High Uncertainty Avoidance Research Articles

Public science and environmental sustainability: a national culture framework for innovation ecosystems en route to net zero

Despite the proliferation of national environmental science worldwide, the erosion of environmental sustainability presents a problem for advanced economies with a substantial volume of scientific output. The worsening state of the natural environment presents a profound conundrum at the intersection of science and sustainability, characterised by conflicting pathways for the world’s nations. In this study, I confront this predicament by examining whether the influence of national culture moderates the transition of domestic scientific research into tangible CO2 emissions reduction. Drawing on a dataset spanning 30 nations renowned for their high scientific productivity over a 24-year period, I use a panel data model that incorporates lag time to analyse the nuanced impact of national cultures on sustainability. My findings reveal distinctive outcomes: those cultures characterised by high Power Distance (e.g., Eastern European) contribute to increased CO2 emissions via an industrial innovation pathway that prioritises economic growth, while those with high Individualism and high Uncertainty Avoidance (e.g., Western European) facilitate a reduction in CO2 emissions through the translation of scientific knowledge into public science that stimulates a societal innovation pathway and sustainability. In addition to these moderating effects, my investigation exposes that Gross Domestic Product (GDP) per capita exerts a direct positive influence on CO2 emissions, while an increase of GDP allocated to military expenditure (e.g., USA, China, Israel, South Korea) has detrimental effects on CO2 emissions, potentially hampering Net Zero aspirations. These findings hold significant implications for both theory and policymaking in the environmental arena.

Chinese young consumers’ response to negative brand information of electric vehicles – do personal cultural values matter?

PurposeThis study aims to investigate the responses of young Chinese consumers with different cultural characteristics to negative brand information about electric vehicles.Design/methodology/approachThe current study is quantitative research with an experimental method. It shows two different levels of severity for negative publicity and asks participants to self-report through questionnaires.FindingsChinese young consumers, being collectivist and of high uncertainty avoidance, tend to search for and spread information; consumers with low power distance search and share information more under low information severity. In addition, information search positively affects brand attitude under lower severity; negative word-of-mouth intention negatively affects brand attitudes at both severity levels.Research limitations/implicationsThe current study examines the influence of personal cultural values on information searching and negative information dissemination among young consumers, providing insights to complement previous studies. Furthermore, it explores how such exposure influences young consumers’ brand attitude and intention to purchase. Limitations include simple sample scopes and single-product stimuli.Practical implicationsThis research highlights the importance of cultural dimensions in shaping young consumers’ responses to negative publicity. Marketers worldwide should consider cultural influence and develop specific strategies to address negative information about different products. Understanding customers’ unique characteristics and preferences can help marketers effectively tailor their approaches to counter negative publicity.Originality/valueThis study originally provides a supplement to prior studies on cultural dimensions and consumer behavior and provides suggestions to marketers on young Chinese consumers.

The mediating role of employee commitment in the relationship between compensation system and turnover intentions

PurposeThe main goal of this study is to determine the role of employee commitment in the relations between the compensation system and turnover intentions of employees in the Republic of Serbia, as well as to investigate whether there is a mediating effect of employee commitment in this relation.Design/methodology/approachThe primary methodology implemented in the research was data gathering, obtaining theoretical research works on the proposed relations and empirical studies based on the PLS-SEM, analysed by IBM SPSS Statistics and SmartPLS data processing software. The data for the analysis was obtained from a total sample of 764 employees, collected in the Republic of Serbia via an online questionnaire.FindingsThe results indicated a positive statistically significant relationship between the formative construct (compensation system) and reflective construct (commitment), as well as a negative statistically significant relationship between the compensation system and reflective construct (turnover intentions). Employee commitment partially mediates the relationship between the compensation system and turnover intentions of employees.Originality/valueThe study was conducted in Serbia and is thus rooted in the specific national context which is characterized by high power distance and high uncertainty avoidance and more collectivistic society with feminine values more expressed. Most of the previous investigations related to the mentioned constructs were performed in companies from more developed countries, including Western Europe and the United States of America, whereas there has been no such research conducted in Serbia to date. The results portrayed a mismatch between the expected relations regarding the attitudes of employees to the rewards and the proposed national context. Modern companies in Serbia need to follow a modern reward mechanism to build stronger commitment and decrease turnover intentions. Moreover, in most earlier research works, compensation was examined in terms of satisfaction with rewards, while this study was based on questions related to perceptions of employees toward HR compensation practices (“The organization offers me”-type questions), not related to their satisfaction. Further, in the majority of previous research works, the compensation system was examined as a variable in combination with other HR processes (staffing, training and development, career development, employee relations, HR planning, communication, etc.), as a HPWP, while in this case the authors used only the practice of compensation (reward elements and employee performance evaluation) to investigate relations with commitment and turnover intentions.

