High-quality Products Research Articles

Detection of biliary trematodes in sheep and goats from northern and central Portugal

Fasciolosis and dicrocoeliosis are severe parasitic infections that result in substantial economic damages to livestock farming globally as a consequence of reduced productivity and viscera condemnation. Molecular tests such as polymerase chain reaction (PCR) can detect Fasciola hepatica and Dicrocoelium dendriticum DNA with high sensitivity and specificity. In this study, we aimed to assess the presence of F. hepatica and D. dendriticum by PCR-based techniques in 400 small ruminant bile samples retrieved from central Portugal. Additionally, we conducted genetic characterisation of F. hepatica and D. dendriticum in these samples. Only one of the 400 bile samples (0.25%; 95% confidence interval [CI]: 0.01–1.39) examined by PCR tested positive for F. hepatica, and two samples (0.50%, 95% CI: 0.06–1.79) tested positive for D. dendriticum. Our findings indicate a low prevalence of F. hepatica and D. dendriticum in Portuguese small ruminants, underscoring the need to investigatefactors leading to meat rejection in slaughterhouses. Implementing effective parasite control measures is crucial to minimise economic losses and improve food safety. Addressing these infections and deploying targeted control strategies can enhance livestock production sustainability and ensure safe, high-quality meat products for consumers.

A reinforcement learning-based approach for solving multi-agent job shop scheduling problem

Wafer processing is the most expensive, time-consuming, and complex stage in semiconductor manufacturing. It varies significantly based on orders of customers (agents). Optimising the wafer processing flow in a multi-agent scenario can meet customised requirements, speed up delivery, and reduce costs. This work models wafer processing as a multi-agent job shop scheduling problem (MAJSP) with release dates. The objective is to minimise the total weighted makespan of agents. To address both dynamic and static scheduling scenarios in the MAJSP context, two deep reinforcement learning-based (DRL) methods are proposed. In a dynamic scheduling scenario, the statuses of orders and production resources can change at any moment. A DRL method called Graph Transformer Network (GTN) is proposed to rapidly generate high-quality solutions. In a static scheduling scenario, the production plan can be formulated based on predetermined demand and resource conditions. A novel hybrid method (GTN-DABC) that combines GTN with the discrete artificial bee colony algorithm (DABC) is proposed to provide high-quality production plans for manufacturers within an acceptable computation time. Experimental results demonstrate that the proposed GTN outperforms existing heuristics, and the well-designed GTN-DABC is more competitive than other meta-heuristics.

Impact of Organic Farming in Economic Development in Agriculture

Organic farming is valued for its self-sustaining, environmentally friendly methods that protect surrounding ecosystems of plants and animals. It reduces weed growth through techniques like crop rotation and integrates traditional knowledge alongside natural processes. This approach optimizes inputs, strengthens regenerative abilities, and ensures effective conservation of resources and nutrients. The cost-benefit ratio in sustainable agriculture is notably better, as it requires fewer primary inputs compared to conventional methods, which often incur high costs for fertilizers and pesticides, lowering profit margins. Additionally, conventional farming's heavy reliance on chemicals can lead to significant health risks, both mental and physical. Organic farming, by following natural principles and using non-synthetic, traditional practices, creates a balanced environment that allows crops to thrive. This approach helps counteract the negative impacts of chemical-dependent agriculture, increasing production sustainably and supporting population growth without harming the ecosystem. Core principles of organic farming include health, ecology, fairness, and care. The benefits range from natural pest and disease resistance, specialization potential, healthier soil, support for pollinators, no GMO concerns, safer work conditions for farmers, and on-farm input production. Farmers and companies must meet stringent, government-approved standards, undergo regular certification, and comply with inspections to ensure the high quality of organic products produced with renewable resources. This paper aims to delve into the origins of organic farming, its environmental, social, economic, and agricultural advantages, and underscore its importance for the future. Similarly, on a larger scale, it can provide rural populations with greater earnings, better resource management and more chances to generate revenue Keywords: Organic Farming, Sustainability, Farmers, Health, Ecology.

