Highest Positive Influence Research Articles

An Empirical Study Of Factors Influencing Hotel Customers' Online Booking Intention

Given the increasing amount of people who book hotels online, it is important for those in the industry to know which factors influence hotel customers’ online booking intention. Consequently, the aim of this study is to investigate the factors that influence the customer’s intention to book a hotel online, these factors are: ease of use, social influence, perceived risk, and positive eWOM. A self- administered questionnaire was used to gather data and measure respondents’ perceptions, and a total of 214 students at University Utara Malaysia completed the survey. This study used a multiple regression analysis to test the hypotheses. The results showed that social influence has a high positive significant influence on customer's intention to book a hotel online, followed by ease of use and positive eWOM. It was also found that perceived risk has a negative significant influence on the intention to book a hotel online. Based on the results, implications are presented for practitioners.

Corporate governance practices’ influence on customer loyalty in Nigerian retail banks

Orientation: Customer loyalty is crucial in the retail banking sector, given the increasing competition within the industry and from emerging non-traditional players.Research purpose: This study sought to establish the influence of corporate governance practices on customer loyalty in Nigerian retail banks.Motivation for the study: Conducting a study of this nature highlights how corporate governance practices contribute to customer loyalty in the retail banking sector of Nigeria as a developing country in Africa.Research design, approach and method: Premised on relationship marketing and stakeholder theoretical orientations, the study used a sample of 424 bank customers scientifically selected from eight commercial banks identified within Ibadan Metropolis, Nigeria. A six-construct survey instrument was used to collect relevant data. Partial least square structural equation modelling (PLS-SEM) version 3 was utilised to ascertain the interaction between customer loyalty and corporate governance practices domains.Main findings: The result of the PLS-SEM model established that all corporate governance practices had a positive effect on customer loyalty at a very significant level (p < 0.01), except transparency and disclosure, which had an inverse relationship and effect on customer loyalty, though at a non-significant level (β = -0.005, p = 0.93). Presence of competent bank management had the highest positive influence on customer loyalty.Practical/managerial implications: The findings of this study will be useful for bank management and role players in the financial and other service sectors on the importance of good corporate governance and specific attributes of the identified corporate governance that are critical for business success.Contribution/value-add: This study was able to identify corporate governance practices from customers’ perspective, which is a departure from the traditional shareholder perspective in business studies. It has advanced the relatively known terrain in corporate governance and business literature by opening up new debates on the relevance of corporate leadership beyond the confines of the boardroom.

Protective effects of polyamines on regulation of senescence in spray carnation cut flowers (Dianthus caryophyllus’Spotlight’)

This study was conducted to evaluate the effect of three polyamines (PAs) on antioxidants capacity, free radical scavenging and vase life improvement of spray carnation cut flowers. Hence, the cut flowers were dipped in different concentrations (0, 1, 2 and 3 mmol) of putrescine (Put), spermidine (Spd) and spermine (Spm) for 24 h. After treatment, the cut flowers were placed in distilled water and kept at 20 °C ± 2 °C, 70-80 % RH. All concentrations of Put treatment improved the vase life of cut spray carnation flowers as compared to control. The highest positive influence on vase life (with 13 days) was related to 2 mmol Put treatments. Result showed that applying Put and Spm treatments at 1 or 2 mmol concentration significantly minimized the percentage of mass loss compared to the control. A significant inhibition of anthocyanin degradation was observed with Put 1 or 2 mmol and Spm 1 mmol Significantly higher activities of catalase and DPPH radical scavenging activity were observed in petals when cut carnations were treated with 1 mmol Put. It can be concluded that application of polyamines such as putrescine can play a key role to prevent or delay deterioration in cut flowers.

How the interplay between consumer motivations and values influences organic food identity and behavior

This study develops a baseline model specifying expected relationships between consumer motivations (health, environmental, and social consciousness), organic food identity, and organic food behavior. Based on an online survey of 1176 Danish food consumers, we investigate whether these relationships are influenced by different levels of personal values (self-transcendence, openness to change, self-enhancement, and conservation). We find that health consciousness has a higher positive influence on organic food identity with higher levels of all four investigated personal values. When openness to change is low, health consciousness has a positive effect on intentional organic food behavior through organic food identity, whereas social consciousness has a negative effect on intentional organic food behavior through organic food identity. Our results provide guidance to those seeking to segment organic food markets based on consumers’ motivations and values.

