Using an empirical and comparative approach, this study examines the economic factors influencing price dynamics in the cryptocurrency market. Using content analysis methodology, two main methods of forecasting market prices necessary to create an effective trading strategy are studied. These methods are technical analysis, based on the study of price dynamics itself and on identifying certain patterns of price movements, and fundamental analysis, the meaning of which is to analyze the internal value of an asset and to study the factors of movement of cryptocurrency prices. Fundamental analysis also discusses the impact of news and technological changes on the value of a cryptocurrency. From a technical analysis perspective, some of the basic graphical tools needed for forecasting are discussed. This work is intended to highlight the need to use both types of analysis to develop a profitable trading strategy.