing at a young age and it was examined in a real-life situation.

Semi tandem base of support degrades both saccadic gaze control and postural stability particularly in older adults

Differences in the postural stabilization of older and young adults have been shown to be task-dependent on both visual and postural challenges; however, the gaze behavior during such tasks has rarely been examined. This study investigated the effects of horizontal and vertical saccades on gaze control, center of pressure (CoP) and head displacement of young and older adults on different bases of support. Ten young adults (20.7 ± 3.4 years) and ten older adults (71.6 ± 3.1 years) remained in an upright stance on a force platform wearing an eye-head tracker device. The participants performed 30-second trials according to two bases of support (feet apart and semi-tandem) and three gaze behavior (fixation, horizontal and vertical saccades) conditions. Older adults presented greater CoP amplitude (p < 0.002) and velocity (p < 0.001) (ML axis), and higher head amplitude (ML) (p < 0.002) than young adults during the semi tandem base. Head displacement of both groups presented higher velocity (ML axis) during horizontal (p < 0.001) and vertical saccades (p < 0.01) than the fixation task only on the semi tandem base. There was higher number of fixations (p < 0.001) and lower mean fixation duration (p < 0.001) on the semi-tandem base (p < 0.05). The results showed higher gaze latency variability in vertical saccades for older adults (p < 0.01). Challenging postural tasks may alter postural adjustments and gaze control during saccadic tasks. Particularly, the greater postural instability of older adults increased the gaze latency variability during saccadic tasks, suggesting some deterioration in the posture-gaze relation with aging.

Relationship between perceived self-reported trust in health information sources and ocular fixation in a sample of young adults: a secondary data analysis

Individuals use Internet for health-related issues to gather information and to share experiences and emotional support with other people who have similar medical problems. The easy access to information has sparked heated debate whether this converse urge to seek medical and health advice online is within the benefit of patients. In this research we set out to explore the relationship between self-perceived trust and visual interaction with medical websites, using eye tracking (ET) methods. The individual ocular reaction at 30-second exposure intervals to 20 health-related webpages was studied in 28 gender-balanced young adults by a Pro T60XL monitor device. The results showed a borderline strong statistically significant positive correlation (r=0.68, p=0.001) between logo fixations (LAOI) and self-reported trust rank. Websites that were ranked higher in terms of trust appear to be more likely to have a higher number of fixations on the logo. A moderate statistically significant positive correlation (r=0.526, p=0.017) was observed between fixations before the logo (FBL) and self-reported trust rank. Logos are a main point of ocular focus and are associated with higher trust. ET proves to be a useful assessment tool of behavioral patterns in searching online information.

Spelling ability selectively predicts the magnitude of disruption in unspaced text reading.

We examined the effect of individual differences in written language proficiency on unspaced text reading in a large sample of skilled adult readers who were assessed on reading comprehension and spelling ability. Participants' eye movements were recorded as they read sentences containing a low or high frequency target word, presented with standard interword spacing, or in one of three unsegmented text conditions that either preserved or eliminated word boundary information. The average data replicated previous studies: unspaced text reading was associated with increased fixation durations, a higher number of fixations, more regressions, reduced saccade length, and an inflation of the word frequency effect. The individual differences results provided insight into the mechanisms contributing to these effects. Higher reading ability was associated with greater overall reading speed and fluency in all conditions. In contrast, spelling ability selectively modulated the effect of interword spacing with poorer spelling ability predicting greater difficulty across the majority of sentence- and word-level measures. These results suggest that high quality lexical representations allowed better spellers to extract lexical units from unfamiliar text forms, inoculating them against the disruptive effects of being deprived of spacing information. (PsycINFO Database Record

Exploration and Exploitation in Natural Viewing Behavior

Many eye-tracking studies investigate visual behavior with a focus on image features and the semantic content of a scene. A wealth of results on these aspects is available, and our understanding of the decision process where to look has reached a mature stage. However, the temporal aspect, whether to stay and further scrutinize a region (exploitation) or to move on and explore image regions that were yet not in the focus of attention (exploration) is less well understood. Here, we investigate the trade-off between these two processes across stimuli with varying properties and sizes. In a free viewing task, we examined gaze parameters in humans, involving the central tendency, entropy, saccadic amplitudes, number of fixations and duration of fixations. The results revealed that the central tendency and entropy scaled with stimulus size. The mean saccadic amplitudes showed a linear increase that originated from an interaction between the distribution of saccades and the spatial bias. Further, larger images led to spatially more extensive sampling as indicated by a higher number of fixations at the expense of reduced fixation durations. These results demonstrate a profound shift from exploitation to exploration as an adaptation of main gaze parameters with increasing image size.