Influence of mineral fertilizers and liming on the dynamics of CO<sub>2</sub> emissions, crop yield and quality of crop products of crop rotation link

In the field experiment was investigated the effect of repeated lime application on CO2 emissions from the soil, yield and quality of plant products against the background of mineral fertilizers N90P90K90, on dark gray forest heavy loamy soil. As a result of liming and improvement of the acid regime in the soil, prerequisites are created to enhance the vital activity of beneficial microorganisms in the experiment. It was revealed that an increase in biological activity (carbon dioxide emissions) against the background of the application of mineral fertilizers N90P90K90 and CaCO3 ensures high yield and product quality, contributes to favorable conditions for preserving soil fertility and to a greater extent stimulates the development of microorganisms using mineral forms of nitrate nitrogen. With the systematic use of mineral fertilizers N90P90K90 at the stage of crop rotation, an increase in the quality of cultivated crops was noted (the nutritional value of the green mass of clover; the content of crude protein, protein, gluten, starch in barley grain; the nature of grain in winter wheat). In different years of research, according to weather conditions, grain with a high content of crude gluten, protein, nature in winter wheat grain, starch in barley, ash nutrition elements in clover was obtained. The best option turned out to be using dolomite flour and (N90P90K90). All the considered quality indicators of winter wheat improved under the influence of fertilizers and lime, and the difference with the control was: protein – 0,64–1,78%; crude gluten – 1,6–4,3%; grain nature – 11–26 g/l. The highest productivity was obtained when applying mineral fertilizers and lime: barley – 3,53 t/ha, clover hay of the first year of use – 77,53 t/ha, winter wheat – 7,89 t/ha, compared with the control without the use of fertilizers.

The Optimum Mixed Cropping Ratio of Oat and Alfalfa Enhanced Plant Growth, Forage Yield, and Forage Quality in Saline Soil

The forage shortage is more aggravating than ever before, with husbandry development accelerating and meat and dairy product demand increasing. Salinized soils are important reserve land encouraged to be used for forage production in China. However, the salt-tolerant cultivation techniques for forage crops are still inadequate. Therefore, a field experiment was conducted to study the effects of the mixed cropping ratio of oat and alfalfa on plant growth and physiological traits, forage yield, and forage quality in saline soils. Oat (Avena sativa L.) variety of Canadian Monopoly and alfalfa variety of WL525HQ were used, and five mixed cropping ratios (T1 = 100% oat + 0% alfalfa, CK, T2 = 75% oat + 25% alfalfa, T3 = 50% oat + 50% alfalfa, T4 = 25% oat + 75% alfalfa, and T5 = 0% oat + 100% alfalfa) were evaluated. The results showed that plant height, chlorophyll, soluble sugar, starch, antioxidant enzymes, and crude fat were increased firstly and then decreased prominently with decreased oats and increased alfalfa sowing rate; the maximum values showed under T2 but the minimum value under T5 at evaluated growth periods. On the contrary, malondialdehyde and acid detergent fiber were significantly decreased and then increased; the lowest contents were recorded under T2 and highest under T5. Furthermore, the relative growth rate, forage yield, neutral detergent fiber, and crude ash were decreased prominently with decreased oats and increased alfalfa sowing rate, and the highest and lowest values showed under T1 and T5, respectively. Oppositely, the contents of sucrose, proline, N, P, K, relative feeding value, and crude protein were all increased, with the highest contents generated under T2 and the lowest under T1. On the whole, the mixed cropping treatment of T2 showed the best performance in improving both biomass yield and forage quality by enhanced antioxidant enzyme activity, osmotic regulatory substances, and nutrient uptake and utilization. Therefore, this study indicates that 75% oat mixed cropping with 25% alfalfa can be recommended as a salt-tolerant cultivation technique for forage high-yield and high-quality production in moderately saline soil.

Signaling Effects in AI Streamers: Optimal Separation Strategy Under Different Market Conditions

The fusion of livestreaming e-commerce and AI technology is booming, and many firms have started to replace human streamers with AI streamers. Despite their popularity, the acceptance of AI streamers by consumers varies widely and the signaling effects of AI streamers still remain unclear. We build an analytical model and compare scenarios where the acceptance level is either exogenously given or endogenously determined, highlighting the implications for firms’ optimal separation strategy. Our findings suggest that in markets with moderate information asymmetry, using both price and acceptance level as joint signals can be more profitable for high-quality firms. Conversely, in highly asymmetric markets, firms must incur additional costs to distinguish their high-quality products, regardless of the signaling strategy employed. Our paper provides strategic insights for firms aiming to leverage AI streamers in diverse market conditions.