Determinants of SACCOOs Credit Accessibility in Kenya; A Survey of SACCOOs in Imenti North Sub County

The objective of SACCO’s is members’ empowerment through savings mobilization, disbursement of credit and ensuring long-term sustainability through prudent financial practices. A national survey conducted by Central bank of Kenya on financial access revealed that access to SACCO’s credit accessibility has reduced despite the increase in credit demand. This continuous decline in access to credit shows that SACCO’s members are not able to access the credit from their SACCO’s and they seek for credit from other financial institutions. The specific objectives that guided the study were to determine whether products range is a determinant of credit accessibility, to establish if collateral requirement is a determinant of credit accessibility, to determine if product characteristics is a determinant of credit accessibility and to establish if lending procedures is a determinant of credit accessibility in SACCO’s. The study adopted a descriptive research design which is concerned with describing the characteristics of a particular individual and census method was used. Data was collected through questionnaire. The test-retest method was conducted and correlation coefficient calculated using spearman's formula. The questionnaire was validated through a pilot with a sample of 10 respondents from SACCO’s in Nkubu town which is in Meru County. Descriptive statistics which includes mean and standard deviations were used to analyze data. The study also used logistic regression analysis to test the hypothesis and the p-value from test statistic was used to determine whether any differences could be attributed to the ordinary random factors or not. This was done using SPSS Version 22 where data collected was subjected to logistic regression. The study found that credit accessibility in Sacco’s is influenced by product range, collateral requirements, product characteristics and lending procedures. These findings were both supported by the frequencies of the responses from the respondents which were presented in the form of percentages and mean scores. On the credit accessibility parameters, product range and lending procedures had the highest positive influence on SACCO’s credit accessibility. The findings revealed that from 2011 to 2013, the number of loan applications received in SACCO’s from Imenti North Sub-County has dropped from significantly. This has affected the number of successful loan applications. The results of the analysis of the moderating variable revealed that government policies had a higher moderating influence on credit accessibility. The results also showed that the product range, collateral requirements, products characteristics and lending procedures can explain the changes in credit accessibility of SACCO’s in Imenti North Sub-County. The study recommends that SACCO’s should start investing in products innovation in order to ensure that they have a wide range of products which are tailor made to suit their client’s needs and develop a policy that allows members to use other forms of collateral at their disposal in order for them to qualify for higher loans that the ones guaranteed by their shares only. This will increase the number of members accessing credit and reduce the stiff competition that SACCO’s experience with the other credit service providers. SACCO’s should come up with ways of developing products that have features which will encourage their members to borrow loans. They should structure their repayment period to suit the ability of borrowers to pay. SACCO’s should simplify the lending procedures for members to be able to access credit. The lending procedure of having guarantors sign the borrower’s loan application form discourages members from accessing credit. SACCO’s should come up with the procedures other than limiting themselves to number of shares held and guarantors. Further study can be can be done in this area by increasing the scope of the study. Such scope would include other Sub- Counties in Kenya.

The influence of self-concept on school adjustment: of what concern is it to the counsellors?

This correlational study investigated the relationship between self-concept and school adjustment using a sample of 610 students drawn from a population of 1983 senior secondary school (two) students from Nembe town of Bayelsa State, Nigeria. Two research questions and two hypotheses were designed to guide the study. The hypotheses were tested at probability level of 0.05. The instrument for data collection was Self-concept and School Adjustment Scale. It was validated by the assistance of two experts in Measurement and Evaluation and possessed sufficient reliability indices to be used in the study. The data generated from the instrument were analyzed using SPSS (version 21). The results of the study showed that social self-concept and academic self-concept had high positive joint influence on school adjustment of secondary school students; the joint influence of self-concept on school adjustment is significant at 0.05 level of probability; social self-concept and academic self-concept each has a high positive and significant individual influence on the school adjustment of the students. Based on these findings, the conclusion drawn was that social self-concept and academic self-concept had joint and separate significant relationships with school adjustment of secondary school students in Nembe town. The counsellors should concern themselves on how to make the students believe in themselves; they should not be afraid of any subjects or tasks and that they can surmount any academic or life challenges by putting in adequate effort.KEYWORDS: Social self-concept, academic self-concept, school adjustment, confidence, success, failure.

