Green Objectives Research Articles

Green internal branding and green inter-functional coordination roles in the relationship between green brand orientation and brand performance

Purpose: This study aims to examine the roles of green internal branding and green inter-functional coordination in the relationship between green brand orientation and brand performance in selected Egyptian rms.<br/> Design/methodology/approach: A conceptual model linking the study variables is developed. To test the model, a questionnaire-based survey was conducted to collect data from a sample of 131 rms. Then, PLS-SEM was used to test proposed hypotheses of the study.<br/> Originality/value: This study addresses the research gap in green branding literature regarding the roles of green internal branding and green inter-functional coordination in enhancing nancial and brand performance. The results suggest that green brand-orientation can contribute to nancial and brand performance through green internal branding.<br/> Research limitations/implications: The limitation of this study is the fact that the sample consisted of only Egyptian rms. Hence, it is di cult to generalise the results to other countries. The implication for rms is recognising the importance of using green internal branding as a mean of achieving green brand objectives. Thus, the study may assist rms to make progress towards becoming green brandoriented.

AN INVESTIGATION ON ROLE OF GREEN HUMAN RESOURCE MANAGEMENT PRACTICES ON SUSTAINABLE DEVELOPMENT OF ORGANIZATIONS

Sustainability is the main problem of organizations. Due to environmental uncertainty and human negligence lot of issues related with environment are increasing day by day. That is why implementing green policies and initiating green activities are crucial for organizations to attain competitive advantage and sustainability. The purpose of the existing study was to determine direct link between GHRM and sustainable development. For this drive, survey from 416 respondents was conducted. Those organizations that have awareness of environmental issues and have implemented and initiated green objectives were chosen for this study. The non-probability convenience sampling was used for selecting sample size. SPSS 25 was used. Exploratory factor analysis and reliability test were conducted the findings show the scales adopted are found valid and reliable. Further regression was run to test hypotheses; it shows that all predictor have impact upon criterion variables. Only green training has insignificant effect on environment sustainability while green RSL, GT and green rewards also does not have impact on social performance.

Operations in the upper echelons: leading sustainability through stewardship

PurposeTop-level operations leaders can drive organizational performance across a broad range of pro-environmental objectives. The authors’ focus is on understanding which specific leadership competencies are most conducive to green performance outcomes. The authors further consider the influence of Lean thinking on the importance of these competencies.Design/methodology/approachIn study 1, of a multi-method investigation, the authors interview executive search professionals, on how green objectives impact top-level operations leadership searches. In study 2, the authors adopt a multi-attribute choice task to examine how Lean thinking impacts competency preferences. Finally, in study 3, the authors merge secondary data on corporate environmental performance with a survey of top-level operations managers’ assessments. This triangulating multi-method approach provides an integrated and holistic view into these dynamics.FindingsResults show particularly strong associations between resource and energy management outcomes and the specific leadership competencies of stewardship. This set of leadership competencies play the greatest role when Lean thinking is deficient.Research limitations/implicationsWhile the authors’ focus is on top-level operations managers, and their under-explored impact on environmental performance, such an impact represents only one dimension of corporate social responsibility (CSR) that these managers may be critically influencing.Practical implicationsThe associations uncovered in this research suggest critical leadership characteristics to consider in developing and recruiting top-level operations managers, when specific environmental objectives exist.Social implicationsThe study’s findings draw attention to the importance of leadership characteristics among influential corporate decision-makers, instrumental in the environmental progress of firms.Originality/valueThis work fills a critical gap in the authors’ understanding of how top-level operations managers influence green corporate objective, and how their contributions are valued across settings.

