Universities face by increasing institutional pressures to conform to market demands. Following these demands, universities conform to a market-oriented institutional logic, such as by adopting management concepts that are common in the business world. Within this study, I will analyze the factors that influence the likelihood of adopting diversity management among 112 German universities. The results show that imprinting–i.e., the influence of the founding institutional environment–does not affect the overall adoption of diversity management. However, by taking into account different administrative levels at which diversity management may be introduced, the findings show that imprinting affects the adoption of diversity management at higher-level structures. By discussing these findings, the study contributes to a more comprehensive understanding of the factors that influence the diffusion of diversity management in universities as well as a more comprehensive understanding of the underlying processes of...