Word-of-mouth generation and brand communication strategy

PurposeEmerged from a theoretical contradiction, the purpose of this paper is to investigate whether perceptions and behaviors toward new brands depend on the priority assigned to promote the company’s intentions (warmth) vs its abilities (competence).Design/methodology/approachThe research uses a two-level single factor experiment to test the effects of launch communication strategy (warmth-competence vs competence-warmth) on people’s perceptions and behavioral intents, and applies partial least squares structural equation modeling to explore the collected data.FindingsResults offer valuable insights into the usage of communication strategy with a view to favor brand perception, referrals, and sales, laying stress on the underlying mechanisms. Research finds that warmth-competence communication strategy has a higher positive influence on brand perception than the reversed strategy. Revealing people’s proneness to promote the new companies perceived as warm and competent, results indicate that perception of warmth mediates word-of-mouth propensity.Research limitations/implicationsThe present study brings novel insights for corporate communication, showing that people’s propensity to advocate on behalf of new brands is driven by the perception of company’s warmth. Explaining connections between communication strategy, brand perception, and WOM propensity (supportive or denigrating), the current study adds contributions to the previous findings on warmth and competence stereotypes applied to consumer-brand interactions.Practical implicationsFrom a managerial perspective, findings offer practical hints about how to use launch communication to improve brand perception and consumer supportive behaviors.Originality/valueThe present study brings novel insights for corporate communication, showing that people’s propensity to advocate on behalf of new brands is driven by the perception of company’s warmth. Explaining connections between communication strategy, brand perception, and word-of-mouth propensity, the current study adds contributions to the previous findings on warmth and competence stereotypes applied to consumer-brand interactions.

Effects of Weather Conditions on Phenolic Content and Antioxidant Capacity in Juice of Chokeberries (Aronia melanocarpa L.)

Chokeberries are a subject of numerous studies due to a high phenolic compound content, antioxidant properties and potential positive infl uence on the health. Effects of weather conditions on fruit quality attributes, phenolic compounds and antioxidant capacity of chokeberry (Aronia melanocarpa) juice over three consecutive years were investigated. Total phenolic content and total fl avonoids range were from 8834 to 11093 mg/L and from 6993 to 9710 mg/L, respectively. High variations and discrepancy during different growing seasons are due to the different air temperature, sunlight and rainfall rate. The highest concentrations of anthocyanins and phenolics were observed in fruits harvested in 2012, which is most likely due to the favorable weather conditions (temperature and bright sunshine hours). All chokeberry juices possess high antioxidant activity (12.9–14.6 mmol/L ; 128–167 mmol/L). Strong correlation implies that fl avonoids and non-fl avonoids were the major contributors to the antioxidant capacity. This study indicates that although the examined properties vary considerably through the growing seasons (p0.05), chokeberry juices can serve as a good source of bioactive phytochemicals in a human diet

Determinant factors of university spin-off: the case of Korea

Increasingly more research has examined the creation of university spin-off firms as are seen as an important source of regional and national economic growth. However little is known about the factors influencing the formation of university spin-off in Asian countries, especially in Korea. This paper contributes to the literature on academic entrepreneurship by deepening our understanding on determinant factors of university spin-off in the case of Korea. We investigate organizational and institutional factors highlighted in the literature as influencing the creation of university spin-off companies. The Korean government has implemented the INNOPOLIS Research Institute Spin-off (IRIS) program to enable universities to create new firms within special research and development (RD consequently, this study utilized 122 universities from 2013 to 2015 to analyze determinant factors that affect university spin-offs. Panel logit and negative binomial analysis results indicate that university location has the highest positive influence on IRIS. Government-sponsored funding has a negative impact; however, the likelihood that universities create spin-offs and the number of IRIS firms are positively and significantly affected by publications, patents, research funding, and number of university spin-offs.

Effects of Risk Management Practices on IT Project Success

AbstractSuccessful management of an information technology (IT) project is the most desirable for all organisations and stakeholders. Many researchers elaborated that risk management is a key part of project management for any project size. Risk management is so critical because it provides project managers with a forward-looking view of both threats and opportunities to improve the project success. The objectives of this research are to explore organisational factors affecting IT project success and risk management practices influencing IT project success. Risk management practices include risk identification, risk analysis, risk response planning, and risk monitoring and control. The IT project success is measured by process performance and product performance. Data are collected from 200 project managers, IT managers, and IT analysts in IT firms through questionnaires and analysed using Independent Sample t-test, One-way ANOVA, and Multiple Linear Regression at the statistical significance level of 0.05. The results show that the differences in organisational types affect IT project success in all aspects, while the differences on organisational sizes affect IT project success in the aspect of product performance and total aspects. Risk identification and risk response planning influence the process performance and the total aspects of IT project success. Risk identification has the highest positive influence on product performance, followed closely by risk response, while risk analysis negatively influences product performance.

