Green Purchase Intention Research Articles

Do social media influence altruistic and egoistic motivation and green purchase intention towards green products? An experimental investigation

Do social media influence altruistic and egoistic motivation and green purchase intention towards green products? An experimental investigation

Green purchase intention in omnichannel retailing: role of environmental knowledge and price sensitivity

ABSTRACT This study explores how cross-channel integration influences consumers’ green purchase intention, specifically through psychological ownership, consumer skepticism, environmental knowledge, and price sensitivity. We collected data from Indian consumers, using an online questionnaire survey method. The data was collected from consumers using an online survey. The data were analyzed using mediation and moderated mediation models. Findings suggest that an increase in cross-channel integration does enhance consumers’ green purchase intention and that there is a significant mediating role of both consumer skepticism and psychological ownership. The results show that while environmental knowledge positively moderates the mediating path via psychological ownership at all levels (i.e. from low to high), it does not moderate the mediating path via consumer skepticism. Moreover, price sensitivity negatively moderates the mediating path via psychological ownership at all levels from low to high, while price sensitivity positively moderates the mediating path via consumer skepticism at all levels from low to high.

Exploring the effect of cognitive factors and e-social interactions on the green purchase intention: evidence from a transitional economy

PurposeThis study aims to investigate the cognitive factors and e-social interactions that influence the green purchase intention of Vietnamese consumers.Design/methodology/approachThis study conducted the survey with 453 samples of young consumers in Vietnam, using the partial least squares structural equation modeling approach to evaluate the measurement quality to deal with research objectives.FindingsThe findings of this study demonstrate that cognitive factors positively impact green purchase intentions in Vietnam. Moreover, the analysis revealed that the attitude variable played a mediating role in this model, whereas the social norms factor did not.Research limitations/implicationsThis study presents several valuable findings on the green purchase intentions of young Vietnamese consumers. Therefore, the results can potentially advance and strengthen green purchasing theories in the Vietnamese market. Moreover, the recommendations indicate that cognitive factors and e-social interactions are crucial in shaping green purchasing intentions among Vietnamese consumers. Thus, it is suggested that the firms in the Vietnamese market focus on green marketing based on leveraging these factors.Originality/valueThis work provides a valuable contribution to the knowledge related to cognitive and e-social interactions among young Vietnamese consumers. It demonstrates the significant impact of these elements on green purchase intentions through e-commerce.

Unveiling ways to examine the purchase intension of green products in emerging markets

PurposeThis research study uses the theory of planned behavior to investigate the factors such as environmental concern, perceived control behavior and subjective norms that foster green purchasing intention in the developing market, with the moderating influence of environmental knowledge.Design/methodology/approachConvenience and purposive sampling were used to obtain data from 418 respondents, which were analyzed using structural equation modeling.FindingsThe findings revealed that environmental concern had a significant impact on the subjective norms, green attitude and perceived behavioral control; subjective norms had a positive impact on the green attitude, did not on perceived behavioral control and green purchase intention directly; perceived behavioral control had a significant impact on green attitude directly but did not green purchase intention; green attitude had a significantly impacted the green purchase intention. Environmental knowledge had a strong moderation association between green attitude and green purchase intention.Originality/valueThe study explores the complex relationships between various factors, including environmental concern, subjective norms, perceived behavioral control, green attitude and environmental knowledge, and their impact on green purchase intention which can provide a more nuanced understanding of the drivers for sustainable consumption. Additionally, the study's finding on the moderating effect of environmental knowledge on the relationship between green attitude and green purchase intention may be a novel contribution to the existing literature.

In green consumption, why consumers do not walk their talk: A cross cultural examination from Saudi Arabia and UK

Green consumption is evolving and has received much attention from retailers and academic. Previous studies reveal a gap among green purchase intention and green purchase actual behaviour under different cultural contexts. This intention-behaviour gap is unresearched in the green consumption context. Therefore, our examination seeks to plug this gap by exploring the mediating role of implementation intention and the moderating role of action self-efficacy, environmental knowledge, coping self-efficacy, and green value on the link among intention and behaviour in two different cultural contexts. Data were gathered from two different countries (i.e., Saudi Arabia and UK) consumers who are familiar with green consumption. We analysed our data using structural equation modelling to test the suggested model. The findings revealed that implementation intentions fully mediate the relationships between purchase intentions and purchase behaviour. They also indicated that action self-efficacy, environmental knowledge, coping self-efficacy, and green value moderate the association between intention and actual behaviour. Moreover, results indicated that the influence of green purchase intentions and implementations intentions on green purchase behaviour was stronger in the UK sample than in Saudi Arabia sample. This paper provides managers and retailers with meaningful implications that show how to convert green purchase intentions into green purchase behaviour within different cultural contexts.

