The slow kinetics of water dissociation on electrocatalysts lacking platinum hinders the advancement of cost-effective hydrogen production via alkaline water electrolysis. Herein, a hierarchically peach-flower-shaped electrocatalyst consisting of copper-restructured cobalt–nickel/cobalt–nickel oxide heterostructure anchored on copper nanowires (Cu-CoNiO/CoNi@Cu NWs) is developed for efficient hydrogen evolution reaction (HER). Benefiting from the optimized electronic configuration and geometric structure, this Cu-CoNiO/CoNi@Cu NWs catalyst performs an outstanding alkaline HER activity of 29 mV at 10 mA cm−2 and 98 mV at 100 mA cm−2, which is comparable with the state-of-the-art Pt/C catalyst (26 mV at 10 mA cm−2 and 117 mV at 100 mA cm−2). Our findings rank among the topmost catalytic efficiencies when compared to all previously reported non-noble metal catalysts and numerous noble metal catalysts. The combined experimental exploration and theoretical studies reveal that the incorporation of Cu dopant into CoNiO/CoNi heterostructure enhances electron transfer from metal atoms to O atom, leading to the formation of the polarized electric field to accelerate water dissociation and H evolution, eventually facilitating the overall alkaline HER process. The boosted electron exchange and mass transportation deriving from the introduction of Cu NWs and hierarchically peach-flower-shaped nanostructure further reinforce the HER activity of the Cu-CoNiO/CoNi catalyst.