The influence of e-services on customer online purchasing behavior toward remanufactured products

Remarketing and reselling remanufactured electronic products is one of the effective and sustainable approaches to deal with the rapidly increasing e-waste. Studying customer purchasing intention and behavior toward remanufactured products can help businesses better understand customers’ needs and improve closed-loop supply chain performance. Via an empirical study based on new, manufacturer remanufactured, seller remanufactured, and used products transaction data from eBay, one of the most popular online markets, this paper investigates the impact of e-service offerings in four online transaction phases (i.e., information, agreement, fulfillment, and after-sales phase) on customer purchasing intention toward remanufactured products in both auctions and fixed price transactions. The results indicate that e-service offerings in the information phase are most influential on customers’ willingness to pay (WTP) in both types of transactions. In addition, we find e-services in auctions has higher positive influence on customers’ WTP compared to fixed price transactions, as demonstrated by the results that e-services in all four online transaction phases significantly influence customers’ WTP in auctions, but not in fixed price transactions. The results also show that in both types of transactions, customers are willing to pay a premium for seller remanufactured products, and even more for manufacturer remanufactured products and new products, compared with used products. Furthermore, we discuss the managerial implications on customer online purchasing intention toward remanufactured products and online sellers’ sales strategies.

Predicting Spatial Distribution of Key Honeybee Pests in Kenya Using Remotely Sensed and Bioclimatic Variables: Key Honeybee Pests Distribution Models

Bee keeping is indispensable to global food production. It is an alternate income source, especially in rural underdeveloped African settlements, and an important forest conservation incentive. However, dwindling honeybee colonies around the world are attributed to pests and diseases whose spatial distribution and influences are not well established. In this study, we used remotely sensed data to improve the reliability of pest ecological niche (EN) models to attain reliable pest distribution maps. Occurrence data on four pests (Aethina tumida, Galleria mellonella, Oplostomus haroldi and Varroa destructor) were collected from apiaries within four main agro-ecological regions responsible for over 80% of Kenya’s bee keeping. Africlim bioclimatic and derived normalized difference vegetation index (NDVI) variables were used to model their ecological niches using Maximum Entropy (MaxEnt). Combined precipitation variables had a high positive logit influence on all remotely sensed and biotic models’ performance. Remotely sensed vegetation variables had a substantial effect on the model, contributing up to 40.8% for G. mellonella and regions with high rainfall seasonality were predicted to be high-risk areas. Projections (to 2055) indicated that, with the current climate change trend, these regions will experience increased honeybee pest risk. We conclude that honeybee pests could be modelled using bioclimatic data and remotely sensed variables in MaxEnt. Although the bioclimatic data were most relevant in all model results, incorporating vegetation seasonality variables to improve mapping the ‘actual’ habitat of key honeybee pests and to identify risk and containment zones needs to be further investigated.

NOT-INVENTED-HERE SYNDROME AND INNOVATION PERFORMANCE: THE CONFOUNDING EFFECT OF INNOVATION CAPABILITIES AS ORGANISATIONAL ROUTINES IN SERVICE FIRMS

Currently, it is commonly accepted that the not-invented-here syndrome (NIHS) refers to internal resistance against external knowledge, and that it has devastating consequences on innovation performance (IP). Nevertheless, studies on organisational practices that neutralise NIHS are incipient. Moreover, it is accepted that innovation capabilities (ICs) are perhaps the organisational routines with the highest positive influence on IP. In this study, based on the organisational routine framework and agency theory, we propose a model in which ICs (i.e., client-focused, marketing-focused, and technology-focused ICs) have a confounding effect on an NIHS–IP relation. Structural equation modelling (SEM) was used to test the proposed model with survey data from a sample of 161 service firms. We find that (1) NIHS influences IP negatively, and (2) ICs weaken NIHS–IP relation, practically turning it null. Finally, this paper provides insights for researchers and managers regarding a possible overestimation of the negative effects of NIHS on the literature.