Investigating the Influence of Factors on Attitude Towards Organic Food

<p style="text-align:justify"><a name="_Toc90920138">The purpose of the study is to determine the relationships between the factors, attitude towards food consumption and green purchase intention in organic food markets of Pakistan. A Total of 301 sample data was analyzed by SPSS and PLS-SEM. These statistical techniques were used to test the hypotheses. </a>The study was supported the theories include theory of Reasoned Action, Planned Behavior, and expectancy-value model of attitude theory. It also enhances the intention of purchase to buy organic food. The study found that environment, consciousness of health, and safeties of food have significantly direct and indirect influence on Intention of purchase while, taste of food, and exposure of media only have significantly indirect effect on Intention of purchase. The study recommended that retailers should advertise organic food via social media or channels as media persuasively increase the chances to grab the consumer attention to buy the product.</p>

Effects of climate CSA and CSR messaging: the moderating role of green consumer identity

PurposeThe purpose of this experimental study is to examine the effects of climate change corporate social responsibility (CSR) and corporate social advocacy (CSA) messages on public perceptions of companies and collective action intentions.Design/methodology/approachThis study employs a 2 (message type: CSA vs CSR) × 2 (environmental issue: single-use plastics vs renewable energy) × 2 (company: Target vs Walmart) plus control online experimental design.FindingsThere were no main effects of message type on outcomes; however, green consumer identity moderated the relationship between message type and green purchase intention as well as negative word-of-mouth.Originality/valueThis study responds to calls by scholars to empirically compare the effects of CSR and CSA messages. Additionally, we consider group-level processes, like ingroup identity, in influencing strategic communication outcomes.

The Influence of Shopping Motivation On Sustainable Consumption: A Study Related To Eco-Friendly Apparel

The influence of consumers' intentions to purchase eco-friendly clothing is examined, with the moderating effect of consumption value. Also examined were reasons for the disparity between consumer purchase intention and buying behavior regarding green apparel. A questionnaire on a five-point Likert scale was utilized to collect data. One hundred ninety-seven responses were found valid out of 384 for analysis. Smart PLS and SPSS were used to analyze the data. By the analysis found a significant impact of hedonic motivation and utilitarian motivation on green purchase intention with moderating impact on consumption value for the purchase behavior of the consumer. Gender and income were also found to have a controlling impact on the Hedonic and utilitarian motivation of consumers. The impact of consumer information availability, convenience to buy, and customized offerings of green textile brands for consumers’ motivation to buy. Also, consumer beliefs related to environmental issues, social and trends significantly impact the motivation of consumers to purchase green apparel. The study of post-purchase behavior based on consumption value has been a new concept that is added in this research paper on an existing study. The research will be useful to manufacturers in understanding how consumers will buy green clothing in a sustainable way that benefits both the environment and consumers.

CONSUMERS PURCHASING BEHAVIOR TOWARDS ECO FRIENDLY PRODUCTS AMONG UNIVERSITY STUDENTS IN QUETTA

The global issue of widespread and unsustainable consumption has resulted in significant problems such as pollution and global warming. As a result, there is an increasing demand for greater understanding and use of Eco friendly products. This study's main goal was to investigate how university student's knowledge of Eco friendly products affected their purchasing decisions. The precise goals were to ascertain whether awareness, price, availability, value, and quality had an effect on university student's decisions to buy environmentally friendly products and to investigate how awareness, price, availability, value, and quality predict their intention to buy such products. Data from 120-student online survey was analyzed using a structural equation modeling approach. The results show that university student's purchase decisions are most significantly positively impacted by the quality of Eco friendly products. However, it was discovered that the influence of Eco friendly product awareness on their decision to buy green products was comparatively small. The study also demonstrates that elements like price, awareness, and exceptional quality are mostly responsible for the influence of green product awareness on university students buying behavior. In contrast, the perceived value of the products does not appear to be a critical factor influencing the green purchase intentions of university students. The implications of the study, along with its limitations for future research, are discussed. Keywords: Eco-friendly Products, Consumer purchasing behavior, Youth, University Students, Pakistan.

