Green Purchase Intention Research Articles

Irritating or Enjoyable? Exploring the Effects of Soft-Text Native Advertising and Social Media Engagement Metrics

This research explored the underlying mechanisms of soft-text native advertising’s effectiveness, as well as the impact of engagement metrics of social media advertising. An online experiment among Chinese consumers was conducted. The results showed that compared to hard-sell social media advertising, soft-text native advertising is more effective in inducing favorable attitudes toward ads and products as well as greater purchase intentions. This is achieved through inducing higher perceived entertainment, flow experience, ad value and lower perceived irritation. In addition, social media engagement metrics can significantly affect consumers’ purchase intentions through influencing perceived ad entertainment. The findings contributed to the native advertising literature and provided practical implications to advertising practitioners.

Toward Sustainable Development and Consumption: The Role of the Green Promotion Mix in Driving Green Brand Equity and Green Purchase Intention

Consumers are becoming increasingly aware of the environmental and social consequences of their purchases. Research on the green promotion mix, green brand equity, and green purchase intentions has been fragmented. This study used the stimulus–organism–response framework to test the direct influence of green promotion tools on green brand equity dimensions and green purchase intention. A survey-based questionnaire was utilized to gather the data from participants who purchased milk products in Vietnam (n = 780). We analyzed the data using the partial least squares (PLS) method, a structural equation modeling (SEM) technique, with the assistance of SmartPLS computer program 3.0. The results reveal that green promotion tools have a significantly positive influence on green brand equity dimensions as well as green purchase intention. The results also reveal a relationship between green brand equity components, which is important for understanding corporate branding. The findings of this study provide valuable insights into how attitudes toward green advertising and sponsorship affect various elements of green brand equity, green purchase intention to generate and manage green brand equity, and green purchase intention.

Green purchasing, environmental concern, and subjective knowledge in Saudi Arabia: The moderating effect of green skepticism

The main objective of this research is to examine the effect of environmental concern, subjective environmental knowledge towards green purchasing intentions. Also, this study has examined the moderation role of green skepticism towards these relationships. The population of this research is consumers of green purchasing in Saudi Arabia’s manufacturing industry. The quantitative approach using convenience sampling has been used for data collection. The PLS-SEM using SmartPLS 3.2.8 was used. Environmental concern has a significantly positive effect on green purchasing intention while significantly negative effect on subjective environmental knowledge and lastly, subjective environmental knowledge has significantly positive effect on green purchasing intention. Furthermore, green skepticism does not moderate the effect of subjective environmental knowledge on green purchasing intention and the effect of environmental concern on subjective environmental knowledge; however, green skepticism significantly decreases the effect of environmental concern on green purchase intention. The managers are recommended to provide environmental programs towards consumers that can increase their environmental concerns and lead to gaining proper knowledge and awareness.

Do the Relationship between Green Marketing Strategies, Green Perceived Value, and Green Trust Enhance Green Purchase Intentions: A conceptual Study

As a direct response to the ever-increasing demand for environmentally friendly products, "green marketing" has emerged as one of the most effective business techniques of the present day. As a result, this study summarizes the previous research to better understand the connection between green marketing techniques, green perceived value, and green purchase intention, with faith in the environment serving as a moderating factor. Additionally, the purpose of this research is to offer a different point of view, which will set it apart from other studies that have been conducted on the topic of green products, green perceived value, and green marketing strategies that can improve green trust as well as green purchase intentions. In order to investigate the connection between the different factors, a conceptual framework has been established.

The influence of environmental knowledge on green purchase intention in the air travel industry: The mediating role of green attitude

The influence of environmental knowledge on green purchase intention in the air travel industry: The mediating role of green attitude

The influence of environmental knowledge on green purchase intention in the air travel industry: the mediating role of green attitude

The influence of environmental knowledge on green purchase intention in the air travel industry: the mediating role of green attitude

An exploratory study on the moderating effect of e-WOM through green knowledge on green purchase intention

An exploratory study on the moderating effect of e-WOM through green knowledge on green purchase intention

Analyzing the Moderation Effect of Advertisement and Word of Mouth on Green Purchase Intention

Analyzing the Moderation Effect of Advertisement and Word of Mouth on Green Purchase Intention

Desempenho tecnológico de cortes diferentes de carne de coelho no processamento de produtos cárneos curados cozidos prontos para consumo

Abstract There is a worldwide demand for new protein sources through environmentally responsible production, and rabbit farming is a sustainable activity. Therefore, this study aimed to characterize meat from different cuts of rabbit carcasses and evaluate their use in the processing of restructured cured cooked ready-to-eat (RTE) products. Rabbit raw meats from different cuts were technologically characterized, and the RTE products were processed from the meats of the entire carcass (RABB), hind legs (RHIND), loin (RLOIN), and foreleg, thoracic cage, and flank (RBACK). Restructured pork cooked ham (PHAM) was used as the reference. Rabbit raw meat from different anatomical parts difered in proximate composition, total collagen and heme-pigment content, water-holding capacity, and CIE color, afecting the characteristics of processed products. RBACK products had higher fat content (5.46%), cooking and reheating losses (7.50% and 5.61%), and poor hardness and chewiness (11.1 N and 17.37 N×mm). Higher values of lightness (L* ~70.27), hue (h ~68.61°), and a slight cured color were observed in RLOIN, with a pale yellowish color described by sensory evaluation. RABB and RHIND were correlated with the sensory attributes of traditional PHAM, being preferred more often and with greater purchase intent than RLOIN and RBACK. It is concluded that cooked ham development from whole carcass meat (RABB) is a potential opportunity for the rabbit industry to ofer value-added technological products of high quality to consumers.

