Green Tourism Research Articles

Consumption decisions in green tourism: The case of tourists participating in sports events in Vietnam

This study applies the Motivation - Opportunity – Ability model on social networking platforms to study tourists’ selection of green hotels for their participation in sports events. The study analyzed the intention to choose green hotels of 324 Vietnamese tourists staying at 4- and 5-star hotels with green labels in Vietnam. The research results show that the Motivations, Opportunity, and Ability factors in using social networks have a positive impact on the belief in green hotels, thereby promoting the intention to choose green hotels when tourists participate in sports events in Vietnam. This study also provides some practical implications for green hotels in using social networks to enhance the trust and intention to choose a hotel of tourists participating in sports events. At the same time, the study also proposes some suggestions for directing human resources training towards the organization of tourism-integrated sports events to create responsible tourism products.

Factors Affecting Green Tourism Destination Development in Vietnam: Case Study of Sapa Town, Lao Cai Province

The main aim of this research is to evaluate and analyze factors affecting green tourism destination development in Vietnam from surveys for the case of Sa Pa town, Lao Cao province. The study conducted a survey of 91 green destination managers and green hotel managers in Vietnamese cities (65 votes) and Sa Pa (26 votes). The collected data is statistically descriptive and analyzed to check the influence of factors in 3 groups (natural tourism resources, cultural tourism resources, green tourism development policies at the locality). method) to develop green destinations. The results show that green tourism destination development is greatly influenced by the resource characteristics of each destination, thereby creating appropriate green tourism destination development policies and ensuring the sustainability of the destination.

Rural green tourism in Ukraine: Organization and development issues

Rural green tourism in Ukraine: Organization and development issues

Promoting environmental responsibility strategy and innovation in the hospitality industry: A green tourism approach

Promoting environmental responsibility strategy and innovation in the hospitality industry: A green tourism approach

The method of green tourism route planning under the sustainable development theory

The method of green tourism route planning under the sustainable development theory

Сільський зелений туризм в Україні - стратегічна складова розвитку сільських територій

The article discloses theoretical issues related to rural green tourism. The concept of rural green tourism is revealed, as well as its types of purpose and the level of activity of tourists (active-sports, active-educational, passive). The main prerequisites for the development and functioning of rural green tourism within Ukraine are determined. A distinctive feature of rural green tourism has been determined, namely, the tourist's stay in an ecologically clean environment, located in a certain area far from the urbanized environment with the possibility of direct participation in agricultural processes. The types of rural green tourism that are presented on the Ukrainian tourist market are described. Namely, agrotourism, which is a type of rural green tourism of both an educational and recreational nature, associated with the use of household farms or lands of agricultural enterprises, which are temporarily not used in the agrarian sphere. Recreational tourism using the capital housing fund on the estates of the owners and the available natural, recreational, historical-architectural, cultural-domestic and other assets of one or another area. Ecotourism, which is a scientific and educational type of rural green tourism, characteristic of rural areas and villages located within the territories of national parks, protected areas, natural parks, etc., where appropriate restrictions on loads on the territory and regulated types of recreational recreation are provided. The positive impact of rural green tourism on the development and functioning of rural areas is singled out. The problems of the development of rural green tourism within the territory of Ukraine are highlighted. As well as the specified prospects and strategic goals of the development of rural green tourism.

The Green Tourist Destination as A Competitive Marketing Advantage in The Tourism Market

The Green Tourist Destination as A Competitive Marketing Advantage in The Tourism Market

Indigenous Community-Friendly Tourism Development Strategy Through Governance Approach

The study introduces a governance approach in indigenous peoples-friendly tourism development strategy. It describes the policy process to strengthen the quality of governance. The study uses original empirical data from West Tulang Bawang Regency, specifically 2 traditional villages, to answer one main question: to find the factors that influence the performance of indigenous peoples-friendly tourism development in relation to the policy process. Analysis of the study is directed at how institutional-level processes and organizational-managerial governance levels influence the development of tourism policies that are friendly to indigenous peoples. The study uses qualitative methods, using 18 respondents. The study found that key factors in development included a value system in the form of a village law policy and the SDGs Agenda, a green approach, and a green tourism village program. Paying attention to and building collaboration with key stakeholders, namely indigenous-local communicators can build synergy of knowledge and discourse, actors and networks, politics and interests in the policy process. Benefits are obtained through increased governance capacity.