Economic policy uncertainty and corporate cash holdings: the moderating role of country-level of corruption and uncertainty avoidance

ABSTRACT This paper investigates the relationship between economic policy uncertainty and corporate cash holdings using data from seven emerging countries for the 2010–2018 period. Empirical results show that firms tend to hold more cash when EPU is high. Moreover, this positive relationship is stronger in countries with better control of corruption and in high uncertainty avoidance cultures. Results are robust to different measures of cash holdings and EPU.

Institutions and corruption relationship: Evidence from African countries

This study considers the combined effects of formal (i.e., national governance) and informal (i.e., national culture) institutions on corruption based on a sample of 52 African countries over the 2007–2022 period. Employing institutional theory, our findings are three-fold. First, we find weak formal institutions (i.e., national governance systems) to be associated with higher levels of corruption. Second, regarding the effects of informal institutions (i.e., national culture) on the level of corruption, our results suggest that high power distance, uncertainty avoidance, and collectivism are associated with higher levels of corruption. However, masculinity has a negative and significant influence on the level of corruption in Africa. Finally, our main results indicate that the joint effect of formal (national governance) and informal (national culture) institutions tends to be associated with a high incidence of corruption at societal level.

Examining Hofstede’s Cultural Dimensions in Iranian and Chinese Context: A Mixed Methods Approach

This study investigated key cultural value dimensions in samples of undergraduate business students from Iran (n = 40) and China (n = 40). Hofstede’s national culture framework spans Power Distance, Individualism/Collectivism, Uncertainty Avoidance, and Masculinity/Femininity. A survey measured and compared cultural dimension scores between countries. Classroom observations also qualitatively assessed how societal norms shape teaching and learning. Results showed that Iranians accepted greater power inequality, showed more discomfort with unstructured situations, and were more individualist than the strongly collectivist Chinese sample. Both countries were distinctly masculine. Observation data reflected high Power Distance and Uncertainty Avoidance in Iranian classrooms, with professors tightly controlling discourse and censoring student opinions. Chinese classrooms demonstrated more collaboration and student debate. Findings update Hofstede’s country rankings with generational data. Insights can inform educational reforms catering teaching practices to cultural orientations while developing needed competencies. Limitations include sample size and generalizability. Further cross-cultural research should track evolving youth attitudes, translate macro-culture into micro-domains like academia, and leverage understanding to optimize learning systems. This mixed methodology comparing Iranian and Chinese university students on cultural dimensions and academic manifestations makes a novel contribution. Practical implications span cross-cultural understanding, organizational leadership, policy, and culture-specific social initiatives.

Kinked accounting? Small loss avoidance in Europe and (not) the US

ABSTRACT For a long time, the most vivid evidence of earnings management has been a discontinuity of earnings distributions at the threshold of profits and losses, indicating loss-avoidance behavior. In the US, this discontinuity disappeared around the time the Sarbanes-Oxley Act was implemented, suggesting that the reform had successfully pushed back earnings management. In 2006, the EU established its own set of rules for audits, public oversight of audits and investor protection in Directive 2006/43/EC, sometimes referred to as ‘European SOX’. We analyse whether the zero earnings discontinuity in Europe has disappeared after the introduction of European SOX and find that this is not the case: In contrast to the US, the discontinuity has remained stable in Europe, and it remains more pronounced in code law countries and in cultures of high uncertainty avoidance.

Country risk, global uncertainty, and firms’ cash holdings: Do the role of law, culture, and financial market development matter?