Acceleration Process of Food Waste Treatment and Higher Quality Product with Innovative Rotary Kiln Composter

Acceleration Process of Food Waste Treatment and Higher Quality Product with Innovative Rotary Kiln Composter

Insights into the chili phytochemicals, bioactive components, and antioxidant activity of instant premixes (green and red chilies) and their reconstitution products

Chili fruits are a potential source of phytochemicals and nutrients for food and reconstituted products. Due to its high nutritional and bioactive components, the current study focused on developing chili instant food products employing hot-air drying method. The effect of the hot-air drying method on physicochemical properties, microbiological quality, retention of bioactive components, phytochemicals, antioxidant properties, and sensory quality of green and red chilies reconstitution products were investigated. HPLC quantification unveiled that fresh red chili product had retained the highest capsaicin (2703.14 µg/g) and dihydrocapsaicin (1518 µg/g) content on the 0th day. Furthermore, UPLC-MS confirmed the presence of eleven phenolic compounds such as gallic acid, chlorogenic acid, caffeic acid, syringic acid, p-coumaric acid, protocatechuic acid, trans-cinnamic acid, ferulic acid, catechin, rutin, and quercetin. Among all, ferulic acid (382.91 µg/g) was the most abundant phenolic compound in fresh green chili products, followed by trans-cinnamic acid (73.19 µg/g) in green chili reconstituted and catechin (65.66 µg/g) in green and red chili reconstituted products. The chili products retained reasonable amounts of bioactive components and antioxidants during storage without microbial growth. The correlation analysis revealed a significant correlation between capsaicinoids, phenolic compounds, and antioxidant properties, which are linearly related in green chili products. This study offers manufacturers a cost-effective technology for producing high-quality chili-reconstituted products rich in essential nutrients and health benefits.Graphical

Emerging non-thermal treatment approaches for camel milk: A review

Camel milk (CM) has recently gained popularity in international dairy markets. According to projections, the global market for CM products is expected to reach USD 18.3 billion by 2027 with a compound annual growth rate of 6.8 % during the forecast period. The increasing demand for CM among people with lactose intolerance is expected to positively impact the industry. Despite efforts to develop a range of products from CM, its processing is generally considered challenging, and the resulting products are not comparable to those made from bovine milk. For decades, the dairy industry has relied primarily on conventional methods to process various dairy products; however, these methods can affect the organoleptic quality and nutritional profiles. This review focuses on innovative non-thermal processing methods for CM, including high-pressure processing, pulsed electric fields, ultrasonication, UV pasteurization, cold plasma technology, and microwave processing. These approaches can provide viable alternatives to thermal treatments, offering several benefits, such as enhanced nutrient retention, improved organoleptic properties, and better microbial safety, thus supporting the industry's growth in response to increasing consumer demand for high-quality dairy products.

The pasture system improves natural antioxidants and functional lipids while reducing lipid peroxidation in Ctenopharyngodon idella (grass carp) burgers during storage

C. idella burgers made from a pasture-based system provide a natural method for producing high-quality fish products, resulting in meat enriched with polyunsaturated fatty acids, particularly EPA and DHA, as well as fat-soluble vitamins and antioxidants. In this study, C. idella meat burgers were made from two types of diets: pasture-based (PS) and grain-based (GS). A total of 36 burgers were stored in plastic trays (three burgers per tray; 12 trays per group), in a refrigeration chamber at 4 °C ± 0.1 °C for 120 h to conduct a shelf-life experiment comparing the meats. Initial fatty acid profile and nutritional composition were determined at 0 h. Additionally, fat-soluble vitamins, antioxidants, TBA, and FRAP were measured at 0, 24, 48, 72, 96, and 120 h. PS burgers exhibited higher concentrations of n-3 LC-PUFAs, vitamins, antioxidants, except for gamma-tocopherol, and FRAP than GS burgers (P < 0.05), while GS burgers had higher TBA and γ-tocopherol (P < 0.05). Both burgers experienced vitamin reduction during storage, with PS burgers maintaining higher concentrations. Vitamin decline correlated with increased oxidation (TBA) in both burger types. These results suggest that pasture-fed burgers have longer shelf life than GS burgers due to reduced oxidation and enhanced stability of bioactive compounds.