Introduction of alternative crops in the Mediterranean to satisfy EU Green Deal goals. A review

Climate change affects the sustainability of farming systems by downgrading soil fertility and diminishing crop yields. Agenda 2030 for Sustainable Development Goals aims to achieve key performance indicators to convert effectually currently degraded agroecosystems into smart, climate-resilient, and profitable farming systems. The introduction of alternative crops could equilibrate the negative impact of increased temperatures and water scarcity to ensure sufficient farm profitability. Alternative crops such as quinoa, teff, tritordeum, camelina, nigella, chia, and sweet potato show a high acclimatization potential to various conditions and could be components of novel re-designed agroecosystems, satisfying the goals the EU Green Deal for reduced chemical input use by 2030. In certain occasions, they adapt even better than conventional or traditional crops and could be integrated in crop rotations, demonstrating multiple uses that would benefit farmers. This review aimed to (i) evaluate seven alternative crops based on their potential contribution to climate change mitigation, in compliance with the EU (European Union) Green Deal objectives and the SDGs (Sustainable Development Goals) of the UN (United Nations), and (ii) examine the factors that would determine their successful integration in the Mediterranean Basin. These limiting factors for crop establishment included (i) soil properties (soil texture, pH value, salinity, and sodicity), (ii) environmental parameters (temperature, altitude, latitude, photoperiod), and (iii) crop performance and dynamics regarding water demands, fertilization needs, light, and heat requirements. All proposed crops were found to be adaptable to the Mediterranean climate characteristics and promising for the implementation of the goals of EU and UN.

A Spatial Typography of Environmentally Friendly Common Agricultural Policy Support Relevant to European Green Deal Objectives

The European Union (EU), through its implementation of the Common Agricultural Policy (CAP), is increasingly emphasising the development of environmentally friendly forms of agriculture. This is confirmed by, for example, the new European Green Deal (EGD). In Poland, the most important forms of CAP support for the environmentally friendly management of agricultural land were the following measures: agri-environment-climate measures (AECM) and organic farming (OF). These aid instruments facilitated the use of a range of packages and variants, which resulted in the pro-environmental forms of support offered by the CAP support having a very diverse internal structure. This study therefore attempts to synthesise the diversity of CAP financial support using spatial typology methods. The researched support measures were divided into three basic directions for developing agriculture: ecology, environment and habitat. The research procedure involved the D’Hondt method, the normalisation method, standardisation and correlation. The study was conducted on the example of Poland, and the basic territorial unit of analysis was the commune. It was shown that support for environmentally friendly activities in Poland related to almost 10% of the total farm area. The utilised agricultural area (UAA) covered by subsidies can be broken down as follows: organic farming—32.7%, environmental farming—31.8%, habitat farming—35.5%. The detailed results of the typology indicate the complexity of the spatial distribution of environmentally friendly CAP funds, which is defined by environmental determinants and the characteristics of the farms themselves. Farm-specific, non-environmental determinants were found to be the most significant, including farm size and managerial expertise.

Challenges of Coal Mining Regions and Municipalities in the Face of Energy Transition

The energy transition currently taking place in the mining regions of the European Union poses many challenges that need to be addressed with a view to 2030 and 2050, of which the reduction of greenhouse gas emissions is the key one. Initial results of the research project entitled “Models of a transition to a climate-neutral, circular economy for mining regions under transformation process”, which is developed in parallel with the transition of mining town Brzeszcze, are presented. The challenges, in the context of energy transition, for both the EU and local governments were identified on the basis of EU policies and the experience of the project team from the cooperation with the commune of Brzeszcze. A “research by design” method was used to develop model solutions. In the context of local challenges, there was a discussion of the Green Deal objectives and “greenery” as a tool for transformation and achieving well-being. It was concluded that a comparison of the tangible (mining and social infrastructure) and intangible (privileges) well-being provided by a “carbon-based” economy with the new “well-being” weights against the new. This is reflected in the concerns of mine workers and the citizens as well. Therefore, proposing appropriate revitalization of a post-mining site will be one of the challenges. With regard to the revitalization, a discussion was held on the role of mining heritage which can trigger either a “growth machine” or a “decline machine” depending on the decisions taken, compatible or not with a circular economy.

Total Quality Management Practices and Corporate Green Performance: Does Organizational Culture Matter?