To the extent of our knowledge, there is a gap in scrutinizing the impacts of the country's risk and global uncertainty on Asian firms' cash holdings. Therefore, this work aims to shed light on this gap by choosing 989 listed non-financial Asian firms and performing both the static (fixed-effects) and dynamic (Difference-GMM and System‐GMM) panel data methods between 2008 and 2020. The findings reveal that an increase in a country's risk and global uncertainty stimulates firms to stockpile more cash though the impact of country risk is more pronounced. Likewise, the results underscore that among the country risk factors, firms have more precautionary motives to stockpile more cash with increases in financial and political instability while they hold more cash with rises in economic stability. Remarkably, the results emphasize that the impacts of country risk and global uncertainty on cash holdings are more prominent in environments characterized by common-law legal origin, high uncertainty avoidance cultures, and less financial market development. Moreover, the results reveal that firm-specific factors including growth opportunity, leverage, profitability, dividend, and size have an important role in shaping Asian firms' cash holdings policy.

Cross-cultural assessment of the community of inquiry instrument: a comparison between UK and US students

ABSTRACT The purpose of this paper is to conduct a cross-cultural assessment of the Community of Inquiry (CoI) instrument [Arbaugh, J. B., Cleveland-Innes, M., Diaz, S. R., Garrison, D. R., Ice, P., Richardson, J. C., & Swan, K. P. (2008). Developing a community of inquiry instrument: Testing a measure of the community of inquiry framework using a multi-institutional sample. The Internet and Higher Education, 11(3-4), 133–136], comparing its application between students in the UK and the US. Using data collected from 245 UK accounting students, exploratory factor analysis was performed to assess the factorial structure of the CoI instrument. The analysis identifies three factors, consistent with the three presences outlined in the CoI framework [Garrison, D. R., & Archer, W. (2000). A transactional perspective on teaching and learning: A framework for adult and higher education. Elsevier Science]. However, five items display inadequate factor loadings below 0.5. In a cross-cultural comparison with [Arbaugh, J. B., Cleveland-Innes, M., Diaz, S. R., Garrison, D. R., Ice, P., Richardson, J. C., & Swan, K. P. (2008). Developing a community of inquiry instrument: Testing a measure of the community of inquiry framework using a multi-institutional sample. The Internet and Higher Education, 11(3-4), 133–136] US study, distinct differences emerge. Notably, UK students exhibit higher mean scores for teaching, social, and cognitive presences compared to their US counterparts. In conclusion, it appears that cultures with high long-term orientation and low uncertainty avoidance could be more conducive to active engagement in the learning process and critical thinking, thus leading to high student perceptions of CoI.

Religiosity as a buffer of the harmful effects of workplace loneliness on negative work rumination and job performance

PurposeThis study investigates how employees' experience of resource-depleting workplace loneliness may steer them away from performance-enhancing work efforts as informed by their propensity to engage in negative work rumination. It also addresses whether and how religiosity might serve as a buffer of this harmful dynamic.Design/methodology/approachThe hypotheses tests rely on three-round survey data collected among employees who work in various organizations in Pakistan – a relevant country context, considering the importance of people's religious faith for their professional functioning and its high-uncertainty avoidance and collectivism, which likely make workplace loneliness a particularly upsetting experience.FindingsAn important channel through which a sense of being abandoned at work compromises job performance is that employees cannot “switch off” and stop thinking about work, even after hours. The role of this explanatory mechanism is mitigated, however, when employees can draw from their religious beliefs.Practical implicationsFor human resource (HR) managers, this study pinpoints a notable intrusion into the personal realm, namely, repetitive thinking about work-related issues, through which perceptions of work-related loneliness translate into a reluctance to contribute to organizational effectiveness with productive work activities. It also showcases how this translation can be subdued with personal resources that enable employees to contain the hardships they have experienced.Originality/valueThis study helps unpack the connection between workplace loneliness and job performance by detailing the unexplored roles of two important factors (negative work rumination and religiosity) in this connection.

Kako kultura oblikuje iskustvo gostiju u restoranu - analiza Hofštedeovih dimenzija i kvaliteta usluge

Purpose - This study aims to determine the impact of cultural traits on restaurant service quality and infer implications for the hospitality sector. Specifically, it investigates which of Hofstede's cultural dimensions correlate with superior service. Methodology - The research analyzes 35,000 customer reviews from restaurants in 80 capitals worldwide. It employs a multivariate multilevel model to explore the effects of cultural dimensions on service ratings, complemented by qualitative evidence. Findings - The results reveal that positive customer service evaluations are significantly linked to low power distance, high uncertainty avoidance, and low indulgence (restraint). Additionally, sector-specific cultural traits such as collectivism for hotels and uncertainty avoidance for restaurants are found to be crucial. Implications - This study provides both theoretical and practical insights into the cultural influences on hospitality service quality. It offers valuable guidance for leveraging these insights in staff recruitment and training, ultimately enhancing service delivery and business performance in the hospitality industry. By understanding and integrating cultural dimensions, hospitality businesses can improve their service quality and customer satisfaction.