Effects of Immersive Experiences in Green Tourism on Behavioral Intentions of Young Tourists

Green tourism is a growing industry with large development potential. Thus, it is necessary to explore how immersive experiences drive its development in an innovative form of tourism. In this study, the behavioral intentions (BI) of young tourists were investigated by a technology acceptance model (TAM). Meizhou, a city with abundant green tourism resources, was chosen as the study area to formulate a BI model for immersive experiences in green tourism. The hypotheses were proposed and tested based on the results of a questionnaire survey and statistical analysis. The results revealed that tourists’ perceived usefulness (PU) and attitude toward using (ATU) significantly affected their BI. PU played a mediating role between perceived ease of use (PEOU) and BI. Appropriate recommendations regarding the development of immersive experiences in green tourism in Meizhou were made to enrich the BI model’s application. The research results provide an important reference for urban governance.

The Problems and Countermeasures of the Development of China's Green Tourism Industry under the Dual Carbon Background

Under the goal of achieving "carbon peak" and "carbon neutrality", green and low-carbon transformation is one of the important directions for the high-quality development of the tourism industry. A low-carbon economy can promote the green development of the tourism industry, stimulate national demand for green tourism, and force tourism enterprises to upgrade their products. The deep integration and development of low-carbon economy and tourism industry is an inevitable choice of the times. China should take green and low-carbon consumption as the breakthrough point, integrate the concept of low-carbon economic development, achieve green development of tourism industry, and innovate the path of green and low-carbon development of China's tourism industry.

EUROPEAN PRACTICES OF RURAL GREEN TOURISM: CHALLENGES AND PROSPECTS

The relevance of researching rural green tourism in Europe is an important field that offers tourists the opportunity to enjoy nature and the countryside, interact with locals and participate in authentic rural life. Implementing environmentally sustainable green tourism practices will help conserve natural resources and reduce the environmental impact of tourism. Encouraging the development of local entrepreneurship and crafts can contribute to preserving the authenticity and economic development of rural areas. Rural green tourism can become a forum for cultural exchange between tourists and local people, promoting mutual understanding. A balanced approach that takes into account infrastructure needs, environmental sustainability, cultural aspects and the participation of local communities is key to the successful development of rural green tourism in Europe. The purpose of the study is to consider the theoretical and practical aspects of European practices of rural green tourism in the context of challenges, to analyse the prospects and opportunities for the development of rural green tourism. The research methodology of the topic includes the systemic method, which recognises the importance of studying the rural green tourism system in Europe, considering its elements and their interaction. The structural method aims at revealing the structure of the object, identifying the key elements and the relationships between them. Results. The article presents directions for the development of rural green tourism, proving that it has significant potential for promoting the development of rural areas and stimulating the economy. This issue is of practical importance, as the growing popularity of rural green tourism creates a demand for hotel, restaurant, excursion and other entertainment services, which can lead to the creation of new jobs, regional economic development and the preservation of cultural and traditional aspects of rural communities. Increased tourism potential can encourage local governments and businesses to invest in infrastructure such as hotels, restaurants, transport and entertainment facilities, and attracting tourists to natural areas encourages more environmentally conscious behaviour and the conservation of natural resources. It was concluded that the development of rural tourism is an effective tool for attracting tourists and creating a positive image of regions. The research on rural green tourism in Europe not only contributes to the development of the tourism industry, but also has an important impact on the socio-economic development and the preservation of the natural and cultural heritage of the regions.

Vegan menu marketing strategies for tourists to support green tourism in Loving Hut Restaurant in Denpasar Bali

The purpose of this study is to formulate a marketing strategy for vegan menus for tourists to support green tourism for Loving Hut restaurants in Denpasar. Data were collected using interviews, observations, questionnaires, and documentation. Then the data obtained were analyzed using: descriptive statistics, qualitative descriptive, IFE matrix, EFE matrix, IE matrix and SWOT analysis. The results of the analysis show that (1) tourists' perceptions of the vegan menu of non-animal products at Loving Hut restaurants are in the good category; (2) Loving Hut Restaurant in Denpasar is in cell II of the IE matrix, namely a growth strategy with product development through product differentiation or innovation is the right strategy. Alternative strategies that can be done are (a) expanding the market; (b) increasing promotional activities; (c) set competitive prices; (d) maximize the use of space; (e) adding suppliers; (f) improve services; and (g) improving the quality of human resources. There are several suggestions that can be given to improve the business going forward, including (1) utilizing e-commerce (social media, web) for promotion; (2) establish cooperation with existing travel agencies; (3) involve employees in trainings held by the government/educational institutions; (4) making product packages; and (5) recruiting marketers. It appears that Loving Hut restaurant can position itself strategically for growth through product development with a focus on differentiation and innovation.

