GSM Operators Research Articles

Weight Monitoring System for Truck Load

Abstract: For cargo to be moved safely and effectively, a truck load weight monitoring system is required Overloading of trucks not only poses a risk to road safety but also causes excessive wear and tear on the vehicle, resulting in higher maintenance costs andreduced fuel efficiency. To address these challenges, an advanced weight monitoring system has been developed to measure and monitor the weight of truck loads using HX711 loadcell. When it comes to monitoring and managing the weight of truck loads. Overloading of trucks has been a longstanding issue in the industry. It not only compromises road safety but also has detrimental effects on the vehicles themselves. Excessive weight can lead to increased braking distances, compromised steering control, and increased risk of tire blowouts, all of which contribute to higher accident rates. This system utilizes advanced technologies and sensors to accurately measure and monitor the weight distribution of cargo carried by trucks. By providing real-time weight information using GPS and GSM modules, operators and fleet managers can make informed decisions to ensure compliance with weight regulations and prevent overloading

The Effect of Firm’s Green Marketing Mix on Corporate Reputation and Brand Evangelism: A Comparative Field Study in Mobile Phone Industry and GSM Operators

Yeşil pazarlama, tüketicilerin istek ve ihtiyaçlarının karşılanmasında ekolojik olarak sürdürülebilir, çevreyle uyumlu, geri dönüştürülebilir doğa dostu pazarlama faaliyetidir. Doğal kaynakların azalması, su, hava ve çevre kirliliğin artmasıyla işletmeler hem çevreye olan duyarlılıklarını ispat etmek hem de çevreye duyarlı tüketicilerin bu yöndeki ihtiyaçlarını karşılamak için yeşil pazarlama faaliyetlerini her geçen gün yaygınlaştırmaktadır. Kurumsal itibar; genel olarak paydaşların firma hakkındaki genel algısıdır. Marka Evangelizmi; tüketicinin bir markaya karşı beslediği hayranlık ve tercih ettiği o markayı başkalarının da satın alması yönünde ikna etme çabasıdır. Çalışmanın temel amacı, firmaların yürüttüğü yeşil pazarlama karmasının kurumsal itibar ve marka evangelizmi üzerindeki etkisini incelemektir. Kolayda örneklem yöntemi kullanılmış ve araştırmanın örneklemini 508 kişi oluşturmaktadır. Verilerin analizinde SPSS 22 paket programı kullanılmıştır. Katılımcıların demografik özellikleri incelenmiş, frekans dağılımları, güvenilirlik testleri, t-testi ve regresyon analizleri yapılmıştır. Araştırma sonucunda, firmaların yürüttüğü yeşil pazarlama karmasının kurumsal itibar ve marka evangelizmi üzerinde etkisinin olduğu görülmüştür. Ayrıca, sektörel olarak karşılaştırıldığında anlamlı bir farklılığın olduğu sonucuna ulaşılmıştır.

Customers Reactions on Service Delivery by Major Telecommunications Operators in Nigerian Newspapers

Data from the Nigeria Communications Commission (NCC) stated that MTN lost a record of 667,245 Internet subscribers in one month in 2019.Figure shows that MTN’s total Internet subscribers stood at 52.2 million in July 2019 while the number dropped to 51.6 million in August 2019. It was observed that customers’ reactions bordered on issues ranging from unsolicited calls and short message services (SMS), unsubstantiated deductions of call credit units, poor service connection, network failure, cumbersome SIM swap process among others. This paper, thus, examines two Nigerian national dailies-The Punch and The Nation newspapers coverage of customers’ reaction to mobile telecommunication network services from 2015 to 2017. Using the content analysis research method, the study is anchored on the Social Exchange theory. The findings revealed a significant pattern of more negative than positive reactions by subscribers within the years under study. The negative complaints were high in 2015, dropped significantly in 2016, and rose again in 2017. On this, MTN recorded 15 (or 32%); Airtel 13 (or 28%), Glo10 (or 21%), while Etisalat (now 9Mobile) was 9 (or 19%), as against Etisalat (9 Mobile), 9 (or 19%), Glo 4 (or 8%) and Airtel 3 (or 6%) positive reactions by the customers during the period. Study thus recommends that Nigerian newspapers should once in a while carryout a survey on quality of service delivery by GSM operators and use such stories on the front page of their respective newspapers.