When commitment isn’t enough: The cross-cultural interactive effects of commitment-inducement and compliance-enforcement on performance

The current study contributes to the ongoing discourse in the extant literature concerning the performance effects of the commitment-inducement and the compliance-enforcement approaches to the management of people and work. We expand on two research studies conducted in China to assess if the finding that commitment-inducement and compliance-enforcement result in higher organization financial and operational performance generalizes to corporate social responsibility performance and to countries and cultures across the globe. Using the current study’s large global multi-source sample, our findings illuminate that compliance-enforcement explained significant incremental variance in both organization financial and operational performance and organization corporate social responsibility performance beyond that of the commitment-inducement approach alone. Moreover, the highest levels of both performance outcomes were obtained by organizations that simultaneously used both commitment-inducement and compliance-enforcement; that is, hybrid governance. Compliance-enforcement was also found to have a more substantive relative effect on organization financial and operational performance while commitment-inducement was found to have a more substantive relative effect on organization corporate social responsibility performance. Furthermore, as hypothesized, at the between country-level, the relationship between the commitment-inducement approach of managing people and work and corporate social responsibility performance was found to be more negative both for a high individualism than a low individualism culture and for a high uncertainty avoidance than a low uncertainty avoidance culture, respectively. Whereas, the relationship between the compliance-enforcement approach and corporate social responsibility performance was found to be more positive for a high uncertainty avoidance than a low uncertainty avoidance culture. Finally, as hypothesized, at the between country-level, commitment-inducement and compliance-enforcement were found to be substitutes and have a negative synergistic effect on corporate social responsibility performance. Implications, limitations, and avenues for future research are discussed.

Risk management behaviour in digital factories: the influence of technology and task uncertainty on managerial risk responses

PurposeThis study aims to advance a behavioural approach towards understanding how managerial perception impacts the enactment of responses to risk management during the implementation of digital technologies in industrial operations and supply chains. The purpose is to investigate the influence of (digital) technology and task uncertainty on the risk perception of managers and how this impacts risk responses adopted by managers.Design/methodology/approachFollowing an exploratory theory elaboration approach, the authors collected more than 80 h of interview material from 53 expert interviews. These interviews were conducted with representatives of 46 German companies that have adopted digital technologies for different industrial applications within manufacturing, assembly and logistics processes.FindingsThe findings provide nuanced insights on how individual and combined sources of uncertainty (technology and task uncertainty) impact the perception of decision makers and the resulting managerial responses adopted. The authors uncover the important role played by the interaction between digital technology and human being in the context of industrial operations. The exploratory study shows that the joint collaboration between humans and technologies has negative implications for managerial risk responses regardless of positive or negative perception, and therefore, requires significant attention in future studies.Research limitations/implicationsThe empirical base for this study is limited to German companies (mainly small and medium size). Moreover, German culture can be characterised by a high uncertainty avoidance and this may also limit the generalizability of the findings.Practical implicationsManagers should critically revise their perception of different types of digital technologies and be aware of the impact of human-machine interaction. Thereby, they should investigate more systematic approaches of risk identification and assessment.Originality/valueThis paper focuses on the managerial risk responses in the context of digitalisation projects with practical insights of 53 expert interviews.

CORRELATION BETWEEN CULTURAL DIMENSIONS AND THEIR INFLUENCE ON CONFLICT STYLE PREFERENCES

This paper offers a multifaceted exploration of the intricate interplay between cultural dimensions and preferences in conflict resolution styles. It delves into the profound influence of cultural values on the choices individuals make when managing conflicts, enhancing our understanding of this complex relationship. Defining culture and conflict as central constructs, the paper investigates several key cultural dimensions within Hofstede's framework. It focuses on individualism and collectivism, high and low power distance, and high and low uncertainty avoidance. Few studies cover the research on power distance and conflict style preference, underscoring the importance of understanding how individuals choose styles that align with their cultural norms, whether maintaining low or high power distance within their own cultures.
 The study uncovers the correlation between different cultural types and conflict management styles. In cases of individualism, there is a preference for an avoidance style of conflict management, while collectivist cultures typically lean towards compromising and obliging conflict styles. In situations marked by high power distance, members of high power cultures are more likely to adopt an avoidance conflict style. The research holds significance for managing intercultural conflicts across various contexts, particularly in the realms of global governance, international relations, and multicultural team management. The findings provide a valuable reference for managers striving to navigate intercultural tensions and promote effective conflict resolution strategies aligned with cultural values. While this study offers valuable insights, it highlights the need for further in-depth research on additional cultural dimensions. This paper contributes to understanding the intricate relationship between culture and conflict resolution. It serves as a guide for analyzing preferences in intercultural conflicts, promoting conflict resolution management in multicultural projects, and advancing cross-cultural cooperation and understanding. Continuous research in this field is essential for more effective conflict management in an increasingly diverse global landscape.

