The way the Baltic region was viewed in Christian Europe during the High and Late Middle Ages was strongly characterised by the fact that it was the land of the last pagans. Beginning with the crusade against the Wends (Polabian Slavs) in 1147, attempts to convert them in the region took the form of the Northern Crusades, authorised by the Pope. The Teutonic Order became the driving force behind these crusades from the 13th to the 15th centuries, and secured support in Christian Europe, including France. The representation of the east Baltic region, on which this article focuses, was mainly related to these crusades. The author’s aim is to provide an overview of the attitude of the French-related nobility and intellectual elite towards the Christianisation of the Baltic from the tenth to the 15th centuries, with a special focus on Lithuania. In the first half of the 14th century, many crusaders from France and neighbouring countries backed the Teutonic Order’s struggle against Lithuania. These expeditions, mostly a derivative of the crusades in the Holy Land, were seen as the epitome of the chivalric lifestyle. This view changed slowly after Grand Duke Jogaila acceded to the Polish throne in 1386 and a year later baptised the grand duchy. With the evangelisation of Žemaitija (Samogitia) in 1417, Lithuania was definitely considered a part of Christendom.