A New Modified Carbon Paste Electrode for Selective Determination of Chromium(III) in Pharmaceutical Drugs and Food Samples

Background and Objective: This study presents a novel potentiometric method for the precise, accurate, selective, and rapid determination of Cr(III) ion concentration in different samples. Methods: A new ionophore, namely macrocyclic tetramide ionophore (MCTA), was synthesized through an inexpensive and straightforward approach, yielding a high-quality product. The (MCTA) ionophore was utilized as the active center in the preparation of modified carbon paste electrodes (MCPEs) to quantify the Cr(III) ion. The paste was made by adding graphite, MCTA, and plasticizer and mixing them in varying weight percent ratios. Results: The proposed electrodes, I and II, exhibited a trivalent Nernstian response of 20.029 ±0.57 and 20.3±0.56 mV decade-1 , respectively, with linearity of 1.0x10-7 – 1.0x10-2 and 1.0x10-5 – 1.0x10- 2 mol L-1 . Electrodes I and II were examined for their pH, response time, and thermal stability. In comparison to other mono-, bi-, and trivalent cations, starch, and sugars, the electrodes demonstrated a high degree of selectivity for Cr(III). The modified electrodes were used to determine the concentration of Cr(III) in various real samples, including drug tablets, juice extractions, and tap water, with acceptable recovery values. Conclusion: The results were compared with those obtained using the previously reported method, with no significant difference observed between them, as indicated by the F and t-test values. The data showed good accuracy and precision, as well as a high percentage of recovery. The adsorption capacity of the MCTA ionophore towards Cr(III) ions was also examined.

Exploring Gumuruh Village's Upcycling Potential Using Creative Innovation To Turn Plastic Waste Into Commercial Products

Plastic waste presents a major environmental challenge worldwide, with improper disposal endangering ecosystems. Upcycling offers a solution by conserving natural resources, reducing carbon emissions, and minimizing waste, all while lowering the demand for new production. Additionally, recycling generates significant economic benefits, particularly by producing high-quality commercial products in sectors like furniture. In Gumuruh Village, Bandung, the community actively participates in recycling efforts, including the processing of organic waste, to create sustainable products. Through the Design Thinking approach and Service Learning, academics and local SMEs collaborate to design and develop products that directly benefit the community.

Transesterification reaction time impacts on oxidation stability and acid number of biodiesel production from waste cooking oil

The scarcity of fossil fuels, environmental concerns, and the sharp rise in fossil fuel prices have driven scientists to search for alternative fuels. The characteristics of biodiesel have made the quest for high-quality biodiesel production particularly appealing. The use of waste cooking oil is a key component in reducing biodiesel production costs by 60-90%. Researchers have employed various types of transesterification reactions with both homogeneous and heterogeneous catalysts for biodiesel production; in this study, a 0.5% NaOH catalyst is used. The objectives of this study are to produce biodiesel fuel based on waste cooking oil, evaluate the impact of reaction time variation on the oxidation value and acid value of biodiesel produced from waste cooking oil, and statistically test the effects of reaction time on the oxidation value and acid value of biodiesel produced from waste cooking oil using analysis of variance (ANOVA). The optimum yield was obtained at a reaction time of 90 minutes, achieving 97%. The results for acid number and oxidation value for various reaction times complied with ASTM, EN, and SNI standards. Linear regression analysis of ANOVA for the acid number concluded that the P-value t3 is 0.399, which is greater than Alpha = 0.05, indicating that the variation in reaction time does not have a significant effect on the acid number. Linear regression analysis of ANOVA for the oxidation number concluded that the P-value t3 is less than Alpha (0.047 &lt; 0.05), indicating that reaction time has a significant effect on the oxidation number.

Designing and testing a heat pump unit for drying, low-temperature processing, and storing of food products

The use of heat pumps makes it possible to reduce energy consumption in drying processes. This study addresses the problem of efficient use of a heat pump for drying, low-temperature processing, and storage of food products. The object of the study is a heat pump unit capable of operating under the drying mode or under the refrigeration processing and storage mode. Studies have been conducted to design an experimental unit, as well as to improve the energy efficiency of the cooling system. The unit includes a single-stage freon compressor, two air condensers, a water-cooled coil heat exchanger-precondenser, an air evaporator, a thermostatic valve, axial fans, and a unit control system. It has been experimentally established that, depending on the temperature level of condensation of the refrigerant (from +20 °C to +50 °C), the increase in specific cooling capacity with the heat exchanger-precondenser turned off is from 82 kJ/kg to 135 kJ/kg, and with it turned on – from 98 kJ/kg to 143 kJ/kg. In this case, the specific work of compression of refrigerant vapors in the compressor with the heat exchanger-precondenser switched off changes from 36 kJ/kg to 18 kJ/kg. And when it is switched on – from 32 kJ/kg to 10 kJ/kg. That is, the reduction in specific energy consumption is from 4 kJ/kg to 8 kJ/kg, which indicates the advisability of including the precondenser in the installation scheme. In the installation, refrigeration treatment and storage of the product can be carried out in the temperature range from –20 °C to +20 °C and drying – from +10 °C to +40 °C. Under such modes, it is possible to obtain high-quality products with long shelf lives. The results could be used to improve the designs and optimize the operation of heat-transfer drying units and their engineering calculations

