Relevance. The relevance of the research is conditioned upon the problems of improving the methodological foundations of teaching physics in the format of a visual experiment for the sustainable development of the educational process in a pedagogical higher educational institution. Purpose. The purpose of the study is to develop a model for conducting demonstration experiments on the subject of physics using computer technology in pedagogical universities. Methodology. The leading method to investigate this problem is testing developed by M.I. Lukyanova and N.V. Kalinina's "Methodology for studying the motivation of students' learning". Results. For more successful assimilation and understanding of practical material within the subject of physics, a model for organising practical experiments considering environmental orientation was developed. It includes a demonstration of a multi-level process with didactic conditions, such as starting from the final version in its practical application of a physical phenomenon or a set of mechanisms. The process gradually deepens knowledge, beginning from the mechanical work of the object made to a detailed examination of each chain of its operations. This is accompanied by explanations at the level of physical formulas and regularities. Conclusions. The study showed that the developed model enhances learning experiences in physics. It emphasizes practical experiments visible through computer simulations, fostering intellectual development and environmental conservation awareness. This model enhances both the educational process and practical applications in physics, benefiting teachers, physicists, and educators alike. Keywords: physics; experiment demonstration; methodology; visibility of the educational process; education