Green Tourism Research Articles

A Review of Marketing Stratergies for Promoting Sustainable Tourism Destinations in India

Sustainable tourism for Indian destinations is promoted and marketed by utilizing marketing strategies to gain interest from travelers. However, the promotion of sustainable tourism destinations is achieved in a manner that does not jeopardize the environment or community conservation. Sustainable tourism is promoted by increasing the destination's visibility, which includes social media marketing, search engine optimization, and content marketing, one such example is the scheme of Swadesh Darshan, which was launched by the Indian tourism and it aims for the development of sustainable tourism destinations. Furthermore, enhancing cultural and community features in marketing might help to attract and retain tourists' interest, thereby strengthening sustainable tourism. To entice people to visit sustainable tourist places, the tourism sector is focusing on proper selling factors, physical improvements to attractions and accessibility, and proximity to other tourist sites. Overall, the current study reveals that a comprehensive Destination Management action plan can help accelerate India's green tourism transition. This study aims to understand some of the marketing strategies employed by Indian Tourism Industry on environmentally sustainable vacation spots. The Indian travel industry is impacted by sustainable tourism, one of the topics discussed in this article. This study is descriptive and relies only on books and periodicals covering a wide range of topics that are relevant to sustainable tourism destinations in India. Moreover, the present study also highlights, the importance of online marketing strategies for marketing sustainable Indian travel destinations which is discussed to have a better understanding of the future of the tourism sector in India. The particulars of the study are emerging from the SWOT analysis model for the assessment as well as the scrutinization of the potential of the Indian tourism industry.

The Influence of Green Tourism Differentiation and Green Marketing on Tourist Visit Decisions through Visit Interest in Paharangan Village Agrotourism

Indonesia, as a country rich in natural resources and biodiversity, has a great opportunity to develop an environmentally friendly tourism sector. In the last two decades, there has been an increasing interest in tourism development, especially with regard to green tourism. This study aims to empirically test the effect of green tourism differentiation and green marketing on tourists’ decisions to visit certain destinations. The independent variables for this analysis are green tourism differentiation and green marketing. The dependent variable is visit decision. The intervening variable is visit interest. The sample for this research draws from tourists who are visiting or have already visited Paharangan Village Agrotourism. The engineering method, non-probability sampling, was used for the sampling. Data collection was carried out by distributing questionnaires directly to respondents, totalling as many as 130 questionnaires, and multiple linear regression and path analyses were conducted. The results show that while green tourism differentiation and green marketing significantly positively affect visit decision and visit interest of tourists, visit interest does not affect visit decision, and visit interest is not proven as an intervening variable between green tourism differentiation and green marketing on visiting decisions. Keywords: green tourism differentiation, green marketing, visit interest, visit decision

Solutions to insufficient incentives for developing green tourism by travel agencies: government intervention

PurposeThis research aims to develop an improved model with government intervention and find the government policy for developing green tourism to induce the travel agencies have incentives to produce green tourism products.Design/methodology/approachThis research employs Stackelberg game theory to study two travel agencies in the horizontal direction of the tourism supply chain. Two deterministic, price-sensitive linear demand functions are utilized for these two different tourism products to derive possible analytical solutions.FindingsNo travel agency is willing to produce green tourism products without government intervention. The solution proposed in this paper is that a government should subsidize green travel agencies for their production of green tourism products, and create a tax for non-green traditional travel agencies for the production of non-green traditional tourism products. The amount of government subsidies for green tourism products plus the tax on non-green traditional tourism products equals the difference in unit cost of the two products. The travel agency that produces green tourism products has incentive to produce if there is government intervention.Practical implicationsThis paper provides the stakeholders with three practical implications. The first one is that the amount of subsidy for green travel agencies can be paid by taxing non-green ones. This is the optimal solution. The second one for both the tourism sector and government is that technological innovation in cooperation between government and tourism industry such as low-carbon technology is critical to reduce the cost difference between green travel agency products and non-green ones. The third one is that green travel agencies that produce green tourism products can also fulfill their corporate social responsibilities and enhance their social image.Originality/valueThis paper is unique in that it develops a model to resolve the problem of insufficient incentives. In terms of government intervention, this article also considers tax policy in addition to subsidy policy which is different from previous literature.

