The objectives of this research are to investigate penetration characteristics, to clarify welding phenomena and to develop high quality welding procedures in bead on plate welding of type 304 austenitic stainless steel plates with a 10 kW fibre laser beam. The penetration depth reached 18 mm at the maximum at 5 mm s−1. At 50 mm s−1 or lower welding speeds, however, porosity was generated at any fibre laser spot diameter. On the other hand, at 100 mm s−1 or higher welding speeds, underfilling and humping weld beads were formed under the conventionally and tightly focused conditions respectively. The generation of spatters was influenced mainly by a strong shear force of a laser induced plume and was greatly reduced by controlling direction of the plume blowing out of a keyhole inlet. The humping formation was dependent upon several dynamic or static factors, such as melt volume above the surface, strong melt flow to the rear molten pool on the top surface, solidification rate and narrow molten pool width and corresponding high surface tension. Its suppression was effective by producing a wider weld bead width under the defocused laser beam conditions or reduction of melt volume out of keyhole inlet under the full penetration welding conditions. Concerning porosity, X-ray transmission in situ observation images demonstrated that pores were formed not only from the tip of the keyhole but also at the middle part because of high power density. The keyhole behaviour was stabilised using a nitrogen shielding gas, resulting in porosity prevention. Consequently, to produce high quality welds in 10 kW high power fibre laser welding, the reduction procedures of welding defects were required on the basis of understanding their formation mechanism, and 10 kW fibre laser power could produce sound deeply penetrated welds of 18 mm depth in a nitrogen shielding gas.