광고유형, 브랜드 전형성, 인지욕구가 광고태도에 미치는 영향 - 아웃도어 의류 브랜드를 중심으로 -

The purpose of this study was to analyze the effects of comparative advertisement brand typicality and need for recognition in outdoor apparel market. This study was created with a mixed factorial design of 2 (Advertisement types: Comparative advertisement vs. General advertisement) X 2(Brand Typicality: High Brand vs. Low Brand) X 2 (Need for Cognition: High vs. Low). The results of this study are as follows: First, it was shown that comparative advertisement had a greater positive influence on attitudes toward advertising intentions in comparison to general advertisements. Second, while comparative advertisement was more effective than general advertisement for outdoor apparel brands with low typicality. Third, consumers with higher need for cognition showed a preferred attitude toward advertising intention when met with comparative advertising in contrast to general advertisement. Fourth, when consumers with higher needs for cognition were exposed to advertisement for brands of lower typicality, there was higher positive influence on the attitudes toward advertisement intention with comparative advertisement in comparison to general advertisement. This means the comparative advertisement may be effective for the new garment brand or the garment brands having low typicality to secure the cognition quickly from the consumers having high need for cognition.

Effect of difference between day and night temperature on tomato (Lycopersicon esculentum Mill.) root activity and low molecular weight organic acid secretion

ABSTRACTThe difference between day and night temperature (DIF) is a major environmental factor affecting crop growth, but the mechanisms are not fully understood. We investigated crop performance, root activity and concentrations of low molecular weight organic acids (LMWOAs) secreted by tomato (Lycopersicon esculentum Mill.) root under different DIF conditions. A fixed daily temperature of 25°C and five DIF treatments (−12, −6, 0, 6 and 12°C) were used to grow tomato in a climate chamber. Root/shoot ratio; leaf maximum photosynthetic rate (Pmax); root activity; total nitrogen (N), phosphorus (P) and potassium (K) concentrations in roots; and types and concentrations of LMWOAs were measured at different growth stages. Results showed that positive and negative DIFs inhibited the dry matter accumulation of aerial parts, while 0°C DIF was conducive to the accumulation. Compared to 0°C DIF, positive DIFs significantly increased root dry weight, Pmax, root activity and total N, P and K concentrations in roots, while negative DIFs had contrary effects. During the whole growth period, tomato root activity decreased in the order of fruit setting stage, mature stage and flowering stage. Tomato roots secreted oxalic acid, formic acid, malic acid, malonic acid, lactic acid, acetic acid, citric acid, succinic acid and propionic acid under positive DIFs, while acetic acid was not detected in the negative DIF treatments. Oxalic acid concentration was significantly higher than other LMWOAs. Furthermore, in the same growth stage, positive DIFs caused more LMWOA secretion than negative DIFs and 0°C DIF. There were significant positive correlations between the total LMWOA concentration and root activity, root/shoot ratio, Pmax and total N, P and K concentrations in roots. Based on the results, more attention should be paid to the potential effect on tomato growth posed by DIFs, positive DIFs have higher positive influence than negative DIFs, and 6°C DIF is best for greenhouse tomato growth.

Functional polyester fabric/polypyrrole polymer composites for electromagnetic shielding: Optimization of process parameters

Intrinsically conducting polymer polypyrrole/polyester textile composites were prepared by in situ chemical oxidative polymerization of polypyrrole on a polyester fabric. As an oxidizing agent ferric chloride was used, p-toluenesulfonic acid was used as a dopant. Polymerization conditions (concentration of monomer, polymerization time and temperature) were investigated and optimized by the help of Design of experiment methodology to obtain fabric with electromagnetic shielding efficiency at least 12 dB for frequency 1.5 GHz. Moreover, weight increase, macroscopic color shade of images and scanning electron microscopy images of samples were evaluated. It was found that all selected factors and their interactions have statistically significant effect on resulting electromagnetic shielding effectiveness, whereas monomer concentration has the highest positive influence. Experimental data were used to derive an empirical model linking the output and inputs. Optimized parameters (polymerization temperature 6.7℃, polymerization time 10 h and monomer concentration 5.8 g/l) for creating polypyrrole/polyester textile composite with electromagnetic shielding ability higher than 12 dB were successfully verified.