Retraction Note: Greening tourism with environmental wellness: importance of environmental engagement, green tourist intentions, and tourist' environmental stimulus.

Retraction Note: Greening tourism with environmental wellness: importance of environmental engagement, green tourist intentions, and tourist' environmental stimulus.

Retraction Note: Green tourism to green environment: unleashing green pro-tourism behavior for green tourism competitiveness in China.

Retraction Note: Green tourism to green environment: unleashing green pro-tourism behavior for green tourism competitiveness in China.

Tourism Adaptation Strategy During the Crisis from Covid-19 Pandemic at Ngoi District, Luang Prabang Province

This study is about " Tourism adaptation strategy during the crisis from Covid-19 pandemic at Ngoi district, Luang Prabang Province" was studied in a qualitative format with an interview questionnaire as a tool for data collection. The results of the study found that the state of tourism in Ngoi City during the spread of the Covid-19 disease in Ngoi District is that tourists have dropped to 99.15%. Ngoi by training personnel and open the reception of tourists in the green tourism area and speed up the implementation of Lao safe tourism standards, most of the businesses that provide tourism services have closed their businesses by turning from the service business to farming and raising animals and starting to reopen in December 2021 and the local people are turning from the service profession to tourism to agriculture. raise animals and collect forest products of Dong, from the analysis of the tourism environment of Ngoi District and found that Ngoi District has strengths that can cope with this crisis situation more than weaknesses and there are also favorable opportunities from the external environment that can restore and develop the tourism situation in Ngoi District to normal people quickly. The use of corrective strategy (WO Strategy), the use of defensive strategy (ST Strategy) and the use of receiving strategy (WT Strategy) so that stakeholders in Ngoi district can adapt to the situation.

The intention to share a sustainability communication about a tourism destination

Purpose This paper aims to analyse the determinants of the intention to share a post about an environmental issue posted by a tourism destination on Facebook. The authors use the stimulus-organism-response (SOR) model as a theoretical framework and consider cognitive variables (destination social responsibility, tourist social responsibility and three types of congruence) as antecedents of emotions and of the tourists’ response (intention to share). Specific factors related to the social platform (attachment and active use of social media) are also included. Design/methodology/approach The model was tested for two destinations with different positioning (green tourism versus sun and beach). For the sampling strategy, the authors conducted an online poll targeting Facebook users who had undertaken at least one trip in the previous year. The sample consisted of 1,001 individuals. Findings The empirical evidence obtained indicates that consumer–cause congruence is the most important variable for explaining the intention to share the post for both destinations, with the destination–cause congruence being non-significant. The authors also observed that active participation on the social network stimulated the intention to share this specific content. Originality/value Unlike prior research, this paper examined consumer motivators for engaging with online corporate social responsibility content for tourism destinations, specifically focusing on destination social responsibility in sustainable tourism. The model also incorporates three types of congruence, revealing variations in their impact on explaining the intention to share sustainability-related posts.

Architectural Design Policy Framework within Digital Tools and Techniques for Safe Sustainable Green Tourism Facilities at Post

Architectural Design Policy Framework within Digital Tools and Techniques for Safe Sustainable Green Tourism Facilities at Post

Resetting sustainable tourism policy amid climate change: the role of green perceived value, trust, satisfaction, and purchase intention from civil servants’ perspective

ABSTRACT Front-line government civil servants play a pivotal role in purchasing green tourism products, thereby driving the low-carbon tourism market. However, limited research has focused on the role of government agencies in reducing carbon emissions, and civil servants may have varying perceptions of these legal obligations. This study applies the Cognitive-Affective-Conative theory to examine the relationships among green perceived value, trust, and satisfaction to predict civil servants' intentions. The primary goal is to assess the government's willingness to readjust subsidy tourism policies from the perspectives of Taiwan's civil servants. Using the Partial Least Squares (PLS) method to analyze 531 valid questionnaires, the study reveals the need to develop or adjust policies that combat carbon emissions and promote sustainable practices. These findings offer valuable insights for shaping governmental policies that foster green business ventures, enhance economic diversification, and advance sustainable tourism initiatives.