Sustainable Textile Practices by Integrated Viscose Rayon and Yarn Producers: An Empirical Study

Objective – Modest fashion growth rapidly while it was reported that world textile fibre production is dominated by non-biodegradable fossil fibres (e.g.: polyester). In this situation, viscose rayon presents as an alternative to substitute non-biodegradable textile fibres, because it primarily produced from wood, having natural characteristic, and biodegradable. In contrast, the nature of viscose rayon manufacturing steps involves significant amount of chemicals and utilities, which is also high risk to environment. This qualitative research aims to examine the sustainability practices in first largest viscose rayon and yarn producers in Indonesia as well as their customers response and find out the organization’s contribution to green textile manufacturing. Methodology – content analysis Findings –This study found that the producers implement the sustainability practices in the field of textile, apparel and fashion industry. Positive response from their customers also found toward the implementation of sustainability practices, including green purchase intention. Novelty – Some implication found for first largest integrated viscose rayon and yarn producers in Indonesia in order to enhance their strategy and contributed to sustainable textile practices globally. Furthermore, some recommendations are given to relevant party to support viscose rayon and yarn sustainable practices while at the same time contribute to ISO 26000 and Sustainable Development Goals (SDGs). Type of Paper: Empirical JEL Classification: L23, L73, Q01, Q53. Keywords: Content Analysis; Manufacture; Sustainable Practices; Textile, Apparel And Fashion; Viscose Rayon And Yarn. Reference to this paper should be made as follows: Andalia, D; Kurniawati. (2023). Sustainable Textile Practices by Integrated Viscose Rayon and Yarn Producers: An Empirical Study, J. Fin. Bank. Review, 8(1), 28 – 42. https://doi.org/10.35609/jfbr.2023.8.1(1)

Environmental corporate social responsibility initiatives and the attitude-intention-behavior gap in green consumption

PurposeThe purpose of this study is to use the theory of planned behavior and a moderated mediation model to bridge the gap between attitude, intention and behavior in the context of green consumption. The study will focus on how environmental corporate social responsibility initiatives play a positive moderating role in the mediation effect of green purchase intention on the relationship between attitude toward green products and environmentally friendly purchasing behavior.Design/methodology/approachA representative sample of 583 consumers was gathered from five major cities in Vietnam using a mall-intercept survey method. The moderated mediation model and the formulated hypotheses were tested using the PROCESS macro.FindingsThe results of our study reveal that green purchase intention is not only positively and directly associated with environmentally friendly purchase behavior but also significantly mediated the green purchase attitude–behavior link. Environmental corporate social responsibility initiatives were found to positively moderate the direct effect of attitude toward green products on green purchase intention. More importantly, our study also yielded that the mediation effect of green purchase intention on the relationship between attitude toward green products and environmentally friendly purchase behavior is positively moderated by environmental corporate social responsibility initiatives. As such, the indirect impact of environmentally friendly purchase attitude on green purchase behavior through green purchase intention was stronger when the level of environmental corporate social responsibility initiatives was higher.Practical implicationsThe results of this study have practical implications and offer valuable recommendations for marketing practitioners, administrators and policymakers. These recommendations can help promote corporate social responsibility practices among firms, encourage environmentally friendly consumption among consumers and contribute to the overall sustainable development of the country.Originality/valueThis study has made significant contributions to the existing literature on pro-environmental behavior by addressing the gap between attitude, intention and behavior in sustainable consumption. Furthermore, to the best of the author’s knowledge, this is the first study to use a moderated mediation model to shed light on the moderating effect of environmental corporate social responsibility initiatives on the direct and mediated relationships among attitude, intention and behavior in the context of green consumption.

Pengaruh Green Perceived Value dan Green Perceived Risk terhadap Green Purchase Intention yang dimediasi Green Trust

The study aim to analzye the effect of Green perceived value and Green perceived risk on Green Purchase Intention mediated through Green trust. Green perceived value and green perceived risk are the independent variables considered. Green purchase intention is the dependent variable. Green Trust as a moderator. This research was a survey research with the data collection is a questionnaire. The population in this study are potential consumers of Le Minerale disposable gallons in Yogyakarta, The data used in this study is primary data obtained from the answers of 100 respondents with purposive sampling method. The data analysis method used is PLS (Partial Least Square) with the help of the SmartPLS version 3.2.9. The results showed that green perceived value has a positive and significant influence on green trust. Green perceived risk has a negative and significant impact on Green trust. Green trust has a positive and significant impact on Green purchase intention. Green perceived value influence Green purchase intention positive and significant. Green perceived risk has a negative and significant impact on Green purchase intention. Green trust mediates a positive and significant influence on Green perceived value and Green purchase intention. Green trust mediates a negative and significant influence on the relationship between Green perceived and Green purchase intention.
 Keywords:Green perceived value,Green perceived risk, Green trust, Green pruchase intention

