Today’s business environment is characterized by increasing uncertainties. GSCM has emerged as an important new approach for enterprises to achieve profit and market share objectives by reducing environmental risk and impact. Now, more than ever, the world population is aware of the negative effects caused by environmental degradation. Key environmental concerns are dumping of hazardous wastes, the depletion of the ozone layer, and global warming. The primary goal of this study was to determine the influence of green supply chain practices on the performance of alcoholic beverages companies in Kenya. This research was based on the following objectives: green sourcing, eco-design, reverse logistics and waste stream management on the performance of alcoholic beverages companies in Kenya. The Resource-based view theory, theory of planned behavior, contingency management theory, waste management theory and supply chain operations reference model were studied and used as its theoretical foundations. The study employed a cross-sectional survey approach and mainly concentrated on the top five performing alcoholic beverages companies in Kenya namely East Africa Breweries Limited, Keroche Breweries, Kenya Wine Agencies, UDV Kenya Limited and London distillers limited. In order to meet the research objectives, the respondents were chosen at random from the highest level of management, the middle level of management, and the operational level of management. The head of department, head of subsection, and two clerks/assistants in each of these departments: production, procurement, logistics, and warehousing were employed as a unit of analysis across the five firms.The primary data were collected through a self-administered questionnaire that had both open and closed ended questions, designed to obtain definite responses. Statistical Package for the Social Sciences (SPSS version 28) was used to analyze the data and present the variables through coding and summarizing the responses of all the respondents and the analyzed data was presented in form of tables. The study findings showed that green supply chain management practices namely green sourcing, eco-design, reverse logistics and waste stream management significantly influence the performance of alcoholic beverage companies in Kenya. The study concluded that performance was predicted to improve for every unit increase in these practices. The study further recommends that alcoholic beverage firms should prioritize suppliers that provide sustainable, and biodegradable materials. Some recommendations include through supplier evaluation and selection, collaboration and communication, transparency, consistency, and traceability. This will ensure improved green supply chain management and improve performance of alcoholic beverage companies.
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