The future of green tourism in Bali: Challenges and opportunities

This research examines the future of green tourism in Bali, analyzing the challenges and opportunities facing the island in its sustainable tourism development efforts. The research adopts a multi-method qualitative approach, including a systematic literature review using the PRISMA method, in-depth semi-structured interviews, and participatory observation. Data were collected from key stakeholders in Bali's tourism industry, including experienced tourism operators, government officials, environmental experts, and community leaders representatives. Respondents were selected using purposive sampling, with the criteria of having a minimum of five years of experience in Bali's tourism industry or related fields. Their role was to provide insights into the current state of green tourism in Bali, challenges faced, and potential development opportunities. Key findings revealed significant challenges such as environmental damage from mass tourism, inadequate waste management, threats to biodiversity, cultural exploitation, and economic inequality. Nonetheless, Bali also shows great potential for green tourism development, including supportive government policies, community engagement opportunities, technological advances, and the growing global demand for sustainable tourism experiences. This research proposes a comprehensive strategy to boost green tourism in Bali, emphasizing stakeholder collaboration, sustainable tourism standards, eco-friendly infrastructure improvements, and awareness-raising campaigns.

State and problems of public management in the field of green tourism: regional aspect

State and problems of public management in the field of green tourism: regional aspect

Simulation of Rooftop Solar Photovoltaic for Tourist Accommodation Villa as a Mean to Promote Green Tourism in Bali – Indonesia

Abstract Indonesian government renewable energy mix can be accelerated if tourism industry also contributes to the generation of green electricity such as rooftop solar PV, especially for Bali Province as the world tourist destination with thousands of accommodations spread across the Bali island. In this research, the feasibility analysis to implement rooftop solar PV in Sanctoo Suite and Villa located in Gianyar Regency, Bali Province was carried out using Helioscope software simulation. The design was aimed to maximizing the benefit of free rooftop space with financial investment cost of installation. It was determined to reduce electricity bill of 345 kVA load capacity of the villa operation. Based on the simulation, the rooftop solar capacity of 69.3 kWp was available. Furthermore, the energy output generated by the rooftop solar PV annually was around 106.4 MWh. From financial analysis, the monthly electricity bill saving achieved was on average around 12 %. Further calculation on NPV and IRR shows positive value for feasible investment. It was estimated that the payback period for the investment will be around 18 years. These results showed that installation of rooftop solar PV for tourist accommodation is feasible and will promote green tourism for the industry in Bali.

Information and Communication Technology, Integrated Marketing Communication, Social Media Branding and Memorable Tourist Experience Impact on Heritage Green Tourism

The research aimed to empirically test the impact of information and communication technology, information marketing communication, social branding, and memorable tourist experiences on green tourism with the mediating effect of tourist behavior on Saudi Arabian heritage tourism. The study also tested the moderating role of tourist environmental attitudes between tourist behavior and green tourism. For this purpose, employing self-administered questionnaire data collected from 370 tourists from two Saudi Arabia areas namely Al-Ula and Diriyah. Use a convenient sampling technique, cross[1]sectional research design, and Partial Least Square (PLS)-Structural Equation Modeling (SEM) technique for data analysis. The findings reveal that social media branding, information and communication technology, information marketing communication, and memorable tourism experiences each have a positive and significant impact on green tourism. The study also identifies the mediating role of tourism behavior and the moderating effect of environmental attitudes. These findings contribute to theoretical understanding by integrating these factors into a mediated-moderated model and offer implications for developing targeted green tourism strategies which emphasize the need for coordinated marketing efforts, and memorable eco-focused experiences. Practically, these results highlight the importance of enhancing tourist engagement with green tourism and achieving sustainability goals which is offering an actionable insights for green tourism

그린 투어리즘 관점에서 본 스페인의 ‘실버 루트’

This essay examines Spain's Silver Route, also known as the “Vía de la Plata”, from the standpoint of ecotourism. Originally used as a logistical route for the transfer of minerals, primarily gold, the Silver Route is now well-known as a pilgrimage path and attracts travelers from all over the world. From the standpoint of ecotourism and green tourism in particular, the Silver Route is a remarkable subject of study since it allows visitors to “walk with nature” and enjoy natural heritage. Furthermore, it is a noteworthy example of green tourism due to its affiliation with Caminos Naturales, the premier ecotourism initiative in Spain. The purpose of this study is to highlight how the Silver Route relates to the ideas of sustainable and green tourism. Above all, a group of municipal governments effectively oversees the Silver Route. Additionally, we discovered instances of community renewal and information and communication technology-based “carbon footprint” reduction initiatives. Enhancing sustainability and securing competitiveness as a tourist destination will be achievable by applying the Silver Route's benefits to Korea's travel sector.