Exploring Consumer Purchase Intention Towards Green Electrical Equipment With Special Reference To Green Electrical Fan

Purpose: To study the consumer perception on green electrical equipment and to know consumer perception on overall experience towards green electrical equipment and further investigate the moderating effects of green brand knowledge. to study the green purchase intention and green positioning.Methods: The Non-Probability Judgemental Sampling, considering the limitations of time, financial supports, and other resources.Findings: From this study it is implicated that consumers purchase intention towards green electrical equipment. This study statistically proved that consumers are aware about the green products and it results in willingness to try green products. At the same results investigated that consumers using green products are more conscious than the consumers using traditional products.Implications: Throughout the world, "new technology business models" that are tied to clean technologies offer consumers and investors competitive returns while addressing global concerns (UNEP, 2021). Research study observed positive and favourable purchase intention of consumers towards green fans.Originality: Today, most people shy away from making a change in their lives without knowing how beneficial it is to them. When you adopt an environmentally-mindful lifestyle, it offers several benefits.

Embracing green consumerism: revisiting the antecedents of green purchase intention for millennials and moderating role of income and gender

Embracing green consumerism: revisiting the antecedents of green purchase intention for millennials and moderating role of income and gender

The effect of environmental concern and global environmental connectedness on green purchase intention of hotel customers in Malaysia

The effect of environmental concern and global environmental connectedness on green purchase intention of hotel customers in Malaysia

The effect of environmental concern and global environmental connectedness on green purchase intention of hotel customers in Malaysia

The effect of environmental concern and global environmental connectedness on green purchase intention of hotel customers in Malaysia

A Systematic Literature Review of two Decades on studying Green Purchase Intentions

A Systematic Literature Review of two Decades on studying Green Purchase Intentions

Determinant factors influencing green purchase intention of millennials in Delhi/NCR and green consumer needs

Determinant factors influencing green purchase intention of millennials in Delhi/NCR and green consumer needs

Embracing green consumerism: revisiting the antecedents of green purchase intention for millennials and moderating role of income and gender

Embracing green consumerism: revisiting the antecedents of green purchase intention for millennials and moderating role of income and gender

Influencing Green Purchase Intention through Eco Labels and User-Generated Content

The purpose of the study is to investigate how environmental concern, eco-labelling, influencers and user-generated content affect Generation Z’s green purchase intention. The objective of this study is to contribute with a new scope that combines influencers and user-generated content on digital platforms with environmental concern for Generation Z. The study also aims to add new value in predicting Generation Z’s green purchase intention and results that can be implemented in future marketing strategies. To test the framework, a quantitative research approach, with an online survey, was applied to collect data from Generation Z. The sample size consisted of 393 individuals from Generation Z. Structural Equation Modelling was applied to test the hypothesized framework. All hypotheses were accepted, and hence, this research has identified key variables to predict Generation Z’s green purchase intention. Additionally, this paper found that environmental concern has a significant positive impact on Generation Z’s user-generated content and eco-labelling, and influencers positively affect Generation Z’s user-generated content. This study can aid companies that employ an influencer marketing approach to comprehend how they can motivate customers to buy sustainable products more frequently. This study provides crucial and valuable insights into further understanding how the sustainable consumption behavior of Generation Z can be impacted by the utilization of influencer marketing and their concern for the environment. It also provides a deeper understanding of how influencers and their perceived concerns for the environment can be combined with user-generated content and eco-labelling, as well as subsequent effects on the green purchase intention of members of Generation Z.

Green marketing strategy increases the effect of green knowledge on green purchase intention

The main objective of this study was to determine the effect of green marketing as a mediating variable on increasing green knowledge variables on increasing consumer buying interest in eco-friendly products. Questionnaires were distributed to 110 Starbucks Coffee consumers in Bandung, which were analyzed by descriptive analysis to describe general characteristics of the respondents. The Structured Equation Model – Partial Least Square (SEM-PLS) analysis was also used to confirm the theory that there is an influence of green marketing variables as a mediating variable on increasing green knowledge on consumer buying interest in green products. The results showed that consumers of Starbucks Coffee in Bandung were dominated by women in their early adulthood who worked as private employees with moderate income. The implementation of the green marketing strategy by Starbucks is expected to maximize customer service in accordance with the description of consumer characteristics with the green marketing strategy implemented by Starbucks Coffee. The provision of green knowledge that affects the increase in consumer purchase intention of green products can be further improved positively and significantly through the application of green marketing strategies as a mediating variable.

Effects of Environmental Sustainability Awareness and Altruism on Green Purchase Intention and Brand Evangelism

Effects of Environmental Sustainability Awareness and Altruism on Green Purchase Intention and Brand Evangelism

Embodying #TatakIIT: Factors influencing green purchase intention of MSU-IIT students

Embodying #TatakIIT: Factors influencing green purchase intention of MSU-IIT students