Printing the Future Layer by Layer: A Comprehensive Exploration of Additive Manufacturing in the Era of Industry 4.0

In the era of Industry 4.0, 3D printing, or additive manufacturing (AM), has revolutionized product design and manufacturing across various sectors. This review explores the evolution of 3D printing technology and its impact on industrial innovation, highlighting advancements in aeronautics, the automotive industry, and biomedicine. Various AM processes, such as binder jetting, direct energy deposition, and powder bed fusion, and materials like metals, polymers, ceramics, and composites, are discussed. Innovations like high-speed sintering, continuous liquid interface production, and bioprinting demonstrate ongoing advancements. The potential of 3D printing in personalized medical applications is emphasized due to its flexibility in geometry and materials. Despite progress, challenges like standardization, material quality, recycling, sustainability, and economic feasibility hinder widespread adoption. Overcoming these challenges is crucial for optimizing 3D printing technologies, ensuring high-quality, efficient, and affordable production. The review also addresses the future prospects of 4D and 5D printing technologies and their potential applications in various industries. This overview underscores 3D printing’s role in shaping the future of manufacturing within the context of Industry 5.0, emphasizing human–machine collaboration and sustainability.

Product Development and Positioning Strategies for Seaclues Local Coffee

Seacules Coffee Shop uses psychographic, demographic, and behavioral factors to segment the market. Seaclues Coffee Shop's target market includes consumers between the ages of 18 and 45 who lead an active lifestyle and work as professionals or students. Seaclues Coffee Shop's goods are presented as premium coffee beverages. Seaclues serves high-quality coffee beans that have been roasted by a roaster. Coffee is served to customers with high quality services provided in a comfortable atmosphere. By implementing the right positioning strategy, Seaclues Coffee Shop can attract and retain the right customers, increase customer satisfaction, and build long-term loyalty. To respond to the dynamic market, Seaclues Coffee Shop has carried out product development by creating unique and high quality product variants. The quality of Seaclues coffee products comes from high quality coffee beans that go through a roasting process before being processed for serving. Seaclues Coffee Shop develops innovative and unique coffee products by utilizing spices. Accurate positioning and product development help Seaclues Coffee Shop create quality products that are different from competitors, which strengthens Seaclues Coffee Shop's presence in a competitive market.

A retrospective study of Quality Control of Fresh Frozen Plasma (FFP) using Factor VIII levels in Central Blood Transfusion Services Indonesian Red Cross

Background: According to a report from the Ministry of Health of the Republic of Indonesia, there are 470 blood transfusion units in Indonesia (235 units managed by PMI, 220 units managed by the government, four units of health services provinces, nine units of vertical hospital BTUs, two unit’s Indonesian police and army hospital) distributed in 38 provinces. With so many BTUs spread throughout Indonesia, each BTU must have the same quality standards to maintain and improve blood services. Therefore, it is necessary to carry out Quality Control of the blood component products produced. Quality control is critical in safely and effectively processing blood and other components. A quality concept comprises quality control, assurance, and management. The laboratory service should have a quality control system. Quality testing and monitoring of blood components for transfusion have led to manufacturing or development. Factor VIII levels are internal quality control parameters required for quality analysis of Fresh Frozen plasma (FFP). As per international standard guidelines and government national regulations (PMK 91/2015) for quality assurance of FFP, 1% of all the units prepared, or four units per month, are tested for stable coagulation factors, including Factor VIII levels. Objective: This study aims to evaluate factor VIII levels in each units FFP to ensure the availability of high-quality products with maximum therapeutic and minimal risk to recipients. Methods: The retrospective data were collected from Research and Development CBTS Indonesian Red Cross archives from 1 January 2019 to 30 April 2023. Out of total 284 units FFP collected from Blood Transfusion Unit Indonesian Red Cross from Sumatera Island (Lampung Province, Palembang City, Pekanbaru City), DKI Jakarta Province (CBTS IRC), Jawa Barat Province (Depok City, District of Bekasi City, District of Bogor City), Banten Province (Tangerang City, District South of Tangerang City), Government Hospital (Fatmawati Hospital BTU), Army Hospital (RSPAD Gatot Soebroto BTU) were tested Quality Control with semi-automated Sysmex CA50 and automated Sysmex CA620 to determine of factor VIII levels in each unit FFP. Results: A total of 284 units of FFP were tested, and mean factor VIII levels were 1,2 IU/mL with a range of 0,3 IU/mL-5,3 IU/mL, the normal range measure being &gt; 0,7 IU/mL. Only 4,9 % (14/284) FFP units were inappropriate from the standard, while 95,1 % (270/284) FFP units could be accepted criteria standard. Conclusion: We conclude that there are still those below-standard Quality FFP products from blood transfusion units; it is necessary to increase the processing of blood components so that the coagulation factors are maintained. From taking blood collecting, transporting, and shipping, it is required to carry out quality control to produce products that meet national and international standards.