Impact of Customer Value, Public Relations Perception and Brand Image on Customer Loyalty toward GSM Operators in Turkey

This study investigates the effect of customer value, public relations perception and brand image on customer loyalty towards GSM operators in Turkey. Primary data were collected through an online survey from 360 participants. Pearson correlation test and regression analysis were conducted to test the study hypotheses. The findings of the study showed the existence of a strong relationship between public relations and brand image, a moderate relationship between public relations and customer value, and brand image and customers value. Moreover, the findings showed that brand image is the most significant factor affecting customer loyalty, followed by customer value and public relations perception respectively.

Unleashing Customer Delight: The Dynamic Interplay of Product Excellence, Exceptional Service and Irresistible Prices

The growing and rapid need for internet access has sprung up many internet service providers other than GSM operators, where competing with each other to attract customers. This study aims to determine the effect of product quality, service quality and price on customer satisfaction. In this study using a population of 247,341 customers according to PT. Telkom Indonesia Telecommunication Business Area Tangerang using the slovin formula obtained a sample of 100 respondents, the data analysis technique used is a quantitative associative method with a verifiative approach. The results of the study prove that product quality has a positive and significant effect on customer satisfaction.

The Effect and Measurement of Public Relations On Brand Equity

The present study examines public relations (PR), its impact on concepts such as corporate communications, and integrated marketing, and its role in creating, maintaining, and shaping brand equity. Also, the interaction between the company's reputation and brand equity is one of the other essential criteria examined in this study. After examining the techniques for measuring corporate reputation and brand equity, we used two models of Fombrun's Reputation Quotient and Aaker's Brand Equity to measure these two criteria. We have included GSM operators such as Turkcell, Vodafone, and Avea. Using questionnaires, end users and dealers (as the internal stakeholder) were asked about the brand equity and items related to the company's reputation. Interviews were conducted with 300 dealers as required by PR's "Stakeholder Theory" in-house staff study. We also surveyed 400 end users. Our research showed that public relations affect brand equity, and this effect varies based on stakeholders.

COMPARISON OF TWO DIFFERENT JUDGMENT SCALES WITH THE AHP GSM OPERATOR PREFERENCE OF UNIVERSITY STUDENTS

The Analytical Hierarchy Process (AHP) is a method with elegant mathematical features that is widely used in multi-criteria decision making. One of the main applications of this method, which is frequently preferred by decision makers due to its systematic and understandable structure, includes addressing inadequacies in terms of numerical scales that are generally used in pairwise comparisons. Therefore, this study includes two different judgment scales, Saaty’s fundamental scale and the Balanced scale, which were used in the pairwise comparison stage. After the comparisons were made, the variance related to the consistency ratios and the range of the sensitivity was also observed. In the study, we discuss the use of both judgment scales in a real problem and their effects on priority estimation in the AHP. The study's goal is to evaluate the outcomes of Saaty’s fundamental scale and the Balanced scale in the AHP technique for the two current operators in Kosovo's GSM sector, VALA and IPKO, and assess the preference of students in Kosovo. The required data were obtained through a questionnaire and the importance weights of the decision criteria were calculated separately for each scale and compared. The preference order of the GSM operators was discovered according to each decision criterion and all criteria. The ranking of the weights obtained with both scales resulted in IPKO first, followed by VALA. The Balanced scale made the results lighter in the weight distribution. Another important result is that the pairwise comparisons made with the Balanced scale yielded results that are more sensitive. In addition, the closeness of the priority vectors obtained with both scales according to Saaty’s compatibility index and Garuti’s compatibility index was examined.