Bearing in mind the environmental corrosion primarily triggered by the service sector, as well as the lack of studies detecting the factors that enable an organization to deal with this concern, the aim of this study is to analyze the impact of total quality management (TQM) practices on corporate green performance (CGP) and to investigate the causal relationship between total quality management practices and corporate green performance. This research also explores the mediating role of organizational culture (OC) within the relationship between TQM practices and CGP. In particular, this study is based on the MBNQA model, institutional theory, and green theory. The researchers collected data from 369 participants across 123 large and medium-sized private firms in the health sector in Pakistan. The structural analyses revealed the significant and positive impact of TQM practices on CGP. This demonstrates that TQM practices substantially augment organizational competencies to achieve green performance objectives. TQM practices have also had a positive and significant impression on organizational culture; furthermore, a parallel impact is seen between OC and CGP. Finally, OC is shown to have positively and significantly mediated the relationship between TQM and CGP. This study’s contextual analysis suggests that TQM is an equally important factor in accomplishing CGP objectives for both large and medium-sized firms.

The Circular City and Adaptive Reuse of Cultural Heritage Index: Measuring the investment opportunity in Europe

The long-lived, culturally relevant, and unique buildings of Europe's urban landscapes embody the values of the circular economy (CE) and sustainability. They are central to urban identities, generation after generation. Furthermore, adaptive reuse of cultural heritage buildings (ARCH) contributes to slowing down the extraction of natural resources, reducing energy for new buildings, and reducing construction and demolition waste and greenhouse gas emissions. ARCH's inherent characteristics distinctly express the 2019 European Green Deal's CE objectives and the 2020 building Renovation Wave Strategy. In this context, European city managers, heritage conservationists, and other stakeholders need a systematic method to characterize the investment opportunity for ARCH, considering CE. To fill this methodological gap, this study introduces a new composite indicator called the Circular City Adaptive Reuse of Cultural Heritage Index.

Untapped Aspects of Innovation and Competition within a European Resilient Circular Economy. A Dual Comparative Study

The paper aims to develop—based on a particular dual comparative analysis that follows the current European concerns—the concepts of competitiveness and innovation as pillars uprighting companies’ resilience, creating ecoinnovative jobs and social inclusion. In their struggle to meet the Circular Economy principles and Green Deal objectives, the countries chosen for analyses—Romania and Serbia—have started implementing added-value blockchain concepts in their societies to thrive in the resilient European market and build empowered societies. According to the World Economic Forum Global Sources of Competitiveness, skills considered in our study refer to businesses’ versatility and societies’ innovation capability. Based on specific data provided by Eurostat, the results showed a correlation between the ecoinnovation index and R&D personnel by sector and helped design a regression model. Hence, we demonstrate that R&D creativity, once stimulated through innovative teaching, blooms, having positive effects at society and market levels as reflected in the ecoinnovation index. Furthermore, cluster analysis within E.U. innovation helped identify strengths and weaknesses, provided new grounds in applying innovation, and led to further recommendations.

Nigeria as a Global Hub for Traditional and Islamic Green Financing

The idea that a nation cannot have a thriving economy whilst protecting the environment has long been discarded. The idea that a nation cannot have a thriving economy whilst protecting the environment has long been discarded. The growing sustainability advocacy has inspired the growth of enterprises with green objectives and created investment opportunities for every nation. One of such economic innovations of this growing advocacy is “green financing”. Green financing basically aims to increase financial flows, through investors and financial institutions, to aid entities with green objectives in fulfilling developmental priorities. However, the potentials of this practice are far from being realized in Nigeria. In embracing green financing, Nigeria can thrive economically and sustain her environment. Why then is this trend not an enviable reality in Nigeria? This article posits that the existence of a proper framework that facilitates the creation and existence of entities with developmental priorities, incorporates green financing instruments into the activities of current financial institutions and guarantees the protection of investors, is key to transforming Nigeria’s current reception to traditional and Islamic green finance, making her a global hub for these trends. Sustainability advocacy has inspired the growth of enterprises with green objectives and created investment opportunities for every nation. One of such economic innovations of this growing advocacy is “green financing”. Green financing basically aims to increase financial flows, through investors and financial institutions, to aid entities with green objectives in fulfilling developmental priorities. However, the potentials of this practice are far from being realized in Nigeria. In embracing green financing, Nigeria can thrive economically and sustain her environment. Why then is this trend not an enviable reality in Nigeria? This article posits that the existence of a proper framework that facilitates the creation and existence of entities with developmental priorities, incorporates green financing instruments into the activities of current financial institutions and guarantees the protection of investors, is key to transforming Nigeria’s current reception to traditional and Islamic green finance, making her a global hub for these trends.