Opportunities for CRISPR-Cas9 application in farm animal genetic improvement.

CRISPR-Cas9 has emerged as a powerful tool in livestock breeding, enabling precise genetic modifications to address genetic diseases, enhance productivity, and develop disease-resistant animal breeds. A thorough analysis of previous research highlights the potential of CRISPR-Cas9 in overcoming genetic disorders by targeting specific mutations in genes. Furthermore, its integration with reproductive biotechnologies and genomic selection facilitates the production of gene-edited animals with high genomic value, contributing to genetic enhancement and improved productivity. Additionally, CRISPR-Cas9 opens new avenues for developing disease-resistant livestock and creating innovative breeding models for high-quality production. A key trend in the field is the development of multi-sgRNA vectors to correct mutations in various genes linked to productivity traits or certain diseases within individual genomes, thereby increasing resistance in animals. However, despite the potential advantages of CRISPR-Cas9, public acceptance of genetically modified agricultural products remains uncertain. Would consumers be willing to purchase such products? It is essential to advocate for bold and innovative research into genetically edited animals, with a focus on safety, careful promotion, and strict regulatory oversight to align with long-term goals and public acceptance. Continued advancements in this technology and its underlying mechanisms promise to improve poultry products and genetically modified livestock. Overall, CRISPR-Cas9 technology offers a promising pathway for advancing livestock breeding practices, with opportunities for genetic improvement, enhanced disease resistance, and greater productivity.

A Comprehensive Review of Evolving Brand Image Strategies: From Universal Appeal to Targeted Resonance in Modern Marketing

In today’s fierce market competition, brand image building has become the object of attention of major corporations, more and more enterprises take brand image building as the key work of marketing, such as Amazon, and Disney. Therefore being fully aware of the model and internal mechanism of brand image sharping in enhancing brand market competitiveness, it can provide an effective reference for enterprises to improve the efficiency of brand image building. This paper is devoted to reviewing the history route of brand image building, and summarizing the typical cases, then summarize the business strategies of several different brands. Finally, we summarize the effective business strategy for brand image building, the first is high-quality products, good quality and cheap products always can attract more customers; the second is precise brand positioning, targeting customers to gain competitive advantages; the third is high-quality corporate culture, good cultural atmosphere can enrich the connotation of enterprises and the external competitiveness, to stand out from the homogenized products; the forth is great ethical image, enterprises though attend public welfare activities and other ways to create a positive brand image, then enhance customer’s loyalty.

Factors Contributing to the Success of iPhone in the Chinese Market and Competitive Strategies

As one of the largest smartphone markets in the world, China’s huge market demand makes it an important player. Since entering the Chinese market, the iPhone has won a wide user base with its high-end brand image and innovative technology. The study focuses on analyzing the factors that have contributed to Apple’s success in the Chinese market, including brand building, product innovation, marketing strategies, and user experience. It also explores how Apple’s competitive strategies have helped it stand out in a fiercely competitive market environment. The study employs a combination of quantitative and qualitative research methods. By analyzing market data, conducting consumer surveys, and conducting market research, the study evaluates Apple’s performance and consumer preferences in the Chinese market, and explores Apple’s competitive strategies and market positioning. We found that Apple’s success in the Chinese market is mainly due to its strong brand effect, continuous technological innovation, precise market positioning, and effective marketing strategies. Apple has won the recognition of Chinese consumers with its high-quality products and excellent user experience. At the same time, it has successfully addressed competition pressure through differentiated competition strategies and the establishment of a unique ecosystem.