Бібліометричний аналіз зеленого туризму при виконанні цілей сталого розвитку міжнародними туристичними компаніями

The main goal of this study is to conduct a bibliometric analysis of green tourism in the context of the implementation of the Sustainable Development Goals by international tourism companies. In the course of the conducted bibliometric analysis, the main scientific schools and scientists in the world who study green tourism were considered. When conducting a bibliometric analysis, the interaction of the main definitions, which interact to the definition of green tourism, was revealed. The main prerequisites and factors of the implementation of the Sustainable Development Goals by international tourism companies have been studied. Proposals for the development of green tourism in the context of the implementation of the Sustainable Development Goals by international tourism companies at the level of EU countries and Ukraine have been formulated, taking into account its post-war state.

SCIENTIFIC, THEORETICAL AND PRACTICAL ASPECTS OF THE DEVELOPMENT OF ECOTOURISM OF THE NATIONAL NATURE PARK "PODILSK TOVTRY"

The publication highlights the scientific, theoretical and practical aspects of the development of ecotourism within the National Nature Park "Podilsky Tovtry". The territory of the National Park "Podilskyi Tovtry" is a reference territory for regional studies of the development of ecotourism, thanks to the peculiarities of the nature management system, the available resource potential and the strong demand of the domestic tourist market for innovative tourist products and formats of recreational activities.
 Ecotourism originated and is developing in the world's specially protected natural territories, which have the appropriate resource potential. Ecotourism is an integrating direction of recreational activities aimed at harmonizing relations between tourists, tour operators, the natural environment and local communities, which is realized through the greening of all types of tourist activities, nature protection, environmental education and upbringing. Tourists are primarily attracted to ecologically clean regions, where they can fully relax and get emotional satisfaction from communicating with nature.
 The feasibility of the development of ecological tourism in Ukraine is determined not only by economic factors - the creation of new jobs, the development of local communities in remote regions, but also by social needs - the desire of the population for a more holistic and systematic approach, to the problems of health care and the use of free time. According to the experts of the World Tourism Organization, ecological tourism has become the most popular in the last ten years and is one of the tools of sustainable development of any state.
 Ecological tourism is implemented primarily in the territories of national natural parks, nature reserves, sanctuaries, and natural monuments. There is an administrative, scientific, and executive staff capable of competently organizing recreational activities, providing environmental education for tourists, calculating the maximum permissible loads in this area, organizing monitoring of the state of recreational areas, etc. Opportunities for the development of ecological tourism in specially protected areas in different regions of the world have significant differences. In today's realities of the development of the world economy, each country strives to maintain the ratio of its technical and economic development with a share of the territory that is specially protected. Protection of 10-15% of its territory is considered optimal for the well-being of the country.
 The main legal, socio-economic, resource and infrastructural development conditions and their regional features are revealed. In particular, the legal conditions for the development of ecotourism as a component of recreation on the territory of the National Park determine the principle possibility and formats of its development, as well as its priority compared to other types of nature use. The analysis of the existing specialized ecotourism offer demonstrates the development of green tourism in the Transnistria region and individual manifestations of active and educational and cognitive formats.
 It is proven that the basis of the development of ecotourism is the cooperation of subjects, in particular the National Park with specialized travel agents and tour operators directed to the studied region. The most effective format of cooperation is cluster, based on the experience of cooperation and the reputation of the participants. It is limited by significant inertia in the initial stages, which is compensated by a stable increase in demand due to the synergistic advertising effect and autonomous distribution of functions.
 The state of practical implementation of the main areas of ecotourism activity is characterized. Priority local ecotourism destinations within the studied territory are highlighted, their specificity and resource base are indicated, as well as modern directions of ecotourism use. Reasonable factors that contribute to or limit the development of ecotourism within the studied territory.
 Keywords: ecotourism, nature conservation areas, national natural park "Podilskyi Tovtry".

Green Competitive Advantage in The Tourism Industry

Despite the significant growth of Indonesia's tourism sector, its competitive standing in the industry is still comparatively disadvantaged when compared to neighboring countries like Singapore, Malaysia, and Thailand. Previous empirical studies have identified a significant truth: the emergence of green tourism and a shift in tourism demand. Our research endeavors to formulate a sustainable tourism development strategy for Indonesia with the ultimate goal of attaining a green competitive advantage. Mixed methods were employed to conduct this study. For model analysis, Structural Equation Modeling (SEM-PLS) is utilized. Primary data were obtained directly from research subjects via questionnaires and interviews administered to 60 samples. SEM-PLS was utilized to manage the collected data. Secondary data were obtained from literature from previous studies. In conjunction with the Analytical Hierarchy Process (AHP), the outcomes of the analysis are utilized to ascertain policy priorities for the development of strategies pertaining to the tourism industry in Indonesia. The implications of these results extend beyond the realm of corporate strategic management and its practical implementations to the dynamic tourism sector, where GCA can be obtained. Policy proposals in priority areas were additionally put forth with the aim of fostering the growth of Indonesian tourism.

Circular economy, environmental quality and tourism receipts in Europe: A time series data analysis.