What is the deal with the Green Deal: Will the new strategy help to improve European freshwater quality beyond the Water Framework Directive?

Agricultural land use covers almost half of the EU territory and reducing nutrient and pesticide losses to freshwaters is central to existing EU policy. However, the progress of improving freshwater quality and reducing eutrophication is slow and lags behind targets. The Green Deal is a key element of the EU plans to implement the United Nation's Sustainable Development Goals. Here, we discuss the opportunities that the Green Deal and associated strategies may provide for the achievement of the water quality goals of the Water Framework Directive in agricultural landscapes. We welcome Green Deal's aspirational stated goals. However, the reliance of mitigation of diffuse agricultural pollution on the reform of the Common Agricultural Policy represents grave risks for practical implementation and the achievement of the Green Deal objectives. We also argue that the new strategies should be targeted at tackling and understanding the sources of water quality problems along the full pollution continuum. To maximise the opportunities for tackling diffuse pollution from agricultural land use and achieving the delayed water quality targets, we stress that a range of targeted new instruments will be needed to close the gaps in the pollution continuum ‘from source to impact’. These gaps include: (I) smart and standardised monitoring of the impacts of proposed eco-schemes and agri-environment-climate measures, (ii) active restoration of agricultural streams and ditches and their floodplains to reduce secondary pollution sources, (iii) options to draw down nutrient levels to or below the agronomic optimum that reduce legacy sources, (iv) integrating farm-scale and catchment-scale analysis of trade-offs in reducing different pollutants and their combined effects, and finally (v) accounting for emerging pressures to freshwater quality due to climate change. Incorporation of the pollution continuum framework into tackling diffuse agricultural pollution will ensure that the European water-related policy goals are achieved.

Development of industrial efficient asymmetric synthesis of endothelin-A antagonist ABT-546: A case study based on green chemistry perspective

The catalytic, extremely effective enantioselective conjugate-addition strategy was approved by via 4 mol% of bis(oxazoline)-Mg(OTf)2 along with amine complex as co-catalyst. The magnicium triflate based catalysis afford 88% selectivity in the molecule and provide less dependence on the tartrate salt for enantioselectivity, which was previously prepared for attaining chiral purity for the synthesis of the endothelin-A antagonist ABT-546. Along with enantioselective conjugate-addition the new strategy involves green solvents in the final steps of ABT-546 drug preparation. The use of green solvent owes its own advantage of minimizing the residues remaining in the API synthesized. The article includes the case study of the ABT-546 to discuss the green chemistry objectives fulfilled by pharma industry.

Improving green performance of construction projects through supply chain integration: The role of environmental knowledge

The implementation of green supply chain integration (GSCI) to achieve green performance (GP) has been confirmed by prior research in many industries, especially manufacturing industries. Despite this fact, very limited research has been performed to investigate the effects of green integration and environmental knowledge (EK) on green performance of construction projects. Therefore, the current study was conducted to fill this gap in the literature. A framework of many hypotheses regarding interactions between green integration (i.e., supplier, internal, and customer integration), environmental knowledge, and green performance was developed and validated by data collected from 19 construction projects in Vietnam, with the support of Structural Equation Modeling. The findings show that environmental knowledge is a significant antecedent to the development of green integration strategies. Moreover, customer integration and supplier integration have direct effects on green performance, whereas internal integration has an indirect effect on green performance through supplier integration. It is surprising to see that internal integration does not have direct effects on both customer integration and green performance. Theoretically, this study is one of the first efforts in construction that develops a framework of green supply chain integration in which the roles of integration and environmental knowledge to achieve green project objectives are highlighted. Practically, our study suggests that construction firms need to accumulate environmental knowledge and develop integration within their firms before implementing green integration strategies at the supply chain level.

