Sharia concept hotels should be supported by halal-certified restaurants. One of the requirements for halal certification is to implement a halal assurance system (HAS). Many restaurants at sharia concept hotels in Malang are not certified halal, so they need to be committed to adopting the HAS. This research aims to analyze the variable of HAS adoption in hotel restaurants with the sharia concept and provide alternatives to accelerate HAS adoption. The variables of this study are management commitment, materials, processing, customer experience, and attitude. The data were collected through questionnaires to 32 respondents of 8 hotel restaurants with Islamic concepts in Malang and processed using the Partial Least Square method. The analysis results showed that the variables of management commitment and attitude significantly affect the adoption of HAS. Besides, the variables of materials, processing, and customer experience do not significantly affect the adoption of HAS. There is a need for training for restaurant businesses to know the process of compiling HAS, commit to choosing halal-guaranteed ingredients, and carry out the halal production process. The restaurants at sharia concept hotels are advised to arrange and implement HAS as the initial stage of halal certification.
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