The effects of text editing and subtitle presentation rate on the comprehension and reading patterns of interlingual and intralingual subtitles among deaf, hard of hearing and hearing viewers

In this paper we examine the influence of text editing (edited vs. verbatim subtitles) and subtitle presentation rates (12 vs. 15 characters per second) on the comprehension and reading patterns of interlingual and intralingual subtitles among a group of 44 deaf, 33 hard of hearing and 60 hearing Polish adult subjects. The results of the eyetracking study show no benefit of editing down the text of subtitles, particularly in the case of intralingual subtitling and deaf viewers. Verbatim subtitles displayed with the higher presentation rate yielded slightly better comprehension results, were skipped less often, and resulted in more effective reading patterns. Deaf and hard of hearing participants had lower comprehension than hearing people; they also had a higher number of fixations per subtitle and were found to dwell on subtitles longer than the hearing.

Attentional bias for food cues in advertising among overweight and hungry children

Attentional bias theory suggests that an increased motivation to receive or avoid a rewarding substance elevates automatic selective attention toward cues that are related to that specific substance. Until now, no study has examined attentional bias toward food cues in food advertisements, even though these are designed to grab the attention of possible consumers and induce craving and eating behavior. This study aims to examine if overweight and hungry children have an attentional bias for food cues when exposed to food advertising. A randomized between-subject design was used with 95 children (age: 7- 10 years) who played an advergame that promoted either energy-dense snacks or nonfood products. While playing, eye-movements to food or nonfood cues were recorded to assess attentional bias. We found that overweight children had a higher gaze duration for the food cues (P < 0.05, Cohen's d = 0.72) compared to normal weight children. We found no effects of overweight for number of fixations and latency of initial fixation for the food cues. No effects were found of overweight on the attentional bias measurements for the nonfood cues. Furthermore, hungrier children had a higher gaze duration (P < 0.05, Cohen’s f2 = 0.18), a higher number of fixations (P < 0.05, Cohen's f2 = 0.19), and a faster latency of initial fixation on the food cues than less hungry children (P < 0.05, Cohen's f2 = 0.15), whilewe found the opposite results for the nonfood cues. Food cues trigger attention to a larger extent among overweight and hungrier children. The findings largely confirm our expectations, adding important knowledge to existing literature about attentional bias theory.

What does germane load mean? An empirical contribution to the cognitive load theory.

While over the last decades, much attention has been paid to the mental workload in the field of human computer interactions, there is still a lack of consensus concerning the factors that generate it as well as the measurement methods that could reflect workload variations. Based on the multifactorial Cognitive Load Theory (CLT), our study aims to provide some food for thought about the subjective and objective measurement that can be used to disentangle the intrinsic, extraneous, and germane load. The purpose is to provide insight into the way cognitive load can explain how users' cognitive resources are allocated in the use of hypermedia, such as an online newspaper. A two-phase experiment has been conducted on the information retention from online news stories. Phase 1 (92 participants) examined the influence of multimedia content on performance as well as the relationships between cognitive loads and cognitive absorption. In Phase 2 (36 participants), eye-tracking data were collected in order to provide reliable and objective measures. Results confirmed that performance in information retention was impacted by the presence of multimedia content such as animations and pictures. The higher number of fixations on these animations suggests that users' attention could have been attracted by them. Results showed the expected opposite relationships between germane and extraneous load, a positive association between germane load and cognitive absorption and a non-linear association between intrinsic and germane load. The trends based on eye-tracking data analysis provide some interesting findings about the relationship between longer fixations, shorter saccades and cognitive load. Some issues are raised about the respective contribution of mean pupil diameter and Index of Cognitive Activity.

Developmental changes in allocation of visual attention during sentence generation: an eye tracking study

To Look and speak requires a dynamic synchronization of both visual attention and linguistic processing. This study explored patterns of visual attention in a group of Hindi speaking children and adults, as they generated sentences to real photographs. Photographs contained either a single human agent performing an intransitive action, an agent performing an action with an object or two actors involved in a mutual action in the presence of an object. The eye movements were recorded as participants generated sentences for each photograph, and several dependent measures were calculated. Eye movements to subject and verb regions in each picture revealed striking differences between children and adults as far as deployment of visual attention was concerned. Adults deployed significantly higher amount of attention to the verb region during the conceptualization process and throughout viewing compared to children. Children had higher number of fixations and saccades to different regions but did not attend to the regions in a stable manner over time. The results suggest that in a verb final language like Hindi, generating sentence requires first allocation of attention to the region denoting action, and children and adults differ from each other in this process.