Globally, the degradation of soil, water, and forests has had a significant impact on both livelihoods and the environment. This issue is particularly severe in developing countries, including Ethiopia. Despite extensive efforts to implement conservation measures for soil, water, and forests in the highlands of Ethiopia, there has been a lack of thorough evaluation and documentation regarding the adoption of these practices by rural households. It is crucial to have scientific and up-to-date information at various spatial scales in order to effectively monitor existing practices, scale up successful initiatives, and promote sustainable regional development. Therefore, this paper focuses on analyzing the adoption of soil, water, and forest conservation activities by households in the upper Gelana watershed, South Wollo zone, Amhara Regional State of Ethiopia. The field data collection for this study took place from January to March 2022, from 150 rural household heads. Data analysis was carried out using SPSS software version 23. Descriptive statistics, Pearson bivariate correlation, and multinomial logistic regression were used. The survey findings revealed that 69 % of the respondents had implemented various soil, water, and forest conservation measures at different stages. The Pearson correlation results indicated a positive relationship between the adoption of soil, water and forest conservation practices. The multinomial logistic regression analysis has revealed that age, gender, access to credit, and access to extension services, significantly influenced the households’ decision behaviour to adopt soil conservation practices. Age, access to extension service, and access to water resource were significant predictors of adoption of water conservation practices; whereas age, educational status, and access to extension service were significant predictors of adoption of forest conservation practices. This study underscores the significance of institutional factors in driving the adoption of technology in the research area. It further recommends policies that prioritize the dissemination of information on effective strategies, improvement of access to extension services, water resources, and credit facilities to promote sustainable watershed management. This study is exceptional in its innovative approach, which explores the convergence of these vital conservation domains within the distinct setting of the upper Gelana watershed. Studying the adoption of these technologies is crucial for informing policy-making and designing effective interventions that promote sustainable watershed practices. In this case, the Ministry of Agriculture, and development agents should scale up the adoption of these practices and take remedial actions for those not yet adopted.