Mediating Roles of the Switching Costs and Attraction of Alternatives in the Value-Satisfaction-Loyalty Chain: GSM Operators Implementation

Mediating Roles of the Switching Costs and Attraction of Alternatives in the Value-Satisfaction-Loyalty Chain: GSM Operators Implementation

SISTEM DE COMUNICAȚIE MOBIL, GSM-WIFI, PENTRU VEHICULELE AGRICOLE

The research carried out in this paper aimed to create a communication network for a fleet of agricultural vehicles by means of which to transmit and receive information on the status of work, working time, processed areas, number of machines used and much more necessary information. Communication is based on GSM and WiFi standards, which bring the most secure security standards in data protection to this network. The major advantage of the solution presented is that all the important information is concentrated in one place. The proposed communication system consists of a mobile device that routes the WiFi network on a GSM network that has a minimum 3G standard but also works with 5G, depending on the GSM operator and the devices that are mounted on vehicles, which communicate over the WiFi network. The communication device was mounted on an electric tractor, where it was powered by the tractor's power source. In this communication architecture, the vehicle transmitted information to a control centre and also to other vehicles in the vicinity. The system was able to receive data from other devices, authorized in the system, which could be fixed in the field. The collected data were transmitted to a server in a remote location. The obtained results showed a decrease of signal strength while getting further away from the tractor, with good results up to 100 m radius.

Analyzing of GSM Operators Usage With Turkish Customer Satisfaction Index: An Application for University Students

Analyzing of GSM Operators Usage With Turkish Customer Satisfaction Index: An Application for University Students

Sociological and Cultural Aspects of New Economic Models In Digital Music in Turkey

This research explained new economic models in the digital music industry in view of cultural, technological, and sociological aspects. The importance of local entrepreneurship, as well as global markets, were accessed. There have been many developments in digital music in the past two decades. These developments have affected relations between the digital economy and music technology. The study is mainly focused on the Turkish music market. Why the subscription and bundling models are on the rise? How does an economic merger between telecommunication companies and digital music services work? What are the effects of the recent developments in technology, in particular smartphones on music industry? The partnership of Turkcell, the largest GSM operator in Turkey, and one of the top 5 in Europe and Turkish digital music service Fizy was exemplified. Thus, the significance of local markets in the digital era, expectations of the audiences, the applicability of streaming, and bundling economic models in Turkey have been examined.

Social Responsibility Activities of GSM Operator Brands: An Analysis on Corporate Web Pages

Markalar sosyal sorumluluk çalışmalarıyla toplumsal sorunlara dikkat çekmek, bu sorunlara çözümler üretmek, insanların hayatlarına dokunmak ve böylece toplumla yakınlaşmaktadırlar. Markalar, gönüllülük esasıyla gerçekleştirdikleri sosyal sorumluluk çalışmalarını, önemli bir iletişim aracı olan kurumsal web sitelerinde paylaşmakta ve hedef kitleleri bilgilendirmektedirler. Markalar web sayfaları sayesinde, hedef kitlelerle hem hızlı hem de aracısız ve doğrudan iletişim kurabilmekte, bunun sonucunda oluşacak güvenle de marka imajlarına olumlu katkı sağlamaktadırlar. Bu bağlamda çalışmada, Türkiye’de ürün ve/veya hizmetleriyle faaliyet gösteren Turkcell, Vodafone ve Türk Telekom GSM operatörü markalarının sosyal sorumluluk mesajlarını kurumsal web sayfaları üzerinden değerlendirmek amaçlanmış ve bu doğrultuda markaların kurumsal web sayfaları içerik analizi yöntemiyle 19.02.2021-05.03.2021 tarihleri arasında incelenmiştir. Araştırmanın sonucunda, üç markanın da web sayfalarında sosyal sorumluluk mesajlarına yer verdiği görülmüştür. Turkcell sosyal sorumluluk mesajlarını “sponsorluk” linki içinde paylaşırken, Vodafone ve Türk Telekom’un sosyal sorumluluk linkleri olduğu tespit edilmiştir. Markaların en çok çevre, eğitim ve toplum alanlarında sosyal sorumluluk mesajı paylaştığı; turizm, kültür-sanat, spor alanlarında ise hiçbir sosyal sorumluluk faaliyetlerinde bulunmadıkları saptanmıştır. GSM operatörleri mesajlarını en çok metin aracılığıyla, daha sonra görsel ve yazılı materyal ve görsel ve işitsel materyal kullanarak paylaştıkları belirlenmiştir. GSM operatörleri içinde marka değeri açısından ikinci olan Turkcell’in en fazla sosyal sorumluluk çalışması gerçekleştirdiği tespit edilmiştir.

