Regional planning has commonly been concerned with large units at the expense of small, and often treats these areas as more or less homogeneous entities, rather than as regions that might vary internally, in their economic and social well-being. In contrast, this paper discusses a survey of agricultural and small business soundness and vitality, or ‘health’, conducted in the relatively small North Central Plains Region of Manitoba, Canada. It was found that serious problems of agricultural health occur in this area of Manitoba, which make many rural communities less ‘sustainable’, although there are also great variations in potential well-being within the region. In particular, the family farm is still largely dependent upon family labour input, but it is also critically dependent upon outside income sources; without these the farm unit could not function. Small businesses were found, however, to be much healthier and much more optimistic about the future, although many only survived as a result of unpaid family labour and outside employment. In conclusion, we thus have a conundrum. Agricultural health was poor and deteriorating, and yet small business health was quite good and seemed to be improving, despite the fact that the latter has traditionally been dependent upon, and a reflection of, the former. Interestingly, many of the problems of this rural area are similar to those observed in other countries, which suggests that solutions, or at least decision-making towards solutions, could be more universally applied than in the past.
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