This article describes in detail the methods, techniques and means of developing the concept of intermediality in practical seminars in a university classroom. The productivity of the interdisciplinary nature of the research is revealed, during which advanced provisions and conclusions of pedagogy, didactics, methods of teaching Russian literature, literary theory, and literary criticism were used. It is shown that during formative training it is advisable to use creative, heuristic, and reproductive reading methods. The use of the project method, the research method, conducting a heuristic conversation, organizing educational dialogue, and working in groups provided the necessary conditions for the development of students' subjectivity during the cognitive process. An effective technology for analyzing a literary text in the inextricable and organic unity of form and content is presented, providing a deep understanding of the originality of the poetics, style and problems of E. Tursunov’s film story “Kelin”. Methods for developing students’ skills in identifying various forms of manifestation of intermedial connections in a work and determining their role in the artistic world are identified and characterized. It was also established that during the study of E. Tursunov’s artistic creativity, the combination of various elements of the method of problematic presentation and creative reading ensured the effectiveness of the analysis of recreating intermedial connections in various types of art. Fragments of educational analysis of the forms of expression of intermediality in the works of Ermek Tursunov are offered using active and heuristic methodological techniques that contribute to the activation of students’ thinking and the development of their literary competencies. The consistent work of the teacher in a heuristic and interactive format is substantiated, promoting the involvement of students in the process of active discussions.