Effect of Backhaul Technologies on 3G Network Performance: A Case Study of Ado-Ekiti

In the past years, when wireless network improvement occurs from 1G/2G to third generation (3G), the rate in the use of real-time traffic oriented applications for voice, video and data increases. Consequently, the bandwidth to be backhauled from the cell site to the mobile switching center increases rapidly. 3G network is most prevalent in Nigeria with wide area of coverage. However, in recent times, poor subscribers’ mobile broadband experience is still the major challenge faced by many GSM operators. One of the major causes of this challenge is the use of wrong backhaul for radio access network (RAN). This lead to poor traffic throughput, high packet loss or frame loss at the cell edge. To overcome this challenge, the use of appropriate backhaul technology is crucial. Third Generation Partnership Program (3GPP) recommends the use of either asynchronous transfer mode (ATM) or internet protocol (IP) as the backhaul technologies for its RAN. This paper presents the performance analysis and the comparison of the ATM RAN and IP RAN backhaul technologies using six different 3G sites (with 3G base stations) located at Ado local government area of Ekiti State, Nigeria. The performance of each base station with different backhaul technology was evaluated in term of average maximum throughput per day. The effect of frame loss (for ATM RAN network) and packet loss (for IP RAN network) on traffic throughput were also analyzed. The comparison of the overall result analysis shows that the 3G base stations with IP-based RAN backhaul has better performance than the base station with ATM-based RAN backhaul.

Performance Evaluation of SDR Blade RF using Wide-band Monopole Antenna for Spectrum Sensing Applications

A spectrum-sensing algorithm is used to detect the available and the occupied frequency bands. The wideband antenna design approach is used for a microstrip fed monopole antenna that can be used for various wireless technologies such as GSM, UMTS, LTE, and WiFi operating at different frequencies from 1.25 to 3 GHz. The antenna is constructed from two copper layers of rectangular radiator and a partial ground plane. These layers are printed on an RO4003 substrate with dimensions 60 x 80 mm2. The antenna is experimentally fabricated to verify the simulation predictions and good matching between simulated and measured results is achieved. The wide-band antenna is tested by connecting it to the receiver of the Blade-RF Software Defined Radio (SDR) platform. A matlab script is then used to control the SDR board and to perform Spectrum Sensing for Cognitive Radio Applications.

Variations of GSM Path Loss Exponent with Propagation Distance at L-Band Frequencies in Different Microcellular Environment of Southwestern Nigeria

Propagation path loss exponent is an important component of system design, and knowing the values helps to avoid surprises when the actual service begins. The path loss exponent is known to be critical in establishing the coverage of any new cellular network. Estimating the path loss exponent of any environment requires raising new data sets, which can be accomplished by conducting experiments. With this objective, the present study reports the L-band signal RSS level measurements of 6 GSM base stations in the urban, suburban and rural environments of Ondo and Ekiti States in the Southwestern region of Nigeria. Using a Sony Ericsson TEMS phone monitoring device—connected to a laptop equipped with TEMS software and base station cell reference—and a GPS device, RSS measurements were performed in each sector of the base station up to 1200 m, employing a single sector verification method. The values of path loss exponents were computed from the deduced values of path loss at 50 m intervals up to distances of 1200 m. Close to the base station, the following exponent values were observed—between 2.0 and 3.8 in the urban environment, 2.0 to 2.8 in the suburban environment while for the rural environment, 1.5 to 2.6 we're observed. After the breakpoint distance, higher path loss exponent values of up to 6 was recorded in the urban environment, exponent value of up to 4.3 was observed in the suburban environment and up to 3.5 exponent value in the rural environment. It was also observed that the rural environment presented the longest breakpoint distance of 500 m. The high path loss exponents observed, especially in the urban environment, could cause GSM operators to rethink the margins they have provided. This study is useful for the design of upcoming network systems in these regions and in similar regions.

