Objective: This study aims to enhance the quality of management information systems (MIS) in universities by investigating user acceptance and sustainable adoption across different cultural contexts.Method: A cross-cultural study was conducted utilizing the Technology Acceptance Model (TAM) as a theoretical framework. Key research variables were identified, including system performance, management information quality, system interactivity, social impact, educational culture, usage habits, perceived usefulness, perceived ease of use, user acceptance, sustained use intention, and sustained use behavior. A series of hypotheses were established and validated through experimental analysis.Results: The analysis revealed that system performance, management information quality, educational culture, and perceived usefulness significantly positively influenced user acceptance, with path coefficients of 0.256, 0.752, 0.607, and 0.368, respectively. Additionally, social influence, usage habits, perceived usefulness, and user acceptance positively impacted users' willingness to continue using the MIS, with path coefficients of 0.533, 0.532, 0.441, and 0.602, respectively.Conclusions: The findings indicate that cross-cultural research on user acceptance and sustainable adoption of MIS in universities is vital for understanding diverse user needs. The insights gained can serve as objective guidance for enhancing the management capabilities of universities globally.
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