Mass production firms in high labor cost environments need to develop a capability of continuous innovation to survive in the global marketplace. This need is complicated by the “productivity dilemma”; that a focus on efficiency inhibits innovative activity. Operations management literature suggests that resolution of this dilemma is achieved through “organizational ambidexterity,” balancing improvement (exploitation) and innovation (exploration). Building upon current theory, this article uses case study research to illustrate how improvement and innovation capabilities evolved, and how ambidexterity was achieved in an auto parts manufacturing organization, as it implemented novel assembly processes over a 4-year period. Results show how capabilities improve by altering underlying routines as a result of experiential learning, and that ambidexterity is achieved as a temporal sequencing among different levels within the organization. Developing innovation capability in a mass production organization requires organizational alignment between the Management, Engineering, and Production groups, as each has a specific role in the process.
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