BRAND LOYALTY IN CREATING RELATIONSHIP MARKETING PRACTICES: A STUDY ON GSM OPERATORS

Nowadays in all sectors "The only thing that does not change is the change itself." thought is dominant. And with this idea, the ever-changing competitive environment has become more customer-oriented than pro-duct-oriented. In this context, enterprises develop strategies. Relational marketing, one of the new para-digms, is based on the strategy of establishing and maintaining long-term relationships with the client. There are two issues to be emphasized by the managers of GSM operators who use relational marketing applicati-ons (gifts, discount applications, points, cards, etc.) to make their businesses efficient, productive and profi-table when using these applications. These; to create customer and brand loyalty. Brand loyalty; A brand that has gained the loyalty of consumers has realized all of these, as it is a very broad concept that covers brand awareness, brand recognition and brand awareness processes. The return of this situation to the customers while providing a long-term opportunity to reach, more and more consumers are able to reach at a low cost. In this context, because we believe that relational marketing practices have an impact on brand dependence and that GSM operators that appeal to all consumers from small to large are in an effort to create brand de-pendence; In this study, the effect of relational marketing practices in brand loyalty was analyzed by applying face-to-face questionnaire to 280 consumers in Karabük province and the data were analyzed with SPSS 18.0 program and the results were interpreted in the light of established hypotheses.

Implementation of a Centralized Reference Database for GSM Service Providers in Nigeria

The advent of Global System for Mobile communication also known as GSM in Nigeria (although has provided Nigerians with effective telecommunication services) leveraged many societal ills. This has not only complicated the security problem in the country; it has also affected the economy negatively. To effectively and efficiently check these ills, a centralized referenced database for all the GSM operators in the country is of utmost important. This study is concerned with the design and implementation of a simulated centralized reference database for GSM providers in Nigeria. The traditional individual operator’s databases have not been efficient in providing access points that could allow security and regulatory bodies to monitor at real time, the activities of suspicious users. This study simulated a centralized reference database for GSM providers in Nigeria because of their cost implication. The Object-Oriented System Analysis and Design Methodology (OOSADM) were used for the analysis while the implementation was done using HTML, CSS, PHP and MYSQL database technologies. The system developed, provided access points to security and regulatory agents to monitor user activities at real time. It also performs user SIM registration; sends SMS; provide call detail records; blacklist suspicious subscriber at real time and monitor processes. The test result showed that security agents were able to receive feedback from the system seconds after a user action.

Research on Effect of Customer Experience on Percieved Brand Personality: GSM Operators

Çalışma Türkiye’de yerleşik olan üç GSM operatöründen, son üç yıldır hizmet almış ve bu süre içerisinde hiç operatörünü değiştirmemiş olan tüketiciler ile operatör değişimi yapmış tüketiciler açısından, hem aktif kullandıkları GSM operatörünün marka kişiliği hem de diğer GSM Operatörlerinin marka kişiliği incelenerek, deneyimin marka kişiliği algısı üzerinde bir etkisinin olup olmadığı incelenmek istenmiştir. GSM sektöründeki üç oyuncunun da benzer hizmetleri verebilmeleri, pazarda bulunabilirlikleri, marka bilinirlikleri gibi değişkenleri de göz önünde bulundurduğumuzda, sahip oldukları marka kişiliğinin tüketici nezdinde daha net oturmuş olacağı düşünülmüştür. Analizler sonucunda, deneyimin algılanan marka kişiliğini etkilediği, diğer GSM operatörlerinden hizmet alan tüketicilerin, kullanmakta oldukları GSM operatörüne yönelik, farklılaşmış marka kişiliği algısında bozulma ve buna bağlı olarak operatörlerde marka kişiliği benzeşmesi olduğu tespit edilmiştir. Deneyim öncesi, markaların marka kişiliği farklılığı çok belirgin iken deneyim sonrası, bir operatörde kısmen diğer iki operatörde ise marka kişiliği algısında marka kişiliği farklılığı yerine yüksek marka kişiliği benzeşmesi tespit edilmiştir. Özetle deneyim faktörünün, GSM operatörlerinde algılanan marka kişiliği algısını bozduğu tespit edilmiştir.

