The article investigates rhetorical figures and specific authorial constructions, which are interconnected through a complex sequence of semantic connections, forming the essay. On the example of the essay by Y. Kosach “On the Meeting of the 17th Anniversary of November”, the role of figurative language in the study of cultural meanings is researched. For this purpose, Visnik text constructions with a powerful sense-forming potential are considered, which are not only examples of expanded essayistic imagery, but also a kind of cultural marker, code, according to R. Bart, on which Yu.Kosach always focuses on his essays. Particular attention is paid to “ thoughtful image” texts by D. Dontsov, Y. Lipi, E. Malanyuk, as well as interpretations by these authors of the most important problems of the Ukrainian national character, from which Y. Kosach rests in his reflections. Kosach`s essay is completely transposed with symbolic-figurative signs (codes), whose meaning can be understood, not only knowing in detail the national history and heroes, the history of literature, ethnography and ethnopsychology, philosophy and mythology, but also the political, ideological, cultural-historical context . In the essay actively present the basic ideas and works of D. Dontsov, Y. Lypa, E. Malanyuk, and others. In order to study the interdependence of thought and image in essayist Y. Kosach, the “mysterious” nature of historical events, national heroes, state symbols, geographical names and names of settlements is analyzed in detail. The problem of essayist’s elaboration of individual words, statements and plain citations is considered, attention is focused on multilevel semantic complexes-figures. The Kosach style is characterized by spontaneity, fragmentation, emotionality, openness, associativity of the thinking process. The essay combines different discourses, demonstrating the free movement of thought, not limited by the rigid frame of the canon. For Kosach, the most important thing was to isolate, reinforce, and to emphasize the strong peculiarities of the national psyche; to follow the kinship not only of the bloody but also of the spirit-knight and to draw a continuous line of continuity.
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