A cultural perspective on the effects of comprehension and slogan meaning types on attitude toward the advertisement and brand

Purpose The purpose of this paper is to examine the extent to which cultural differences and slogan meaning type affect the role of comprehension in attitude toward the ad (Aad) and attitude toward the brand (Abrand) formation. Design/methodology/approach In an online experiment, a total of 256 adult participants from the USA (ranged in age from 19 to 26 years old) and 184 participants from France (ranged in age from 18 to 28) were randomly assigned to one of the two conditions (slogan: single meaning vs polysemous) in a between-subjects experimental design. After getting exposed to the ad, participants responded to questions related to their Aad, Abrand, comprehension, uncertainty avoidance and demographics. Findings Results from this research demonstrate the moderating effect of uncertainty avoidance and slogan type (single meaning vs polysemous) on the relationship between comprehension and Aad. The authors show that for polysemous (and not single meaning) slogans, comprehension results in more favorable Aad for low uncertainty avoidance individuals than for high uncertainty avoidance individuals. In addition, the authors demonstrate the mediating effect of Aad in the relationship between comprehension and Abrand. Research limitations/implications The authors used nationality as a proxy for culture. Future research should include other cultural dimensions in the development of conceptual models and analysis of data. Another limitation is that the authors used a college student sample for this research. A more representative sample should be used in future research to examine cultural differences in interpreting adverting messages. One other limitation concerns the measurement tool the authors used to measure objective versus subjective comprehension in this research. While the theoretical foundations of the two modes of comprehension are clear and robust, improved measurement tools can enhance the validity and reliability of future research. Finally, the authors suggest that future research examine the effect of such variables as figure-ground contrast, figure attractiveness, stimulus repetition, prototypicality, symmetry and semantic or visual priming that may impact the processing of brand slogans. Practical implications This study argues that the processing of brand slogans in advertising is impacted by culture. Individuals from different cultures perceive and comprehend brand slogans differently. This study contributes to the research stream that examines the influence of cultural dimensions on the effectiveness of advertising by focusing more precisely on the impact of uncertainty avoidance (one of Hofstede’s cultural dimensions). In the case of single meaning slogans, advertisers might diminish the use of objective comprehension advertising strategies to influence both individuals with high and low uncertainty avoidance. In the case of polysemous slogans, advertisers should consider that consumers with high uncertainty avoidance (vs low uncertainty avoidance) are impacted more by subjective comprehension (vs objective comprehension) when forming Aad and Abrand. Originality/value This research contributes meaningfully to the marketing literature by examining previous work on ad slogan processing through subjective vs objective comprehension and extending the analysis by incorporating culture as an important factor.

Human resource management system strength in times of crisis

In times of crisis, employees turn to their managers for information and guidance. When managers share distinctive, consistent, and consensual information (also known as human resource management [HRM] system strength), it is easier for employees to make sense of the information and understand what is expected from them. To date, research has mainly focused on the outcomes of HRM system strength but has remained silent on its antecedents. Thus, we know little about the factors that influence managers when sharing information with their employees. Drawing on insights from research on HRM system strength, attribution, and cross-cultural fields, we suggest that the interaction between managers’ motivation (i.e., the severity of a crisis and an organization’s reputation) and their general beliefs (i.e., national cultural values: uncertainty avoidance and power distance) can explain HRM system strength in times of crisis. To test our hypotheses, we used HLM to analyze a three-level sample of 368 bi-weekly observations nested in 34 universities within 15 countries. Results show that the positive effects of crisis severity and an organization’s reputation on the employment of HRM system strength were stronger in high uncertainty avoidance countries, but weaker in high power distance countries. Theoretical and practical implications are discussed.