Overview of 4G, 5G radio spectrum spectrum in the world and Kazakhstan

AnnotationMobile operators support data transfer on 2G (GRPS, EDGE), 3G (EV-DO, HSPA) networks. In some regions, data services are provided on WiMax networks. In 2012 ALTEL launched 4GLTE data distribution network. GSM standard in Kazakhstan has started to decline in mobile communication revenue since its first launch in 2013. By the end of 2015, they totaled 19% to 249 bln. tenge. In February 2016, income from voice communications was less than the revenue from Internet access services. Mobile communication in Kazakhstan is carried out in GSM (900, 1800) and UMTS (900, 2100) formats. In 2012 the mobile accessibility index was 120%. Mobile accessibility in Kazakhstan in 2015 will increase by 185%, to 31 mln. SIM card is already registered. More than 35% of these SIM cards (11 million) are Internet access. GSM and UMTS mobile operators are: Kcell and Activ trademarks are owned by Kcell (GSM Kazakhstan OJSC JSC Kazakhtelecom OJSC until 2012) (controlling interest is owned by TeliaSonera, acquired by Kazakhtelecom JSC,% Scandinavian-Turkish holding of FinTur 47); Altel JSC (owned by Kazakhtelecom JSC), ALTEL 4G GSM + LTE (the share of the company in the mobile market is 3.6% (December 2012). Altel JSC - First national mobile operator of the Republic of Kazakhstan [1]. “Kar-Tel” LLP (subsidiary of Russian holding Vympel-Communications) and “Beeline Business” (previously K-Mobile)); Mobile Telecom-Service LLP (former Neo) with Tele2 trademark. Kcell (KCEL) is a mobile operator GSM900, GSM1800, UMTS / WCDMA (2100 MHz), LTE / 4G, LTE Advanced (700/800 MHz and 1700/1800 MHz). “Activ” and “Kcell” brands. In 2018, KazakhTlecom acquired the shares.

Oyunlaştırma Uygulamalarının Marka Etkileşimi ve Marka Sadakati Üzerine Etkisi: Bursa İli Üzerine Bir Araştırma (The Effect of Gamificition on Brand Engagement and Brand Loyalty: A Research on Bursa Provience)

Purpose – GSM operators are turning to gamification applications as a strategic move in order to realize customer engagement and build brand loyalty. In this study, it is aimed to investigate the relationship between gamification, brand engagement and brand loyalty. Design/methodology/approach – Quantitative research methods were used in the study. 415 participants residing in Bursa were reached in November 2019. They were provided to participate in the online survey. A questionnaire was prepared to obtain the data set. It was used Eisingerich et al. (2019)'s study for the scale of the gamification variable; Xi and Hamari (2020)’s study for the scale of brand engagement and loyalty variables. Survey data were analyzed with SPSS 23.0 program. Findings – It is reached that gamification affects brand engagement (%52,5); gamification affects brand loyalty (%27,8); and brand engagement affects brand loyalty (48,5). Some advantages of gamification are relatively more important customers to use these applications. Besides, GSM sector in Turkey has an oligopolistic structure and so GSM operators offer similar products to customers with close strategies. These reasons caused the low level of participation of customers to statements about brand loyalty. Discussion – The findings obtained support the literature. Brands can increase their engagement through gamification applications. These emotional, cognitive and social engagement with customers provide advantages to brands and affect their brand loyalty. This result has been reached in the analysis results.