Adapting to climate change: Exploring tourism vulnerability and agricultural development in Gedangan Village

Background: Researchers agree on the necessity of a robust framework to adapt to and mitigate climate change, encompassing environmental education, financial support, green tourism, eco-tourism, and conservation projects. This paper investigates the vulnerability of tourism to climate change, tourism under various climate scenarios, and adaptation strategies within this sector. The tourism industry’s reliance on energy sources such as water, electricity, and fossil fuels underscores the need for a thorough evaluation of systems and frameworks to ensure sustainability and resilience. Gedangan Village, located 14 km west of Boyolali's town center, is a major vegetable-producing area in Cepogo District, Central Java, Indonesia, characterized by its productive highland agriculture. Method: This study uses a descriptive-analytical method with a qualitative approach, focusing on a case study in Gedangan Village to understand its potential, issues, and transformations. The location was purposively selected due to its relevance, and data was collected through purposive sampling of key informants. The paper employs a literature review to support its findings, leveraging various databases and sources. Conclusion: The conclusion highlights the need for enhancing technological use and human resources to maximize Gedangan's agricultural potential and address the challenges posed by climate change.

Environmental Damage Prevention through Digital Transformation on Tourism Industry in Bali, Indonesia

To control environmental damage due to over-booking homestays in tourist villages in Bali, a digital platform was built. In this study, a platform called dewiku was developed to evaluate and integrate all stakeholders that have a shared responsibility for environmental conservation. dewiku was developed using the concept of E-Commerce involving the standard concept of green tourism villages to prevent environmental damage in Bali. dewiku involved four actors: the Government, Developers, Partners, or Business Actors in homestays and green tourist attractions and tourists. The four actors have a major role in preventing environmental damage due to the comprehensive integrated supervision of the dewiku platform. Partners who will register dewiku E-commerce platform must meet the Green Village (GreenV) standards set and supervised by the Bali Tourism Office. GreenV's questionnaire was taken from previous research and shared with the tourism business owners in Bali, which the village government monitored. This platform was tested using the System Usability Scale (SUS), with respondents at least 15 years interested in traveling to Bali. Survey questions were distributed online through social media, Facebook, and WhatsApp, and the questions were shared using the provided link. This study used a quantitative survey approach. The result indicated an average test of 62, meaning the platform was good enough to be applied in the field. The test results showed that the SUS platform test was quite effective and expected to introduce the dewiku platform to the wider community who will travel to Bali.

REGIONAL FEATURES OF THE INTERSECTION OF ECO- AND RURAL TOURISM IN VINNYCHCHYNA DURING MARITAL STATE

The article examines the tourist potential of the Vinnytsia region and determines that the region has significant natural and recreational potential for the development of ecological and rural tourism. It has been established that the development of these types of tourism is due to the increase in demand for domestic tourism as a result of the war in Ukraine. Therefore, the main consumers of eco- and rural tourism services in Vinnytsia region are internally displaced persons, as well as connoisseurs of Ukrainian folk traditions due to the attractiveness of the nature, its environmental friendliness and rural lifestyle. Regulatory and legal documents regulating rural tourism, namely the Regional Development Strategy of the Vinnytsia Region until 2027, as well as the main directions of activity of the public organization «Vinnytsia Regional Branch of the Association for the Promotion of the Development of Rural Green Tourism in Ukraine» were studied. The tourist route Camino Podoliсo or St. Jacob’s Way, which covers two regions of Khmelnytskyi and Vinnytsia, was studied. It was found that this project is a unique opportunity to gain impressions from getting to know the unique sights, customs and traditions and natural features of Podillia. The significant areas of Vinnytsia region, the village of Busha of the Yampil district, on the territory of which there are outstanding monuments of the archaeology and architecture of the famous Bushan relief (carved out of stone in the Rock Temple by the hands of our glorious ancestors) and the remains of the Bushan fortress – a stone tower, the Haydamatskyi ravine, the remains of multi-layered settlements of Trypillia, Chernyakhiv, Penkiv and Scythian cultures, a medieval cemetery. The possibilities of Mogilev-Podilskyi, Barskyi and Vinnytsia districts regarding the development and intersection of eco- and rural tourism in wartime are also described. In the article, with the help of a SWOT analysis, the strengths and weaknesses, opportunities and threats of the development of eco- and rural tourism in Vinnytsia are given. It was found that the combination of eco- and rural tourism is a necessary condition for the economic development of rural areas, and rural recreation should strengthen the ecological awareness of tourists in order to preserve the environment.

