This research publication highlights current data on the rational use of feed protein by pheasants, which is related to the physiological needs of chicks in this essential means of nutrition. A thorough analysis of feed used in feeding pheasants at the current stage of development of pheasant breeding was carried out. It has been established that cereals have the most significant distribution. Brief information is provided on various factors affecting the composition, quality, nutritional value, and beneficial effects of the main types of grain feed obtained from different fields for pheasants. These include the technology of growing fodder crops, the composition of the soil, applied fertilizers, the type of crop, the conditions of harvesting and storage of plant products (storage period, processing and heat treatment of raw materials), etc. Features of keeping, feeding, and appropriate care of adult birds are also given. The practical advice of this publication on the specifics of feeding, exceptional care, and technology of raising young animals was considered. Brief information is provided on the general features of the rational and practical use of various protein feeds of plant origin in feeding pheasants – grains of cereal crops: corn, wheat, barley, oats, processed products of oil crops – soybeans, sunflowers, and livestock products, such as meat and eggs. In particular, the peculiarities of providing chicks with exchangeable energy and protein are described as essential indicators of the viability of the young. The practical breeding of pheasants is impossible without the correct use of protein and energy feed. It has been established that providing chicks with sufficient feed, particularly protein, is necessary for the modern technology of successful, promising, engaging, and useful pheasant farming. Suppose the conditions of keeping, care, and feeding of pheasants are violated. In that case, the incidence of disease (especially of young ones) and the survival of chicks increases, negatively affecting the efficiency of the new branch of pheasant farming. In such conditions, stress factors of the external environment, new fodder, internal factors with a sharp change in the environment, feeding, poor microclimate conditions, etc., are the factors that lead to the occurrence of diseases. Therefore, optimizing and creating comfortable conditions for keeping pheasants is an urgent task at the current stage of developing a rather exciting and rich in its subtlety industry – pheasant farming.