Purpose Computational efficiency is always the major concern in aircraft design. The purpose of this research is to investigate an efficient jig-shape optimization design method. A new jig-shape optimization method is presented in the current study and its application on the high aspect ratio wing is discussed. Design/methodology/approach First, the effects of bending and torsion on aerodynamic distribution were discussed. The effect of bending deformation was equivalent to the change of attack angle through a new equivalent method. The equivalent attack angle showed a linear dependence on the quadratic function of bending. Then, a new jig-shape optimization method taking integrated structural deformation into account was proposed. The method was realized by four substeps: object decomposition, optimization design, inversion and evaluation. Findings After the new jig-shape optimization design, both aerodynamic distribution and structural configuration have satisfactory results. Meanwhile, the method takes both bending and torsion deformation into account. Practical implications The new jig-shape optimization method can be well used for the high aspect ratio wing. Originality/value The new method is an innovation based on the traditional single parameter design method. It is suitable for engineering application.