Community-Based “Green Tourism” Development Strategy for Situ Gede Ecotourism in West Bogor Sub-district

Abstract The tourism industry is growing fast in developing countries but does not necessarily consider sustainability issues. In this regard, the concept of green tourism is a way to promote sustainable tourism development. This study was conducted in Situ Gede Ecotourism, Situ Gede Village, West Bogor District. This study aims to identify and analyse the characteristics of the landscape, examine people’s perceptions and preferences, and provide recommendations for strategies towards green tourism in Situ Gede. Data collection was carried out through field observations, interviews, questionnaires, FGDs, and literature studies. This study uses two analytical methods, namely perception and preference analysis and the analysis of three stages of strategy formulation. Based on the results of the study, Situ Gede has landscape characteristics, namely that the spatial layout and land of this tourist location are in urban residential areas. The main attraction at Situ Gede is the view and use of the lake and the Dramaga research forest. There is a Situ Gede tourism management community and several other communities that have the potential to play a role in tourism activities, and there is awareness to protect the lake and its surroundings. The community expects an increase in the economy with the development of tourism. Based on the results of the perception analysis, Situ Gede is included in the high category for the development of green tourism. The results of the IE matrix show that Situ Gede’s position is in quadrant II, which provides recommendations for strategies to develop and build the tourist attraction management, promotion, and partnership.

Deliberate ignorance towards green tourism: the role of psychological detachment

ABSTRACT The foundational comprehension of the deliberate ignorance of green/sustainable services from the tourist’s standpoint has been significantly overlooked. Thus, this research aims to testify to the effects of stimuli (information overload and pessimism) on deliberate ignorance towards green tourism. This investigation is grounded in an integration of stimulus-organism-response theory, Cognitive Avoidance Theory and Cognitive Load Theory, with a particular focus on the mediating role of psychological detachment. A quantitative analysis was carried out through a questionnaire in which data was collected from 180 tourists. Structural equation modelling was conducted to examine the hypotheses. The results of this work found that environmental stimuli significantly increased tourists’ psychological detachment towards green services. Furthermore, tourists’ psychological detachment mediated the link between stimuli and deliberate ignorance as an outcome construct. This study suggests that practitioners should pay close attention to the environmental stimuli that may influence tourists’ psychological detachment and subsequently deliberate ignorance action towards green tourism. The present study pioneers the examination of the credible empirical influence of stimuli on tourists’ psychological detachment, subsequently contributing to deliberate ignorance towards green tourism.

Tourism development and carbon emissions in sub-Saharan African countries: is there an inverted U-shaped relationship?

ABSTRACT In this study, we examine the existence of an inverted U-shaped relationship between tourism and carbon emissions in 29 sub-Saharan African (SSA) countries using data from 1995 to 2019. Departing from the previous studies, we have also grouped SSA countries into low- and middleincome countries, thereby estimating three panels. We have used a wide range of panel estimation techniques to examine this linkage, including the dynamic common-correlated effects (DCCE), the Driscoll-Kraay estimators, and the fully-modified OLS (FMOLS). Our results show that the relationship between tourism and carbon emissions depends largely on the estimation technique used and the level of income of the individual countries. Overall, we can conclude that there is primafacie evidence of an inverted U-shaped relationship between tourism and carbon emissions in middle-income countries and all SSA countries combined, but not in low-income countries. This means that the perceived adverse effects of tourism expansion on environmental pollution may only be experienced in the early stages of tourism development and that as the tourism sector develops, tourism is likely to promote energy conservation through sustainable tourism or green tourism, thereby leading to a reduction in carbon emissions. Policy implications are discussed.