Abstract Visual air quality is primarily a human perceptual phenomenon beginning with the transfer of image-forming information through an illuminated, scattering and absorbing atmosphere. Visibility, especially the visual appearance of industrial emissions or the degradation of a scenic view, is the principal atmospheric characteristic through which humans perceive air pollution, and is more sensitive to changing pollution levels than any other air pollution effect. Every attempt to quantify economic costs and benefits of air pollution has indicated that good visibility is a highly valued and desired environmental condition. Measurement programs can at best approximate the state of the ambient atmosphere at a few points in a scenic vista viewed by an observer. To fully understand the visual effect of various changes in the concentration and distribution of optically important atmospheric pollutants requires the use of aerosol and radiative transfer models. Communication of the output of these models to scientists, decision makers and the public is best done by applying modern image-processing systems to generate synthetic images representing the modeled air quality conditions. This combination of modeling techniques has been under development for the past 15 yr. Initially, visual air quality simulations were limited by a lack of computational power to simplified models depicting Gaussian plumes or uniform haze conditions. Recent explosive growth in low cost, high powered computer technology has allowed the development of sophisticated aerosol and radiative transfer models that incorporate realistic terrain, multiple scattering, non-uniform illumination, varying spatial distribution, concentration and optical properties of atmospheric constituents, and relative humidity effects on aerosol scattering properties. This paper discusses these improved models and image-processing techniques in detail. Results addressing uniform and non-uniform layered haze conditions in both urban and remote pristine areas will be presented.