Going Green with Green HRM Practices – A Strategic Initiative for Reinvigorating Performance Optimization in Companies

Organizations have developed a global identity with innovative human resource practices and operations which stand as a source of competitive advantage for the firms. With the advent of workforce diversity, globalization, technological incisiveness, and expeditious changes across companies, organizations are facing environmental challenges at work, which need to be addressed at large and managed as well. Green human resource management (GHRM) practices in organizations have become a key business strategy that play an active role in exploring the green facets of business. A significant difference in organizational performance is discerned when green human resource management techniques are implemented. In the present study, 264 respondents were selected (HR managers, HR officers, and HR executives of different companies). The findings of the present study revealed that Green Recruitment & Selection, Green Training, Green Performance Management, Green Rewards Management, and Green Employee Participation provided a way for green management perspective of the firms that promoted environmentalism and had a significant impact on the sustainability of the business. Such sustainable practices ingrained among employees a sense of commitment not only towards these environmental issues, but also towards the corporate mission statement of the organization, fulfilled its green objectives, and enhanced employees’ green performance of the job. The findings of the study highlighted that the green performance management (GPM) practices had a considerable impact on organizational performance. GPM practices enriched the behavioral and technical competencies of employees to align green tasks and goals that reinforced the company’s core values. The paper highlighted the significance of green performance management practices which had been instrumental in bringing out the competencies of employees, a natural environment in the workplace, improved employee implementation of green management principles, and corroborated strategic performance of the firms.

Sustainable Food Supply Chains: Is Shortening the Answer? A Literature Review for a Research and Innovation Agenda

Short food supply chains (SFSCs) are increasingly garnering attention in food systems research, owing to their rising popularity among consumers, producers and policy-makers in the last few decades. Written with the aim to identify research gaps for the Horizon Europe research and innovation programme, this literature review provides a state of play of the definition and characterisation of SFSCs, and of their sustainability. Drawing on hypotheses about SFSC sustainability elaborated in an expert network in France, this review summarises a wide range of papers from various disciplines in the SFSC literature, written in English or French, while specifically highlighting the empirical results derived from European projects. Though the literature tends to generally agree on the social benefits of SFSCs, their economic and environmental impacts typically elicit more heterogeneous outcomes, while their health/nutrition and governance dimensions remain under-explored. Based on this review, recommendations for a future research and innovation programme are outlined, addressing the contribution of SFSCs to agrifood system transition and resilience in the current context of the Covid-19 crisis and of the Green New Deal objectives.

Cognitive radio networks for green wireless communications: an overview

As power consumption results in greenhouse gas emissions and energy costs for operators, analyzing power consumption in wireless networks and portable devices is of crutial importance. Due to environmental effects resulted from energy generation and exploitation as well as the cost of surging energy, energy-aware wireless systems attract unprecedented attention. Cognitive Radio (CR) is one of the optimal solutions that allows for energy savings on both the networks and devices. Thus, cognitive radio contributes to increase spectral and energy efficiency as well as reduction in power consumption. In addition, energy consumption of the CR technologies as intelligent technology should be considered to realize the green networks objective. In this article, we look into energy efficiency of the cognitive wireless network paradigms. Moreover, energy efficiency analysis and modelling in these systems are specifically focused on achieving green communications objectives. However, CRs by altering all elements of wireless data communications are considered in this paper, and the energy-efficient operation and energy efficiency enabler perspectives of CRs are also analyzed.

How selection of collaborating partners impact on the green performance of global businesses? An empirical study of green sustainability

In recent days, both collaboration and sustainability have become an integral part of many global supply chains to achieve business excellence. Although previous literature and actual practices confirmed the successful implementation of sustainability practices through supply chain collaborations, it is not clear how collaborating partners can support financial and environmental performance, and hence strengthen the partnership performance in the global supply chains. To address this practice-based research question, we test the theoretical underpinning of suppliers and logistics partners in relation to required skills selection. We capture the depth of interdependencies in collaborations for routine operations and sustainability, through empirical evidence. We used case study observations from three global companies to develop a conceptual model and also conducted a questionnaire survey to test the conceptual model. The results of case analysis confirmed two dimensions of collaborations that could strengthen relationship; namely, partners’ selection and sustainability team formation. Data analysis strongly support business collaborations having careful choice of supply chain partners and logistics operators who are ready to maintain green operations with transparent information sharing. Results of this study also inform managers about the importance of commitment from collaborating partners to achieve sustainability in their global supply chains. It is clear from the results that both the business and financial performances will be strengthened by environmental positioning (green objectives) of the companies.

