This paper offers a reappraisal of Fung's model for quasi-linear viscoelasticity. It is shown that a number of negative features exhibited in other works, commonly attributed to the Fung approach, are merely a consequence of the way it has been applied. The approach outlined herein is shown to yield improved behaviour and offers a straightforward scheme for solving a wide range of models. Results from the new model are contrasted with those in the literature for the case of uniaxial elongation of a bar: for an imposed stretch of an incompressible bar and for an imposed load. In the latter case, a numerical solution to a Volterra integral equation is required to obtain the results. This is achieved by a high-order discretization scheme. Finally, the stretch of a compressible viscoelastic bar is determined for two distinct materials: Horgan–Murphy and Gent.