Development of Green Housing Willingness to Pay Conceptual Model on Jabodetabek Community

The need for housing for Indonesian people is increasing yearly due to the high population growth rate. This fact can gradually trigger global warming. There is a need for intervention in the residential sector to minimize the resulting negative impacts by developing a green building concept. This study uses an extended Theory of Planned Behavior to identify the factors influencing purchase intention and willingness to pay for green housing (GH) in the Jabodetabek community. The study collected 347 valid responses through a survey with a purposive sampling method and used structural equation modeling to test the hypotheses. The factors raised in this study are attitudes, perceived behavioral control, subjective norms, environmental concern, subjective knowledge, policy, perceived risks, green communication, green purchase intentions (GPI), and willingness to pay (WTP). This research proves that attitude, policy, and subjective knowledge factors significantly directly affect GPI. Meanwhile, environ­mental concerns and subjective knowledge can also significantly and indirectly affect GPI. This study also proves a significant influence between GPI and WTP for GH in the Jabodetabek community. Perceived risk has a significant negative impact on the GPI. Additionally, developers can employ a strategy that combines attitude, subjective knowledge, and environmental concern to design programs that address consumers' cognitive and affective aspects. The government can also play a role in promoting the use of GH through incentives related to green construction.

SUSTAINABLE CONSUMPTION IN WEST JAVA: GREEN BUYING INTENTIONS FROM MILLENNIALS

This study will examine how sustainable consumption values, which consist of functional values, social values, and emotional values influence the purchase intention of green products. Based on the theory of consumption value, this study will examine the antecedents of green purchasing intentions among young adults (Millennials) in West Java Province, as the Province with the largest population in Indonesia. Structural equation modelling technique, Structural Equation Modelling (SEM) is applied to data collected from respondents through online surveys. Overall consumption value which consists of functional value, social value, and emotional value has an influence on the intention to buy green in generation Z and millennial generation in West Java with social value is the highest factor of consumption value which has an influence on consumption value, so that it can influence buying interest in green products in West Java. Therefore, there are several rooms for improvement in this research for further researchers. As the sample of the currents study was collected from a specific region, West Java and will have a broader results by taking larger region other than West Java.

Buy green only: Interplay between green marketing, corporate social responsibility and green purchase intention; the mediating role of green brand image

AbstractConsumers around the globe are concerned about the environment and want to purchase from businesses that are more concerned about society and the environment. Therefore, businesses need to develop their image as socially responsible entities and build their green image through green marketing tactics to enhance the green purchase intentions of their consumers. The study is quantitative, and a convenience sampling technique is used to collect primary data through a self‐administered questionnaire comprised of the demographic profile of the respondents and adopted scales of all the constructs of the study. The population of the study is students of different universities in the Punjab province of Pakistan. Statistical tests are performed with the help of SPSS_v.20 and PLS_v.4 (variance based) on 782 useable responses. Green marketing (GM) and corporate social responsibility (CSR) are the independent variables, while green brand image (GBI) is mediating, and green purchase intention (GPI) is the dependent variable of the study. The results indicate that GM and CSR improved the GBI and built GPI. This study contributes to the social and environmental literature. It may help managers to formulate strategies to enhance the Green Purchase Intentions of customers by building a Green Brand Image.

Antecedents of Indian Green Consumer Behavior – A PLS-SEM Analysis Approach

This study aims to determine the factors affecting the Indian green purchase intention (GPI) and examine the causal relationships between the identified determinants. The SPSS software has been used for the descriptive analysis, and the two-step analysis approach of the measurement and structural model is conducted in the SmartPLS. The results imply that multiple determinants influence the Indian consumers’ GPI, from the strongest to the weakest – green awareness, environmental attitude, green behavior, altruism, and interpersonal influence act as better predictors. The perceived environmental knowledge does not necessarily translate to the GPI. This study’s results will facilitate the industries in identifying the future purchasing factors scenario and incorporating the equivalent in their new product offerings. It also indicates that Indian consumers are more likely to indulge in green purchases if marketers in their product promotions and advertisements illustrate the consequences of their impact on the environment and the benefits of various green activities. This study is exclusive as it is the only study that has incorporated green awareness and green behavior as mediators along with the environmental attitude in studying the GPI.