Cross-Cultural comparison of TikTok uses and gratifications

ABSTRACT This cross-cultural study examines the differences in TikTok use among users from the United States, Spain, and Chile. A survey, in English, European Spanish, and Latin American Spanish respectively, was administered to 556 TikTok users across the three countries. These users shared similar demographic characteristics, and multigroup measurement models were established to support cross-country measurement invariance. Our results show that Chilean TikTokers are the least engaged on the platform, but have more followers on average than their American and Spanish counterparts. Additionally, users’ motivations for and uses of TikTok are associated with their countries’ national cultural values. For instance, TikTok users in Chile and Spain, which are collectivistic societies, view the platform as a socialisation tool more than users in the individualistic United States. Lastly, Chileans, who have a high uncertainty avoidance level, tend to avoid self-expression and archiving on TikTok compared to Americans, who have a low uncertainty avoidance level.

Culture and payout policy: International evidence

The purpose of the study is to examine the effect of national culture on corporate payout mix policy (dividends and share repurchases). Using an extensive data set covering 55 countries during 1980–2018, we find that the national cultural dimension significantly affects the payout policy mix, choice, and levels. Firms in countries with high uncertainty avoidance, masculinity, long-term orientation, and indulgence vs. restraint are inclined to pay out through share repurchases. In contrast, firms in countries with low uncertainty avoidance, masculinity, long-term orientation, and indulgence vs. restraint tend to pay out through dividends. Our findings are robust to control for firm and country characteristics, alternative payout ratios, different culture proxies, sub-period samples, and subsamples.

Geert Hofstede'nin kültürel boyutları dünya çapındaki pandemi istatistikleriyle ilişkili mi?

The COVID-19 pandemic, which started in China in 2019 and was seen in many parts of the world in a short time, has affected individuals and communities with quarantine and public health regimes. Like every event that has taken place at the global level, the COVID-19 pandemic has affected societies differently, and societies have different attitudes and reactions to the pandemic. Many historical, political, and economic factors can influence societies' attitudes and behaviors toward events. Culture is important, perhaps the most important variable in the context of the lives of societies and individuals, their attitudes toward social developments, and their behavior. The dimensions of culture, theorized by Geert Hofstede, compare societies in five dimensions, provide information about the lives of societies, and help predict possible behavior. This study examines the relationship between the statistics of total cases, total deaths, new cases, new deaths, total cases per 100,000 people, total deaths per 100,000 people, new cases per 100,000 people and new deaths per 100,000 people from the pandemic statistics published continuously during the COVID-19 pandemic and the cultural dimensions determined by Hofstede. For this purpose, pandemic statistics of the 100 countries with the highest number of cases on 7 dates during the COVID-19 pandemic were taken as a sample and analyzed with Hofstede's culture dimension scores. At the end of the study, it was revealed that there was a significant inverse correlation between the power range and long-term orientation scores of the countries and the COVID-19 statistics. In contrast, individuality and uncertainty avoidance scores correlated significantly with COVID-19 statistics. The findings related with high uncertainty avoidance may be explained by Extended Parallel Process Model. No significant correlation was found between countries' masculinity scores and COVID-19 scores. As a result of the study, it was revealed that there were significant relationships between the cultural dimension scores of the countries and the COVID-19 statistics.

Cultural Changes in Russia during the Coronavirus Crisis

The paper focuses on cultural changes in Russia during the coronavirus crisis. The analysis of data from the representative Russian national and Moscow regional surveys conducted in autumn 2018 and in summer 2020 revealed the following changes as the level of trust remained unchanged: a reduced planning horizon, a higher uncertainty avoidance, decreased values of autonomy and stimulation, and an increased value of security. The cultural changes identified are manifested both on average in the representative samples and for individual age groups. The cultural changes are more pronounced in the all-Russian sample than in the Moscow regional sample. In the context of different age groups, the greatest cultural changes are identified among people aged 18‑35, which may produce long-term effects of the coronavirus crisis on Russia’s economic development. Empirical analysis of data from the international surveys WVS, EVS, and ESS has shown that the cultural changes identified in Russia are only partially manifested in other countries, which determines the importance of studying country-specific cultural changes caused by external shocks. Promising areas of research include analysing changes in institutional equilibria provoked by external shocks and corresponding cultural shifts, as well as designing interim institutions that would help smooth the adverse effects caused by the coronavirus crisis.