MODEL GREEN SCOR UNTUK PENGUKURAN KINERJA GREEN SUPPLY CHAIN MANAGEMENT (GSCM) INDUSTRI KELAPA SAWIT DI INDONESIA

This paper aims to create Key Performance Indicators (KPIs) to evaluate green supply chain management (GSCM) for palm oil industry in Indonesia. Green supply chain management (GSCM) is a method to integrate environmental aspects to their supply chain. The method in creating KPIs using Green SCOR Model as a basis to develop green objectives and all of indicators. There are 23 KPIs from 9 green objectives for GSCM of palm oil industry in Indonesia. To ensure KPIs more precise then the impotance level of KPIs are measured using analaytic hierarchy process (AHP). According to the experts in palm oil industries there is managing plantations and palm oil mill using ISPO and RSPO certification as the dominant green objectives (29.7 %), followed by minimize and tackle emission from global warming gass (15,9 %), and manage waste ( 11,8 %).

UAV-Aided Wireless Communication Design With Energy Constraint in Space-Air-Ground Integrated Green IoT Networks

As more vehicles connect to the internet, they become an important and growing segment of Internet of Things (IoT). To enhance the performance of vehicle-to-network (V2N) communication with green objectives, satellite and unmanned aerial vehicle (UAV) are jointly applied to aid ground communication facility by leveraging the coordinated multi-point transmission technique. This paper investigates a novel architecture of V2N communication in the space-air-ground integrated IoT network consisted of ground base stations (BSs), a UAV as well as one satellite. In the V2N communication model, the UAV, receiving the requested data from the satellite, and BS cooperatively serve the ground vehicle. The goal of this paper is to maximize the achievable rate of the ground vehicle by jointly optimizing the transmit power allocations (i.e., UAV and ground BS) and UAV trajectory, subjecting to the UAV energy constraint, UAV transmission constraint as well as UAV mobility constraint. However, there exists an intractable issue of the formulated problem in a complicated non-convex form. To this end, we decompose it into two sub-problems by fixing UAV trajectory and the power allocations alternately. Specifically, the closed-form expressions are derived to solve the sub-problem with the given UAV trajectory. For the sub-problem with the given power allocations, the UAV trajectory is calculated by using successive convex approximation (SCA) technique. Through the alternation of two methods and iterative operation, the joint optimal solution to the problem is achieved. Finally, numerical results verify that UAV plays a pivotal role in overcoming the tradeoff between higher performance and green communication.

Green Human Resource Management for Organizational Sustainability: A Need of the Hour for Modern Workplace

The present study intends to identify the importance of green human resource management practices in public sector organizations; employee awareness about green human resource management practices; employees’ readiness to implement these practices; and government vision and policies towards green human resource management leading towards organizational sustainability in public sector organizations of the United Arab Emirates. This cross-sectional study shall empirically test the hypothesis based on research questions about primary data, collected from employees of public sector organizations. Based on positive epistemology in this deductive research, a hypothesis is designed, and data collected, through closed-ended survey questions using a convenience sampling technique. The present research finds that the government vision and policies about green human resource management practices were not fully explained to employees working in the public sector, hindering the attainment of organizational environmental goals, and hence national sustainability efforts. Green human resource management practices significantly contribute to organizational sustainability. To maintain sustainable growth and performance, organizations shall implement green concepts across organizations, including Human Resource Management departments. Organizations need to develop green objectives on an annual basis, aligned with government vision and policies in this regard. All stakeholders, including academic experts and business leaders, need to be oriented about green concepts in order to better collaborate, and employees need to be comprehensively trained to understand and implement these concepts in order to attain organizational sustainability in all aspects. Research outcomes of this study cannot be generalized with as much confidence in private sector work settings, since the study is designed and conducted on public sector organizations of the United Arab Emirates.