The study examines how progress towards a circular economy (CE), patents related to recycling and secondary raw materials as a proxy for innovation, affect tourism receipts. The study uses Autoregressive Distributed Lag (ARDL) and Error Correction Method (ECM) to analyse time series data from EU countries from 2000 to 2020. Our estimates show that there exist long-run and short-run equilibrium relationships. In sum, evidence shows that promoting circular innovative practices, including recycling and using secondary raw materials in tourist destinations, could improve environmental quality and positively impact tourism receipts. The study concludes with policy and practical suggestions for circular economy innovation towards green tourism, destination management, and sustainable tourism.

Investigating risks and strategies in adopting green tourism practices in developing economy.

In emerging economies, the tourism industry is crucial for economic growth, but it also carries substantial environmental and social risks. Promoting sustainability and reducing the detrimental effects of tourism are two benefits of using green tourism strategies. In order to assess the efficiency of various green tourism practices in reducing these risks, this study will first define the main risks and sub-risks related to implementing green tourist practices in China's developing economy. The analytic hierarchy process (AHP) and simple additive weighting (SAW) methods are used in the study to assess the multiple risks and strategies of various green tourism initiatives. The results of the AHP method show that economic, environmental, and political risks impede the implementation of green tourism for sustainable development. According to the SAW method findings, clear and effective regulations and guidelines, infrastructure development, and public-private partnerships are top-ranked strategy risks to adopting green tourism practices in China. The study provides implications for policymakers and tourism business owners in developing economies to promote the use of sustainable tourism practices. The study highlights effective strategies to promote sustainability and increase the adoption of sustainable tourism practices. The study offers useful insights for the government, stakeholders, and policymakers to take into account the risks and challenges involved with implementing green tourism practices in the context of China.

Green Tourism Concept on Mangrove Ecotourism in Lembung Village, Galis District, Pamekasan Regency

This research analyzes the implementation strategy of green tourism used to promote mangrove tourism in Lembung Village, Galis District, Pamekasan Regency. The implementation of these strategies is expected to reduce environmental damage and increase personal, organizational and regional income. The research objectives are to analyze the condition of mangrove ecotourism, analyze the application of green tourism strategies and the economic and social impacts of the application of green tourism in Lembung Village, Galis District, Pamekasan Regency. The research method uses a qualitative approach with data collection methods, namely interviews, questionnaires and observations. The results of this study will describe the research objectives and strategies for implementing green tourism on mangrove ecotourism in Lembung Village, Galis District, Pamekasan Regency.
 Keywords: green etourism, Mangrove, Ecotourism and strategy

Technology adoption meets green tourism supply chain management for sustainability of small and medium-sized tourism enterprises: A lesson from Zimbabwe

In the global pursuit of achieving sustainability within the tourism sector, technology adoption and green tourism supply chain management (GTSCM) have garnered dominant attention. This research examines how small and medium tourism enterprises (SMTEs) in Zimbabwe can achieve sustainability by adopting technology and practising green tourism supply chain management (GTSCM). Positivism philosophy was adopted in line with the quantitative nature of the study. The research embraced an explanatory survey research design and a structured questionnaire was used to gather primary data. The survey’s population was drawn from SMTEs in the tourism sector and data were collected from 615 representatives. The survey found a significant positive relationship between technology adoption, GTSCM and sustainability dimensions, except social sustainability. Additionally, GTSCM mediated these relationships, except social sustainability. The findings highlight the crucial role of GTSCM in influencing sustainability outcomes within SMTEs in the tourism sector. The study suggests adopting technology and GTSCM practices can improve SMTEs’ sustainability. It contributes knowledge on the relationships between technology, GTSCM, and SMTEs’ sustainability in tourism. Implications provide insights for policymakers on promoting sustainable practices and sustainability goals in tourism.

Green Tourism Regulation on Sustainable Development: Droning from Indonesia and China

For more than five decades (since 1972), the world has increasingly directed its attention toward sustainable development, one of which encompasses the domain of green tourism. Indonesia and China stand as two nations committed to the Sustainable Development Goals and green tourism. Nevertheless, it remains uncertain whether the legal framework on green tourism in both countries has achieved comprehensiveness and the extent of its implementation's effectiveness. This article aims to explore the regulations on green tourism in Indonesia and China, along with their respective impacts. Drawing on a statute approach, this article argues that Indonesia has established multiple levels of regulations concerning green tourism as a part of its commitment to sustainable development, as well as China. In practice, both Indonesia and China have implemented these regulations, leading to discernible positive effects on societal welfare. However, in Indonesia, conventional regulatory overlap persists, and the implementation appears less than optimal. In another context, China adopts a streamlined regulatory framework and appears to have achieved greater effectiveness in the implementation of green tourism.