Inspired by the lower statistical information in the bottom sector, in this paper, we calculate the masses and the strong decays of excited B and B_s mesons in the framework of heavy quark effective theory (HQET). Using an effective chiral Lagrangian approach based on heavy quark spin-flavor and light quark chiral symmetry, we explore the flavor independent parameters varDelta _F^{(c)} = varDelta _F^{(b)} and lambda _F^{(c)} = lambda _F^{(b)} to calculate the masses of experimentally unknown bottom mesons. Our predictions are consistent with the available experimental results and other theoretical studies. Their strong decay to the ground state bottom mesons plus light pseudoscalar mesons is calculated in terms of the square of the couplings g_H, g_S, g_T, g_X, g_Y, and g_R. The weighted average value of the couplings g_H, g_S and g_T is obtained in the charm sector (Phys. Rev. D 86: 054024, 2012) by fitting the calculated decay widths with experimental measurements, which will be used in the present study to analyze the strong decays of excited open bottom mesons. Moreover, the ratio of the decay rates is also predicted, which can be countered with future experimental data.