The role of green procurement, green supply chain management, green marketing strategy, and customers' environmental attitudes on green purchase intentions of plastic bag substitutes: a structural equation model on modern retail

Plastic has become the most waste in the world. No less evidence that the plastic we buy directly or indirectly from modern retail has caused global waste that cannot be disposed of from the face of the earth. Therefore, studies need to find out what factors can be used to reduce consumptive activities on plastic bags in modern retail. In this study, research data was obtained from businesspeople to confirm the factors that reduce purchase intention so that customers and businesspeople of modern retail can use alternatives to plastic bags such as paper bags, biodegradable bags, or goody bags. By exploring questionnaire data using SEM PLS, it was found that the elements of Green Procurement, Green Supply Chain Management, Green Marketing Strategy, and Customers' Environmental Attitudes positively and significantly became the main role in influencing purchase intention with a green concept to replace single-use plastic bags in modern retail.

Processing Peripherally Placed Advertising: The Effect of Thematic Ad-Content Congruence and Arousing Content on the Effectiveness of In-Video Overlay Advertising

Guided by ad-content congruence literature, arousal-biased competition (ABC) model, and motivated cognition framework, this research examined the effectiveness of peripherally placed advertising in online video content. Specifically, two studies were conducted to explore the interplay between arousal generated from the contextual video and thematic ad-content congruence on ad memory and evaluation of in-video overlay advertisements. Results revealed that in a calm context, thematic incongruence was associated with better encoding and storage of ad information but no differences in ad attitudes or purchase intentions, whereas in an arousing context, thematically congruent ads (vs. incongruent ads) led to better encoding and storage, as well as greater processing fluency, which, in turn, resulted in more favorable ad attitudes and greater purchase intentions. Theoretical and practical implications are also discussed.

Enhancing Green Electronic Word-of-Mouth in the Saudi Tourism Industry: An Integration of the Ability, Motivation, and Opportunity and Planned Behaviour Theories

Green electronic word-of-mouth (GeWOM) is a type of online communication that focuses on eco-friendly products and services. Understanding the determinants of GeWOM can help businesses develop effective strategies for promoting their environmentally friendly products and services. An integration of two main theoretical frameworks was used to analyse the determinants of GeWOM: the Ability, Motivation, and Opportunity (AMO) theory and the Theory of Planned Behaviour (TPB). The current study aims to examine the determinants of green electronic word-of-mouth (GeWOM) through the lens of both AMO and TPB theories. The study further examines the mediating role of tourists’ green purchase intentions in the above-mentioned relationships. The data were collected from a sample of 625 tourists in Saudi Arabia using a structured questionnaire and analysed using PLS-SEM. The results showed a significant positive influence of green AMO and green attitude on green purchase intention. Green ability and green attitude have a direct positive influence on GeWOM and indirect influence through green purchase intention. Furthermore, green motivation and opportunity failed to have a significant direct influence on GeWOM; however, they have indirect influence through green purchase intention. The findings have implications for tourism administrators and scholars, particularly in Saudi Arabia, about green tourism development.

Sustainable Apparel Consumption: Personal Norms, CSR Expectations, and Hedonic vs. Utilitarian Shopping Value

The sustainable consumption trend is gaining popularity among Gen Z. Guided by the environmental awareness construct, Norm Activation Model, corporate social responsibility paradigm, and shopping value perspective, this study aims to assess how environmental awareness is connected to consumer evaluations of their personal consumption behavior and corporate social responsibility to help explain their sustainable apparel purchase intention, in conjunction with consumer shopping motivation. An online survey was conducted with a group of Gen Z consumers (N = 192). The results from testing the conceptual model indicated that environmental awareness was positively linked to personal norms and CSR expectations, both of which were similarly related to green purchase intentions. While hedonic and utilitarian shopping value was positively associated with CSR expectations, they were both negative predictors of green purchase intentions. This study is the first to integrate environmental ethics, personal ethics, expectations of corporate ethics, and hedonic vs. utilitarian consumption value to better understand the attitude–behavior gap in sustainable apparel purchase decision-making.