The Impact of Human Resources Management on Employee Performance: Organizational Commitment Mediator Variable

<p>This study aims to examine the impact of the human resource management (HRM) policies on the organizational commitment and the performance of the employees at Jumhoruia bank in Libya. The study encompasses the policies factor as an independent variable and the factor of employee performance as a dependent variable. This study also intends to investigate the role of “organizational commitment” as a mediator variable between the polices of (HRM) and the performance of the employee, and to achieve these aims, the researchers have used the descriptive analytical method (quantitative) which represented using (CFA) in order to verify the structural truth of the study factors reaching to use (SEM-AMOS). The study is targeting all employees working in Jumhoruia bank, the headquarters and the branches in the capital city of Libya, Tripoli The study has concluded with many results, and one of the most important results is that, there is a positive relationship between the (HRM) and the employees’ performance. The study also found that there is an indirect positive effect to the (HRM) through the organizational commitment with a percentage higher than the direct impact. the researchers recommends that all policy makers of (HRM) should pay more concern on policies and practices related to the employees which results into developing the employees’ performance, also policy makers inside the bank should concentrate on emotional aspects of the employees which in turn result into a higher positive influence on their performance compared with the direct impact on their performances.</p>

Access to jobs and apartment rents

This study empirically explores the relationship between access to jobs and apartment rents. Specifically, the research examines the following three hypotheses: job accessibility positively influences apartment rents, the effect of job accessibility on apartment rents varies by transportation mode, and the effect of job accessibility on apartment rents varies by rent level. To examine these hypotheses, this study applies gravity-type job accessibility indexes based on a study sample of 7077 observations in the Taipei Metropolitan Area, Taiwan, from the year 2009. The sample data are analyzed using linear and quantile regressions. The empirical evidence confirms the positive effect of job accessibility on apartment rents, and its variability depending on the transportation mode and rental level. The effect of job accessibility on apartment rent is significantly positive in the median or lower-rent-level sub-markets, but insignificantly negative in higher-rent-level sub-markets. Job accessibility by motorcycle and public transit has a higher positive influence on rent than accessibility by car. These findings provide new knowledge on the role of access to jobs in explaining apartment rents, and reveal a fresh policy direction on rental subsidy programs for lower-income workers living in cities.

Influence of Maternal Attachment on Adolescents’ Adjustment as Perceived by Middle School Students: The Moderation Effect of Paternal Attachment

Objective: This study examined the influence of maternal attachment on adjustment in adolescence and investigated whether paternal attachment had any moderating effects on the relationship between maternal attachment and adjustment in adolescence. Methods: The participants of this study were 300 second graders from two middle schools in Seoul. We measured paternal and maternal attachment as perceived by the participants, adjustment in adolescence through school life adjustment, depression, and relational aggression. The study applied correlation analysis and hierarchical regression analysis suggested by Baron and Kenny (1986). Results: First, participants with high parental attachment showed high levels of school life adjustment, low level of depression, and low levels of relational aggression, demonstrating healthy psycho-social adjustment in adolescence. Second, paternal attachment played a facilitating role in the process of high maternal attachment's positive influence on school life adjustment. Third, paternal attachment mitigated the process of low maternal attachment's negative influence on depression. Conclusion: Our findings highlight the importance of emotional communication, support, and intimacy between parents and children in middle school. Furthermore, it emphasized the importance of the paternal role and involvement in the mother-child relationship. Keywords: maternal attachment, paternal attachment, school life adjustment, depression, relational aggression

A Study on the Marital Relationship Enhancement Programs: Focused on Participation Motivation, Education Satisfaction, Positive Behavioral Intention

This study analyzes the correlations of participation motivation, education satisfaction, and positive behavioral intention for participants in marriage enrichment programs. The survey response results for 193 participants in marriage enrichment programs were analyzed with the statistics analysis application IBM SPSS 20.0. The findings of this study are as follows. An examination of relative influence of participation motivation and education satisfaction with the positive behavioral intention of participants in marriage enrichment programs indicated that internal motivation had a positive influence on education satisfaction, external motivation had a negative influence on satisfaction for facility environment and satisfaction with employee service, and motivation had positive influence only on facility environment. An examination of the influence of participation motivation and education satisfaction with the positive behavioral intention of the participants in marriage enrichment programs indicated that internal motivation and external motivation had a high positive influence on positive behavioral intention. However, motivation did not have a significant influence on behavior after participation. In education satisfaction, satisfaction with content, satisfaction with instructor, and satisfaction with employee service had a positive influence on positive behavioral intention, however, satisfaction with facility environment had negative influence on positive behavioral intention. Keywords: participation motivation, education satisfaction, positive behavioral intention